Sol_140F0922Q0101.pdf

SEE ADDENDUMIS CHECKED

CODE 18a. PAYMENT WILL BE MADE BY

CODE

FACILITYCODE

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT SUCH ADDRESS IN OFFER

OFFEROR

FGS

Falls Church VA 22041 5275 Leesburg Pike FWS Goods & Services

0008350499 CODE 16. ADMINISTERED BYCODE

X

X

541690

SIZE STANDARD:

% FOR:SET ASIDE:UNRESTRICTED ORFGS

RFPIFB

10. THIS ACQUISITION ISCODE

RFQ

14. METHOD OF SOLICITATION

13b. RATING

NAICS:

SMALL BUSINESS

08/18/2022 1700 ED

08/04/2022

7033582024Tonia Ellen (No collect calls)

INFORMATION CALL:

FOR SOLICITATION 8. OFFER DUE DATE/LOCAL TIMEb. TELEPHONE NUMBER a. NAME

4. ORDER NUMBER3. AWARD/ 6. SOLICITATION

140F0922Q0101

5. SOLICITATION NUMBER

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS 1. REQUISITION NUMBER PAGE OF

1 32 0040576223OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, & 30

TELEPHONE NO.

17a. CONTRACTOR/

WASHINGTON DC 20240-0001

1849 C STREET NW, ROOM 3331

MAIN INTERIOR

FWS ASSIST DIR-NWRS

15. DELIVER TO

Falls Church VA 22041 5275 Leesburg Pike

9. ISSUED BY

7.

2. CONTRACT NO.

EFFECTIVE DATE

$16.50

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a UNLESS BLOCK BELOW

ISSUE DATE

DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

11.

SEE SCHEDULEX

12. DISCOUNT TERMS

THIS CONTRACT IS A

RATED ORDER UNDER

DPAS (15 CFR 700)

13a.

SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

HUBZONE SMALL

BUSINESS

8(A)

FWS Goods & Services

WOMEN-OWNED SMALL BUSINESS

(WOSB) ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

24.

AMOUNT

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UNIT

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SCHEDULE OF SUPPLIES/SERVICES

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ITEM NO.

In accordance with the terms of FAR 12.603:

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice.

This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.

The U.S. Fish and Wildlife Service, and Aquatic (Use Reverse and/or Attach Additional Sheets as Necessary)

HEREIN, IS ACCEPTED AS TO ITEMS:

DATED

Tonia Ellen

. YOUR OFFER ON SOLICITATION (BLOCK 5),

INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE SET FORTH

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND DELIVER

ARE

ARE

31c. DATE SIGNED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA

31a. UNITED STATES OF AMERICA (SIGNATURE OF CONTRACTING OFFICER)

30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER (Type or print)

ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY ADDITIONAL

SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1, 52.212-4. FAR 52.212-3 AND 52.212-5 ARE ATTACHED. ADDENDA

26. TOTAL AWARD AMOUNT (For Govt. Use Only)

OFFER

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA - FAR (48 CFR) 53.212

ARE NOT ATTACHED.

ARE NOT ATTACHED.

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

30b. NAME AND TITLE OF SIGNER (Type or print)

30a. SIGNATURE OF OFFEROR/CONTRACTOR

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

25. ACCOUNTING AND APPROPRIATION DATA

29. AWARD OF CONTRACT:

REF.

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE

32c. DATE 32b. SIGNATURE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED:

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

40. PAID BY39. S/R VOUCHER NUMBER38. S/R ACCOUNT NUMBER

37. CHECK NUMBER

FINALPARTIAL

36. PAYMENT

FINALPARTIAL

35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER33. SHIP NUMBER

COMPLETE

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

42d. TOTAL CONTAINERS42c. DATE REC'D (YY/MM/DD)

42b. RECEIVED AT (Location)

42a. RECEIVED BY (Print)

41c. DATE41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

STANDARD FORM 1449 (REV. 2/2012) BACK

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ITEM NO.

Conservation programs Branch of Communications and Partnership seeks a qualified consultant.

The consultant will provide professional services to assist Designated Federal Officer (DFO) and the Sport Fishing and Boating Partnership Council in completing an assessment of the activities of the Recreational Boating and Fishing Foundation

(RBFF) in implementing the National Outreach and

Communications Program (NOCP).

The contractor shall furnish the necessary personnel, material, equipment, and services to complete the tasks outlined in the Statement of

Work.

The solicitation number for this requirement is

140F0922Q0101 and this is a Request For Quote

The solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2022-04

January 30, 2022

The associated NAICS code is 541690

Period of Performance

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32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT REPRESENTATIVE

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NAME OF OFFEROR OR CONTRACTOR

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140F0922Q0101

Base- September 15, 2022- September 14, 2023

Option Year- September 15, 2023- September 14, The statement of work is in the attachment entitled Statement of Work for the Periodic

Assessment of the Implementation of the National

Outreach and Communications Program

The provision at 52.212-1, Instructions to

Offerors Commercial, applies to this acquisition and a statement regarding any addenda to the provision.

