This $346,803 Project Grant award from the National Science Foundation's (NSF) Social, Behavioral, and Economic Sciences (CFDA 47.075) program supports research to investigate the mechanisms underlying memory and the factors that influence what information people remember. The University of Chicago, the grant recipient, will conduct behavioral experiments, brain imaging (fMRI), and artificial intelligence modeling to test three key theories about what makes some items more memorable than others. The research aims to gain a deeper understanding of how the brain prioritizes information for storage in memory, with potential applications in areas like educational content design, Alzheimer's disease diagnostics, and creating more impactful art and media. The project will run from March 2025 through February 2030. No sub-awards are planned under this grant.