HART_JrR_Scope_20210723.pdf

Harriet Tubman National Historical Park

Scope of Work

Junior Ranger Program for Harriet Tubman National Historical Park

Background, Objective, and Scope

This project shall design a new multi-format Junior Ranger Program for Harriet Tubman NHP (HART). The park is newly established and focuses on the epic history and accomplishments of Harriet Tubman during her years in freedom in

Auburn, New York. This portion of Tubman’s legendary story is much less well-known. It includes her work as a suffragist and community organizer; and her efforts building and nurturing the free black community in Auburn, culminating in the creation of the Home for Aged and Indigent Negroes--one of the first nursing homes for African

Americans in the United States.

This Junior Ranger program will be designed in collaboration with our legislative partners, Harriet Tubman Home Inc., the African Methodist Episcopal Zion Church, as well as Harriet Tubman Underground Railroad National Historical Park

(HATU) in Maryland and other park units, to connect Tubman’s life and work in Auburn to the broader, national scope of her experience and impact.

The Coronavirus pandemic has given parks a unique insight into the potential reach and value of digital programming for virtual visitors. Ironically, it has also shown us how valuable our on-site in person experiences truly are. This project will allow HART to leverage these insights by creating an integrated and complimentary Junior Ranger experience that includes the modern tools available to reach an increasingly savvy and connected generation of future stewards.

Today’s youth are digital natives who move easily between print and web-based media. To reach these future stewards, our youth programs need to be as diverse and inclusive as possible. The new program shall better incorporate modern technology with traditional paper books and live ranger programs, to reach more children with disabilities, more children in underserved communities, and reflect 21st century interpretive techniques.

Contract Type

The government anticipates awarding a firm-fixed price contract.

Sam Registration

Contractor shall be registered in SAM.gov

PERIOD OF PERFORMANCE

NPS anticipates awarding a contract with 6-month period of performance.

Deliverables, Price Schedule, Delivery Date, and Payment Schedule:

All and deliverables shall be submitted to the Contracting Officer’s Representative (Janine Waller) in a digital format at the contact information below. Payment will be made upon delivery and acceptance of the following deliverables:

Deliverables Price Delivery Date Payment

Phase 1 report Upon NPS approval (15%)

Phase 2 report Upon NPS approval (25%)

Phase 3 report Upon NPS approval (15%)

Vector art for original illustrations and patch design

Upon NPS approval (25%)

Print package for a 16–20-page activity booklet

Upon NPS approval (10%)

Accessible, web-compatible, e-book Upon NPS approval (5%)

Activity plans for Junior Ranger Day and

Black History Month

Upon NPS approval (5%)

Total Firm-fixed Price 100%

The NPS shall provide either acceptance or rejection of deliverables to the vendor within ten (10) business days of receiving the deliverable. If the deliverable is rejected, the NPS will provide a reason and will expect corrections to be made and the deliverable to be resubmitted within ten (10) business days. No subsequent tasks may be initiated out of sequence or without NPS approval of previous task. All acceptance/rejection correspondence shall be between the COR and the Contractor with the CO cc’d.

Contracting Officer’s Representative

The Contracting Officer’s Representative (COR) for the purpose of this order is:

Janine Waller, Chief of Interpretation and Education

136 Fall Street

Seneca Falls, NY 14456

315-246-5942

Janine_Waller@nps.gov

Tasks

Phase 1: Research

• Collect examples from across visitor service organizations of both paper and digital youth certificate programs.

• Investigate epub formats and summarize pros and cons of each.

• Identify relevant common core curriculum standards.

• Review Education Program Goals.

• Compile bibliography.

• Recruit review panel members (potentially also focus group).

The Phase 1 Report will contain: a project bibliography, a portfolio of Junior Ranger program examples, a list of relevant

Core Curriculum standards, a comparative summary of ePublishing formats with a recommendation for a specific format, and a list of names and contact information for review panel members.

Phase 2: Development

• Identify key themes and resources

• Select digital platform and find a developer.

• Identify optimal activity types for both platforms, inclusive of ages 4-13; and pair them with themes.

• Select activities for expansion into in-person junior ranger programs.

• Choose an artistic style and solicit art samples.

The Phase 2 Report will contain: a matrix of selected themes with matched activity types across media; art samples from at least three potential illustrators; spec agreement with a sub-contracted epub designer.

Phase 3: Draft and Review

• Draft activity pages/digital sequence

• Coordinate review by park staff

• Coordinate review by panel/focus groups

• Hire artist.

The Phase 3 Report will contain: a completed draft of text for activity pages in print booklet; a summary of comments and edits integrated from park staff; a summary of comments and edits integrated from a focus group or review panel; a final list of needed illustrations; spec agreement with a sub-contracted illustrator/designer; a version of the booklet draft that is edited for the digital sequence.

Phase 4: Production

• Create printer-ready document package.

• Select printer through competitive bid process.

• Prepare digital publication package.

Phase 5: Integration

• Expand selected activities for Junior Ranger Day and Black History Month.

• Prepare materials budget and marketing plan.

