Prospective Student Outreach and Strategic Recruitment Platform

SUNY Cortland is seeking a comprehensive student recruitment platform for identifying and engaging prospective students across New York State counties, with a specific focus on strategic outreach and connection with high school counselors. The procurement involves a dynamic digital platform that can integrate with The Common Application and enable targeted communication with potential students based on their system interactions. Key deliverables include a holistic implementation strategy that ensures equitable access to information across different demographic groups, with the platform capable of highlighting SUNY Cortland when students review similar institutional profiles. Bidders must register through the Red Dragon Sourcing electronic bidding system at https://cortland.ionwave.net/VendorRegistration/PreliminaryInfo.aspx, with all proposals required to be submitted electronically. The procurement opportunity has a specific due date of November 17, 2025, at 3:00 PM, with a proposed contract term of five years covering all New York State counties and centered at SUNY Cortland's location.

The contract opportunity does not include any specific set-aside designations for minority, women-owned, or service-disabled veteran-owned businesses, with all sub-contracting goals currently set at 0%. The previous vendor for similar services was PowerSchool Group LLC, suggesting potential technological integration requirements with existing systems. While no specific budget range was explicitly stated, the comprehensive nature of the recruitment platform and the five-year contract term indicate a potentially significant procurement value. The procurement is open to all qualified vendors who can meet the technical requirements of creating a sophisticated student recruitment and engagement platform. Potential bidders should carefully review the full bid documentation and ensure they can provide a solution that meets SUNY Cortland's strategic recruitment objectives across diverse student populations.