The Council for Healthy Food Systems (CHFS) received a $301,023.83 Project Grant award from the United States Department of Agriculture Agricultural Marketing Service under the Farmers Market and Local Food Promotion Program to build capacity and demand for local meat, poultry, and egg sales in Texas. Over the three-year period from September 2021 to September 2024, CHFS will conduct a statewide training and technical assistance program to support current and aspiring direct market producers selling animal products directly to consumers. Key activities include hosting 15 two-day workshops across Texas to train a minimum of 300 producers on regulatory issues, labeling, cost-benefit analysis and marketing techniques. Workshops will prioritize historically underserved areas. CHFS will also provide individualized technical assistance to producers and help build a community for sharing knowledge and skills. A consumer marketing campaign is planned to promote Texas animal products to an estimated 20,000 additional people. The project aims to enhance producer expertise in direct marketing and increase sales opportunities to strengthen local food systems in Texas.
Mod # | Description | Reason For Modification | Federal Obligation (Click to sort descending) | Date (Click to sort ascending) |
|---|---|---|---|---|
| Not listed | $240.7k | 11/8/21 |