MAS - Hispanic Communications Network, LLC - GS23F0307M

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG

GENERAL SERVICES ADMINISTRATION

FEDERAL SUPPLY SERVICE

AUTHORIZED FEDERAL SUPPLY SCHEDULE PRICE LIST

Schedule Title: Multiple Award Schedule (MAS) Federal Supply Group: Professional Services

Contract Number: GS-23F-0307M

Contract Period: September 20, 2002 – September 19, 2022

Contractor: Hispanic Communications Network (HCN)

529 14th Street NW, Suite 827 Washington, DC 20045 202.360.4105 www.hcnmedia.com

Contract Alison Rodden Administrator: 529 14th Street NW, Suite 827

Washington, DC 20045

Office: 202.360.4105 Facsimile: 844.846.5684 Email: alison.rodden@hcnmedia.com

Business Size: Small Business

Pricelist current through Modification PS-0043, effective October 15, 2021

For more information on ordering from Federal Supply Schedules go to the GSA Schedules page at gsa.gov.

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage! , a menu-driven database system. INTERNET address for GSAAdvantage! is http://www.gsaadvantage.gov http://www.hcnmedia.com/ mailto:alison.rodden@hcnmedia.com http://www.gsaadvantage.gov/

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG

TABLE OF CONTENTS

INFORMATION FOR ORDERING ACTIVITIES……………………………………………...3

PRICING…………………………………………………………………………………………6

LABOR CATEGORY DESCRIPTION…………...……………………………………………10

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 3

Company Statement

Hispanic Communications Network (HCN) is a culturally driven social marketing and media organization that reaches and engages US Hispanic communities in critical health and social justice matters via 360-degree communications solutions. We have a successful track record working with and serving ethnically and culturally diverse Latino communities since 1982.

Our teams work with mission-oriented clients and partners, including government agencies, nonprofit organizations, trade associations and private foundations, to provide culturally and linguistically relevant information and resources to Latinx populations in both Spanish and English. Through our La Red Hispana multimedia networks on radio, digital, social media and mobile, HCN provides clients built-in distribution platforms as the largest producer and syndicator of Spanish-language public interest content in the US. By combining the power of popular media together with grasstops and grassroots marketing outreach efforts, HCN’s comprehensive “in the air” and “on the ground” communications solutions offer government clients a built-in distribution platform with a measured audience of 8 million Latinx weekly in top urban, mid-sized, rural, and emerging Hispanic markets nationwide.

1a. TABLE OF AWARDED SPECIAL ITEM NUMBERS SINs

541810 Advertising Services

541613 Marketing Consulting Services

541810ODC Other Direct Costs for Marketing and Public Relations Services

OLM Order-Level Materials

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply. See below.

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See below.

2. MAXIMUM ORDER: $1,000,000

3. MINIMUM ORDER: $100

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 4

4. GEOGRAPHIC COVERAGE: Domestic, 50 states, Washington, DC, Puerto Rico, US Territories and to a CONUS port or consolidation point for orders received from overseas activities.

5. POINT(S) OF PRODUCTION: Services only

6. BASIC DISCOUNT: Government net prices (discounts already deducted).

7. VOLUME DISCOUNT(s): None

8. PROMPT PAYMENT TERMS: Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. FOREIGN ITEMS: None

10a. TIME OF DELIVERY: As stated on agency task order

10b. Expedited Delivery. The Contractor will insert the sentence “Items available for expedited delivery are noted in this price list.” under this heading. The Contractor may use a symbol of its choosing to highlight items in its price list that have expedited delivery: Contact Contractor

10c. Overnight and 2-day delivery. The Contractor will indicate whether overnight and 2-day delivery are available. Also, the Contractor will indicate that the schedule customer may contact the Contractor for rates for overnight and 2-day delivery: Contact Contractor

10d. Urgent Requirements. The Contractor will note in its price list the “Urgent

Requirements” clause of its contract and advise agencies that they can also contact the Contractor’s representative to effect a faster delivery: Contact Contractor

11. FOB POINT: Destination

12a. Ordering Address: Same as Contractor

12b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation

(FAR) 8.405-3.

