MAS - Hager Sharp, Inc. - GS23F0024M

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General Services Administration Authorized Federal Acquisition Schedule Price List

Online access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order is available through GSA Advantage!™, a menu-driven database system. The internet address for GSA Advantage!™ is: http://www.GSAAdvantage.gov.

SCHEDULE TITLE: MULTIPLE AWARD SCHEDULE (MAS)

LARGE CATEGORY: Professional Services SUBCATEGORY: Marketing and Public Relations Contract Number: GS-23F-0024M For more information on ordering from Federal Supply Schedules click on the FSS Schedules button at http://www.gsa.gov/schedules-ordering

Contract Period: October 25, 2001 – October 24, 2021

Business Size: Small Business

Price list current as of Modification # PS-A812 effective February 7, 2020

Hager Sharp, Inc.

1030 15th Street NW, Suite 600E Washington, DC 20005 Telephone: (202) 842-3600 Email: GSA@hagersharp.com Website: www.HagerSharp.com

Points of Contact:

Michael Hatch, Compliance Officer Jennifer Wayman, MHS, President and CEO

About Hager Sharp

Hager Sharp is a full-service, integrated marketing and communications firm with decades of experience in designing, implementing, and evaluating strategic communications initiatives and campaigns that improve public health, enhance safety, advance equity in education, and address gaps in well-being and socio-economic status.

An employee-owned, independent agency, Hager Sharp is 100% dedicated to working with clients seeking to make a positive difference in the world. Our award-winning work includes comprehensive communications efforts and integrated campaigns for the U.S. Departments of Education, Health and Human Services, and Agriculture, as well as for several institutes and centers within the National Institutes of Health and the Centers for Disease Control and Prevention. Our private sector clients have included AARP Foundation, American Kidney Fund, CHANGE, Leadership Conference Education Fund, Lumina Foundation, National Association for Behavioral Healthcare, and SHRM Foundation.

With in-house creative, research, strategic planning, integrated marketing, social marketing, and social and behavior change communications expertise, we work with mission-driven clients to create ideas that make a difference and to bring those ideas to life through:

· Integrated Communications Campaigns: Research, strategy, concept, materials development, testing, earned and paid media, partnerships, and evaluation

· Strategic Planning, Research & Evaluation: Environmental scans, literature reviews, audience segmentation, strategy development, quantitative and qualitative research and analysis, message and materials testing, process and outcomes evaluation, and reporting

· Branding & Messaging: Brand evaluation and development, identification of key differentiators, strategic messaging, logo design, and creative materials development

· Creative Development & Video Production: Strategy, concept, execution, print, websites, video, data visualization, collateral, interactive, environmental, outdoor, and guerrilla

· Digital Engagement: Digital strategy, content development, influencer engagement, organic and paid outreach, social media strategy and management, and evaluation and reporting

· Events: Event planning and production, sponsorship coordination, speaker support, exhibit planning, materials design, media coordination, on-site staffing, and evaluation

· Media Relations: Media planning, spokesperson training, relationship cultivation, outreach, media materials and content development, event coordination, and monitoring and analysis

· Multicultural Outreach: Formative research, message testing, partner and ally development, materials development and distribution, and targeted media relations

· Website Development: Content strategy, information architecture, design and development, usability testing, SEO, maintenance, traffic analysis, and analytics

· Paid Media: Media planning and buying, PSA production and placement, social promotions, paid sponsorships, graphic design, and digital and video production

· Partnerships: Stakeholder identification and engagement, campaign management, partnership and licensing agreements, technical assistance, and co-branded initiatives

· Technical Assistance & Training: Communications coaching, writing workshops, technical materials development, media and presentation training, speechwriting and presentation building, and database development/management

Customer Information

1a. Authorized Special Item Numbers (SINs)

SIN 541613 Marketing Consulting Services SIN 541810 Advertising Services SIN 541820 Public Relations Services SIN 541810ODC Other Direct Costs (ODCs) SIN OLM Order-Level Materials (OLMs)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Lowest priced model number and lowest unit price: SINs 541613, 541810, 541820, and 541810ODC - Intern $32.30/hour

1c. If the Contractor is proposing hourly rates a description of all corresponding commercial job titles, experience, functional responsibility, and education for those types of employees or subcontractors who will perform services shall be provided. The Labor Category Descriptions are provided within this document.

