Project Grant 24FMPPWA1230

Award Date 9/30/24
Completion Date 9/29/26
Dollars Obligated $125K
Federal Grant Program
10.175
Assistance Type
Project Grant
Place of Performance
Washington, USA
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The U.S. Department of Agriculture's Agricultural Marketing Service awarded a $125,000 Project Grant (Award ID: 24FMPPWA1230) to the Vancouver Farmers Market Association under the Farmers Market and Local Food Promotion Program (CFDA 10.175). The grant funding supports the development and implementation of a strategic marketing and promotions plan for small-scale agricultural producers in Clark County, Washington. Key deliverables include:

  1. A brand and positioning strategy to refine the overall promotion of local farms, 2) Signage for the farmers market and local farm booths to elevate market visibility and highlight producer information, 3) A farm finder website tool to provide detailed farmer data and help consumers navigate purchase decisions, and 4) Improved social media promotions through enhanced photography and a documentary film series capturing farm visits and grower interviews. This grant aims to address critical marketing and promotional challenges faced by small-scale agricultural producers in the region by enhancing direct-to-consumer marketing channels and local food system development.

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