Brand_Name_Justification_Roland_Wide_Format_Printer_for_USAMSB.pdf

DEPARTMENT OF THE ARMY

HEADQUARTERS, UNITED STATES ARMY MARKETING AND ENGAGEMENT BRIGADE

185 9TH CAVALRY REGIMENT AVENUE

FORT KNOX, KENTUCKY 40121-5725

MRME-L 7 December 2017

MEMORANDUM FOR DRUM MICC S2PS Office

SUBJECT: Brand Name Letter for U.S. Army Mission Support Battalion (USAMSB) FEDBID Buy#

1. The U.S. Army Mission Support Battalion (USAMSB) has a requirement for the purchase of a Roland, LEJ-640FT VERSA UV Wide Format Printer as a life-cycle-replacement. The USAMSB operates a Government Owned Contractor Operated (GOCO) graphics operation that provides specialized branded material (banners, posters etc…) for use by its customers; the U.S. Army Recruiting Command, the U.S.

Cadet Command, the Office of the Chief, Army Reserve and the Army Marketing Research Group for the purpose of the marketing of and the recruiting for the U.S. Army.

2. There are five Roland printers that are currently utilized in the USAMSB GOCO because of the versatility of the printers and the high quality of the graphics produced. The familiarity of the current contractor with this make of printer is another factor if the use of this brand. The purchase of a Roland printer will allow the use of the same type of software and inks currently in use by the other Roland printers on hand. This will reduce the amount of training needed by the operators. This also eliminates the increased cost of supplies and materials required to accommodate multiple makes of printers.

3. For the reasons listed above the USAMSB requests a brand name purchase of 1 EA Roland LEJ- 650FT VERSA UV Wide Format Printer

4. Point of contact for this action is Mr. Randall P Talley at (502) 626-1476 or randall.p.talley.civ@mail.mil

Randall P. Talley

GS13

U.S. Army Marketing & Engagement Brigade

S4/PBO

REPLY TO

ATTENTION OF

mailto:randall.p.talley.civ@mail.mil kristen.f.church3786 Typewritten Text Kristen Church-Mulvaney Competition Specialist

FORT KNOX, KENTUCKY 40121-5725