W912MM-16-T-0009.pdf

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Attached to
Marketing Specialist Service Federal contract opportunity
Solicitation number
W912MM_16_T_0009
Issued by
Department of the Army South Dakota Army National Guard

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SDARNG has a requirement for a Marketing Specialist for Recruiting and Retention BN in South Dakota.

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SEE ADDENDUM

(No Collect Calls)

W912MM-16-T-0009 11-Feb-2016

b. TELEPHONE NUMBER

605-737-6768

8. OFFER DUE DATE/LOCAL TIME

10:00 AM 22 Feb 2016

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER)

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

23.

CODE 10. THIS ACQUISITION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W912MM9. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

LORISSA L. WETZLER

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

0 27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

20.

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

% FOR:SET ASIDE:UNRESTRICTED OR X

SMALL BUSINESSX

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

W912MM - USPFO FOR SOUTH DAKOTA

ATTN: LORISSA L. WETZLER -

EMAIL: LORISSA.L.WETZLER.MIL@MAIL.MIL

2823 WEST MAIN ST - BLDG 420

RAPID CITY SD 57702-8170

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE W91NZ4 16. ADMINISTERED BY

12. DISCOUNT TERMS11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLICITATION

RFQ IFB RFPX

W91NZ4 - RRM

BRIAN HASS

2823 WEST MAIN STREET

RAPID CITY SD 57702

TEL: 605-737-6012 FAX:

605-737-6752FAX:

TEL: 605-737-6768 SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

$15,000,000

NAICS:

541618

X

OFFER DATED

29. AWARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF24

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

W912MM-16-T-0009

Section SF 1449 - CONTINUATION SHEET

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

Information

FFP

The South Dakota Army National Guard (SDARNG) has a requirement for a Marketing Specialist to support the Recruiting and Retention BN.

No award shall be made unless the Contracting Officer makes confirmation or affirmative determination of responsibility for the potential contractor. Potential contractor must be registered in System for Award Management (SAM) prior to award of contract. Applicable NAICS 541618, size standard $15 million. RFQ solicitation response date is 22 Feb 2016.

Please include the following:

1. Tax ID

2. Completed Clause 252.209-7991(DEV)

3. DUNS #

4. Cage Code

5. Any prompt payment discounts that are offered

*Vendors will be paid by Electronic Funds Transfer (EFT) and must invoice Wide Area Work Flow

FOB: Destination

NET AMT

0001 1,920 Hours Marketing Specialist Contract Labor

FFP

marketing Operations Specialist (Program Coordinator I) Fully loaded Hourly Rate for 08 March 2016 to 07 March 2017. Comparable to Tier No. 1, GS-09. 10 hours per day, 40 hours per week (Tuesday through Friday). Overtime is not authorized.

Requesting Incumbent

Marketing Specialist Contract Travel

FFP

Marketing Operations Specialist (Program Coordinator I) Travel costs for 08 March 2016 to 07 March 2017. All travel authorized will be provided by contractor and available for reimbursement upon submission of travel receipts/documentation. Upon award, the SD Army National Guard will provide required travel budget.

***NO QUOTE REQUIRED***

CMR

FFP

CONTRACTOR MANPOWER REPORTING

The Office of the Assistant Secretary of the Army (Manpower& Reserve Affairs) operates and maintains a secure Army data collection site where the contractor will report ALL contractor manpower (including subcontractor manpower) required for performance of this contract. The contractor is required to completely fill in all the information in the format using the following web address:

https://contractormanpower.army.pentagon.mil or https://cmra.army.mil

The required information includes:

1. Contracting Office and Contracting Officer

2. Contract number, including task and delivery order number (if applicable)

3. Beginning and ending dates covered by reporting period

4. Contractor name, address, phone number, e-mail address, identity of contractor

5. Estimated direct labor hours (including subcontractors)

6. Estimated direct labor dollars paid this reporting period (including subcontractors)

7. Total payments (including subcontractors)

8. Predominant Federal Service Code (FSC) reflecting services provided by contractor (and separate predominant FSC for each subcontractor if different) FSC Code R699

9. Estimated data collection cost

10. Organizational title associated with the Unit Identification Code (UIC) for the Army Requiring Activity (the Army Requiring Activity is responsible for providing the contractor with its UIC for the purposes of reporting this information)

11. Locations where contractor and subcontractors (if applicable) perform the work (specified by zip code in the United States and nearest city, country, when in an overseas location, using standardized nomenclature provided on website)

12. Presence of deployment or contingency contract language

13. Number of contractor and subcontractor employees deployed in theater this reporting period.

As part of its submission, the contractor will also provide the estimated total cost (if any) incurred to comply with this reporting requirement. Contractors may use a direct XML data transfer to the database server or fill in the fields on the website.

The XML direct transfer is a format for transferring files from a contractor's systems to the secure website without the need for separate data entries for each required data element at the web site. The specific formats for the XML direct transfer may be downloaded from the web site.

