JA_for_CU_Over_SAT_20190913_Redacted.pdf

Control No: 2019-0015

Justification Review Document for Other Than Full and Open Competition

Program/Equipment: Purchase of Advertisement and Lead Generation for the Colorado Army National Guard Recruiting and Retention Battalion.

Authority: FAR 13.106-3(b)(3)(i) Special Situations and 13.501 Special Documentation Requirements

Amount:

Prepared by:

Typed Name: Jacob Kuzma Title: Marketing Director E-mail: Jacob.R.Kuzma.mil@mail.mil

Contracting Officer:

Typed Name: Sabrina DeRamus E-Mail: sabrina.m.deramus.civ@mail.mil

Technical Representative:

Typed Name: Jacob Kuzma Title: Marketing Director

Requirements Representative:

Typed Name: LTC George O'Neill Title: Program Manager

DSN/Commercial: 720-250-1345 Date 09/11/2019

DSN/Commercial: 720-250-4032

DSN/Commercial: 720-250-1345

DSN/Commercial: 720-250-1340

Reviews: I have reviewed this justification and find it adequate to support other than full and open competition.

Program Manager Typed Name: LTC George O'Neill

Digitally signed by roNWJ ONBLLGEOAGE.FRANCl5..R.1154

Signature: lo«f """'""·"·"'""''"

Legal Counsel John J. Gallegos Typed Name: ________ _

Digitally signed by

GALLEGOS.JOHN. GALLEGOS.JOHN.JOE.115«4

Signature: JOE.1154444242 'ii:.�o ... o •. 13 ,,,.,,., DSN/Commercial: 720-250-1340

Date: 11SEPT2019

Date:

13 Sep 2019

Control No: 2019-0016

Justification and Approval for Other Than Full and Open Competition

1. Contracting Activity: USPFO-CO, 660 S. Aspen St, Bldg 1005, Buckley Air Force Base, Aurora, CO 80011.

2. Description of Action: This is a new firm fixed price service contract to increase Colorado Army National Guard

(COARNG) brand awareness in the College Campus by purchasing electronic and printed advertising available through university media and resources. Total cost to fund these services is set at

3. Description of Supplies/Services:

Services necessary: lead generating campaigns, digital media ads (Eblasts, Web Ads, Mobile Apps), End Zone LED, printed game day programs, radio spots, text to screen promos, in game promotions, and social media presence across all platforms.

4. Authority Cited:

FAR 13.106-3{b){3){i) Special Situations and 13.501 Special Documentation Requirements

5. Reason for Authority Cited:

Learfield Communications LLC (dba Buffalo Sports Properties) has a written agreement with the University of Colorado for exclusive multimedia marketing and promotional rights for the university's intercollegiate athletic programs and athletic venues through June 30, 2025. Learfield Communications LLC (dba Buffalo Sports Properties LLC) is the only authorized company to provide multimedia and promotional services to the University of Colorado in relation to its intercollegiate sporting activities. Due to the partnership rights and agreements, there are no other companies that can perform the required tasks or work sought out by the Colorado Army National Guard.

6. Efforts to Obtain Competition:

Notice of intent to sole source was posted to Federal Business Opportunities for 21 days

7. Actions to Increase Competition:

J&A will be posted to Federal Business Opportunities

8. Market Research:

Notice of intent to sole source was posted to Federal Business Opportunities for 21 days and received no responses in accordance with the instructions provided in the notice.

9. Interested Sources: No other interested sources at this time.

10. Other Facts:

Procurement history: No prior contracts with the University of Colorado for requested services. Prior procurement with the University of Colorado for similar requirements through CACI in FY14. CACI could not provide College advertisement this fiscal year due to the ARNG and CACI are in renegotiations.

11. Technical Certification:

I certify that the supporting data under my cognizance, which are included in the justification are accurate and complete to the best of my knowledge and belief.

Typed Name: Jacob Kuzma Date: 11SEPT2019

Title: Marketing Director Signature: ___ df;_f/ ___ =.--_,.-_ .... ,,_-:....�_�--•-�m_,._

12. Requirements Certification:

I certify that the supporting data under my cognizance, which are included in the justification are accurate and complete to the best of my knowledge and belief.

Typed Name: LTC George O'Neill

Title: Program Manager

13. Fair and Reasonable Cost Determination:

Date: 11SEPT2019

Digitally signed by

J i 00(\eQ/j ONEILL.GEORGE.FRANCISJR.115

Signature: � / =.:;,,·"·""'""'-06'°"

I hereby determine that the anticipated cost to the Government for this contract action will be fair and reasonable.

The basis for this determination was made by reviewing information in the electronic Data Access system and also, redacted invoices and contracts between Learfield Communications LLC and other customers in Colorado, within the last 12 months. Pricing is consistent with current pricing offered. Certified cost or pricing data will not be required under

FAR 15.403-l(c)(3).

Typed Name: Sabrina DeRamus

Title: Contracting Officer

Date: 20190913

Signature:

14. Contracting Officer Certification:

Dlgltallyslgnedby

DERAMUS.SABRI DERAMUS.SABRINAM.103432

NA. M .1034325134 Date, 2019.09.13 09,44,14 -06'00'

I certify that this justification is accurate and complete to the best of my knowledge and belief.

Typed Name: Sabrina DeRamus

DERAMUS.SABRI �::��t;.:�INA.M 103432513

Title: Signature: NA.M.1034325134 �•t•• 2019.o9.13o9:44:51-os·oo·

Date: 20190913

Program/Equipment: Purchase of Advertisement and lead Generation for the Colorado Army National Guard Recruiting and Retention Battalion.

Approval

Based on the foregoing justification, I hereby approve the procurement of Advertising and Marketing services with Learfield Communications LLC for the CU Campus, on an other than full and open competition basis pursuant to the authority of 10 U.S.C. 2304(c) (13.501 Special documentation requirements), subject to availability of funds, and provided that the services and property herein described have otherwise been authorized for acquisition.

Date: 20190913 ARKLE.WHITNEY.LEE �:��i�;�:?LEE

Signature: LIZAMA.1179373390 �!:12���1!;,3;;���0339 -05•00·

Whitney L. Arkle Supervisory Contract Specialist Colorado National Guard