The West Virginia Food & Farm Coalition Inc. was awarded $650,000 under the Gus Schumacher Nutrition Incentive Program by the United States Department of Agriculture National Institute of Food and Agriculture to implement the West Virginia Lettuce Support SNAP Stretch Project from August 1, 2021 to July 31, 2025. The project expands the organization's prior incentive program to increase purchases of fruits and vegetables among SNAP recipients in West Virginia by providing matching incentives of $1 for every $1 spent by adults, $1 for every $2 spent by families with children, and $1 for every $2 spent by senior citizens at 95 participating farmers markets, mobile markets, and retail stores. It aims to address critical food security needs in rural areas by onboarding 18 additional food retailers with expanded hours and provide nutrition education and incentives through a partnership with West Virginia University Extension's family nutrition program. The organization will collect required data for evaluation under GusNIP and the National Technical Assistance, Evaluation, and Information Dissemination contractor.
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