Handshake SOW.docx

Handshake Statement of Work (SOW)

BACKGROUND

Handshake is the leading early talent marketplace with a proprietary network of ~17 million students & young professionals across 1,000+ universities in the US. There are no other websites that cater to the early talent audience that have the university career center access, CRM, virtual events, analytics, and reach that Handshake currently has.

PURPOSE

In order to hire high quality talent, CMS began looking at potential websites to increase brand awareness and exposure to job announcements and internship opportunities. CMS already uses LinkedIn to promote job postings and source potential candidates, but needed to expand to reach a broader audience; especially the college level and early talent audience.

GENERAL REQUIREMENTS

While Handshake provides a unique service, there are some similarities with LinkedIn; specifically, with job postings, talent sourcing, and enhanced company page. CMS has an existing contract with LinkedIn and currently pays $68,073 per year for access to their suite of products. CMS will acquire use of Handshake’s job board, CRM tool, and enhanced company page which features a website to promote employer brand including customizable branded content and analytics.

We researched competitor websites:

A competitor in the early talent marketplace is a company called Symplicity. Symplicity Recruit is a recruiting solution for entry-level talent. They can reach over 4 million qualified candidates from 800+ campuses around the world. While they cater to a similar audience, they focus on different schools, have less reach and functionality than Handshake; however, CMS plans to acquire a license to use their services in addition to Handshake.

https://www.symplicity.com/employers/campus-recruiting

College Recruiter is a job search site used by students and recent graduates of all 7,400+ one, two- and four-year colleges and universities who are seeking internships, part-time jobs, seasonal work, and entry-level career opportunities. While the site has the ability to post jobs and email candidates, they do not have a CRM, career center tie-in, and virtual events functionality that Handshake possesses.

https://www.collegerecruiter.com/