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 5

13. PAYMENT ADDRESS: ACH info:

Hispanic Communications Network, LLC Account # 206980450 ABA Routing #322271724

CITIBANK

1400 G St NW Washington, DC 20005 202.879.4172

14. WARRANTY PROVISION: N/A

15. EXPORT PACKING CHARGES: Not applicable

16. TERMS AND CONDITIONS OF RENTAL, MAINTENANCE, AND REPAIR (IF APPLICABLE):

N/A

17. TERMS AND CONDITIONS OF INSTALLATION (IF APPLICABLE): N/A

18a. TERMS AND CONDITIONS OF REPAIR PARTS INDICATING DATE OF PARTS PRICE LISTS

AND ANY DISCOUNTS FROM LIST PRICES (IF AVAILABLE): N/A

18b. TERMS AND CONDITIONS FOR ANY OTHER SERVICES (IF APPLICABLE): N/A

19. LIST OF SERVICE AND DISTRIBUTION POINTS (IF APPLICABLE): N/A

20. LIST OF PARTICIPATING DEALERS (IF APPLICABLE): N/A

21. PREVENTIVE MAINTENANCE (IF APPLICABLE): N/A

22a. ENVIRONMENTAL ATTRIBUTES: N/A (RECYCLED CONTENT, ENERGY EFFICIENCY, AND/OR REDUCED POLLUTANTS)

22b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services and show where full details can be found (e.g. contactor’s website or other location.) The EIT standards can be found at:

www.Section508.gov/. Not Applicable

23. UNIQUE ENTITY IDENTIFIER (UEI) NUMBER: 943161679

24. NOTIFICATION REGARDING REGISTRATION IN SYSTEM FOR AWARD MANAGEMENT

(SAM) DATABASE: HCN is registered with SAM.

http://www.section508.gov/

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 6

Pricing

Labor Categories and Hourly Rates SIN 541810 and SIN 541613

Line Item Labor Category Education Experience Hourly Rate

1 Managing Director Bachelors 18 $248.85

2 Principal Subject Matter Expert Bachelors 20 $242.43

3 Senior Program Director Bachelors 15 $235.08

4 Senior Creative Director Bachelors 10 $235.08

5 Strategic Planning Director Bachelors 10 $207.41

6 Broadcast Production Director Bachelors 10 $195.46

7 Senior Account Executive, Level I Bachelors 10 $191.43

8 Senior Director of Public Relations Bachelors 10 $184.37

9 Senior Account Executive, Level II Bachelors 8 $171.02

10 Broadcast Production Supervisor Bachelors 8 $171.02

11 Senior Art Director Bachelors 10 $171.02

12 Project Director Masters 8 $171.02

13 Subject Matter Expert Bachelors 8 $171.02

14 Media Planning Director Bachelors 10 $167.50

15 Senior Web Designer/Developer Bachelors 3 $161.33

16 Senior Graphic Designer Bachelors 5 $157.93

17 Media Planner/Buyer Bachelors 8 $157.93

18 Earned Media Specialist Bachelors 6 $157.93

19 Mobile Marketing Manager Bachelors 4 $157.93

20 Digital/Interactive Media Manager Bachelors 4 $157.93

21 Account Executive, Level I Bachelors 6 $151.48

22 Translator / TransCreator Bachelors 2 $151.48

23 Cultural / Linguistic Reviewer Bachelors 2 $151.48

24 Focus Group Moderator / Bilingual Bachelors 2 $151.48

25 Director of Public Relations Bachelors 3 $151.48

26 Art Director, Level 1 Bachelors 8 $148.35

27 Web Programmer Bachelors 1 $148.35

28 Audio/Visual Specialist Bachelors 4 $146.59

29 Account Executive, Level II Bachelors 3 $146.59

30 Financial Manager Bachelors 6 $131.22

31 Graphic Designer Bachelors 3 $122.16

32 Senior Copywriter Bachelors 3 $122.16

33 Editor Bachelors 3 $112.39

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 7

Line Item Labor Category Education Experience Hourly Rate

34 Copywriter Bachelors 2 $112.39

35 Account Executive, Level III Bachelors 1 $112.39

36 Art Director, Level II Bachelors 1 $110.20

37 Project Coordinator Bachelors 1 $96.52

38 Project Assistant Bachelors 1 $75.00

39 Research Assistant Bachelors 1 $64.00

SIN 541810 ODC Other Direct Costs

Bicultural / Bilingual Services - Spanish and English

RADIO:

