MICC_Justification_and_Approval_FAR_13_501Red.doc

MICC Control No. West Point-2015-9

JUSTIFICATION DOCUMENT

FOR OTHER THAN FULL AND OPEN COMPETITION

DESCRIPTION OF PROGRAM: SMART

Authority: 41 U.S.C. 1901 as implemented by Federal Acquisition Regulation (FAR) 13.5 Simplified Procedures for Certain Commercial Items.

Amount: $190,000.00 Reviews: I have reviewed this justification and find it adequate to support other than full and open competition.

Local Small Business Specialist

Name:

DSN:

Signature: _________________________ Date:

MICC Legal Counsel

Name:

DSN:

Signature: _________________________ Date:

Division Chief

Name: Lori Gambill DSN:

Signature: __________________________ Date:

Director

Name:

DSN:

Signature: __________________________ Date:

JUSTIFICATION DOCUMENT

FOR OTHER THAN FULL AND OPEN COMPETITION

SMART

1. CONTRACTING AGENCY: Mission Installation Contracting Command WEST POINT

2. DESCRIPTION OF ACTION: This is a new requirement. The contract type will be firm fixed price contract using OMA funds.

3. DESCRIPTION OF SUPPLIES/SERVICES: The United States Military Academy Admissions Department (DAD) requires the use of a predictive model in order to assist with student lead generation. This model identifies the most highly academically qualified high school students in the nation and enables the Admissions Department to perform its recruiting efforts. The POP for this is a base year plus three option years. The total estimated dollar value of the proposed action is $190,000.00

4. AUTHORITY CITED: This action is authorized under provisions of 41 U.S.C. 1901 as implemented by Federal Acquisition Regulation (FAR) 13.5 Simplified Procedures for Certain Commercial Items.

5. REASON FOR AUTHORITY CITED: Noel Levitz is the only company that has complete access to National Research Center for College and University Admissions (NRCCUA) database of 5.5 million students in 22,000 public and private high schools nationally. This puts them as the sole provider of predictive modeling capabilities that will help DAD in the purchase of their $100,000 lead generation services from NRCCUA in the fall. The predictive modeling Noel Levitz will provide will help identify the prospects from the NRCCUA database that will most likely be admitted or enrolled to USMA based on their academic achievement and leadership potential. Noel Levitz will provide Strategic Market Analysis Research Team (SMART) Approach and Forecast Plus, both of which are proprietary, to create a historical model to predict future admits on enrollees by scoring all student records in the NRCCUA database for use in selection and purchase of prospective student lists.

6. EFFORTS TO OBTAIN COMPETITION: SMART and Forecast Plus are a proprietary system. Due to the proprietary nature of the system and the fact that Noel Levitz is the only company capable of accessing the required NRCCUA database, competition is not available.

7. ACTIONS TO INCREASE COMPETITION: There is no competition. No other vendor can provide SMART and Forecast Plus approach for NRCCUA lead generations. In order to seek alternatives, sources sought number W911SD-15-T-SMRT was posted on FedBizOpps (FBO) from 9/14/2015 until 9/18/2015 and received three interested vendors listed in section 9. A special notice was posted 9/23/2015 stating the government’s intent to award sole source to Noel Levitz. No responses have been received to date. Any timely responses received prior to award will be considered

8. MARKET RESEARCH: Noel Levitz has no active exclusions in SAM as of 9/23/2015. The government is receiving publicly published pricing. Noel Levitz is the only source available for SMART and Forecast Plus lead generations.

9. INTERESTED SOURCES: Armcor.com Contractor Capital, CRMPORTALS, Inc. SRR INTERNATIONAL, Inc. None of these companies have access to the SMART or Forecast Plus systems due to proprietary reasons.

10. OTHER FACTS:

a. Procurement History: W911SD-14-P-0119 (1). This action was not competed under the authority of FAR 13.106-1(b)(1).

b. Acquisition data availability: NA

c. Unusual and compelling urgency: NA

d. Subcontracting Competition: NA

11. TECHNICAL/REQUIREMENTS CERTIFICATION: I certify that the supporting data under my cognizance included in this Justification are accurate and complete to the best of my knowledge and belief.

Date:

Title: Marketing Officer Signature: _______________________

12. MANAGEMENT REVIEW/APPROVAL: The requirement herein described is a valid requirement for the activity named in this Justification. The technical and requirements information contained in this Justification represent the minimum needs of the Government. The only way to satisfy this requirement is by limiting the competition as described herein.

Title: Associate Director Signature: _______________________

13. FAIR AND REASONABLE COST DETERMINATION: I hereby determine that the anticipated price for this contract action will be fair and reasonable. The techniques identified at FAR 13.106-3(A)(2)(iii) will be used to ensure award will be at fair and reasonable prices. The Independent Government Cost Estimate (IGCE) will primarily be an analysis of the contractor’s proposed cost.

Title: Contracting Officer Signature: _______________________

14. PROCURING CONTRACTING OFFICER CERTIFICATION: I certify that this Justification is accurate and complete to the best of my knowledge and belief.

Name:

Date:

Title: Contracting Officer Signature: _______________________ Approval Based on the foregoing justification, I hereby approve the procurement of SMART Services on an other than full and open competition basis pursuant to the authority of 41 U.S.C. 1901 as implemented by Federal Acquisition Regulation (FAR) 13.5 Simplified Procedures for Certain Commercial Items, subject to the availability of funds, and provided that the services herein described have otherwise been authorized for acquisition.

Signature: ____________________________ Date: ___________________ Name: Lori Gambill Title: Contracting Officer

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