Federal Supply Schedule GS23F0220N

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Services

Authorized Federal Supply Schedule Price List

Online access to ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The

Internet address to GSA Advantage! Is: GSAAdvantage.gov

Professional Service Schedule (PSS)

Federal Supply Group: 00CORP

Contract Number: GS-23F-0220N

For more information on ordering from Federal Supply Schedules click on the FSS Schedules button at http://www..gsa.gov/schedules-ordering

Contract Period: April 24, 2013 – April 23, 2018

Contractor: Brogan & Partners Advertising Consultancy, Inc.

D/B/A Brogan & Partners Convergence Marketing

800 N. Old Woodward Ave., Suite 100

Birmingham, MI 48009

Business Size: Small Business

Certifications: Woman Owned Small Business (W.O.S.B.)

Telephone: 919-653-2583

Fax Number: 248-341-8202

Web Site: www.brogan.com/government

Email: jhperman@brogan.com

Contract Administration: Julie Hayworth-Perman

Customer Information:

1a. Table of Awarded Special Item Number(s) with appropriate cross-reference to page numbers:

SIN Recovery SIN Description Page Number

541-1 541-1RC Advertising Services

541-1000 541-1000RC Other Direct Costs (ODCs); Expenses Other Than Direct Labor Hours

541-2 541-2RC Public Relations Services

541-5 541-5C Integrated Marketing Services http://www..gsa.gov/schedules-ordering http://www.brogan.com/government mailto:jhperman@brogan.com

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract: $85.43/hourly

1c. If the Contractor is proposing hourly rates a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item: Please see descriptions below.

2. Maximum Order: $1,000,000.00

3. Minimum Order: $100.00

4. Geographic Coverage (delivery Area): Domestic Only

5. Point(s) of production (city, county, and state or foreign country): Birmingham, Oakland County, Michigan and Morrisville, Wake County, North Carolina

6. Discount from list prices or statement of net price: Government net prices

(discounts already deducted): Prices shown in price list are net, all discounts deducted and valid for all areas in the United States.

7. Quantity discounts: None Offered

8. Prompt payment terms: Net 30 days

9a. Notification that Government purchase cards are accepted up to the micro-purchase threshold: Yes

9b. Notification whether Government purchase cards are accepted or not accepted above the micro-purchase threshold: We accept Government purchase cards at or below the micro-purchase threshold.

10. Foreign items (list items by country of origin): None

11a. Time of Delivery (Contractor insert number of days): Specified on the Task Order

11b. Expedited Delivery. The Contractor will insert the sentence “Items available for expedited delivery are noted in this price list.” under this heading. The Contractor may use a symbol of its choosing to highlight items in its price list that have expedited delivery: Contact the contractor for expedited delivery.

11c. Overnight and 2-day delivery. The Contractor will indicate whether overnight and 2-day delivery are available. Also, the Contractor will indicate that the schedule customer may contact the Contractor for rates for overnight and 2-day delivery:

Contact Contractor

11d. Urgent Requirements. The Contractor will note in its price list the “Urgent

Requirements” clause of its contract and advise agencies that they can also contact the Contractor’s representative to effect a faster delivery: Contact Contractor

12. F.O.B Points(s): Destination

13a. Ordering Address(es): Same as Contractor

13b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA’s), and a sample BPA can be found at the GSA/FSS Schedule homepage (fss.gsa.gov/schedules).

14. Payment address(es):

Brogan & Partners

P.O. Box 638004 Cincinnati, OH 45263-8004

15. Warranty provision: The contractor warrants and implies that the items delivered hereunder are merchantable and fit for the particular purpose described in this contract.

16. Export Packing Charges (if applicable): N/A

17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level): Contact Contractor

18. Terms and conditions of rental, maintenance, and repair (if applicable): N/A

19. Terms and conditions of installation (if applicable): N/A

20. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): N/A

20a. Terms and conditions for any other services (if applicable): N/A

21. List of service and distribution points (if applicable): N/A

22. List of participating dealers (if applicable): N/A

23. Preventive maintenance (if applicable): N/A

24a. Environmental attributes, e.g., recycled content, energy efficiency, and/or reduced pollutants: N/A

24b. If applicable, indicate that Section 508 compliance information is available on

Electronic and Information Technology (EIT) supplies and services and show where full details can be found (e.g. contactor’s website or other location.) The EIT standards can be found at: www.Section508.gov/.

