SS 25 26 23 PUR 7776 Updated.pdf

PUR 7776 (Revised 07/2022) Page 1 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

DESCRIPTION OF INTENDED

SINGLE SOURCE PURCHASE

(PUR 7776)

AGENCY: FLORIDA DEPARTMENT OF AGRICULTURE AND CONSUMER SERVICES

TITLE: Amazon Advertising, LLC Short description of the commodity or service desired: Sales and Business Promotion Activities

CONTACT

Name: Brittany Harvey, Government Analyst Address: 407 S. Calhoun Street, SB-8 Mayo Building, Tallahassee, FL 32399 Telephone: (850) 617-7181 Email: PROCUREMENT@FDACS.GOV

Internal tracking number, if any: SS 25 26 23

Date posted: 04/29/2025 Last day for receipt of information: 05/20/2025

This description of commodities or contractual services intended for purchase from a single source is posted in accordance with Sections 120.57(3) and 287.057(3), Florida Statutes (F.S.), and will remain posted for a period of at least 15 business days.

Commodity or Contractual Service Required (commodity or United National Standard Products and Services Code (UNSPSC), manufacturer, model, and description, as appropriate):

80141600, Sales and Business Promotion Activities

Quantity or Term (as appropriate):

Date of Execution thru June 30, 2026

Requestor (division, bureau, office, individual, as appropriate):

Alyssa McKnight, Division of Marketing and Development

Performance and/or Design Requirements (e.g. intended use, function or application, compatibility, requirements; reference to policy, rule, statute or other act of the Legislature, etc., as appropriate):

The purpose of these promotions is outlined in Florida Statute 571.2: Florida Agricultural Promotional Campaign Act.

Florida Statute 571.24- Purpose; duties of the department. - The purpose of this part is to authorize the department to establish and coordinate the Florida Agricultural Promotional Campaign. The Legislature intends for the Florida Agricultural Promotional Campaign to serve as a marketing program to promote Florida agricultural commodities, value-added products, and agricultural-related businesses.

PUR 7776 (Revised 07/2022) Page 2 of 2 Incorporated by Reference: Rule 60A-1.045, F.A.C.

The performance requirements are to include the following: Promote the "Fresh From Florida" brand and generate additional retail sales for Florida agricultural products through multi-media advertising platforms with the use of the “Fresh From Florida” logo, as authorized by Amazon Advertising, LLC.

Intended Single Source:

Amazon Advertising, LLC

Estimated Dollar Amount:

Approximate Amount: Up to $800,000

Approximate Contract Amount: $600,000

Justification for single source acquisition (what is necessary and unique about the product, service or source; steps taken to confirm unavailability of competition, as appropriate):

Amazon Advertising, LLC is the only vendor to provide these services due to exclusive ownership, licensing, naming rights and trademark.

Approved By (names & titles, as appropriate, e.g., requestor, requestor management, information systems, budget, purchasing):

Yolanda Roundtree, Chief, Seafood and Agriculture Marketing Susan McKinley, Director, Division of Marketing and Development Alyssa McKnight, Division of Marketing and Development Stephanie Bergozza, Purchasing Director Joey B. Hicks, Director, Division of Administration

Prospective vendors are requested to provide information regarding their ability to supply the commodities or contractual services described. If it is determined in writing by the agency, after reviewing any information received from prospective vendors, that the commodities or contractual services are available only from a single source, the agency shall provide notice of its intended decision to enter a single-source purchase contract in the manner specified in Rule 60A- 1.045, Florida Administrative Code, and section 120.57(3), F.S.