This Project Grant award from the National Science Foundation (NSF) Geosciences program (CFDA 47.050) provides $252,218 to Chico State Enterprises, a Hispanic Serving Institution, to develop marketing materials that can attract more diverse student populations to the geosciences field. The key products and services to be delivered include:
Conducting surveys and focus groups with students in introductory STEM courses at California State University, Chico, as well as high school and community college students, to understand what types of marketing materials best appeal to potential geoscience students. The research team will then use this feedback to design new evidence-based marketing materials that can be freely shared with other geoscience programs to help broaden participation in the field. The project aims to ultimately attract more diverse students to the geosciences, which can contribute to greater diversity in the STEM workforce and help address societal needs. No sub-awards are planned under this grant.
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