PSS - Osborn & Barr Communications, Inc. - GS23F0130K

GENERAL SERVICES ADMINISTRATION

Federal Supply Service

Authorized Federal Supply Schedule Price List Professional Services Schedule

SIN(s): 541-5, 541-1000, 00CORP-500

Information about specific services provided by Osborn Barr is available through GSA Advantage!, a menu-driven database system. The internet address for GSA Advantage! is: http://www.fss.gsa.gov.

914 Spruce Street St. Louis, MO 63102 314-726-5511 or 1-888-235-4332 fax 314-726-6350 osbornbarr.com

7FCB-H2-070541-B

Professional Services Schedule

Federal Supply Group: 00CORP

Contract Number: GS-23F-0130K

Contract Period: March 8, 2000 - March 7, 2020

Effective price increase anniversary date: March 6

Contractor: O+B | P 914 Spruce Street St. Louis, MO 63102 314-726-5511 fax 314-726-6350

Contact Point: Rhonda Ries, President gsacontractadmin@osbornbarr.com

Authorized Negotiator: Rhonda Ries, President gsacontractadmin@osbornbarr.com

Business Size: Large

Project Implementation, Project Support and Execution and Production Services 2018 2019 Project Supervision $137.18 $140.39

Art Direction $137.18 $140.39

Project Concept Development $137.18 $140.39

Traffic Coordination $137.18 $140.39

Account Project Coordination $137.18 $140.39

Copywriting $137.18 $140.39

Creative Project Supervision $137.18 $140.39

Editing/Finishing $137.18 $140.39

Electronic Media Project $137.18 $140.39

Estimating $137.18 $140.39

Illustration $137.18 $140.39

Layout & Design $137.18 $140.39

Media Trafficking $137.18 $140.39

Mechanicals/Electronic Files $137.18 $140.39

Media Buying $137.18 $140.39

Media Contact w/Reps $137.18 $140.39

Media Supervision $137.18 $140.39

Media Project Planning $137.18 $140.39

PR Project Media Relations $137.18 $140.39

Project Meeting with Client $137.18 $140.39

Project Meeting Internal $137.18 $140.39

Creation of Client News Release $137.18 $140.39

Press Proofs $137.18 $140.39

Print Production $137.18 $140.39

Proofreading $137.18 $140.39

Radio Production Supervision $137.18 $140.39

Research Implementation $137.18 $140.39

Status Updates $137.18 $140.39

Strategic Planning/Brand Management $237.63 $243.19

Production Project Supervision $237.63 $243.19

Production/Traffic $237.63 $243.19

Trafficking $237.63 $243.19

TV Production Supervision $237.63 $243.19

The above are rates quoted per hour.

New service offerings, such as digital services, database and product development, were recently added after the GSA schedule was originally developed.

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) (SINS)

SIN 541-5 Integrated Marketing Services SIN 541-1000 Other Direct Costs SIN 541-5RC Integrated Marketing Services (Recovery) SIN 541-1000RC Other Direct Costs (ODC) (Recovery) SIN 00CORP-500 Order-Level Materials SIN 00CORP-500RC Order-Level Materials (Recovery)

Strategic Communications and Brand Management Level Professional Services 2018 2019 Strategic/Planning Supervision $237.63 $243.19

Strategic/Branding Concept Development $237.63 $243.19

Creative Strategic/Branding Supervision $237.63 $243.19

Electronic Media Strategic Planning $237.63 $243.19

Media Strategic Planning and Supervision $237.63 $243.19

PR Media Relations Strategy and Planning $237.63 $243.19

Strategic Planning Meeting with Client $237.63 $243.19

Strategic Planning Meeting Internal $237.63 $243.19

Broadcast Production Senior Strategy and Supervision $237.63 $243.19

Research Strategic Planning and Consultation $237.63 $243.19

Strategic Planning/Brand Management $237.63 $243.19

1b. Prices shown on price list are net, all discounts deducted and valid for all areas, including worldwide.

Special Item Number 541-5 Integrated Marketing Services

Special Item Number 541-1000 Other Direct Costs:

The following are examples of direct costs for some projects handled by Osborn & Barr. Actual specifications do impact final pricing.