The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Department of Army CMRA via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/ Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk at http://www.ecmra.mil/

INSPECTION AND ACCEPTANCE TERMS

Supplies/services will be inspected/accepted at:

CLIN INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

0000 N/A N/A N/A Government 0001 N/A N/A Destination Government 0002 N/A N/A Destination Government 0003 N/A N/A Destination Government

DELIVERY INFORMATION

CLIN DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC

0000 N/A N/A N/A N/A

0001 POP 07-MAR-2016 TO

07-MAR-2017

N/A W91NZ4 - RRM

BRIAN HASS

2823 WEST MAIN STREET

RAPID CITY SD 57702

605-737-6012

W91NZ4

0002 POP 07-MAR-2016 TO

07-MAR-2017

N/A (SAME AS PREVIOUS LOCATION)

0003 POP 07-MAR-2016 TO

07-MAR-2017

N/A (SAME AS PREVIOUS LOCATION)

CLAUSES INCORPORATED BY REFERENCE

52.202-1 Definitions NOV 2013 52.203-3 Gratuities APR 1984 52.203-5 Covenant Against Contingent Fees MAY 2014 52.203-6 Restrictions On Subcontractor Sales To The Government SEP 2006

52.203-7 Anti-Kickback Procedures MAY 2014 52.203-8 Cancellation, Rescission, and Recovery of Funds for Illegal or

Improper Activity

MAY 2014

52.203-10 Price Or Fee Adjustment For Illegal Or Improper Activity MAY 2014 52.203-12 Limitation On Payments To Influence Certain Federal

Transactions

OCT 2010

52.203-13 Contractor Code of Business Ethics and Conduct OCT 2015 52.203-17 Contractor Employee Whistleblower Rights and Requirement

To Inform Employees of Whistleblower Rights

APR 2014

52.204-2 Security Requirements AUG 1996 52.204-4 Printed or Copied Double-Sided on Postconsumer Fiber

Content Paper

MAY 2011

52.204-7 System for Award Management JUL 2013 52.204-9 Personal Identity Verification of Contractor Personnel JAN 2011 52.204-10 Reporting Executive Compensation and First-Tier

Subcontract Awards

OCT 2015

52.208-9 Contractor Use of Mandatory Sources of Supply or Services MAY 2014 52.209-6 Protecting the Government's Interest When Subcontracting

With Contractors Debarred, Suspended, or Proposed for Debarment

OCT 2015

52.212-4 Contract Terms and Conditions--Commercial Items MAY 2015 52.212-5 Alt I (Dev) Contract Terms and Conditions Required to Implement

Statutes or Executive Orders--Commercial Items (Deviation 2013-O0019) Alternate I

FEB 2016

52.215-2 Audit and Records--Negotiation OCT 2010 52.215-8 Order of Precedence--Uniform Contract Format OCT 1997 52.216-22 Indefinite Quantity OCT 1995 52.219-6 Notice Of Total Small Business Set-Aside NOV 2011 52.219-28 Post-Award Small Business Program Rerepresentation JUL 2013 52.222-1 Notice To The Government Of Labor Disputes FEB 1997 52.222-3 Convict Labor JUN 2003 52.222-4 Contract Work Hours and Safety Standards- Overtime

Compensation

MAY 2014

52.222-17 Nondisplacement of Qualified Workers MAY 2014 52.222-21 Prohibition Of Segregated Facilities APR 2015 52.222-26 Equal Opportunity APR 2015 52.222-35 Equal Opportunity for Veterans OCT 2015 52.222-36 Equal Opportunity for Workers with Disabilities JUL 2014 52.222-37 Employment Reports on Veterans OCT 2015 52.222-40 Notification of Employee Rights Under the National Labor

Relations Act

DEC 2010

52.222-41 Service Contract Labor Standards MAY 2014 52.222-42 Statement Of Equivalent Rates For Federal Hires MAY 2014 52.222-50 Combating Trafficking in Persons MAR 2015 52.223-2 (Dev) Affirmative Procurement of Biobased Products Under Service and Construction Contracts (Deviation)

SEP 2013

52.223-5 Pollution Prevention and Right-to-Know Information MAY 2011 52.223-6 Drug-Free Workplace MAY 2001 52.223-18 Encouraging Contractor Policies To Ban Text Messaging

While Driving

AUG 2011

52.225-13 Restrictions on Certain Foreign Purchases JUN 2008 52.227-1 Authorization and Consent DEC 2007 52.227-2 Notice And Assistance Regarding Patent And Copyright

Infringement

DEC 2007

52.228-5 Insurance - Work On A Government Installation JAN 1997

52.229-3 Federal, State And Local Taxes FEB 2013 52.232-1 Payments APR 1984 52.232-6 Payment Under Communication Service Contracts with

Common Carriers

APR 1984

52.232-7 Payments Under Time-And-Materials And Labor Hour Contracts

AUG 2012

52.232-8 Discounts For Prompt Payment FEB 2002 52.232-11 Extras APR 1984 52.232-17 Interest MAY 2014 52.232-23 Assignment Of Claims MAY 2014 52.232-25 Prompt Payment JUL 2013 52.232-33 Payment by Electronic Funds Transfer--System for Award

