This federal Project Grant award of $125,000.00, provided by the U.S. Department of Agriculture's Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program (CFDA 10.175), will support Growing Hope in Ypsilanti, Michigan to execute a dynamic marketing plan. The key objectives are to heighten awareness and visibility of the Ypsilanti Farmers Markets, coinciding with their relocation to a vibrant downtown location in 2025. Deliverables include a comprehensive marketing strategy and promotional materials to emphasize the market's new location and local food options. Expected outcomes are increased attendance, sales, utilization of food assistance, and heightened awareness about the market's relocation and offerings. Additionally, the project will expand the vendor space by 50%, increasing participation, particularly among marginalized groups. The award period is from September 30, 2024 to September 29, 2026.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $100.0k | 10/28/24 |