25. Data Universal Numbering System (DUNS) number: 10-842-9143

26. Notification regarding registration in Central Contractor Registration (CCR) database: Registered

27. Final Pricing:

The rates shown below include the Industrial Funding Fee (IFF) of 0.75%.

SINs Labor Categories Prices (including 0.75%

IFF)

541-1, 541-1RC

541-2, 541-2RC

541-5, 541-5RC

Account Director $143.58

541-1, 541-1RC

541-5, 541-5RC

Creative Director $167.51

541-1, 541-1RC

541-5, 541-5RC

Associate Creative Director

$143.58

541-1, 541-1RC

541-5, 541-5RC

Art Director $115.57

541-1, 541-1RC

541-5, 541-5RC

Media Director $167.51

541-1, 541-1RC

541-5, 541-5RC

Media Buyer $119.65

541-1, 541-1RC

541-5, 541-5RC

Media Support (Coordinator)

$85.42

541-1, 541-1RC

541-2, 541-2RC

541-5, 541-5RC

Account Coordinator $85.42

541-5, 541-5RC Marketing Director $167.51

541-5, 541-5RC Account Manager $90.45

541-5, 541-5RC Web Developer $95.72 http://www.section508.gov/

SIN Support Product/Labor (ODCs)

Ceiling Price/Rate Offered to GSA (including 0.75%

IFF)

541-1000, 541-1000RC Interactive Media Placement $510,028.69

541-1000, 541-1000RC Traditional, Non-Traditional Media Placement (TV, Cable, Radio, Print, Outdoor, Transit, Guerilla, etc.)

$299,576.54

541-1000, 541-1000RC Direct Mail $194,712.74

541-1000, 541-1000RC Radio Production $11,259.45

541-1000, 541-1000RC Print Production $34,363.73

541-1000, 541-1000RC Television/Video Production $225,188.92

541-1000, 541-1000RC Subcontractor, Specialized PR Services

$49,095.89

541-1000, 541-1000RC Press Clipping Services $11,027.71

541-1000, 541-1000RC Premiums (e.g. pens, clothing, coffee mugs, etc.)

$31,677.08

541-1000, 541-1000RC Research $41,309.82

541-1000, 541-1000RC Postage, Delivery, Shipping $25,822.70

541-1000, 541-1000RC Photography, Stock Photography and Illustration

$9,068.01

541-1000, 541-1000RC Costs for PR News Wire distribution of a national press release

$666.42

541-1000, 541-1000RC Cost to produce 30 "How to Kits" at $90 each which contained 2 versions of press releases, 2 radio PSA's, a local public relations effort check list, 2 sample letters to the editor and 2 sample follow up news releases (pre/post).

$2,768.21

541-1000, 541-1000RC Printing cost only for 15,000 four panel, four color brochures

$2,288.81

541-1000, 541-1000RC Cost to print 15,000 each of three 8.5 x 11 four color posters

$2,619.55

541-1000, 541-1000RC Printing cost of 100,000 tri-fold four color brochures

$25,853.96

541-1000, 541-1000RC Cost for: 500 lightening bolt stress ball, 500 light pen, and 500 paper cubes (with images on all sides); shipping costs also included

$6,696.02

541-1000, 541-1000RC Cost to produce 10,000 three sided highlighters with imprint on both sides.

$18,307.20

541-1000, 541-1000RC Cost to order 2,500 white snip snap tins with blue imprint, mint flavor

$4,629.72

541-1000, 541-1000RC Color outputs, posting on web/PDF; large format scan of trans with color corrections and digital proof; estimated ground shipping from Detroit to San Fran of all above mentioned items; (50) 8' x 19' outputs on 3M scotch print vinyl and (75) 46' x 60' posters

$75,820.73

541-1000, 541-1000RC Transit advertising placement costs for 2 markets, San Jose & San Francisco for one month with a total of 40 transit boards

$103,538.99

541-1000, 541-1000RC Costs for cable advertising in Grand Rapids, Indianapolis, Green Bay for 10 weeks

$472,660.66

541-1000, 541-1000RC Costs include radio and TV duplication and distribution for 5 markets, 60 stations

$4,986.40

541-1000, 541-1000RC Costs include television placement for Grand Rapids, Indianapolis, Green Bay for 10 weeks

$1,997,699.04

541-1000, 541-1000RC Costs for placement in 17 publications

$1,868,636.27

541-1000, 541-1000RC Costs for national public radio placement on NPR

$641,814.60

541-1000, 541-1000RC Cost to produce 4 TV spots $335,067.42

541-1000, 541-1000RC Cost to produce 4 Radio spots $10,252.39

541-1000, 541-1000RC Research cost to conduct telephone surveys. Cost includes survey design, tabulation of data, analyzing and reporting.