Management

JUL 2013

52.233-1 Alt I Disputes (May 2014) - Alternate I DEC 1991 52.233-3 Protest After Award AUG 1996 52.233-4 Applicable Law for Breach of Contract Claim OCT 2004 52.234-4 Earned Value Management System MAY 2014 52.237-2 Protection Of Government Buildings, Equipment, And

Vegetation

APR 1984

52.237-3 Continuity Of Services JAN 1991 52.242-15 Stop-Work Order AUG 1989 52.243-1 Alt II Changes--Fixed-Price (Aug 1987) - Alternate II APR 1984 52.245-9 Use And Charges APR 2012 52.246-25 Limitation Of Liability--Services FEB 1997 52.249-8 Default (Fixed-Price Supply & Service) APR 1984 252.201-7000 Contracting Officer's Representative DEC 1991 252.203-7000 Requirements Relating to Compensation of Former DoD

Officials

SEP 2011

252.203-7001 Prohibition On Persons Convicted of Fraud or Other Defense- Contract-Related Felonies

DEC 2008

252.203-7002 Requirement to Inform Employees of Whistleblower Rights SEP 2013 252.204-7000 Disclosure Of Information AUG 2013 252.204-7003 Control Of Government Personnel Work Product APR 1992 252.204-7004 Alt A System for Award Management Alternate A FEB 2014 252.204-7012 Safeguarding Covered Defense Information and Cyber

Incident Reporting.

DEC 2015

252.209-7004 Subcontracting With Firms That Are Owned or Controlled By The Government of a Country that is a State Sponsor of Terrorism

OCT 2015

252.223-7004 Drug Free Work Force SEP 1988 252.223-7006 Prohibition On Storage, Treatment, and Disposal of Toxic or

Hazardous Materials

SEP 2014

252.225-7001 Buy American And Balance Of Payments Program-- Basic (Nov 2014)

NOV 2014

252.232-7003 Electronic Submission of Payment Requests and Receiving Reports

JUN 2012

252.232-7006 Wide Area WorkFlow Payment Instructions MAY 2013 252.232-7010 Levies on Contract Payments DEC 2006 252.237-7010 Prohibition on Interrogation of Detainees by Contractor

Personnel

JUN 2013

252.243-7001 Pricing Of Contract Modifications DEC 1991 252.243-7002 Requests for Equitable Adjustment DEC 2012 252.247-7000 Hardship Conditions AUG 2000 252.247-7023 Transportation of Supplies by Sea APR 2014

CLAUSES INCORPORATED BY FULL TEXT

52.212-2 EVALUATION--COMMERCIAL ITEMS (OCT 2014)

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:

Lowest Price Technically Acceptable IAW FAR 15.101-2, award will be made on the basis of the lowest evaluated price meeting or exceeding the acceptability standards for non-cost factors.

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. Evaluation of options shall not obligate the Government to exercise the option(s).

(c) A written notice of award or acceptance of an offer, mailed or otherwise furnished to the successful offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer's specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

(End of provision)

52.252-1 SOLICITATION PROVISIONS INCORPORATED BY REFERENCE (FEB 1998)

This solicitation incorporates one or more solicitation provisions by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. The offeror is cautioned that the listed provisions may include blocks that must be completed by the offeror and submitted with its quotation or offer. In lieu of submitting the full text of those provisions, the offeror may identify the provision by paragraph identifier and provide the appropriate information with its quotation or offer. Also, the full text of a solicitation provision may be accessed electronically at this/these address(es):

www.arnet.gov www.acq.osd.mil www.deskbook.osd.mil

52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

www.arnet.gov/far www.acq.osd.mil www.deskbook.osdmil

(End of clause)

252.209-7991 REPRESENTATION BY CORPORATIONS REGARDING AN UNPAID DELINQUENT TAX

LIABILITY OR A FELONY CONVICTION UNDER ANY FEDERAL LAW—FISCAL YEAR 2016

APPROPRIATIONS (DEVIATION 2016-O0002) (OCT 2015)

(a) In accordance with section 101(a) of the Continuing Appropriations Act, 2016 (Pub. L. 114-53) and any subsequent FY 2016 appropriations act that extends to FY 2016 funds the same restrictions as are contained in sections 744 and 745 of division E, title VII, of the Consolidated and Further Continuing Appropriations Act, 2015 (Pub. L. 113-235), none of the funds made available by this or any other Act may be used to enter into a contract with any corporation that—

(1) Has any unpaid Federal tax liability that has been assessed, for which all judicial and administrative remedies have been exhausted or have lapsed, and that is not being paid in a timely manner pursuant to an agreement with the authority responsible for collecting the tax liability, where the awarding agency is aware of the unpaid tax liability, unless the agency has considered suspension or debarment of the corporation and made a determination that this further action is not necessary to protect the interests of the Government; or

(2) Was convicted of a felony criminal violation under any Federal law within the preceding 24 months, where the awarding agency is aware of the conviction, unless the agency has considered suspension or debarment of the corporation and made a determination that this action is not necessary to protect the interests of the Government.

