Not listed THE OREGON ORGANIC HAZELNUT COLLECTIVE (OOHC) WILL HIRE A MARKETING DIRECTOR TO DEVELOP A BRAND FOR OREGON ORGANIC HAZELNUTS. BRANDED EDUCATIONAL MARKETING MATERIALS WILL BE CREATED AND DISTRIBUTED TO STAKEHOLDERS IN THE HAZELNUT INDUSTRY AS WELL AS FOOD AND HEALTH INFLUENCERS. THESE BRANDED MATERIALS WOULD 1) EDUCATE STAKEHOLDERS AND CONSUMERS ON THE ETHICAL AND ENVIRONMENTAL ISSUES SURROUNDING IMPORTED NUTS 2) ADVERTISE THE HEALTH AND ENVIRONMENTAL BENEFITS OF ORGANIC HAZELNUTS VERSUS OTHER NUTS AND NONORGANIC HAZELNUTS, AND 3) ENSURE THAT CONSUMERS WHO PURCHASE PRODUCTS WITH THIS LABEL KNOW THAT THEIR HAZELNUTS ORIGINATE FROM DOMESTIC, SUSTAINABLE AND ETHICAL SOURCES. WITH THESE BRANDED EDUCATIONAL MATERIALS, THE OOHC WILL INCREASE THE VISIBILITY OF THIS CROP AT LOCAL MARKETS, FESTIVALS, AND FOOD AND HEALTH FAIRS. WITH AN INCREASED PUBLIC PRESENCE, WE AIM TO ESTABLISH LASTING RELATIONSHIPS BETWEEN HEALTH AND ENVIRONMENTAL INFLUENCERS, AMERICAN HAZELNUT GROWERS, AND SMALL BUSINESS OWNERS, WHO CAN PURCHASE LARGER QUANTITIES OF HAZELNUTS EACH YEAR. EFFECTIVE BRANDING, DISTRIBUTION OF MARKETING MATERIALS, AND EVENTS SHOWCASING ORGANIC HAZELNUTS WILL HAVE THE LONG-TERM EFFECT OF ADDRESSING INFRASTRUCTURE BOTTLENECK ISSUES THAT CURRENTLY EXIST IN THE SUPPLY CHAIN. WHILE HAZELNUT FARMERS HAVE THE CAPACITY TO INCREASE THEIR HARVEST, WHEN THEY ATTEMPT TO DEVELOP INDEPENDENT SALES CHANNELS, THEY ARE TURNED AWAY BY PROCESSORS WHO ARE NOT INTERESTED IN SHELLING AND RETURNING SMALL BATCHES OF HAZELNUTS. WITH AN INCREASED DEMAND IN THE MARKET, THERE WOULD BE AN OPPORTUNITY FOR FARMERS TO INCREASE THEIR PRODUCTION AND FOR A NEW PROCESSING PLANT DEVOTED TO ORGANICS TO COME ONLINE. $0 10/16/24 Not listed CASCADE PACIFIC RESOURCE CONSERVATION AND DEVELOPMENT WILL ESTABLISH A RECOGNIZED BRAND FOR OREGON ORGANIC HAZELNUTS AND DEVELOP TARGETED MARKETING MATERIALS TO INCREASE MARKET VISIBILITY AMONG KEY STAKEHOLDERS. THE PRIMARY GOAL OF THIS PROJECT IS TO EDUCATE FARMERS PROCESSORS CONSUMERS AND OTHER INDUSTRY STAKEHOLDERS ABOUT THE ADVANTAGES OF DOMESTICALLY GROWN ORGANIC HAZELNUTS COMPARED TO IMPORTED ALTERNATIVES. THIS WILL BE ACHIEVED THROUGH THE CREATION AND DISTRIBUTION OF BRANDED EDUCATIONAL MATERIALS THAT HIGHLIGHT THE ETHICAL AND ENVIRONMENTAL CONSIDERATIONS ASSOCIATED WITH SOURCING HAZELNUTS EMPHASIZING THE POSITIVE IMPACTS OF CHOOSING OREGON ORGANIC HAZELNUTS. THE PROJECT ANTICIPATES A MEASURABLE INCREASE IN DEMAND FOR HAZELNUTS THROUGH STRATEGIC MARKETING CAMPAIGNS AT LOCAL MARKETS FESTIVALS AND FOOD AND HEALTH FAIRS ESTABLISHING LASTING RELATIONSHIPS BETWEEN OREGON HAZELNUT GROWERS AND SMALL BUSINESS OWNERS WHO REQUIRE CONSISTENT LARGEVOLUME PURCHASES. THIS INITIATIVE AIMS TO ADDRESS A CRITICAL INFRASTRUCTURE BOTTLENECK WITHIN THE HAZELNUT SUPPLY CHAIN FOSTERING AN ENVIRONMENT WHERE INCREASED HARVEST QUANTITIES CAN BE EFFECTIVELY UTILIZED AND CONTRIBUTING TO THE POTENTIAL DEVELOPMENT OF A NEW DEDICATED ORGANIC PROCESSING FACILITY. BY PROMOTING THE OREGON ORGANIC HAZELNUT BRAND AND FACILITATING DIRECT SALES CHANNELS THE PROJECT SEEKS TO EMPOWER FARMERS TO EXPAND THEIR OPERATIONS AND CREATE A MORE ROBUST AND RESPONSIVE MARKET SYSTEM FOR THIS VALUABLE AGRICULTURAL COMMODITY BENEFITING BOTH PRODUCERS AND CONSUMERS. $191.4k 5/14/24 Not listed THE OREGON ORGANIC HAZELNUT COLLECTIVE OOHC WILL HIRE A MARKETING DIRECTOR TO DEVELOP A BRAND FOR OREGON ORGANIC HAZELNUTS. BRANDED EDUCATIONAL MARKETING MATERIALS WILL BE CREATED AND DISTRIBUTED TO STAKEHOLDERS IN THE HAZELNUT INDUSTRY AS WELL AS FOOD $191.4k 5/14/24