Production - Short Format

1. 60" Radio Spots & Public Service Announcements (PSA) $ 5,183.59

Distribution and Placement Services

2. National distribution for one (1) broadcast on HCN Affiliate Radio Network (250+ affiliate radio stations) $ 112,475.95

Custom Long-Format Talk Radio Shows

3. Production for 1-hour custom radio show $ 13,329.23

Bienvenidos a America Weekly Radio Show Sponsorship Package

4. Full package: 60" Radio Spot Placement (max 3 spots), In-Show Sponsor Mentions, In-Show Feature Segment $ 21,129.29

Epicentro Politico Weekly Radio Show Sponsorship Package

5. 60" Radio Spot Placement (max 2 spots) $ 4,936.75

TELEVISION:

Production Services

6. 30" TV Spot $ 156,001.30

Distribution and Placement Services

7. National Distribution to 60 Stations - Electronic & Hardcopy Pkg $ 11,937.06

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 8

PRINT:

Design Services

8. Newspaper Ad (Print production/print services) $ 19,697.63

OUT-OF-HOME (OOH) / OUTDOOR

9. Public Transit - Design, Production, Media Buy/Earned Media Placement $ 82,547.40

ONLINE:

10. Website Creation (basic, non-2.0) $ 49,367.50

11. Podcasts (max 5 min) price is per each $ 4,936.75

12. Webisodes (max 3 min) price is per each $ 11,916.33

13. Banner Ad Design (Series Panel - 3 Flash) $ 20,981.19

14. Media Buy $ 105,226.83

15. LaRedHispana.org Website Features $ 3,526.45

16. La Red Hispana Social Media Posts/Publications $ 15,113.35

MEDIA:

IN-CALL MEDIA / PREPAID CALLING CARDS

17. Production, Media Buy for In-Call Audio Branding - Multiple Markets $ 20,981.19

MEDIA RELATIONS, SECURING EARNED/DONATED MEDIA

18. Pitching & Tracking for Radio/TV PSAs, Spokesperson Media Interviews $ 33,046.60

19. Promotional Kits - Duplication, Folders, S&H (2000) $ 34,754.72

FOCUS GROUPS:

20. 2 Focus Groups in 1 Market w POV report $ 16,926.14

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 9

TRANSLATIONS / TRANSCREATIONS:

21. Culturally & Linguistically Relevant TransCreations - 100,000 words $ 25,029.32

22. MARKETING STRATEGY: $ 49,367.50

23. HISPANIC CELEBRITY SPOKESPERSON

RECRUITMENT and MANAGEMENT $ 12,341.88

24. Micro-influencer Recruitment and Engagement $ 4,534.01

25. Macro-influencer Recruitment and Engagement $ 20,151.13

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 10

Labor Category Descriptions

1. Managing Director Provides executive level management and leadership to the overall marketing / branding strategy and client solution. Ensures Client satisfaction, ultimate quality assurance and builds customer relationships.

2. Principal Subject Matter Expert Delivers the most up-to-date research, insights, analysis and advanced expertise on specific subjects, issues and themes based on field of experience. Ensures Client and target audiences have access to timely and accurate information and approaches for ultimate quality assurance and optimized end results. Education/Experience: Bachelor’s Degree + 20 years of experience.

3. Senior Program Director Supervises and Leads Creative Team to develop and fine tune the umbrella strategies and concepts to achieve a successful solution for the client. Ensures Client satisfaction, ultimate quality assurance and builds customer relationships.

4. Senior Creative Director Develops creative strategies and concepts. Develops marketing and communication design by examining client objectives; analyzing products/services characteristics; establishing creative design and plan; maintaining design integrity.

5. Strategic Planning Director Works with the senior staff in each functional area: Creative, Public Relations, Production, and Account Management to formulate a strategic plan to be executed by each Program. Works with clients to ensure end goal for each campaign is achieved.