(b) The Offeror represents that—

(1) It is [ ___ ] is not [ ___ ] a corporation that has any unpaid Federal tax liability that has been assessed, for which all judicial and administrative remedies have been exhausted or have lapsed, and that is not being paid in a timely manner pursuant to an agreement with the authority responsible for collecting the tax liability,

(2) It is [ ___ ] is not [ ___ ] a corporation that was convicted of a felony criminal violation under a Federal law within the preceding 24 months.

Enter Vendor Name:

Please Check the above two statements and return.

STATEMENT OF WORK PERFORMANCE

STATEMENT OF WORK PERFORMANCE

Service Delivery Summary Worksheet Program Coordinator I R&R Marketing Operations Specialist

Objective: Provide marketing services to include graphic arts, budget management, equipment/supply maintenance and procurement, and develop promotional giveaways. Contractor shall also be the South Dakota Army National Guard marketing representative at all state and national functions. Location of work: Camp Rapid, Rapid City, SD

Deliverable Performance

Standard Acceptable Quality Level (AQL)

Method Used/ Frequency

Graphic arts and Media Advertisements

Technical Specifications 2.1

Fill all RRNCO marketing requests within allotted 1-month window 98% of the time.

Local and state advertising is consistent with the National Advertising campaign 98% of the time.

Produce at least four (4) approved advertising products that support the recruiting needs for the state each week 95% of the time.

Periodic Inspection /

Spot Inspections /

Monthly Reports

Maintain Production Results

Technical Specifications 2.2

Provide analysis and input on production to the RRC through open verbal communication and reports, accurate and meeting suspense’s 95% of the time.

After Action Reviews and briefing documents are turned in, complete, and accurate 98% of the time.

Recruiting Event Support and Coordinate with individuals inside and outside the

RRC

Technical Specifications 2.3

Ensure recruiting event participation in all 3 major region markets at a minimum once each month.

Contact top supporting NCSA media outlets each month 95% of the time.

Coordinate with National Guard Bureau, SD Public Affairs Office, state media agencies for approval of any and all produced print media, no errors due to contractor action or inaction.

Website Design Technical Specifications 2.4

Ensure website contains accurate and timely information 95% of the time.

Provide analysis on leads and enlistments from website inquires, with timely execution in a clear accurate and professional manner 98% of the time.

Briefing documents are turned in, complete and accurate 98% of the time.

Budget Management

Technical Specifications 2.5

Produce yearly marketing plan and make necessary adjustments for upcoming year based off historical execution

Coordinate with GPC cardholder and R&R Budget Officer to ensure vendors are paid within 30 days of receipt of invoice 98% of the time.

Equipment/Supply Maintenance and procurement

Technical Specifications 2.6

Ensure satisfactory working order of printer 95% of the time.

Ensure stock supplies of ink and media never fall below 5% mission critical levels.

Develop promotional items/giveaways

Technical Specifications 2.7

Develop 4 new promotional giveaways annually effective in attracting target market that are not available via Mission Zone.

1.0 Organizational Analysis:

Army National Guard (ARNG):

Source: (http://www.arng.army.mil/) Vision is to be “Always Ready Always There.”Mission:

Federal: “Maintain properly trained and equipped units available for prompt mobilization for war, national emergency or as otherwise needed.”

State: To provide trained and disciplined forces for domestic emergencies or as otherwise required by state law.

Organization - The South Dakota Army National Guard (SD ARNG) Recruiting and Retention Command

(RCC) recruits Soldiers, both officers and enlisted, to meet the needs of the SD ARNG; begins their transformation from civilian to Soldier; and acts as the SD ARNG’s liaison with the American people.

2.0 Technical Specifications

The following technical specifications are provided to demonstrate the task environment in which the services will be delivered. The following specifications are not directives on how the services are to be provided but what traditionally has been required to successfully support the task order objective. The contractor is encouraged to exceed these minimum technical specifications to demonstrate its technical, operational, and administrative expertise in support of customer’s organizational and departmental objectives.

2.1 Graphic Arts and Media Advertisements: The Contractor shall:

2.1.1 Provide direct advertising support to Recruiting and Retention Non-Commissioned Officers (RRNCOs) with the goal of generating leads, reducing attrition and increasing retention.

2.1.2 Develop and implements advertising programs and partnerships that support the strength maintenance mission of the RRC.

2.1.3 Design the typography layouts with photographs and illustrations consistent with the national recruiting and retention campaign themes.

2.1.4 Create original illustrations and artwork utilizing a variety of media to include camera-ready computerized graphics.

2.1.5 Draft press releases for media distribution. All press releases shall be reviewed, approved, and submitted to media by the RRC Operations & Training Officer or the Marketing NCO.

2.1.6 Design, develop and execute advertising programs to support all special missions to include Officer recruiting, Warrant Officer recruiting, Medical recruiting, and Chaplain recruiting.

2.1.7 Have ability to plan, organize work, and meet deadlines. Contractor shall be able to demonstrate ability to make judgments about sensitive/confidential information.

2.2 Maintain Production Results:

2.2.1 Become familiar with and maintain/access all regulations and guidance that are applicable to the Recruiting and Retention Battalion.

