This $595,183 federal Project Grant award from the National Science Foundation's (NSF) Social, Behavioral, and Economic Sciences (CFDA 47.075) program supports research aimed at understanding when social norms and behavioral trends spread or fail to gain traction. The research examines factors such as perceived trend longevity, universality, common cause, and sufficiency that influence whether individuals adopt emerging societal trends, with implications for promoting practices that increase energy independence and reduce societal discord. The research uses correlational, experimental, and field work approaches conducted by the Trustees of Boston College over a 3-year project period from August 2024 to July 2027. No sub-awards are planned for this grant.
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