The provision at 52.212-2, Evaluation Commercial

Items, is applicable

Proposals will be evaluated on:

Management Approach

Identify the key personnel to be assigned to this contract and supply resumes to include technical expertise, background, experience, and current job functions (resumes will not be included in page count).

Describe how key personnel will handle their respective tasks.

Technical Approach

The offeror shall provide a project plan showing significant actions/events, including, at a minimum:

The collection and analysis of quantitative and qualitative data and the initial assessment report.

The recommendations for evaluating outcomes of future boating and fishing engagement campaigns and conservation strategies including measuring effectiveness of campaigns.

The synthesis of all of the acquired information into a final report.

The process for assessing and developing future metrics.

Past Performance/Relevant Experience

The offeror shall submit a narrative description

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FAR (48 CFR) 53.110

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140F0922Q0101 of their past performance in providing similar products over the past three (3) years. The offeror shall describe one to three projects in sufficient detail for the Government to perform an evaluation of the offerors past performance.

At a minimum, the offeror shall provide the following information:

Contract Number, for past government projects

Project Description

Scope of the Project

Period of Performance

Point of Contact and Telephone Number for

References

Offerors shall include a completed copy of the provision at 52.212-3, Offeror Representations and Certifications Commercial Items, with its offer, or submit a printout to their Online Reps and Certs.

The clause at 52.212-4, Contract Terms and

Conditions Commercial Items, applies to this acquisition.

The clause at 52.212-5, Contract Terms and

Conditions Required To Implement Statutes or

Executive Orders Commercial Items, applies to this acquisition.

Questions regarding this Solicitation are due by:

September 1, 2022

Solicitation closes: August 18, 2022

ALL RESPONSES MUST BE E-MAILED TO:

Contract Specialist:Tonia_ellen@fws.gov

Delivery: 09/14/2023

Period of Performance: 09/15/2022 to 09/14/2023

00010 Project Management Assistance

Meeting Logistical Assistance

Meeting Facilitation

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Data Collection and Evaluation

Stakeholder Feedback

Professional writing services

On-line resources

01001 Project Management Assistance

Meeting Logistical Assistance

Meeting Facilitation

Data Collection and Evaluation

Stakeholder feedback

Professional writing services

(Option Line Item)

09/15/2023

Period of Performance: 09/15/2023 to 09/14/2024

U.S. Fish and Wildlife Service and

Sport Fishing and Boating Partnership Council

Statement of Work for the Periodic Assessment of the Implementation of the National Outreach and

Communications Program

1. GENERAL

The U.S. Fish and Wildlife Service's (Service)

Fish and Aquatic Conservation program¿s Branch of

Communications and Partnerships seeks a qualified consultant to provide professional services to assist Designated Federal Officer (DFO) Tom

McCann, and the Sport Fishing and Boating

Partnership Council (Council) in completing an assessment of the activities of the Recreational

Boating and Fishing Foundation (RBFF) in implementing the National Outreach and

Communications Program (NOCP).

The Council is a federal advisory committee that advises the Secretary of the Interior and Service

Director about aquatic conservation endeavors that benefit recreational fishery resources and

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140F0922Q0101 recreational boating and that encourage partnerships among industry, the public, and government. It is made up of high-level representatives of states, nongovernmental organizations, tribes, and industry.

The RBFF is a 501c (3) organization that has received a Sport Fish Restoration multi-year grant to implement the NOCP.

2. BACKGROUND

The Sportfishing and Boating Safety Act of 1998

(Act) directed the Secretary of the Interior to develop and implement, in cooperation with the

Council, a NOCP to reduce barriers to participation in recreational boating and fishing and encourage conservation of and respect for aquatic resources. The RBFF was created in

September 1998 as a nonprofit organization to assist the Service and the Department of the

Interior in implementing the NOCP. The Act directs the Secretary of the Interior to undertake a review of the program "periodically but not less frequently than once every 3 years."

Responsibility for undertaking the required assessment was delegated to the Council in a 1999 memorandum of understanding (MOU). The MOU states that the Council "will monitor the implementation of the Program, will evaluate effectiveness of the program by communicating regularly with its stakeholders and will regularly report findings to the Secretary and the signatories of this agreement.''

The basis for the current assessment includes multiple documents:

Sportfishing and Boating Safety Act of 1998

Strategic Plan for the National Outreach and Communication Program (1998)

1999 Memorandum of Understanding

The 2002 - Implementation of the Strategic Plan for the National Outreach and Communication

Program report.

To date, four programmatic assessments have been conducted (in 2007, 2010, 2015 and 2016):

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Boating and Fishing Foundation, FY 2003-2006.

Programmatic Assessment of the Recreational Boating and Fishing Foundation, FY 2007-2009.

Programmatic Assessment of the Recreational Boating and Fishing Foundation, FY 2010-2012.