2.2.2 Interact with the field NCOICs and RRNCOs to receive feedback on advertising and marketing programs through development and solicitation of After Action Reviews.

2.2.3 Develop and implement different ways to measure Return on Investment (ROI) of marketing programs and campaigns.

2.2.4 Collect and analyze market evaluation data derived from official databases and various published studies and reports; analyze market trends to use as a basis for formulating future advertising and marketing strategies and tactics.

2.2.5 Manage projects and pre-press stages thru actual printing and distribution.

2.3 Recruiting Event Support and Coordinating with Outside Agencies:

2.3.1 Develop and distribute approved promotional items throughout the regions and through state level events;

to complement other advertising and marketing events to generate leads.

2.3.2 Coordinate and support special national level recruiting and retention events.

2.3.3 Attend conferences and seminars that facilitate communication flow and enhance professional networks that shall increase exposure of the South Dakota Army National Guard.

2.3.4 Develop and build partnerships with State and local media organizations to maximize SD ARNG advertising and marketing efforts.

2.4 Website Design:

2.4.1 Develop programs to measure the effectiveness of advertising and marketing programs.

2.4.2 Supports and manages exhibit and conference events inside the state of South Dakota to support and strengthen management goals.

2.4.3 Maintain the www.sdguard.com web site with the capability to design, develop, and publish this web site as directed by the RRC.

2.5 Budget Management:

2.5.1 Develop annual budget plans based on careful budget analysis and historical execution, our return on investment, After Action Reviews, and input from the RRC.

2.5.2 Coordinate with GPC cardholder and R&R Budget Officer to ensure vendors are paid within 30 days of receipt of invoice.

2.6 Equipment/Supply Maintenance and Procurement:

2.6.1 Coordinate with warranty provider on all maintenance for printers. Contractor shall diagnose and repair the printer, if feasible, or schedule an appointment for service from the warranty provider when the printer is not functioning properly.

2.6.2 Maintain mission critical levels of supplies for ink, and all media needed to continue output.

2.7 Develop Promotional Items/Giveaways:

2.7.1 Develop new promotional items and giveaways through target market research and RRNCO’s input. Items shall effectively attract target market and shall be unique to the SD ARNG at least one item per quarter dependent on fund availability.

2.7.2 Review items to ensure they are of high quality and shall reinforce personal contacts by providing a durable message/logo on an item that shall be displayed by the recipients.

2.7.3 Develop a distribution plan for items produced locally to provide maximum advertising value and equitable support to each of the field RRNCOs.

3.0 Additional Requirements and Notes:

3.1 Desired Bachelor's degree in Marketing, Advertising, Communications, Public Relations, Business, or other related discipline is desired or demonstrated practical experience in the areas of expertise required by the Task Order. A minimum of three years experience in marketing and graphics design is highly desired.

3.2 Contractor shall possess computer operation skills including but not limited to: Microsoft Office Suite, InDesign, Illustrator, Photoshop, & Acrobat.

3.3 The Contractor shall comply with the following Government directives in order to successfully complete the tasks IAW NGR 601-1.

3.4 Contractor shall only use SD ARNG owned software.

3.5 Services will be monthly on site. Work hours may vary. Average 40 hours per week.

3.6 Anticipated travel for this task order is 10 TDY’s estimated at $6,000 for training and travel expenses associated with this service.

3.7 Federal position equivalent is GS- 9, Program Coordinator I. Location of work is Recruiting and Retention

Office, Camp Rapid, Rapid City, SD.

3.8 The contractor will be provided with adequate facilities located at Camp Rapid including a complete workstation and chair, computer, telephone, expendable supplies, computer hardware and software (and support), internet/intranet/Local Area Network (LAN) (and support) and use of a fax machine, copier and printer, mail service and postage. All Government furnished supplies and equipment shall be for official use only.

3.8.1 The contractor and Government representative shall conduct an inventory of all Government furnished equipment within ten days of commencement. The contractor shall sign a receipt for all furnished equipment. The contractor and Government representative shall determine the working condition of all equipment. The Government will replace and/or repair any item not in working order.

4.0 Miscellaneous:

4.1 Refer to the Basic Contract PWS paragraph 7.9; Performance of Services During Crisis Declared by the

National Command Authority or Overseas Combatant Commander is not applicable this Task Order.

4.2 The contractor is cautioned that if off-duty active military personnel are hired under this contract, they may be subject to permanent change of station, change in duty hours, or deployment. Military Reservists and National Guard members may be subject to recall to active duty. The absence of such employees shall not constitute an excuse for nonperformance under this contract.

4.3 Hours of Operation: The contractor shall perform the services required under this contract within core operating hours which are 0630 to 1700, Tuesday through Friday.