2. Maximum Order: $1,000,000

3. Minimum Order: $100

4. Geographic Coverage: U.S. Domestic (including DC, AK, HI, PR)

5. Point of Production: Same as company address

6. Discount from List Prices: Government net prices (discounts already deducted)

7. Quantity Discounts: 1% discount for task orders over $300,000.00

8. Prompt Payment Terms: NET 30

9a. Notification that Government Purchase Cards are Accepted Below the Micro-Purchase Threshold: Hager Sharp will accept government purchase cards at or below the micro-purchase threshold.

9b. Notification that Government Purchase Cards are not Accepted Above the Micro-purchase Threshold: Hager Sharp will not accept government purchase cards above the micro-purchase threshold.

10. Foreign Items: None

11a. Time of Delivery: Hager Sharp will adhere to the delivery schedule as specified by the agency purchase order.

11b. Expedited Delivery: Please contact Hager Sharp for expedited delivery or rush requirements.

11c. Overnight and 2-day Delivery: Overnight and/or 2-day delivery may be available for some items. Please contact Hager Sharp for rates for overnight and 2-day delivery.

11d. Urgent Requirements: Please contact Hager Sharp for faster delivery or rush requirements.

12. F.O.B. Points: Destination

13b. Ordering Procedures: For supplies and services, the ordering procedures, information on blanket purchase agreements (BPAs) are found in the Federal Acquisition Regulation (FAR) 8.405-3.

15. Warranty Provision: The Contractor warrants and implies that the items delivered hereunder are merchantable and fit for the particular purpose described in this contract.

16. Export Packing Charges: N/A

17. Terms and Conditions of Government Purchase Card Acceptance: N/A

18. Terms and Conditions of Rental, Maintenance, and Repair: N/A

19. Terms and Conditions of Installation: N/A

20a. Terms and Conditions of Repair Parts Indicating Date of Parts Price Lists and Any Discounts from List Prices: N/A

20b. Terms and Conditions for Any Other Services: N/A

21. List of Service and Distribution Points: N/A

22. List of Participating Dealers: N/A

23. Preventive Maintenance: N/A

24a. Special Attributes Such as Environmental Attributes: N/A

24b. Section 508 Compliance: The Contractor provides 508-compliant electronic and information technology (EIT) supplies and services. The EIT standards can be found at www.section508.gov. Please contact Hager Sharp for more information.

25. Data Universal Number System (DUNS): 07-781-0323

26. Notification Regarding Registration in System for Award Management (SAM): Hager Sharp is registered in the System for Award Management.

Labor Category Descriptions (SINs covered: SIN 541613 Marketing Consulting Services; SIN 541810 Advertising Services; SIN 541820 Public Relations Services)

Account Assistant Minimum Experience: 0 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Supports senior members with day-to-day work. Develops media lists and pitches to media. Develops knowledge of client industry.

Account Executive I Minimum Experience: 1 year Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Provides support to the account team, assisting in media relations, event logistics, and basic research. Coordinates distribution of client materials and vendor relationships. Coordinates event logistics surrounding press events, media launches, or other special events. Conducts secondary research and maintains media lists. Must have strong writing and verbal skills, excellent organizational skills, and a basic understanding of public relations tactics.

Account Executive II Minimum Experience: 2 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Supports senior-level staff in managing accounts. May supervise account assistants, fellows, and/or interns. Develops knowledge of clients and their respective industries to anticipate clients’ needs. Supervises and assists in media list development. Writes pitch letters, media advisories, news releases, bios, letters, and meeting summaries. Manages event logistics. Possesses basic knowledge of public relations and the media.