Evaluation Methodology:

The Government anticipates awarding a firm-fixed price contract to the responsible Offeror whose quote conforms to the solicitation and represents the best value to the Government based upon an integrated assessment of the evaluation factors listed below. The Government will consider: Technical Capability, Personnel, Past Performance, and Price. The factors listed below are in descending order of importance.

When combined, all other evaluation factors are significantly more important than price. However, price will contribute substantially to the selection decision. The evaluated price will not be rated or scored but will be a consideration for reasonableness in the final source selection decision. The government reserves the right to award this action to other than the lowest priced Offeror.

A. Factor 1- Technical Capability (limited to 3 pages)

Offeror shall submit a detailed written description that demonstrates they have the required technical knowledge and necessary equipment to successfully complete this project. A short summary is not acceptable, but instead the

Offeror shall address the required tasks and the deliverables mentioned above to demonstrate their technical capability and knowledge. Specifically, Offeror shall have the following to be considered technically capable and knowledgeable:

• Subject area knowledge of Harriet Tubman National Historical Park resources and partnerships.

• Subject area knowledge of slavery, abolition, and mid- to late-nineteenth century social movements.

• Experience in conducting curriculum-based educational programs.

• Experience in developing youth programs.

B. Factor 2- Personnel (narrative limited to 3 pages, resumes limited to 2 pages each)

Offeror shall demonstrate skills and training of personnel involved in this project, showing minimum required skills are met to successfully perform the five (5) tasks listed above.

Subcontracting (limited to 6 pages for the capability statements and work breakdown)

If the vendor chooses to sub-contract portions of the work out to another firm or firms, the Offeror shall provide capability statements for each sub-contractor that detail all the requirements listed in Factor 1, as well as three past performance references for each sub-contractor. If the Offeror will self-perform, then that must be stated explicitly in the response to this factor. In addition to the capability statement and past performance, the Offeror shall provide a write up detailing what work will be done by the prime and what work will be done by the sub-contractor(s).

C. Factor 3- Past Performance (limited to 2 pages)

• An evaluation of Offeror’s past performance information will be conducted subsequent to the technical evaluation. The Offeror must have demonstrated successful completion of projects similar in quality, technique, and complexity. Preference will be given to quotes that demonstrate past performance of similar projects related to curriculum-based educational programs on Harriet Tubman and/or women’s rights.

• The evaluation will be based on information obtained from the written proposal, relevant past performance information obtained from sources known to the Government, any other information supplied by the Offeror, and any problems encountered on the identified contracts and corrective action taken.

• The Government will assess the relative risks associated with each Offeror. Performance risks are those associated with an Offeror’s likelihood of success in performing the acquisition requirements as indicated by that Offeror’s record of past performance.

• The assessment of performance risk is not intended to be the product of a mechanical or mathematical analysis of an Offeror’s performance on a list of contracts, but rather the product of subjective judgement by the Government after it considers all available and relevant information.

• When assessing performance risks, the Government will focus on the past performance of the Offeror as it relates to all acquisition requirements, such as: 1) the Offeror’s record of performing according to specifications, including standards of good workmanship; 2) the Offeror’s record of controlling and forecasting costs; 3) the Offeror’s adherence to contract schedules including the administrative aspects of performance; 4) the Offeror’s reputation for reasonable and cooperative behavior and commitment to customer satisfaction; and 5) the Offeror’s business-like concern for the interest of the customer.

• The Government will consider the currency and relevance of the information, sources of the information, context of the data and general trends in the Offeror’s performance. The lack of a relevant performance record may result in an unknown performance risk assessment, which will neither be used to the advantage nor disadvantage of the Offeror.

Note: Contractors submitting offers without past performance will receive a neutral rating.

• Offerors shall provide three (3) projects completed in the past five (5) years with a similar scope.

Describe any previous experience in providing similar service of this kind, including the scope and complexity of the project.

Note: Listing completed projects does not address this criterion. A narrative that articulates past experience and description of successful completion of deliveries should be discussed.

Price

• Offeror’s price quote will not be point scored or adjectively scored but will be evaluated on price reasonableness.

The price quote will also be used as an aid to determine that the Offeror understands the requirements of the solicitation, price reasonableness and to assess the validity of the Offeror’s approach to managing and performing the work.

• The Offeror shall submit a price quote separate from all other volumes; any pricing information found in the technical or past performance volumes will be removed prior to evaluation.

• The Government will evaluate the price quote for reasonableness. The Government will also evaluate price with regards to the ability of the Offeror to meet requirements in terms of skills required, complexity of disciplines and job difficulty to determine the best value, if the Government deems such analysis necessary.

Government-furnished equipment (GFE): None

Government-furnished information (GFI):

Government will provide research materials for content development and will collaborate with selectee in all stages of development. Government representative will approve all subcontractors.

Place of Performance: Contractor’s site with possible visit to government site for the purpose of draft development in situ. The print booklet and youth activities shall be carried out on-site at the park. A final review shall incorporate local logistics and practical considerations of the physical location.