Database_SOW_9-13.pdf

Software-as-a-Service Press Relations Management tool

Statement of Work

1.0 INTRODUCTION

It’s true, the Peace Corps is a life-changing experience. As America’s preeminent international service organization, we help people who share our passion for improving the human condition tackle the world’s most pressing needs. Peace Corps Volunteers live and work in our partner communities to create real solutions on the ground while leading the exchange of ideas and cultures that is vital for building open global communities and inspiring friendships that will last a lifetime.

2.0 STATEMENT OF WORK

2.1 Background

The Peace Corps, Office of Communications supports the agency’s mission by promoting awareness of cross-cultural exchange and disseminating information on its programs. The

Office of Communications pitches stories to various news and media outlets and receives significant earned media throughout the year. To assist with this function, the Office of

Communications requires a Software-as-a-Service Press Relations Management tool.

2.2 Scope

The scope of this delivery order includes the following services: compilation of accurate media lists, distribution of press releases, and monitoring/analysis of media coverage across major outlets including broadcast and video.

2.3 Technical Requirements

2.3.1 Media Contact Database

Contact management database with accurate, up-to-date information to create lists of media contacts that can be combined, exported, and saved as necessary. The database shall have detailed journalist profile and contact information as well as access to editorial calendars. The database shall include local press, monthly magazines, and national news outlets.

2.3.2 Press Release Distribution

PC-16-Q-116

SaaS Press Relations Management Tool

Fully automated process for distribution of press releases (up to 25 per month), with a customizable template that is easy-to-view in varying formats.

2.3.3 On-Demand Media Monitoring

On-demand monitoring of all national print, online, TV and radio media outlets. The service shall provide an unlimited number of press clips each day, with a function to monitor a variety of key search terms and view news alerts via email notifications. Broadcast and video coverage shall be accessible via online streaming and captions.

2.3.4 Email Campaigns and Analytics

Distribution of up to 60 press releases each month to media contacts, with tracking to determine click-through rates of press releases.

2.3.5 Archiving

Archival of an unlimited number of press clips and media lists in the online system.

2.3.6 User Slots

This service shall allow at least two users to be logged in simultaneously.

2.3.7 Technical Assistance

Account management and technical assistance shall be provided on an ongoing basis as outlined by the Service Level Agreement. At least two training sessions shall be available for end users each year, as scheduled by the Peace Corps technical Point of Contact.

2.4 Deliverables

Deliverable Description Due Date/Frequency

Invoice At a minimum, the invoice shall include:

- Subscription details

- Period of billing

Annual

Software-as-a-Service Press Relations Management Tool

Functionality as described in sections 2.3.1 through 2.3.6

24/7 access via browser

Account Management and Technical Assistance

Account management and technical assistance; at least two training sessions provided to end users

As directed by Peace Corps COR/technical Point of Contact

2.5 Period of Performance

The period of performance (POP) of this delivery order will consist of one base period of 12 month and four option periods of 12 months each. The base period of performance of this delivery order is from the effective date of award through twelve months thereafter.

PC-16-Q-116

SaaS Press Relations Management Tool

The option periods that may be exercised are as follows:

Option Year Period of Performance

Option Year 1 12 months

Option Year 2 12 months

Option Year 3 12 months

Option Year 4 12 months

2.6 Place of Performance

The place of performance will be at Contractor facilities. Travel will not be required and will not be reimbursed under this delivery order.