FAQ.docx

Frequently Asked Questions:

1. In the description of work it states College Newspaper Online or College Newspaper print, is the bid for a business to work and interact with these local colleges to get the advertisement in the paper or online. Such as working with the paper’s editor or negotiating prices for ad placement on the sites and physical papers?

*The intent of the package was to utilize multiple forms of media. We wanted to use both online and print media. Different groups utilize different Medias that is why we want to be diverse in our delivery.

Yes each the company would have to talk to the newspapers etc. We want the same ads currently in place at all the same colleges.

2. Are bids to include a fixed bid for the year of work or a time and materials rate and estimated hours with not to exceed this amount?

*Bids are to be comprised of a package that incorporates all the Medias that we want over the course of the year. Some medias will be by each (newspaper impressions, posterings) and others will be by a limit which can be regulated by a cap each month (impressions). This is a fixed price for the year.

3. Does location factor into the bid opportunity. We do have clients in a very close to the Connecticut area.

*As long as whomever can meet ALL the various media requirements that we have and can perform the job and respond, that is what is important…

4. Newspaper Print - What are the 10 campuses? Will the contractor be given contact information for the 10 campuses?

· University of Connecticut, Central Connecticut State University, Southern Connecticut State University, Manchester Community College-CT, Naugatuck Valley Community College, Norwalk Community College, University of New Haven, Western Connecticut State University, Eastern Connecticut State University, Three Rivers Community College-Connecticut.

· I included the college list.

5. Newspaper Online- What are the 4 campuses?

· University of Connecticut, Southern Connecticut State University, University of New Haven, Western Connecticut State University

Will the contractor be given contact information for the 3 campuses?

*Marketing provides the content

*During the duration of the contract.

Do the 4 campuses sell ad space on their websites?

*That’s why we are paying to advertise

6. Bulletin Board Posters- Is the contractor responsible for the placement of the posters or only the delivery of posters to the campus?

*They are responsible for the placement or contracting of the placement onto the authorized posting locations…

Should the cost of printing and delivery of the Posters be included in the quote?

*Everything needs to be included in the quote.

IP Targeted Banners- Will all digital display ad sizes be available for execution? Example, 728x90, 300x250, 300x100, etc.

*This may differ depending on cost differential and how it may impact impressions

7. College Newspaper print- please confirm that you want two black and white full page ads per issue.

*Check this in the verbiage, we only want one page per issue…

8. What size bulletin board posters would you prefer?

*This may be controlled by the institution that we want to advertise at….

9. Will the contractor be responsible for developing creative (graphics, messaging, tagline) as well as executing campaign?

*NO

10. Is it expected that the contractor will hang the posters on campus bulletin boards, or simply deliver the collateral to be hung by the individual colleges? Is the contractor able to subcontract to a vendor to hang the posters?

*It is expected that they will hang advertising material or higher a subcontractor out of their monies received for the contract…..

11. In the description of work it states College Newspaper Online or College Newspaper print, is the bid for a business to work and interact with these local colleges to get the advertisement in the paper or online. Such as working with the paper’s editor or negotiating prices for ad placement on the sites and physical papers?

*The company is responsible for working with the identified institutions and receiving a cost estimate for each media by which the contactor will build a package for contracting to review..