1.04_SSJ_WP-_Redacted.docx

JUSTIFICATION FOR SOLE SOURCE (Simplified Acquisitions <$100K)

The service or material listed on N0434A19RC00032 is sole source and competition is precluded for reasons indicated below.

Restricted to the following source. Provide manufacturers name. (If a sole source manufacturer distributes via dealers, ALSO provide dealer information.)

Manufacturer: The Washington Post

FSS nr:

Manufacturer POC & phone nr. Sherri Greeves, (202)334-6007

Dealer / Rep:

Dealer FSS nr: N/A

(202)334-7034

__X__ Description of the item or service required, the estimated cost, and required delivery date.

The proposed requirement is for print, internet and social media advertisement for Navy Band concert evolutions as appropriate. Estimated cost is $85,925.60 and required delivery date is 15 APR 19.

__X__ Specific characteristics of material or service that limit the availability to a sole source

As the Washington DC metro areas most prominent source of locally relevant print news and advertising, the Washington Post is the only publication with a broad local subscriber base catering to a readership that actively seeks out opportunities to attend the local concert events offered by the Navy Band. As well as the print advertising, they have nationwide digital advertising network partner’s through WP+.

__X__ The requested material or service represents the minimum requirements of the government.

The Washington Post has a daily circulation of 550K with significant local coverage which is the minimum to provide satisfactory market saturation for an effective locally targeted advertising campaign. Their access to partner publications and digital advertising outlets matches our need to spread awareness for performances of the musical units while they are on national tours spanning all 50 states. No other vendor offers this combination of comprehensive digital and print advertising.

CHECK & FILL IN ALL APPLICABLE BLANKS BELOW

____ The material/service must be compatible in all aspects (form, fit and function) with existing systems presently installed/performing. Describe the equipment/function you have now and how the new item/service must coordinate, connect, or interface with the existing system.

____ A patent, copyright or proprietary data limits competition.

____ These are “direct replacements” parts/components for existing equipment.

__x__ Other information to support a sole source buy:

Including the digital advertising offerings of the Washington Post in this requirement provides the Navy with substantial discounts. No other vendor offers the combination of digital and print advertising with nationwide network partners to provide coverage that matches the Navy Band’s national touring schedule. That along with the local daily circulation gives the government the best value for their advertising dollar. Extensive research of other advertising resources has resulted in the determination that only the Washington Post can meet the needs of the Navy Band.

I CERTIFY THAT STATEMENTS CHECKED, AND INFORMATION PROVIDED ABOVE, ARE COMPLETE AND CORRECT TO THE BEST OF MY KNOWLEDGE. I UNDERSTAND THAT THE PROCESSING OF THIS SOLE SOURCE JUSTIFICATION PRECLUDES THE USE OF FULL AND OPEN COMPETITION.

Signature: Title: Contracting Representative

Activity: U.S. Navy Band Date: 22 FEB 2019

Contracting Officer Signature _________________________________________

Date ________________________________ SAP Sole Source NAVSUPINNST 4200.85D, Encl (1) 2 of 2