SUPPORT PRODUCT/ LABOR (ODCs) UNIT OF ISSUE (e.g., Hour, Task, Sq ft)

CEILING PRICE/RATE

OFFERED TO GSA

(including IFF)

Cover wrap per mag/month $8,827.25 Print New Release per release $7,080.42 2 page insertion one insertion $21,223.99 Newspaper insertion one insertion $6,598.24 1 page insertion one insertion $4,529.94 Radio spots per spot $355.29 Radio news release per release $1,497.29 Banner Ad per webpage $4,111.21 E-mail blast per task/per order $14,150.68 DVD project per task/per order $19,972.36 Video News production 1 video release - 4 reports $13,247.23 Direct Mail/each per mailer/8000 min $1.42 Coffee Mugs per mug/288 coffee mugs $3.23 Jackets per jacket/315 jackets $56.14 Wallets per wallet/250 travel wallets $12.33 Folders 2000 folders $1.21

Match books per matchbook/2500 golf matchbooks $1.53

Business card cases per card case/500 business card cases $3.70

Notepads per pad/800 notepads $2.93 Binders and tabs per binder/150 binders $20.63 Jump drives per drive/500 jump drives $44.33

Event/Meeting participation per exhibit/trade show booth/2 participants $1,136.93

Sponsorships per sponsorship $30,453.40 Postage/shipping per mailing $2,510.45

Awarded ODCs are composed of the description above and are directly applicable to the services provided. Agency orders may alter the type, quality and timing of each component and thus result in a lower/higher price for specific requirements. O+B | P is advised that based on the specific task identified at the task order level, Clause 552.238-75 Price Reductions may be used to provide a proposed fixed price to the agency to more accurately reflect the actual work required. Orders may not exceed the awarded ODCs as specified above without modification to this contract.

2. Maximum order: $1 million

3. Minimum order: $100.00

4. Geographic coverage: Worldwide

5. Point(s) of production: St. Louis, Missouri

6. Statement of net price: See attached price list.

7. Quantity discounts: None

7a. Rebate back media commissions: O+B | P does not mark up any out-of-pocket purchases, nor does it accept media commissions. All commissions are rebated to the client.

8. Prompt payment terms: NET 30 Days Note: Prompt payment terms must be followed by the statement “Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.”

9a. Notification that government purchase cards are accepted below the micro-purchase threshold.

O+B | P accepts government purchase cards.

9b. Notification whether government purchase cards are accepted or not accepted above the micropurchase threshold. O+B | P will not accept above the micro-purchase threshold.

10. Foreign items: None

11a. Time of delivery: Will be determined by individual task order.

11b. Expedited delivery: Items available for expedited delivery are noted in this price list.

11c. Overnight and 2-day delivery: Contact the contractor for rates for overnight and 2-day delivery.

11d. Urgent requirements: Contact contractor for faster delivery or rush requirements

12. F.o.b. point(s): Destination

13. Ordering address: O+B | P 914 Spruce Street St. Louis, MO 63102

14. Payment address: O+B | P

914 Spruce Street St. Louis, MO 63102

15. Warranty provision: The contractor warrants and implies that the items delivered hereunder are merchantable and fit for the particular purpose described in this contract.

16. Export packing charges, if applicable: None

17. Terms and conditions of government purchase card acceptance (any thresholds above the micropurchase level): None

18. Terms and conditions of rental, maintenance and repair (if applicable): None

19. Terms and conditions of installation (if applicable): None

20. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): None

20a. Terms and conditions for any other services (if applicable): None

21. List of service and distribution points (if applicable): None

22. List of participating dealers (if applicable): None

23. Preventive maintenance (if applicable): None

24.

24a. Special attributes such as environmental attributes: N/A

24b. If applicable, indicate that Section 508 compliance information is available on Electronic and

Information Technology (EIT) supplies and services and show where full details can be found (e.g. contractor’s website or other location.) The EIT standards can be found at: www.Section508.gov/.

25. Data Universal Number System (DUNS) number. 60-375-8228

26. Notification regarding registration in Central Contractor Registration (CCR) database.

OUR STORY

Osborn Barr was founded in 1988 with four employees and a single account. With over 25 years of experience, the company now has a staff of more than 150 people located in offices in St. Louis, Kansas City and Nashville.