Programmatic Assessment of the Recreational Boating and Fishing Foundation, FY 2013-2015.

3. PROJECT DETAILS

The project will assess progress on implementation of the NOCP, including recommendations from the most recent assessment, identify any metrics that are no longer relevant, assist the Council in developing new metrics or recommendations for RBFF¿s work, and identify new issues for RBFF to consider. The project will also recommend improvements to measuring the effectiveness of RBFF programs to engage anglers and boaters over the long term, including outcomes of ongoing campaigns, and recommendations for assessing future campaigns that seek to reduce barriers to participation in recreational boating and fishing and encourage conservation of and respect for aquatic resources.

The assessment will cover FY 2016-2021 and consist of five parts:

1. Collection and analysis of quantitative data outlined in the metrics document.

Data will be provided by the RBFF to the Council.

It may be necessary to make a supplementary data call to reflect the time between the initial delivery of data and the start of work by the contractor. The contractor will assist the DFO and assessment team in determining the scope of and analyzing the data to determine whether RBFF met performance benchmarks. Subsequent data requests will be made to the RBFF after initial consideration of the accomplishment data provided. Data will include, but not be limited to, results of RBFF activities as measured by the performance benchmarks, published and unpublished material including summaries and reports, correspondence, financial statements, RBFF strategic plans, and databases prepared by RBFF professional staff, consultants, and others.

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Council members will provide contacts for any supplementary information that is needed.

2. Collection and analysis of qualitative data, including feedback from RBFF stakeholders and partners.

The contractor will collect and analyze qualitative data, including, but not limited to, the assessment questions from prior assessments.

This data will also be used in determining whether and to what extent RBFF has implemented

"soft" findings and recommendations under each of the five assessment questions included in prior assessments. In addition, the contractor will need to incorporate into this analysis the new metrics of success for RBFF performance that were developed and adopted by the Council in 2017.

The five assessment questions are:

1. Have RBFF activities had a positive impact on recruitment and retention of boaters and anglers?

2. Have Stakeholders found added value in the adoption of RBFF products?

3. Has RBFF increased the publics knowledge of boating and fishing techniques, and its awareness of boating and fishing opportunities?

4. How has RBFF enhanced the publics understanding of aquatic resources?

5. Have RBFF products and activities increased conservation and responsible use of aquatic resources by boaters and anglers?

The contractor will also solicit input from RBFF stakeholders and partners. This will be accomplished through multiple formats including any combination of the following: online surveys, focus groups (including telephone, web-based, and other options that do not require focus group participants to be physically present in one location), group presentations, meetings, interviews, email correspondence, and web postings. This material will be made available digitally to facilitate interaction from the

Council assessment team.

Possible stakeholders include members of the recreational boating and fishing industries, state and federal fish and game and boating agencies, and other constituents. This feedback will build on the baseline established by the

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140F0922Q0101 most recently completed assessment. Stakeholder input will provide important information related to the effectiveness of and value placed on the existing programs of RBFF. Stakeholder input will also be collected on the future needs of the RBFF stakeholder/partner community. This input will inform recommendations from the assessment team to the Council to improve RBFF performance in the future.

3. Recommendations for evaluating outcomes of future boating and fishing engagement campaigns, and conservation strategies including measuring effectiveness of campaigns.

The project will assess progress on implementation of findings and recommendations from the most recent assessment, identify any metrics that are no longer relevant, assist the

Council in developing new metrics or recommendations for RBFF¿s work, and identify new issues for RBFF to consider. The project will also recommend improvements to measuring the effectiveness of NOCP activities to engage anglers and boaters over the long term, including outcomes of ongoing campaigns, and recommendations for assessing future campaigns that seek to reduce barriers to participation in recreational boating and fishing and encourage conservation of and respect for aquatic resources. Future campaigns may include efforts to reach specific audiences, identify and/or reduce barriers to angling and boating, or reinforce fish and wildlife conservation messages.

4. Synthesis of all information into a final assessment report to the Council.

The contractor, under guidance of and review by the assessment team and DFO, will synthesize all materials collected into a final report for the

Service and the Council. This report will highlight progress made and any shortcomings identified in implementing the NOCP, including

RBFF¿s performance as measured by specific performance benchmarks or metrics; will report on the perspectives of stakeholders and partners;

and it will address areas where RBFF may adjust activities to implement the NOCP to meet the

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140F0922Q0101 future needs of RBFF stakeholders and partners.

The final report will be submitted digitally and in print (20 copies with notes as appendices).

The digital version must adhere to Section 508 guidelines, ensuring that it is accessible to, and usable by, individuals with disabilities.

5. Coordination and synthesis of future assessment performance metrics.

The contractor will convene and coordinate a multi-organization team, consisting of representatives from the Service, Council, RBFF, and the Association of Fish and Wildlife

Agencies. The teams task is to update the 2017 assessment performance metrics to ensure they remain relevant and accurately assess progress in meeting the objectives of the NOCP for future assessments. The contractor will organize meeting logistics, facilitate meetings, and assist members in updating the metrics based on the findings and recommendations of the assessment.

