Madison_Bus_SOW.pdf

Madison Bus Advertisements Statement of Work

115 FW

Introduction/Background:

This statement of work describes contractor requirements for the project titled “Madison Bus Advertising Campaign.” All work will be performed within the city of Madison. The contractor is responsible to furnish and install all labor and materials to complete the items listed in this Statement of Work. The contractor shall provide the government a complete and usable product that will be inspected/accepted by the government prior to installation and commencement of the advertising campaign. All information included in this document, along with the instructions and standards reference in the document, should be considered as part of the Statement of Work.

Scope of Work:

The purpose of this campaign is to create brand awareness of the WI ANG and 115 Fighter Wing via transit (bus) advertising. A variety of advertising spread between (12) buses will take place for (52) weeks.

Period of Performance:

12 consecutive monthly periods beginning within 30 days of contract award.

Work Requirements:

(2) Buses shall have “half-wrap” advertising in which one side of the bus is wrapped. (4) Buses shall have a “King Kong” type advertisements (approximately 100”X120”). (6) Buses shall have “Kong w/ popout” type advertisements. The contractor shall perform all work in compliance with state and federal laws. The contractor shall provide a comprehensive list of locations and run-times where the advertisement will be seen. Advertisement must be approved by the Government prior to being distributed. Contractor shall be responsible for removal and disposal of all wraps. The Government will not be liable for any damages to buses.

Schedule/Milestones:

Once the Government provides approved creative to the contractor, the contractor shall provide a mock-up within 7 days. Once mock-up is approved, the contractor shall provide a usable product ready for distribution within 15 days.

Acceptance Criteria:

The contractor shall provide photographic proof of the final product (wrapped bus) via email. The Government will final approve the advertising via email correspondence from the Recruiting and Retention Superintendent.

Other Requirements:

There are no special requirements.