The University of Wisconsin System received a $339,979.77 Project Grant award from the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The four-year grant program aims to train and support 100 direct-to-consumer (DTC) farmers in improving their financial management skills, accessing capital for business growth, and increasing sales and profitability. Additionally, the program will train 20 farm finance consultants to better support their network of DTC farmers. Key objectives include improving financial management, advancing financial acumen, facilitating peer-to-peer learning, and providing ongoing business support through training, monthly meetups, and office hours. The program is expected to result in DTC farmers having improved financial skills, carefully priced products, and increased access to capital, while also enhancing the capabilities of 20 farm finance consultants to support the DTC farmer community.
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