Meetings may be virtual and/or in-person, subject to Federal travel regulations and the ongoing pandemic. The contractor will submit the updated metrics to the Service and Council for approval.

A final presentation of the assessment and metrics will be submitted to the Service and

Council, and the contractor will be expected to present the findings at a full Council meeting.

Date and time to be coordinated with DFO.

4. WORK TO BE PERFORMED BY CONTRACTOR

The contractor shall furnish the necessary personnel, material, equipment, and services to complete the tasks outlined in this Statement of

Work.

5. GOVERNMENT-FURNISHED MATERIALS/SERVICES

The Service will provide project management oversight.

6. SUMMARY OF MILESTONE DUE DATES

Within 10 days after award, contact the DFO to discuss initial steps of contract implementation, confirmation of project milestones and timeframes, and determine dates for initial meeting. Please refer to the bullets below for estimated timeframes.

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1. Collection and analysis of quantitative data outlined in the metrics document.

a. Estimated time to complete: 1-2 months

2. Collection and analysis of qualitative data, including feedback from RBFF stakeholders and partners.

a. Estimated time to complete: 1-2 months

b. Milestone: Initial written assessment based on quantitative and qualitative data due within three months of initial meeting.

c. Review of initial written assessment and feedback provided to contractor.

3. Recommendations for evaluating outcomes of future boating and fishing engagement campaigns and conservation strategies including measuring effectiveness of campaigns.

a. Estimated time to complete: 1 month

b. Milestone: Draft report due within six months of initial meeting based on analysis of data and feedback from client.

4. Synthesis of all information into a final assessment report to the Council.

a. Estimated time to complete: 1-2 months

b. Milestone: Final report due within nine months of initial meeting based on analysis of data and feedback from client.

5. Coordination and synthesis of future assessment performance metrics.

a. Estimated time to complete: 2-3 months

b. Milestone: Final metrics report due within twelve months of initial meeting.

c. Milestone: Final presentation of assessment and metrics to client, date to be determined by

Council meeting schedule.

Written/electronic files and reports will be delivered in Microsoft-based formats (e.g., Word, Excel, and PowerPoint) and Adobe PDF.

7. SUMMARY OF QUALIFICATIONS

The contractor will be evaluating campaigns designed to increase participation in recreational boating and fishing and encourage conservation of and respect for aquatic resources. Therefore, applicants must have

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140F0922Q0101 recent, demonstrated expertise and/or experience in the following categories:

a. Expertise in strategic communications including planning, message development, audience identification and segmentation, campaign monitoring, and campaign evaluation.

b. Expertise in branding, digital/print/broadcast advertising, marketing, and partnerships.

c. Expertise in assessing communications/marketing/advertising campaign outcomes.

d. Experience with behavior change/adoption or social marketing campaigns (ex. Smokey Bear and

Don¿t Mess with Texas).

e. Experience with boating and angler audiences, and fish and conservation issues preferred.

f. Experience working with public and private sector clients preferred.

8. DELIVERABLES

1. Project management assistance The contractor will develop assessment design in coordination with the Council assessment team and the DFO, coordinate overall project management, (including project start- up), coordinate time with contractor and client, monitor daily project activities, and provide progress reports to the

Council through the DFO, monthly or as required.

As part of this task, the contractor will: 1) assist with the formation and coordination of the

Council's RBFF assessment team members; and 2) assist with coordination of communications and participation of the team, including periodic conference calls. The team will be comprised of

Council members and other subject matter experts the council team deems appropriate.

2. Meeting logistical assistance The contractor will present progress reports to the team and coordinate logistics for assessment team meetings including pre-meeting logistics, coordination and communication with participants, and development of meeting process to ensure meeting objectives are achieved.

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The contractor will work with the team to determine desired meeting outcomes and facilitate meetings to achieve those outcomes. This will include development and implementation of a process or processes to gather stakeholder input.

Options may include, but are not limited to, a series of meetings, targeted interviews, or web-based tools to collect stakeholder and partner input including tribes, state fish and game agencies, conservation organizations, and boating and fishing industries. This information will be incorporated into the Final Report.

Deliverables will also include meeting notes.

4. Data Collection and Evaluation The contractor will assimilate and analyze existing data relative to evaluation metrics, request clarifications and additional information from the Service or other pertinent sources to the Council team to ensure quality control, understand context, and resolve discrepancies.

The contractor will:

Assimilate and analyze existing data that are in line with the established evaluation metrics adopted by the Council in 2017.

Request clarifications and additional information from RBFF, the Service, or other pertinent sources as needed.

Ensure quality control and resolve discrepancies on an on-going basis.

Collect and analyze qualitative data related to assessment questions from the previous

Programmatic Assessment to determine whether, and to what extent, RBFF has implemented recommendations included in that assessment.