$36,949.21

541-1000, 541-1000RC Cost to conduct focus groups.

Costs include recruitment, incentives, facility rental, moderating and reporting.

$78,821.59

541-1000, 541-1000RC Cost of typesetting and printing (5) different 2-color 2-sided business cards:

quantity: 5 people with 250 business cards each.

$913.58

541-1000, 541-1000RC Development of a content management system enabling a company to automate over 7,000 articles (previously hand coded) allowing for increase cross-referencing and search ability. *This project is compliant with section 508

$63,950.56

Service Contract Act:

The Service Contract Act (SCA) is applicable to this contract and as it applies to the entire

Professional Service Schedule (PSS), FCO00CORP000C, and all services provided. While no specific labor categories have been identified as being subject to SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 5413.300), this contract still maintains the provisions and protections for SCA eligible labor categories. If and/or when the

Contractor adds SCA labor categories / employees to the contract through the modification process, the Contractor must inform the Contracting Officer and establish a SCA matrix identifying the GSA labor category titles, the occupational code, SCA labor category titles and applicable wage determination (WD) number. Failure to do so may result in cancellation of the contract.

Labor Category Descriptions

SINS 541-1, 541-2, 541-5

Title Minimum years of

Experience

Functional Responsibility

Minimum Education

SINS

Account Director

5 years Oversee all client-related activities and meetings.

Oversee all budget activities for each account. Manage Account Managers’ day-to-day activities.

Bachelor’s Degree 541-1,2,5

Creative Director

11 years Supervise creative work for all agency clients.

Experience includes 8 years as an Associate Creative Director.

Associates Degree or two year degree/certification in arts or related technical education

541-1,5

Associate Creative Director

8 years Responsible for developing, writing and overseeing final creative execution of print, TV, radio and multimedia campaigns. Also serves as art director on various accounts.

Associates Degree or two year degree/certification in arts or related technical education

541-1, 5

Art Director 3 years Design, layout and production oversight of printed materials, brochures, novelty items, pamphlets and outdoor materials.

Associates Degree or two year degree/certification in arts or related technical education

541-1,5

Media Director

5 years Responsibilities include overseeing all agency media activities (paid and unpaid) including 6 other full-time media professionals.

Development of research-based media plans including identification of target audience and planning and placement around appropriate clusters.

Bachelor’s Degree 541-1,5

Media Buyer 1 year Utilize research tools to purchase and negotiate print deals, radio with added value, television, cable, outdoor and indoor advertising.

Bachelor’s Degree 541-1,5

Media Support (Coordinator)

None Responsible for assisting media team with the planning, buying and media placement processes. Work with Account and Account Payable/Receivable teams to reconcile media billings, ensure media placements are within budget and close media jobs.

Bachelor’s Degree 541-1,5

Account Coordinator

None Coordinate and monitor status of client projects including developing status reports and trafficking creative and media processes.

Bachelor’s Degree or 3 years work experience in related field

541-1,2,5

Marketing Director

8 years Provide strategic marketing and creative direction for clients across all agency industry sectors.

Bachelor’s Degree;

Master's Degree optional

541-5

Account Manager

1 year Maintain daily contact with clients and manage all aspects of accounts.

Coordination with art directors on brochures, magazines and pamphlets. Strategic direction on necessary collateral materials.

Collaboration and coordination with core team members including media, budget and accounting, creative and production

Bachelor’s Degree or 3 years work experience in related field

541-5

Web Developer

5 years Responsible for front-end programming tasks, such as HTML, Flash, Asp, Java-script and similar “lighter” programming languages.

Associates Degree or two year degree/certification in arts or related technical education

541-5

Support Product Description

No support products are currently awarded, and we do not have any proposed new support products.

Training Course Description

No training courses are currently awarded, and we do not have any proposed new training courses.