6. Broadcast Production Director Oversees the entire production of the broadcast. Supervises the Broadcast Production staff to ensure utmost quality product. Produces programs by appropriate equipment, lighting, audio and operational equipment.

7. Senior Account Executive, Level I Manages overall program, coordinates with Customer, ensures quality of deliverables, tracks budget and profitability. Supervises Account Executives.

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 11

8. Senior Director of Public Relations Builds Client image by understanding client objectives, perspectives, issues, and requirements;

obtaining and studying issue information; evaluating and offering communication options to client; establishing communication positions, targets, standards, and timetables.

9. Senior Account Executive, Level II Manages day to day contact with Client. Provides senior level management of major tasks of the contract. Oversees planning, direction and coordination of work activity for staff involved.

10. Broadcast Production Supervisor Produces Broadcast Programs by determining camera, audio, and lighting requirements;

selecting and assembling scenery and props; supervising setup and production equipment; and operating equipment.

11. Senior Art Director Overall responsibility for all Art direction at various stages with client, supervised Art Director.

Provides senior level expertise and uses computer graphic systems to produce graphic sketches, designs, and copy layouts. Sets size, color scheme and style to achieve goals set for finished product.

12. Project Director Role: Daily interaction with Client. Implements strategy while managing development, execution and monitoring of project plan. Should be innovative and be able to identify short term and long term opportunities for the client.

13. Subject Matter Expert Delivers the most up-to-date research, insights, analysis and expertise on specific subjects, issues and themes based on field of experience. Ensures Client and target audiences have access to timely and accurate information and approaches for ultimate quality assurance and optimized end results. Education/Experience: Bachelor’s Degree + 8 years of experience.

14. Media Planning Director Provides subject expertise in implementing advertising media, brochures, radio, and print products in support of customer deliverables Responsible for negotiating, scheduling and buying appropriate media. Must identify target audience and ensure media reaches target audience. Works closely with media planner to implement media plan. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals.

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 12

15. Senior Web Designer/Developer Leads technical staff, Creates graphic interfaces for all interactive projects. Provides Senior level implementation of expertise of information technology. Designs and constructs web pages/sites including incorporating graphic user interface (GUI) features and other techniques.

Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners. Relies on experience and judgment to plan and accomplish goals. Performs a variety of complicated tasks. May lead and direct the work of others.

16. Senior Graphic Designer Works with sales, public relations and promotional department to develop communications materials. Familiar with a variety of the field's concepts, practices, and procedures. Performs a variety of tasks. May direct and lead the work of others. A wide degree of creativity and latitude is expected.

17. Media Planner/Buyer Role: Leads and implements media relations initiatives. Builds long-term relationships with media outlets and writes and distributes information pieces and responses to queries.

Promotes government initiatives and campaigns in order to earn coverage. Usually in the form of a radio or TV interview, print article or PSA airing.

18. Earned Media Specialist Supports media initiatives by maintaining contact lists, tracking news coverage, and handling logistics. Has a broad understanding of media and earned media and knows how to position a story so it receives coverage.

19. Mobile Marketing Manager Works with the Director of Media Planning and provides subject expertise in implementing and tracking mobile marketing objectives. This includes all mobile advertising, WAP wireless web applications, text messaging(SMS), mobile video, email campaigns as well as tracking broadcast, print and outdoor campaigns. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals.

20. Digital/Interactive Media Manager Creates multimedia designs by analyzing customer requirements and target market; combining graphics, text, and digital audio and video using development tools; creating visualizations of product or service benefits; determining illustration style, color palettes, typography, and screen layouts.

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 13

21. Account Executive, Level I Promotes Product/Service by studying marketing plans; consulting with product and market managers; defining, developing, implementing, and monitoring advertising programs;

determining and analyzing advertising production requirements.

22. Translator / TransCreator Role: A member of the creative team who works on pre-production and/or post-production with a minimum of seven years experience as a translator and a four-year Bachelor’s degree in languages and/or writing.

23. Cultural / Linguistic Reviewer Role: Experienced Linguist must be well versed in translation, interpretation and application of the Spanish language. Must be fluent in Spanish. Must be able to identify, apply and correct grammar, syntax, semantics, origin, and phonetics for all campaigns.