Evaluate the effectiveness of the primary tools, campaigns, and partnerships used by RBFF to influence participation in recreational fishing and boating using information available from

RBFF, the Service, digital audits, and other sources.

5. Stakeholder feedback The contractor will review existing data and any additional information identified in the performance analysis needed to evaluate RBFF¿s

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140F0922Q0101 performance relative to stated goals and objectives (see Council Metrics for Measuring

Performance on the NOCP).

The contractor will:

Develop and implement a process, or processes, to gather stakeholder input relative to the stated evaluation metrics.

Consult the client to facilitate appropriate information gathering.

In addition to analyzing stakeholder feedback collected by RBFF, recommend options to collect stakeholder input, included, but not limited to, online focus groups, targeted interviews, and/or web-based surveys and other tools to collect stakeholder input as the budget allows.

Understand that stakeholders may include, but not be limited to, state fish and game agencies;

federal agencies responsible for managing fish, wildlife, and public lands and waters; tribes;

conservation organizations; and boating and fishing industries. Stakeholder input will be incorporated into the Final Report.

Deliverables will also include notes from communications with stakeholder groups.

6. Professional writing services The contractor will write the draft and final reports, submitting each version to the DFO and assessment team for review and approval (in MS

Word or other appropriate software). Team feedback will be solicited, and input will be integrated as appropriate.

7. On-line resources The contractor will create an on-line workspace where project documents, project calendar, and other project information can be posted to assist in information sharing amongst assessment team members. The contractor should also create web-based tools to gather input from RBFF stakeholders and partners.

9. PROJECT COMPLETION/DELIVERY SCHEDULE

See Period of Performance section.

10. ADDRESS FOR DELIVERABLES

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All deliverables shall be submitted to the following addresses within the specified timeframes.

U.S. Fish and Wildlife Service, Attention: Tom

McCann, Fish and Aquatic Conservation program, Branch of Communications and Partnerships, 5275

Leesburg Pike, MS-3C016A-FAC, Falls Church, Virginia 22041, Phone: 703-358-2056, Email:

thomas_mccann@fws.gov.

11. TRAVEL EXPENSES

Travel may be required for completion of this project. Due to the ongoing pandemic and its associated travel restrictions, meetings and interviews may be conducted virtually. There may be travel expenses related to meetings, focus groups, or other fact-finding activities as well.

Travel expenses will be allowed but must be performed under Federal travel regulations and approved in advance.

12. PERIOD OF PERFORMANCE

This period of performance of this order shall begin upon the date of award continuing for one year with a Government option for one additional year.

13. LOCATION OF WORK

The Contractor will provide workspace for completion of the project.

14. TECHNICAL LIAISON

The Contracting Officer's Technical

Representative (COTR) for this task order is:

U.S. Fish and Wildlife Service, Attention: Gina

Jones

Fish and Aquatic Conservation program, Branch of

Communications and Partnerships, 5275 Leesburg

Pike, MS-3C016A-FAC, Falls Church, Virginia

22041, Phone: 703-358-2219

15. EVALUATION CRITERIA

The purpose of this section is to present the process that the Service will use to select a contractor to assist with the assessment of the

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140F0922Q0101 activities of the Recreational Boating and

Fishing Foundation (RBFF) in implementing the

National Outreach and Communications Program

(NOCP).

To determine the best value contractor, a source selection process will be used that involves evaluation of four criteria:

1. Technical Approach (Technical factor)

2. Management Approach/Key Personnel (Technical factor)

3. Past Performance (Technical factor)

4. Price The technical factors have equal weight in the evaluation process for this acquisition. Once the technical factors have been met, price may determine the final award winner.

The award shall be made to the responsible offeror whose proposal is determined to be the most advantageous to the government, with appropriate consideration given to the evaluation factors. Pricing shall be evaluated in accordance with evaluation criteria that are described below. The technical features of each proposal shall be evaluated against the Request for Proposal (RFP) requirements, assessing the strengths and weakness of each proposal in light of the evaluation criteria. Non-pricing features of an offerors proposal shall be evaluated in such a manner as to assess the value of those features as compared to the proposed prices or costs to the Government. Implicit in this process is the governments willingness to accept other than the lowest priced offer, if the added benefits of a higher priced offer outweigh the additional cost or price involved.

The Technical Approach, Management Approach, and

Past Performance criteria shall be evaluated using reasoned judgment that results in the assignment of a rating as follows: Outstanding, Good, Acceptable, Marginal, or Unacceptable.

Outstanding (5): Greatly exceeds the minimum requirements of the criteria in a way that is beneficial to the Government. There are no significant weaknesses.

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CONTINUATION SHEET

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140F0922Q0101

Good (4): Exceeds the minimum requirements of the criteria in a way that is beneficial to the

Government. There are no significant weaknesses.

Acceptable (3): Meets the minimum requirements of the criteria. There may be minor but correctable weaknesses.

Marginal (2): May meet the requirements of the qualitative merit criterion. There are apparent or moderate weaknesses that are correctable.

