The Department of Commerce Economic Development Administration awarded a $400,000 Project Grant under the Economic Adjustment Assistance (CFDA 11.307) federal grant program to the County of Cheshire Administration on May 25, 2021.
Through this award and a $400,000 sub-award to The Burdette Agency Inc., a comprehensive branding and marketing strategy and campaign will be developed for the Monadnock Region of New Hampshire. The Burdette Agency will conduct market research and develop a brand strategy, visual identity, and marketing assets to attract skilled workers, visitors, families, and students. A two-year marketing and communications strategy will also be created, along with a three-year evaluation plan to assess the success of the branding and marketing efforts in achieving the goal of economic growth in the region.