xj_and_a_newest_redect.pdf

MICC Control No. West Point 2015-6

JUSTIFICATION DOCUMENT

FOR OTHER THAN FULL AND OPEN COMPETITION

DESCRIPTION OF PROGRAM: National Research Center for College and University Admissions (NRCCUA) Name Search Services

Authority: FAR 13.501(a)(1)(ii)Test Program for Commercial Items

Amount: $ 245,000.00

Prepared by:

Name: Stephanie Nickolan-Barron Phone: 845 938 8174 Title: Contract Specialist Email: stephanie.l.nickolan-barron.civ@mail.mil

Procuring Contracting Officer:

Name: Lori A. Gambill Phone: 845 938 8178 Title: Contracting Officer Email: lori.a.gambill.civ@mail.mil

Technical/Requirements Representative:

Name: Daniel Weiss Phone: 845 938 5751 Title: Information Management Officer Email: Daniel.Weiss@usma.edu

Management Representative:

Name: LTC Tom Hansbarger Phone: 845 938 5708 Title: Director of Admissions Email: tom.hansbarger@usma.edu

Reviews: I have reviewed this justification and find it adequate to support other than full and open competition.

Local Small Business Specialist Name: Sherry Deyo Phone: 845 938 2907

Signature:

Legal Counsel:

Name: David Bosco Phone: 845 938 6532

Division Chief Name: Lori Gambill Phone: 845 938 8178

Director Name: Tracy DeVito Phone: 845 938 8196

National Research Center for College and University Admissions (NRCCUA) Name Search Services

1. CONTRACTING AGENCY: Mission and Installation Contracting Command (MICC)-West Point

2. DESCRIPTION OF ACTION: This will be a new firm fixed price contract for a base and two option years. The base year will be awarded with 2015 OMA funds.

3. DESCRIPTION OF SUPPLIES/SERVICES: The total estimated value of the proposed action is $245,005.00.00 for a base plus two options. The United States Military Academy (USMA) Directorate of Admissions (DAD) requires the use of college name buy lists in order to identify the top performing students across the nation for targeted marketing campaigns.

4. AUTHORITY CITED: This action is authorized under provisions of FAR 13.501(a)(1)(ii) Acquisition under the authority of the test program for commercial items..

5. REASON FOR AUTHORITY CITED: NRCCUA has the largest database of college-bound high school students via NRCCUA’s list services including the Talent Identification Program (TIP). It captures students’ aspirations in the My College Options survey that is administered in more than 22,000 high schools, with a list of 5.5 million college-bound seniors, juniors, sophomores, and freshmen. It is the only service that can provide this breadth of names directly from the schools without the test scores at earlier ages (during freshman and sophomore years).

My College Options surveys allow USMA to drill down into a level of detail on the student through sixteen questions from the freshmen to senior level. It is the only survey system that is administered in the schools by the teachers and counselors directly to the students. This allows USMA to reach students at an early age and focus on ethnic groups that do not take the standardized tests in the early years of high school. Additionally, the My College Options survey is the only one that asks a series of questions that enable colleges and universities to search for and gauge propensity for military service. NRCCUA’s SMART Approach® to searching for students is a proprietary platform that enables USMA to drill down on its large database and purchase names of students who are likely to succeed academically at USMA, who meet talent and diversity goal demographics, and who are able to be contacted by both direct and email communications.

6. EFFORTS TO OBTAIN COMPETITION: A sources sought synopsis, W911SDRECRUIT15, was posted to the Federal Business Opportunities website (FBO.gov) from 4/13/15 through 4/15/15. No responses from interested vendors were received. A Notice of Intent to award a sole source to NRCCUA was posted to FBO.gov on 5/8/14. The notice resulted in no responses.

7. ACTIONS TO INCREASE COMPETITION: It has not been possible to compete the acquisition for numerous years as this is the sole company that provides this data. A redacted copy of the approved justification will be made publicly available on FBO.gov within 14 days after award

8. MARKET RESEARCH: A sources sought synopsis and a Notice of Intent to award a sole source to NRCCUA were posted to FBO.gov.

9. INTERESTED SOURCES: To date, no other sources have expressed an interest.

10. OTHER FACTS:

a. Procurement History: The previous six contracts for this requirement were:

W911SD14P0457, W911SD13P0229, W911SD12P0028, W911SD11P0098, W911SD09P0664,

W911SD08P0459, and W911SD08P0025.

b. Acquisition data availability: All previous seven one year each contracts for this requirement were not competed and all were awarded to the same firm, NRCCUA, as the sole source for this requirement.

c. Unusual and compelling urgency: none

d. Subcontracting Competition: none

11. TECHNICAL/REQUIREMENTS CERTIFICATION: I certify that the supporting data under my cognizance included in this Justification are accurate and complete to the best of my knowledge and belief.

Name: Daniel Weiss Title: Information Management Officer

12. MANAGEMENT REVIEW/APPROVAL: The requirement herein described is a valid requirement for the activity named in this Justification. The technical and requirements information contained in this Justification represent the minimum needs of the Government.

The only way to satisfy this requirement is by limiting the competition as described herein.

Name: LTC Tom Hansbarger Title: Director of Admissions

13. FAIR AND REASONABLE COST DETERMINATION: I hereby determine that the anticipated price for this contract action will be fair and reasonable. The techniques identified at FAR 13.106-3(a)(2) will be used to ensure award will be at fair and reasonable prices. An Independent Government Cost Estimate (IGCE) will primarily be an analysis of the contractor’s proposed cost. Additionally, published prices and comparable redacted invoices will be requested. Certified Cost and Pricing Data will not be obtained.

Name: Lori Gambill Title: Contracting Officer

14. PROCURING CONTRACTING OFFICER CERTIFICATION: I certify that this Justification is accurate and complete to the best of my knowledge and belief.

Name: Lori Gambill

Approval

Based on the foregoing justification, I hereby approve the procurement of NRCCUA Name Search Services on an other than full and open competition basis pursuant to the authority of FAR 13.501(a)(1)(ii), subject to the availability of funds, and provided that the services herein described have otherwise been authorized for acquisition.

Name: Lori Gambill

Agency: MICC West Point

Signature