The Florida Department of Agriculture and Consumer Services (FDACS) is pursuing a single source procurement with Amazon Advertising, LLC for sales and business promotion activities related to the "Fresh From Florida" brand. This procurement aims to generate additional retail sales for Florida agricultural products through multi-media advertising platforms, utilizing Amazon's exclusive ownership, licensing, naming rights, and trademark capabilities. The contract is authorized under Florida Statute 571.2 and is designed as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses. The procurement is not a traditional competitive bid but a statutorily mandated fifteen business day advertisement for a single source contract. Prospective vendors who believe they can provide comparable commodities or services are invited to submit relevant information to the contact person by May 20, 2025, at 3:00 PM. The contract will run from the date of execution through June 30, 2026, with FDACS reserving the right to review alternative vendor submissions before finalizing the agreement. The procurement does not explicitly outline specific set-aside designations or restrictions for disadvantaged enterprises. The contract appears to be specifically targeted to Amazon Advertising, LLC due to their unique capabilities in multi-media advertising and exclusive rights to certain marketing platforms. The total estimated contract value ranges from approximately $600,000 to a maximum of $800,000, suggesting significant investment in agricultural promotional activities. No incumbent vendors are mentioned beyond Amazon Advertising, LLC, and the document does not detail specific infrastructure or technology integration requirements. The procurement process follows Section 120.57(3) of Florida Statutes, which provides a framework for single source procurement when unique vendor capabilities are demonstrated. Final contract approval is contingent upon review by FDACS officials, including the Chief of Seafood and Agriculture Marketing, the Director of Marketing and Development, and the Director of Administration.
Name | Description | Size | Type (Click to sort descending) | Posted (Click to sort descending) |
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SS 25 26 23 PUR 7776 Updated.pdf | 148KB | 4/29/25 |