4.4 The base period of this contract is from 08 March 2014 to 07 March 2015.

4.5 The following Federal Holidays are observed at all locations:

2016:

Friday, January 1, New Year’s Day Monday, January 18, Martin Luther King’s Birthday Monday, February 15, Presidents' Day Monday, May 30, Memorial Day Monday, July 4, Independence Day Monday, Septermber 5, Labor Day Monday, October 10, Columbus Day Friday, November 11, Veterans Day Thursday, Novermber 24, Thanksgiving Day

Monday, December 26, Christmas Day

2017:

Monday, January 2, New Year’s Day Monday, January 16, Martin Luther King’s Birthday Monday, February 20, Presidents' Day Monday, May 29, Memorial Day Tuesday, July 4, Independence Day Monday, Septermber 4, Labor Day Monday October 9, Columbus Day Friday, November 10, Veterans Day Thursday, Novermber 23, Thanksgiving Day Monday, December 25, Christmas Day

5.0 In addition to the Federal Holidays listed above, any other Presidential or Congressional imposed closures of Federal Government Offices in recognition of these special events or occasions may or may not be observed by the Contractor employees, due to specific mission, and Government and/or Contractor discretion. Additional holidays or location closures authorized at the State or local level, observed by the Contractor employees, will not be reimbursed to the Contractor. Work in these instances may be required due to specific mission, and Government and/or Contractor discretion. This does not apply to closures associated with continuing resolution authority (CRA) associated with the approval of the Federal Budget.

5.1 When an unforeseen Government facility closure occurs on a scheduled day of work, the Contractor shall not be required to perform any services on the day of the closure and shall receive no payment (unless the award designates the services as essential during the time of facility closure). In the event of a partial day unforeseen Government facility closure, the Government will notify the Contractor within one hour after notification of the facility closure is received. Payment of a partial day closure will be made for the actual time worked.

5.2 The contractor cannot bill the Government for the time their employees participate in activities not identified in the award functions, such as morale picnics, early release authorizations (59 minute rule), etc.

As such, timecards shall reflect actual hours worked.

5.3 Inherently Governmental Functions:

6.0 Contractor employees shall not perform any inherently governmental functions in their duties under Task

Orders issued against this contract as stipulated in FAR 7.5.

6.1 Classifications may be involved in duties that can be defined as nearly inherently Governmental functions.

In accordance with DFARS 7.5 the following (6.3-6.10) are a list of examples of functions generally not considered to be inherently Governmental functions. However, certain services and actions that are not considered to be inherently Governmental functions may approach being in that category because of the nature of the function, the manner in which the contractor performs the contract, or the manner in which the Government administers contractor performance. This is not all inclusive.

6.2 Services that involve or relate to the development of regulations.

6.3 Contractor may provide assistance in drafting regulations and procedures pertaining to acquisition matters.

NGB-ZC-PARC-P shall approve all acquisition policy change recommendations. The contractor may provide assistance in drafting regulations and procedures pertaining to other matters. The appropriate federal manager shall approve all change recommendations.

6.4 Services that involve or relate to the evaluation of another contractor’s performance. Contractors providing inspection services. Contractors providing assistance in contract management (where the contractor might influence official evaluations of other contractors).

6.5 Contractor may oversee or review other contractor’s work for adequacy and compliance with administrative, regulatory and procedural requirements and provide recommendations to the appropriate federal manager. For acquisition issues, provide information to the appropriate Contracting Officer.

Contractor may not comment on another contractor’s performance outside official Government channels.

6.6 Services in support of acquisition planning.

6.7 Contractor may assist in planning tasks: market research/analysis and recommend course of action to the

Contracting Officer on such issues.

6.8 Contractors providing information regarding agency policies or regulations (such as attending conferences on behalf of an agency, conducting community relations campaigns, or conducting agency training courses).

6.9 Contractors may not participate in any situation where it might be assumed that they are agency employees or representatives.

7.0 Rules and Regulations of a Government Facility:

7.1 Rules and regulations outlined in this contract shall apply to the Contractor, including its employees and any subcontractors, while on the premises of the customer agency. These regulations include presenting valid identification for building entrance and obeying all the rules and regulations provided by the agency.

7.2. If work is to be performed in a restricted area, Contractor personnel shall be escorted at all times.

7.3.1. The Contractor shall comply with the safety rules of the Government installation that concern related activities not directly addressed in this contract. The Contractor shall take all reasonable steps and precautions to prevent accidents and preserve the life and health of Contractor and Government personnel connected in any way with performance under this contract.

8.0 Interpretation of the Contract Requirements:

8.1 If the Contractor finds clarification necessary with respect to the scope of the services to be performed or manner in which the services are to be performed hereunder, he shall request such clarification from the CO. No interpretation of any provision of this contract, including applicable specification, shall be binding on the Government unless furnished or agreed to in writing by the CO.

9.0 Insurance Coverage:

9.1 The Contractor shall procure and maintain the following minimum insurance during the period of performance of this contract in accordance with FAR 52.228-5, Insurance – Work on a Government Installation:

$500,000 per accident for bodily injury;

No property damage general liability insurance is required.

Automobile Insurance (comprehensive form of policy) is required:

$200,000 per person; and $500,000 per accident for bodily injury; and $20,000 per accident for property damage.

Standard Workmen’s Compensation and employer’s Liability Insurance. A minimum amount of $100,000 is required under the contract.

