WIC Breastfeeding Peer Counselors Formula Grant Summary

The Florida Department of Health has been awarded $5,432,831 under a Formula Grant from the United States Department of Agriculture Food and Nutrition Service for the WIC Special Supplemental Nutrition Program for Women, Infants, and Children (CFDA 10.557). The award, effective October 1, 2025, through September 30, 2027, supports the delivery of breastfeeding peer counseling services as a component of Florida's WIC program. This initiative provides specialized peer counselor support to eligible pregnant, breastfeeding, and postpartum women as part of the broader WIC nutrition education and breastfeeding promotion objectives.

As a Formula Grant recipient, the Florida Department of Health will utilize these funds to establish and maintain breastfeeding peer counselor infrastructure across WIC local agencies and clinics throughout the state. Peer counselor services represent a key strategy within WIC's comprehensive approach to nutrition education and breastfeeding support for income-eligible participants who meet nutritional risk criteria. The two-year funding period allows for sustained program operations and service delivery continuity across Florida's WIC service delivery network.