Unacceptable (1); Fails to meet qualitative merit criterion. There are unacceptable weaknesses.

The Government intends to award a contract without discussions but reserves the right to hold discussions if determined by the Government to be in its best interests. The Government may communicate with an offeror in order to clarify, verify, or obtain additional information. Such communications will not obligate the Government to make a competitive range determination, conduct discussions, or solicit or entertain revised proposals.

Each proposal should be submitted in a format that is representative of the items to be evaluated in the order that they are described below.

1. Technical Approach: not to exceed 5 pages

The offeror shall describe how they meet or plan to meet the specifications and contract clauses to produce and deliver the assessment outlined in the Statement of Work (SOW). The offeror shall provide a project plan showing significant actions/events, including, at a minimum:

The collection and analysis of quantitative and qualitative data and the initial assessment report.

The recommendations for evaluating outcomes of future boating and fishing engagement campaigns and conservation strategies including measuring effectiveness of campaigns.

The synthesis of all of the acquired information into a final report.

The process for assessing and developing future Continued ...

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

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140F0922Q0101 metrics.

The Government will evaluate proposals to determine how well the offeror understands the requirements and that the offeror has adequately demonstrated the likelihood that they will successfully meet and furnish the Governments requirements.

2. Management Approach: not to exceed 5 pages

The offeror shall describe their management approach in narrative format. At a minimum, the offeror shall address the following points:

Identify the key personnel to be assigned to this contract and supply resumes to include technical expertise, background, experience, and current job functions (resumes will not be included in page count).

Describe how key personnel will handle their respective tasks.

3. Past Performance: not to exceed 5 pages

The offeror shall submit a narrative description of their past performance in providing similar products over the past three (3) years. The offeror shall describe one to three projects in sufficient detail for the Government to perform an evaluation of the offerors past performance.

At a minimum, the offeror shall provide the following information:

Contract Number, for past government projects

Project Description

Scope of the Project

Period of Performance

Point of Contact and Telephone Number for References

Project descriptions shall demonstrate the offeror has acceptable past performance in providing products of the same or similar scope, size, and complexity of this solicitation scope of work. Offerors shall also demonstrate experience in the following areas:

Expertise in strategic communications including Continued ...

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

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140F0922Q0101 planning, message development, audience identification and segmentation, campaign monitoring, and campaign evaluation.¿

Expertise in branding, digital/print/broadcast advertising, marketing, and partnerships.¿¿

Expertise in assessing communications/marketing/advertising campaign outcomes.¿

Experience with behavior change/adoption or social marketing campaigns (ex. Smokey Bear, and

Don¿t Mess with Texas).¿¿

Experience with boating and angler audiences, and fish and conservation issues preferred.¿

Experience working with public and private sector clients preferred.¿

4. In addition to the above, the offeror may also include performance recognition documents received within the last three years, such as awards, letters of commendation, and any other forms of performance recognition.

The offeror shall submit a complete price proposal for the line items identified in the solicitation. The Government will evaluate the proposed price for reasonableness.

NSN 7540-01-152-8067 OPTIONAL FORM 336 (4-86)

G - Contract Administration Data

Electronic Invoicing and Payment Requirements - Invoice Processing Platform (IPP) (April 2013)

Payment requests must be submitted electronically through the U. S. Department of the Treasury's Invoice Processing Platform System (IPP).

"Payment request" means any request for contract financing payment or invoice payment by the Contractor. To constitute a proper invoice, the payment request must comply with the requirements identified in the applicable Prompt Payment clause included in the contract, or the clause 52.212-4 Contract Terms and Conditions - Commercial Items included in commercial item contracts. The IPP website address is: https://www.ipp.gov.

Under this contract, the following documents are required to be submitted as an attachment to the IPP invoice [Contracting Officer to edit and include the documentation required under this contract]:

The Contractor must use the IPP website to register access and use IPP for submitting requests for payment. The Contractor Government Business Point of Contact (as listed in SAM) will receive enrollment instructions via email from the Federal Reserve Bank of St. Louis (FRBSTL) within 3 - 5 business days of the contract award date.

Contractor assistance with enrollment can be obtained by contacting the IPP Production Helpdesk via email IPPCustomerSupport@fiscal.treasury.gov or phone (866) 973-3131.

If the Contractor is unable to comply with the requirement to use IPP for submitting invoices for payment, the Contractor must submit a waiver request in writing to the Contracting Officer with its proposal or quotation.