24. Focus Group Moderator / Bilingual Role: Ability to conduct and facilitate productive Focus Group discussion to provide client candid reactions of their customers, employees, and other stakeholders. Produce qualitative information from focus group discussion. Must be fluent in two languages (preferably Spanish) and have six years of moderator experience.

25. Director of Public Relations Builds Client image by understanding client objectives, perspectives, issues, and requirements;

obtaining and studying issue information; evaluating and offering communication options to client; establishing communication positions, targets, standards, and timetables.

Education/Experience: Bachelor’s Degree + 3 years of experience.

26. Art Director, Level 1 Work with client and provide direction to project team to ensure all Art, graphics, sketches, designs and layout style goals are achieved.

27. Web Programmer Develops HTML, Javascript, etc. for Client, creates graphic interfaces. Designs and constructs web pages/sites including incorporating graphic user interface (GUI) features and other techniques. Maintains and provides ongoing design of the website, promos and ad banners, seasonal content specials and custom chat launcher design for partners.

28. Audio/Visual Specialist A member of the production crew with related experience as sound recordist or mixer on short format and long format media projects.

http://www.wisegeek.com/what-is-syntax.htm http://www.wisegeek.com/what-are-semantics.htm http://www.wisegeek.com/what-is-phonetics.htm

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 14

29. Account Executive, Level II Promotes Product/Service by developing marketing plans; consulting with product and market managers; defining, creating, implementing, and monitoring advertising programs; determining and analyzing advertising production requirements; and providing quality control.

Education/Experience: Bachelor’s Degree + 3 years of experience.

30. Financial Manager Tracks all paperwork, verifying costs incurred, preparing invoices, and ensuring compliance with contract requirements. Education/Experience: Bachelor’s Degree + 6 years of experience.

31. Graphic Designer Organizes and implements work product utilizing software necessary to provide graphical products in support of customer deliverables.

32. Senior Copywriter Supervises Copywriter, edits work. Develops clear and effective promotional messages.

Produces advertising materials by studying business strategies and objectives; creating content concepts; defining writing project purpose and scope for advertising and collateral materials;

contracting with writers.

33. Editor Supports writing projects and aids in ensuring communications clearly relay client key messages and adhere to requirements. Performs document quality assurance and quality control reviews.

Works with staff to improve writing flow and layout. Perform variety of editorial duties, such as laying out, indexing, and revising content of written materials, in preparation for final publication.

34. Copywriter Develops clear and effective promotional messages by studying message objectives; clarifying requirements with copy editors; studying background and technical materials; interviewing marketing, sales, and technical representatives.

35. Account Executive, Level III Promotes Product/Service by coordinating marketing plans with senior level managers. Assists with implementation and monitoring of marketing programs as well as quality control. Supports day-to-day client and internal team communications. Education/Experience: Bachelor’s Degree and 1 year experience.

36. Art Director, Level II Works with client and provide direction to project team to ensure all art, graphics, sketches, designs and layout style goals are achieved for visual and/or audio. Education/Experience:

Bachelor’s Degree and 1 year experience.

T · 202.360.4105 HCNMEDIA.COM LAREDHISPANA.ORG 15

37. Project Coordinator Assists Account Executives managing projects in the day to day coordination of minor tasks.

Supports planning, direction and work activity for staff involved. Ensures all elements are delivered on time and with the highest quality to Client. Education/Experience: Bachelor’s Degree and 1 year experience.

38. Project Assistant Assists Account Executives in minor tasks and coordination of deliverables for Client. Supports planning, direction and on-time work activity for staff involved. Education/Experience:

Bachelor’s Degree and 1 year experience.

39. Research Assistant Assists with basic research and general support for all Client deliverables.

Education/Experience: Bachelor’s Degree and 1 year experience.

Service Contract Labor Standards The Service Contract Labor Standards (SCLS) is applicable to this contract as it applies to the entire Multiple Award Schedule and all services provided. While no specific labor categories/services have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CFR 541.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and / or when the contractor adds SCLS labor categories / employees to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.