Our purpose is to be agriculture’s and rural America’s greatest advocate. It’s the driving force behind every idea we generate for our clients. We love the challenge of problem solving and taking the ordinary and making it extraordinary.

We immerse ourselves in our clients’ businesses and find new ways to not just meet but exceed the expectations for their brands.

O+B’s ability to effectively communicate to rural audiences is unparalleled in this industry. The company is filled with professionals who deeply understand marketing, communications and rural America. In fact, our business was built with people who grew up in small towns who had big ideas on how their communities could be better. We simply provided them with a platform to pursue these ideas by focusing on promoting and improving the rural marketplace.

Our clients recognize this dedication and expertise, which is how we’ve grown to be the largest agriculture and rural communications company in North America.

With long-standing clients like Monsanto, the United Soybean Board and USDA National Agricultural Statistics Service, O+B’s success in delivering results in the rural marketplace shows. This success can be attributed to our firsthand experience within the agriculture industry, our understanding of rural America and working together with clients as strategic partners.

OUR TEAM

Rhonda Ries President, Contract Administrator Rhonda, a co-managing partner, has more than 25 years of financial and management experience. She retains oversight and management of the internal operations of O+B. She is a member of Financial Executives International; serves on the Finance Committee of the American Association of Advertising Agencies (4A’s); serves on the executive board of the St.

Louis AAF/AD Club; serves on the advisory board of HCB Health; serves as vice president/agency leader for the Advantage Software Company Advisory Council; and serves on the board of the St. Louis MS Society.

Karen Pfautsch Vice President Karen provides leadership for a group of O+B clients, including the United Soybean Board (USB), National Corn Growers Association and Farm Credit, in addition to leading our agency’s Barnstorm initiative. Since joining Osborn Barr in 2003, Karen has played an active role in helping USB farmer-leadership reach its strategic goals through marketing and communications activities. Karen’s background in agriculture dates long before she started at O+B as she grew up on a corn and soybean farm north of St. Louis.

Brian Reuwee Director, Content Strategy Brian Reuwee serves as the director of content strategy for one of O+B | P’s largest clients, the United Soybean Board.

In this role, he orchestrates the overall editorial direction of USB’s print and digital publications and other campaigns with an eye towards strategic alignment and business goals.

He joined the agency in April 2018 following more than four years as Director of Communications for the Agricultural Retailers Association, a Washington, D.C.-based trade association advocating on behalf of farm supply dealers – wholesalers, distributors and retailers of fertilizer, crop production chemicals, seeds and agronomic services. He led member communications, grassroots advocacy outreach, association branding, crisis communications and more during his tenure. Before joining ARA, Brian served as Vice President of Marketing and Sales with AMR Management Services and Vice President of Client Services with Drake & Company, two leading association management firms. In addition to executive leadership, business development and corporate marketing responsibilities, he consulted with clients such as Monsanto, U.S. Farmers and Ranchers Alliance, National Christmas Tree Association and International Fruit Tree Association.

Brian is a member of the National AgriMarketing Association and has been actively involved in the National Association of Farm Broadcasters and American Society of Association Executives. He holds a Bachelors in Journalism from the University of Missouri School of Journalism and an MBA from Saint Louis University.

OUR TEAM

George Harper Associate Director, Public Affairs George Harper serves as the associate director of public affairs where he leads several campaign components and efforts for O+B | P clients, including strategy, production and measurement.

He joined the agency in October 2017 following more than eight years with Dairy Farmers of America (DFA), a global dairy foods company owned by 13,000 dairy farmers across the nation. He managed several advocacy and public affairs campaigns focused on sustainability, member relations and grassroots engagement during his tenure. Before joining DFA, George spent four years in Washington, D.C., as a congressional aide, having worked for members of both the U.S. House of Representatives and Senate. He holds a Bachelors in History from the University of Nebraska.

John Meyer Director, Business Development John leads the business development team overseeing all agency marketing, prospecting, pitching and onboarding of new clients. With a hybrid background that combines agency and client-side experience, he’s held leadership positions at a tech startup, FleishmanHillard, Charter/Spectrum, DDB/Rodgers Townsend and Publicis. John holds an MBA from Washington University in St. Louis.

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