I - Contract Clauses

52.252-2 Clauses Incorporated by Reference. (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this website: https://www.acquisition.gov/browse/index/far

52.204-7 System for Award Management. (OCT 2018)

52.204-13 System for Award Management Maintenance. (OCT 2018)

52.212-1 Instructions to Offerors - Commercial Items. (JUN 2020)

52.212-3 Offeror Representations and Certifications-Commercial Items. (NOV 2020)

52.212-4 Contract Terms and Conditions - Commercial Items. (OCT 2018)

52.223-1 Biobased Product Certification. (MAY 2012)

52.223-2 Affirmative Procurement of Biobased Products Under Service and Construction Contracts. (SEP 2013)

52.223-17 Affirmative Procurement of EPA-designated Items in Service and Construction Contracts. (AUG 2018)

52.225-25 Prohibition on Contracting with Entities Engaging in Certain Activities or Transactions Relating to Iran-Representation and Certifications. (JUN 2020)

52.232-40 Providing Accelerated Payments to Small Business Subcontractors. (DEC 2013) https://www.ipp.gov/ mailto:IPPCustomerSupport@fiscal.treasury.gov https://www.acquisition.gov/browse/index/far

52.204-24 Representation Regarding Certain Telecommunications and Video Surveillance Services or Equipment. (OCT 2020)

The Offeror shall not complete the representation at paragraph (d)(1) of this provision if the Offeror has represented that it "does not provide covered telecommunications equipment or services as a part of its offered products or services to the Government in the performance of any contract, subcontract, or other contractual instrument" in paragraph (c)(1) in the provision at 52.204-26, Covered Telecommunications Equipment or Services- Representation, or in paragraph (v)(2)(i) of the provision at 52.212-3, Offeror Representations and Certifications- Commercial Items. The Offeror shall not complete the representation in paragraph (d)(2) of this provision if the Offeror has represented that it "does not use covered telecommunications equipment or services, or any equipment, system, or service that uses covered telecommunications equipment or services" in paragraph (c)(2) of the provision at 52.204-26, or in paragraph (v)(2)(ii) of the provision at 52.212-3.

(a) Definitions. As used in this provision-

Backhaul, covered telecommunications equipment or services, critical technology, interconnection arrangements, reasonable inquiry, roaming, and substantial or essential component have the meanings provided in the clause 52.204-25, Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment.

(b) Prohibition. (1) Section 889(a)(1)(A) of the John S. McCain National Defense Authorization Act for Fiscal Year 2019 (Pub. L. 115-232) prohibits the head of an executive agency on or after August 13, 2019, from procuring or obtaining, or extending or renewing a contract to procure or obtain, any equipment, system, or service that uses covered telecommunications equipment or services as a substantial or essential component of any system, or as critical technology as part of any system. Nothing in the prohibition shall be construed to-

(i) Prohibit the head of an executive agency from procuring with an entity to provide a service that connects to the facilities of a third-party, such as backhaul, roaming, or interconnection arrangements; or

(ii) Cover telecommunications equipment that cannot route or redirect user data traffic or cannot permit visibility into any user data or packets that such equipment transmits or otherwise handles.

(2) Section 889(a)(1)(B) of the John S. McCain National Defense Authorization Act for Fiscal Year 2019 (Pub. L. 115-232) prohibits the head of an executive agency on or after August 13, 2020, from entering into a contract or extending or renewing a contract with an entity that uses any equipment, system, or service that uses covered telecommunications equipment or services as a substantial or essential component of any system, or as critical technology as part of any system.

This prohibition applies to the use of covered telecommunications equipment or services, regardless of whether that use is in performance of work under a Federal contract. Nothing in the prohibition shall be construed to-

(i) Prohibit the head of an executive agency from procuring with an entity to provide a service that connects to the facilities of a third-party, such as backhaul, roaming, or interconnection arrangements; or

(ii) Cover telecommunications equipment that cannot route or redirect user data traffic or cannot permit visibility into any user data or packets that such equipment transmits or otherwise handles.

(c) Procedures. The Offeror shall review the list of excluded parties in the System for Award Management (SAM) (https://www.sam.gov) for entities excluded from receiving federal awards for "covered telecommunications equipment or services."

(d) Representations. The Offeror represents that-

(1) It [ ] will, [ ] will not provide covered telecommunications equipment or services to the Government in the performance of any contract, subcontract or other contractual instrument resulting from this solicitation. The Offeror shall provide the additional disclosure information required at paragraph (e)(1) of this section if the Offeror responds "will" in paragraph (d)(1) of this section; and

(2) After conducting a reasonable inquiry, for purposes of this representation, the Offeror represents that-

It [ ] does, [ ] does not use covered telecommunications equipment or services, or use any equipment, system, or service that uses covered telecommunications equipment or services. The Offeror shall provide the additional disclosure information required at paragraph (e)(2) of this section if the Offeror responds "does" in paragraph (d)(2) of this section.

(e) Disclosures. (1) Disclosure for the representation in paragraph (d)(1) of this provision. If the Offeror has responded "will" in the representation in paragraph (d)(1) of this provision, the Offeror shall provide the following information as part of the offer:

(i) For covered equipment-

(A) The entity that produced the covered telecommunications equipment (include entity name, unique entity identifier, CAGE code, and whether the entity was the original equipment manufacturer (OEM) or a distributor, if known);

(B) A description of all covered telecommunications equipment offered (include brand; model number, such as OEM number, manufacturer part number, or wholesaler number; and item description, as applicable); and

(C) Explanation of the proposed use of covered telecommunications equipment and any factors relevant to determining if such use would be permissible under the prohibition in paragraph (b)(1) of this provision.