9.2 Prior to contract commencement, the Contractor shall furnish to the CO a certificate or written statement certifying compliance with the above required insurance coverage. The policies evidencing required insurance shall contain an endorsement to the effect that any cancellation or any material change adversely affecting the interests of the Government shall not be effective for such a period as the laws of the State in which this contract is to be performed prescribe, or until 30 days after the insurer or the Contractor gives written notice to the CO, whichever period is longer.

OPERATIONAL SECURITY

SECTION II. STANDARD CONTRACT PROVISION, CLAUSE TEXT, AND PWS LANGUAGE

1. AT level I Training. This provision/contract text is for contractor employees with an area of performance within an Army controlled installation, facility or area. All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 90 calendar days after contract start date or effective date of incorporation of this requirement into the contract, whichever is applicable. The contractor shall submit certificates of completion to the COR and contracting office. AT level I awareness training is available at the following website: https://jko.jten.mil

2. Access and General Protection/Security Policy and Procedures. This standard language text is for contractor employees with an area of performance within an Army controlled installation, facility or area.

Contractor and all associated sub-contractors employees shall comply with applicable installation, facility and area commander installation/facility access and local security policies and procedures (provided by government representative). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Security Office. Contractor workforce must comply with all personal identity verification requirements (FAR clause 52.204-9, Personal Identity Verification of Contractor Personnel) as directed by DOD, HQDA and/or local policy. In addition to the changes otherwise authorized by the changes clause of this contract, should the Force Protection Condition (FPCON) at any individual facility or installation change, the Government may require changes in contractor security matters or processes.

3. Contractor Employees Who Require Access to Government information Systems. All contractor employees with access to a government info system must be registered in the ATCTS (Army Training Certification Tracking System) at commencement of services, and must successfully complete the DOD information Assurance Awareness prior to access to the information systems and then annually thereafter.

4. For Contracts that Require OPSEC training. Per AR 530-1, Operations Security. All contractor employees, to include subcontractor employees, requiring access to Army installations, facilities and controlled access areas shall complete Level I OPSEC training within 30 calendar days of tier reporting for duty. POC for completion of required OPSEC training is the installation security office. A copy of completion will be sent to the contracting office.

5. For information assurance (IA)/information technology (IT) training. All contractor employees and associated sub-contractor employees must complete the DoD IA awareness training before issuance of network access and annually thereafter. All contractor employees working IA/IT functions must comply with DoD and Army training requirements in DoDD 8570.01, DoD8570.01-M and AR 25-2 within six month of employment.

OPERATIONAL SECURITY REQUIRMENTS

THE CONTRACTOR WILL PROTECT CONTROLLED UNCLASSIFIED INFORMATION (I.E. TRAINING

TIMES, NUMBER OF PERSONNEL, ETC.) PERTAINING TO DAILY OPERATIONS. THE COR/POC WILL

BRIEF THE VENDOR ON WHAT INFORMATION NEEDS TO BE PROTECTED, WHY IT NEEDS TO BE

PROTECTED, AND HOW TO PROTECT IT. IF CONTRACTOR IS NOT SUPRIVISED BY A

GOVERNMENT EMPLOYEE, A NATIONAL CRIMINAL INFORMATION CENTER (NCIC) BACKROUND

CHECK IS REQUIRED. CONTRACTOR WILL ALSO PROVIDE AN EMPLOYEE LIST NO LATER THAN 30

DAYS PRIOR TO PERFORMANCE.

AT LEVEL 1 AWARENESS TRAINING

AT Level 1 Awareness Training (AT)

AT Level 1 Awareness Training (AT): Security Requirements. The contractor shall comply with all applicable installation/facility access and local security policies and procedures, which may be obtained from the Contracting Officer’s Representative (COR). The contractor shall also provide all information required for background checks to meet installation access requirements to be accomplished by installation Provost Marshal Office, Director of Emergency Services or Security Office. The contractor shall ensure compliance with all personal identity verification requirements as directed by DOD, HQDA and/or local policy. Should the Force Protection Condition (FPCON) change, the Government may require changes in contractor security matters or processes.

COMSEC/IT SECURITY

COMSEC/IT Security

COMSEC/IT Security. All communications with DOD organizations are subject to communications security (COMSEC) review. All telephone communications networks are continually subject to intercept by unfriendly intelligence organizations. DOD has authorized the military departments to conduct COMSEC monitoring and recording of telephone calls originating from, or terminating at, DOD organizations. Therefore, the contractor is advised any time contractor place or receive a call they are subject to COMSEC procedures. The contractor shall ensure wide and frequent dissemination of the above information to all employees dealing with DOD information. The contractor shall abide by all Government regulations concerning the authorized use of the Government's computer network, including the restriction against using the network to recruit Government personnel or advertise job openings.

GOVERNMENT INFORMATION SYSTEMS

Use of Government Information Systems

Use of Government Information Systems (IS) and access to Government networks is a revocable privilege, not a right. Users are the foundation of the DoD strategy and their actions affect the most vulnerable portion of the AEI. Contractor employees shall have a favorable background investigation or hold a security clearance and access approvals commensurate with the level of information processed or available on the system.

