Digital_Media_SOW.PDF

STATEMENT OF WORK

ON AIR (RADIO)/DIGITAL (GEO-FENCING) MARKETING CAMPAIGN

1.0 SCOPE OF WORK. The Hawaii Air National Guard (HIANG) Recruiting and Retention, is looking to procure advertising and marketing services in order to engage our target demographic (18-35 year old physically fit young adults) for potential recruitment into the

HIANG.

1.1 DESCRIPTION/NEED OF SERVICE. A multi-island digital/media, and Honolulu based radio marketing campaign is needed for driving HIANG brand awareness, increasing quality/qualified leads for recruiting efforts, and driving HIANG end strength to 100%. Desired vendor will have ability to run ads on multiple radio stations on Oahu, and on-air talent willing to work (outside the studio) with the HIANG Recruiting & Retention R&R team. Vendor will also provide banners baring ANG brand to be displayed at community outreach and tabling events, and backdrop within studio. Digital and Geo-Fencing campaign will have capabilities to target specific locations with mobile banners/ads, Facebook banners based on demographic targeting, and mobile targeting.

1.1.1 HIANG shall be sole partner for top 4 hits at 1600hrs (Mon - Fri) - with :5 second billboards during peak drive times, 5 per week for 52 weeks ("4 Play at 4 Powered by the

HIANG").

1.1.2 HIANG shall be sole partner for traffic reports (Mon - Fri, morning and afternoon) -with :10 second billboards during peak drive times, 5 per week for 52 weeks ("traffic report brought to you by HIANG - choose your path").

1.1.3 Preferred radio stations include - Krater 96.3, Power 104.3, FM 100, Hawaiian 105 Kine.

Based on research, these stations provide best footprint for HIANG to reach target audiences.

1.3 PERIOD OF PERFORMANCE. Period of Performance will be one year beginning immediately with a signed contract.

2.0 VENDOR PERFORMANCE REQUIREMENTS. Vendor shall provide advertising campaign(s) in line with description above which meet HIANG recruiting objectives.

2.1 Vendor shall work with HIANG R&R to create (or use provided) on-air, billboard campaign messaging - in line with national ANG branding and call to action. HIANG R&R may provide ads and messaging from own creative library.

2.2 Vendor shall work with HIANG R&R for creation of Official HIANG Surf Board to be utilized as marketing display for partnered beach/community events. Message will be collaborative with vendor, HIANG R&R, and local artist ensuring message is in-line with national ANG branding and call to action.

2.3 Vendor shall work with HIANG R&R to ensure all creative material meets DoD requirements and national call to action. To include marketing material fo all joint banner and provided promotional items and literature.

2.4 Vendor will allow HIANG R&R to hand out marketing and promotional materials during all "go on the road" joint partnered events outside of studio. To include face to face discussions on HIANG specific missions and military recruiting process.

2.5 Vendor will allow HIANG logos on select banners and station URLs to highlight partnership and build community trust with HIANG.

3.0 ADMINISTRATION

3.1 ELECTRONIC INVOICING THROUGH WIDE AREA WORKFLOW. To meet

compliance with DFARS 252.232-7003, Electronic Submission of Payment Requests, all Contractors must submit requests for payment (invoices) through WAWF. Additional information and registration for WAWF can be completed online at https://wawf.eb.mil.

Payment will be made by DFAS office designated in the contract. All payments will be made by electronic transfer of funds (EFT). The Government will make payment through WAWF upon satisfactory completion of work and the receipt of a proper certification for payment.

3.2 PAYMENT: Upon verification of invoices/charges submitted through WAWF by authorized HIANG personnel, the invoice will be paid by Electronic Funds Transfer (EFT) IAW the Prompt Payment Act as the primary form of payment.

3.3 CONTRACTING OFFICER REPRESENTATIVE (COR). One or more CORs will be appointed by the Government at the time of award and will be the Government’s primary point of contact(s) during the performance of the agreement.

3.4 CONTRACTING MANPOWER REPORTING APPLICATION. The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Hawaii National Guard via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web addresses: http://www.ecmra.mil/ or https://cmra.army.mil/. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. Data shall be reported not later than the first to occur of (1) submission of contractor’s final invoice following conclusion of the period of performance or (2) October 31 of each calendar year. Contractors may direct questions to the help desk at help desk at: http://www.ecmra.mil.