JA_15SEP_Redacted.pdf

Control Number: HQC007-15-45, Amendment 0001

JUSTIFICATION AND APPROVAL FOR BRAND-NAME

SPECIFICAITONS

1. Contracting Office – Defense Commissary Agency (DeCA), Information Technology (IT) Contracting Branch, Ft. Lee, VA

2. Type of Contract Action – New contract with Defense Working Captial Funds (DWCF).

3. Description of Supplies/Services –

Description Part# MFG Quantity Period of Performance

Exact Target Professional Bundle Salesforce 1 Base and 4 Option Years

Exact Target 4 million Additional Super Messages

Salesforce 1 Base and 4 Option Years

Radian6 Basic 204-1402 Salesforce 1 Base and 4 Option Years

R6 Add on 50,000 Additional Mentions 204-1407 Salesforce 1 Base and 4 Option Years

Radian6 Support 204-14SR Salesforce 1 Base and 4 Option Years

Performance Period:

Base year award date estimated at September 30, 2015; base year period of performance September 30, 2015 throughSeptember 29, 2016 (one- year base, plus four one-year options).

Option Year 1— September 30, 2016 – September 29, 2017 Option Year 2— September 30, 2017 – September 29, 2018 Option Year 3— September 30, 2018 – September 29, 2019 Option Year 4— September 30, 2019 – September 29, 2020

4. Authority Cited - FAR 13.501(a) Brand-name

5. Reason for Authority Cited – DeCA is seeking a brand-name acquisition of the Salesforce Marketing Cloud, a Software as a Service (SaaS) solution, to include their ExactTarget and Radian6 products. This solution will allow DeCA to manage the customer experience, while engaging in email marketing, mobile messaging and social media marketing, to include advanced social listening.

DeCA is seeking a brand-name acquisition predicated upon the fact that the agency already uses the Salesforce Service Cloud for its customer comments program. Acquiring the Marketing Cloud will allow the integration of customer profiles with those the agency is already building in the Service Cloud, which will facilitate the agency in gaining a better understanding of its customers and making more informed marketing and customer service decisions.

DeCA has invested substantial man-hours and training with the existing Salesforce Service Cloud solution.Purchasing a different SaaS platform would require replacing the Salesforce Service Cloud, resulting in multiple setbacks for DeCA, to include:

Requiring DeCA’s Shopper Insights team to start at square one with configuring and learning a new customer comments system;

Losing the process improvements the agency has implemented with the current system;

Paying additional costs for configuring the new solution and training our staff, plus any additional costs for licensing and ongoing support that may be associated with the new system, over and above the current cost for the Salesforce Service Cloud.

o These costs are not currently reflected in DeCAs budget, which would have to be increased accordingly.

When performing market reseach on alternate solutions that afforded similar capability, the agency determined the cost of remove the existing solution and replace with an alternate solution, excluding training, ranged from a low of $107,985 to a high of over $228,000 for only the base period. Considering the financial impact of a new multichannel marketing system and a replacement customer comments system, coupled with the added costs of configuring these systems and training the DeCA workforce, considering any solution other than the Salesforce Marketing Cloud appears to have adverse fiscal and management implications.

6. Efforts to Obtain Competition – This solicitation will be posted to Federal Business Opportunities (FBO) where Salesforce and all Salesforce resellers will have the opportunity to provide an offer.

7. Fair and Reasonable Cost Determination – Price will be determined fair and reasonable prior to award.

8. Market Research and Interested Sources – Market research was completed via internet searches and by consultation with industry. Carahsoft has expressed interest in this acquisition.

9. Actions to Increase/Foster Competition - In consultation with Salesforce and via market research, the agency has identified several sources, to include: Coresphere, LLC; Millsapps, Ballinger & Associates, LLC; Creative Systems and Consulting; Ekuber Ventures, Inc.;

Carahsoft; and EC America as Salesforce resellers that can deliver the solutions, configuration and training we need from the Salesforce Marketing Cloud to implement a multichannel marketing system at DeCA.

10. Other Factors – N/A.

Technical Certification:

I certify that the supporting data under my cognizance, which are included in this justification, are accurate and complete to the best of my knowledge and belief.

Name: Courtney Rogers Signature:

9/15/2015

X Courtney Rogers Courtney Rogers Consumer Advocate Signed by: ROGERS.COURTNEY.M.

Title: Consumer Advocate Date: 9-15-2015_________________

Requirements Certification:

I certify that the supporting data under my cognizance, which are included in this justification, are accurate and complete to the best of my knowledge and belief.

Name: Kim Short Signature: ______________ Title: IT Specialist Date: _

Fair and Reasonable Price Determination and Contracting Officer Certification:

I hereby determine that the price for this contract action will be fair and reasonable. I certify that this J&A is accurate and complete to the best of my knowledge and belief.

Name: Erich Wieber Signature: _______________ Contracting Officer Date: ______

WIEBER.ERICH.SU

NDT.

SHORT.KIM.H