Contractor employees shall: Comply with the command's Acceptable Use Policy (AUP) for Government owned IS and sign an AUP prior to or upon account activation.

Complete initial and/or annual Information Assurance (IA) training as defined in the IA Best Business Practices (BBP) training

(https://informationassurance.us.army.mil).

Mark and safeguard files, output products, and storage media per classification level and disseminate them only to individuals authorized to receive them with a valid need to know. Protect IS and IS peripherals located in their respective areas in accordance with physical security and data protection requirements. Practice safe network and Internet operating principles and take no actions threatening the integrity of the system or network.

PROTECT PERSONAL ID INFO (PII)

Protection of Personally Identifiable Information

Protection of Personally Identifiable Information (PII). The contractor shall protect all Personally Identifiable Information (PII) encountered in the performance of services in accordance with DFARS 224.103 and DoDD 5400.11, Department of Defense Privacy Program, and DoD 5400.11-R. If a PII breach results from the contractor’s violation of the aforementioned policies, the contractor shall bear all notification costs, call-center support costs, and credit monitoring service costs for all individuals who’s PII has been compromised.

CAC REQUIREMENT

CAC Requirements

CAC Requirements: The Common Access Card (CAC) is the Department of Defense (DOD) Federal Personal Identity Verification (PIV) credential. Before CAC issuance, the contractor employee requires, at a minumum, a favorable adjudicated nationa Agency Check with Inquireies (NACI) or equivalent or higher investigation in accordance with Army Directive 2014-05. The contractor employee will be issued a CAC only if duties involve one of the following: 1. Both physical access to a DoD facility and access, via logon, to DoD networks on-site or remotely 2. Remote access, via logon, to a DoD network using DoD-approved remote access procedures; or 3.

Physical access to multiple DoD facilities or multiple non-DoD federally controlled facilities on behalf of the DoD on a recurring basis for a period of 6 months or more. At the discretion of the sponsoring activity, an initial CAC may be issued based on a favorable review of the FBI fingerprint check and a successfully scheduled NACI at the Office of Personnel Management.

iWATCH Training: The contractor and all associated sub-contractors shall brief all employees on the local iWATCH program (training standards provided by the requiring activity ATO). this local develped training will be used to inform employees of the types of behavior to watch fro and instruct employees to report suspicious activity to the POC/COR. This training shall be completed within 90 calendar days of contract award and the results reported to the POC/COR NLT 90 calendar days after contract award.

BACKGROUND INVESTIGATION

Background Investigation Requirements

HSPD-12 Background Investigation Requirements: The contractor ensure Common Access Cards (CACs) are obtained by all contract or subcontract personnel assigned to work on the Government site and by personnel requiring access to a DoD network (and other eligible populations as specified in DTM-08-003 Attachment 3, paragraph 3a.) are required to, at a minimum, have received a favorable FBI fingerprint check and must have submitted to the Office of Personnel Management (OPM) a National Agency Check with Inquiries (NACI) or equivalent/higher investigation. It is the responsibility of the contractor to ensure all employees requiring an initial background investigation complete a Personnel Security Investigation Portal (PSIP) form at attachment (States complete/revise as applicable), at the earliest possible date and that this form is forwarded to the POC/COR immediately. The COR will review the form for completeness and accuracy and forward to the NGB Personnel Security manager who will initiate the investigation process via the PSIP. Contractor personnel will then receive two e-mail messages; the first will confirm the request has been received by the Office of Personnel Management, and the second will provide instructions for the completion of the appropriate form via the Electronic Questionnaires for Investigations Processing (e-QIP) system. Upon completion of the e-QIP questionnaire and submittal of all required documents, including fingerprint card to the security manager, the BI will be initiated. The contractor shall ensure all instructions regarding background investigation processing, including those provided verbally, by e-mail or via a Government system are complied with immediately. The contractor is cautioned the entire process from submittal of the PSIP form to return of the FBI fingerprint check may routinely take from 2-6 weeks and shall factor this lead time into its hiring/placement process. The contractor shall make all reasonable efforts to ensure contractor employees meet CAC eligibility standards upon assignment to the contract and shall be held responsible for delays, failure to meet performance requirements or decreases in efficiency in accordance with the applicable inspection clause.

Trusted Associate Sponsorship System

Trusted Associate Sponsorship System (TASS): The contractor is responsible forprocessing applications for Common Access Cards (CAC) for every contractor employee who deploys with the military force OR who has need to access any government computer network in accordance with FAR 52.204-9, "Personal Identity Verification of Contractor Personnel." The contractor is responsible for managing requests for new or renewal CAC cards in sufficient time to ensure all contractor employees have them when needed to perform work under this contract. The norm is at least ten calendar days advance notice to the Trusted Agent (TA), unless there are extenuating circumstances approved by the Contracting Officer's Representative (COR) or Contracting Officer. It is recommend a "Corporate Facility Security Officer" (FSO) be designated to serve as your firm's single point of contact for Background Investigation (BI), the TASS application process and other CAC and security related matters. If a FSO is not established, each contractor employee requiring a CAC will be required to process their own applications. CAC applications shall be processed through the TASS.

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