(ii) For covered services-

(A) If the service is related to item maintenance: A description of all covered telecommunications services offered (include on the item being maintained:

Brand; model number, such as OEM number, manufacturer part number, or wholesaler number; and item description, as applicable); or

(B) If not associated with maintenance, the Product Service Code (PSC) of the service being provided; and explanation of the proposed use of covered telecommunications services and any factors relevant to determining if such use would be permissible under the prohibition in paragraph (b)(1) of this provision.

(2) Disclosure for the representation in paragraph (d)(2) of this provision. If the Offeror has responded "does" in the representation in paragraph (d)(2) of this provision, the Offeror shall provide the following information as part of the offer:

(i) For covered equipment-

(A) The entity that produced the covered telecommunications equipment (include entity name, unique entity identifier, CAGE code, and whether the entity was the OEM or a distributor, if known);

(B) A description of all covered telecommunications equipment offered (include brand; model number, such as OEM number, manufacturer part number, or wholesaler number; and item description, as applicable); and

(C) Explanation of the proposed use of covered telecommunications equipment and any factors relevant to determining if such use would be permissible under the prohibition in paragraph (b)(2) of this provision.

(ii) For covered services-

(A) If the service is related to item maintenance: A description of all covered telecommunications services offered (include on the item being maintained:

Brand; model number, such as OEM number, manufacturer part number, or wholesaler number; and item description, as applicable); or

(B) If not associated with maintenance, the PSC of the service being provided;

and explanation of the proposed use of covered telecommunications services and any factors relevant to determining if such use would be permissible under the prohibition in paragraph (b)(2) of this provision.

52.204-26 Covered Telecommunications Equipment or Services-Representation. (OCT 2020)

(a) Definitions. As used in this provision, "covered telecommunications equipment or services" and "reasonable inquiry" have the meaning provided in the clause 52.204-25, Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment.

(b) Procedures. The Offeror shall review the list of excluded parties in the System for Award Management (SAM) (https://www.sam.gov) for entities excluded from receiving federal awards for "covered telecommunications equipment or services".

(c) Representations. (1) The Offeror represents that it [ ] does, [ ] does not provide covered telecommunications equipment or services as a part of its offered products or services to the Government in the performance of any contract, subcontract, or other contractual instrument.

(2) After conducting a reasonable inquiry for purposes of this representation, the offeror represents that it [ ] does, [ ] does not use covered telecommunications equipment or services, or any equipment, system, or service that uses covered telecommunications equipment or services.

52.212-2 Evaluation - Commercial Items. (OCT 2014)

(a) The Government will award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers: Lowest Price Technically Acceptable

52.212-5 Contract Terms and Conditions Required To Implement Statutes or Executive Orders - Commercial Items. (NOV 2020)

(a) The Contractor shall comply with the following Federal Acquisition Regulation (FAR) clauses, which are incorporated in this contract by reference, to implement provisions of law or Executive orders applicable to acquisitions of commercial items:

(1) 52.203-19, Prohibition on Requiring Certain Internal Confidentiality Agreements or Statements (JAN 2017) (section 743 of Division E, Title VII, of the Consolidated and Further Continuing Appropriations Act, 2015 (Pub. L. 113-235) and its successor provisions in subsequent appropriations acts (and as extended in continuing resolutions)).

(2) 52.204-23, Prohibition on Contracting for Hardware, Software, and Services Developed or Provided by Kaspersky Lab and Other Covered Entities (JUL 2018) (Section 1634 of Pub. L. 115- 91).

(3) 52.204-25, Prohibition on Contracting for Certain Telecommunications and Video Surveillance Services or Equipment. (AUG 2020) (Section 889(a)(1)(A) of Pub. L. 115-232).

(4) 52.209-10, Prohibition on Contracting with Inverted Domestic Corporations (NOV 2015).

(5) 52.233-3, Protest After Award (AUG 1996) (31 U.S.C. 3553).

(6) 52.233-4, Applicable Law for Breach of Contract Claim (OCT 2004) (Public Laws 108-77 and 108-78 (19 U.S.C. 3805 note)).

(b) The Contractor shall comply with the FAR clauses in this paragraph (b) that the Contracting Officer has indicated as being incorporated in this contract by reference to implement provisions of law or Executive orders applicable to acquisitions of commercial items: (Contracting Officer check as appropriate.)

[ ] (1) 52.203-6, Restrictions on Subcontractor Sales to the Government (JUN 2020), with Alternate I (OCT 1995) (41 U.S.C. 4704 and 10 U.S.C. 2402).

[ ] (2) 52.203-13, Contractor Code of Business Ethics and Conduct (JUN 2020) (41 U.S.C. 3509).

[ ] (3) 52.203-15, Whistleblower Protections under the American Recovery and Reinvestment Act of…