Project Grant 2240023

Award Date 9/1/23
Completion Date 8/31/28
Dollars Obligated $436K
Federal Grant Program
47.075
Assistance Type
Project Grant
Place of Performance
Bellingham, WA 98225, USA
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This Project Grant award of $435,825.00 from the National Science Foundation's (NSF) Division of Social and Economic Science, provided under CFDA 47.075 - Social, Behavioral, and Economic Sciences, supports research at Western Washington University (WWU) to investigate the use of strategic anthropomorphic animal imagery (SAAIS) to activate empathy, promote conservation behaviors, and engage diverse populations.

The key products and services to be delivered under this 5-year project include:

  • Conducting a series of online and in-person survey experiments, observations, and focus groups to identify how SAAIS can be used by zoos, aquariums, and other conservation organizations to depict animals in ways that activate empathy and promote conservation efforts.
  • Assessing perceptions of inclusion in conservation efforts and how SAAIS can be leveraged to promote greater access and inclusion.
  • Delivering academic research as well as public educational activities including talks, trainings, and workshops for students, academics, artists, and industry professionals on best practices for using animal imagery to advance conservation.
  • Collaborating with an internationally recognized conservation photographer and the Advancing Conservation through Empathy for Wildlife Network (ACE), a network of 20 zoos and aquariums serving as research sites for the in-person components of the study.

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