Cooperative Agreement NH23IP922645

COVID-19 AND INFLUENZA VACCINATION COMMUNICATIONS, EDUCATION AND TRAINING TO PROMOTE EQUITY IN BLACK AND HISPANIC COMMUNITIES - BUILDING ON SEVERAL YEARS OF GROWING EDUCATION AND TRAINING TO PROMOTE FLU VACCINE EQUITY, THE NATIONAL MINORITY QUALITY FORUM (NMQF) AND ITS CENTER FOR SUSTAINABLE HEALTH CARE QUALITY AND EQUITY (SHC) ARE PARTNERING WITH HEALTH EQUITY AND COMMUNICATIONS LEADERS TO EXPAND THEIR EFFORTS IN THE COMING YEAR, PROMOTING FLU VACCINATION AND COVID-19 VACCINATION IN BLACK AND HISPANIC COMMUNITIES. THE PURPOSE OF THE PROGRAM IS TO INCREASE FLU AND COVID-19 VACCINATION IN BLACK AND HISPANIC COMMUNITIES SUFFERING HISTORIC DISPARITIES AND HARD HIT BY COVID-19. COMMUNICATION RESOURCES FROM THE CDC AND OTHERS WILL BE REVIEWED AND ADAPTED AS NECESSARY TO BE CULTURALLY RELEVANT AND TO HAVE A SPANISH VERSION; GAPS IN THE RESOURCES WILL LEAD TO THE DEVELOPMENT OF NEW TOOLS AS WELL. THESE RESOURCES ALONG WITH EDUCATION AND TRAINING TO TRANSLATE THEIR USE INTO ACTION WILL BE STORED ON THE NMQF?S AND SHC?S WEBSITE AND DRIVE IMPLEMENTATION KIT (SHCDRIVE.ORG) AND WILL UNDERPIN A MULTIMEDIA AND MULTIFACETED INITIATIVE WITH WEEKLY WEBINARS, BIWEEKLY EMAIL COMMUNICATIONS, MONTHLY COACHING CALLS, AND PRESENTATIONS AT THE 2021 NMQF SUMMIT. THE PROGRAM OUTCOMES, INCLUDING REACH, IMPACT, AND SUSTAINABILITY WILL BE EVALUATED BY LOUISIANA STATE UNIVERSITY?S SCHOOL OF PUBLIC HEALTH. OTHER PARTNERS INCLUDE: VULT LAB, A LEADING COMMUNICATIONS FIRM DEDICATED TO PROMOTING POSITIVE OUTCOMES THROUGH DIGITAL SOCIAL MEDIA; THE UNIVERSITY OF MARYLAND?S CENTER FOR HEALTH EQUITY?S DRS. STEPHEN THOMAS AND SANDRA QUINN; THE JOHNS HOPKINS UNIVERSITY BLOOMBERG SCHOOL OF PUBLIC HEALTH?S INTERNATIONAL VACCINE ACCESS CENTER?S MS. LOIS PRIVOR-DUMM; DR. REV. TERRIS KING OF BALTIMORE?S KING ENTERPRISE GROUP; AND CO-FOUNDER AND DIRECTOR HELEN J. ARTEAGA. THE PROGRAM SEEKS TO SOLIDIFY NMQF?S AND SHC?S VACCINE EFFORTS, BECOMING CENTRAL TO PROGRAMMING THROUGHOUT THE ORGANIZATION?S PARTNERS AND PROGRAMS, RESULTING IN SUSTAINED VACCINATION EFFORTS AND EQUITY IN COMMUNITIES OF COLOR.