Account Supervisor Minimum Experience: 6 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Demonstrates experience in social marketing. Oversees junior staff. Responsible for managing large projects or small accounts. Day-to-day client contact.

Broadcast Producer Minimum Experience: 2 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Specializes in broadcast production and multimedia development as well as interactive product development. Previous experience is required in professional video, broadcast, and multimedia production.

Deputy Project Director II Minimum Experience: 6 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Manages the day-to-day activities of an account with support from the account team. Provides guidance, problem solving, and evaluation to existing accounts. Supervises and mentors junior staff. Demonstrates ability to think strategically. Possesses strong verbal and written communication skills. Manages and oversees account teams and large-scale accounts.

Event Planning Account Assistant Minimum Experience: 1 year Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Provides meeting and administrative support. Duties may include preparing and mailing meeting materials, tracking hotel reservations and confirmations, and providing assistance for special requests that require data entry.

Event Planning Event Coordinator Minimum Experience: 2 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Oversees small meetings and events planning and management projects, including site selection; travel and lodging arrangements; correspondence with participants; registration and other onsite support; AV support, recording, and transcription; design, collection, development, and production of meeting materials; food service selection and coordination; and meeting follow-up.

Event Planning Project Manager Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Serves as manager for large or small meetings, conferences, or other similar events. Responsible for overall management of a specific task order and ensures that technical requirements and schedules in the task order are fully supported in a timely manner. Organizes, directs, and coordinates estimating, planning, conducting, producing, monitoring, and reporting of all personnel support activities.

Expert / Specialist Minimum Experience: 8 years Education: This position requires a master’s degree from a graduate-level educational institution.

Responsibilities: Demonstrates expertise in a health, education, or IT specialty. This category may include, but is not limited to, senior education specialist with a PhD in measurement, evaluation, and applied statistics; health specialist with an RN, MSN, and/or CDE designation; or an IT/new media specialist. Possesses excellent verbal and written communication skills, including expert presentation, public speaking, document writing, and organization skills. Provides leadership and counsel to clients and account team on areas of expertise.

Graphic Designer Minimum Experience: 0 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Creates and produces graphic designs for web pages, multimedia, 3-D modeling, animation, database management, and other applications using the most advanced technology. Is a skilled expert in all software programs related to graphic design.

Intern Minimum Experience: 0 years Education: This position requires a high school diploma.

Responsibilities: Supports account team members. Prepares media lists and coordinates mailings, travel, and event logistics. Conducts online research and monitors media. Provides administrative support as needed.

Management Consulting Administrative Assistant / Data Entry Minimum Experience: 0 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Prepares meeting materials, assists in arranging for transcription services, tracks hotel reservations and confirmations, and provides assistance for special requests that require data entry.

Management Consulting Evaluation Coordinator Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Manages assigned meeting managers, meeting assistants, A/V technicians, graphic artists, writers, and related support services contract staff. Organizes, directs, and coordinates estimating, planning, conducting, producing, monitoring, and reporting of all personnel support activities. Assigns, schedules, and reviews work of subordinates. Evaluates alternatives for more efficient and effective accomplishment of work, establishes procedures, and develops documentation.

Management Consulting Events Coordinator Minimum Experience: 2 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Provides meeting and administrative support to senior conference manager. Duties may include preparing and mailing meeting materials, assisting in arranging for transcription services, tracking hotel reservations and confirmations, and providing assistance for special requests that require data entry.

Management Consulting Project Director Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Organizes, directs, and manages support services, obtains staff, and serves as an event planning/logistics project director.

Management Consulting Senior Conference Manager Minimum Experience: 2 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Serves as a manager for large-scale conference and meeting support requirements. Organizes, directs, and manages support staff.

Media Relations Specialist Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Directs staff in conducting customized media and public relations services, such as developing media messages and strategies, providing recommendations of media sources for placement of campaigns, and preparing media materials including background materials, press releases, speeches, presentations, and press kits.

Principal / CEO Minimum Experience: 15 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent.

Responsibilities: Demonstrates experience in all aspects of social marketing. Provides senior leadership and counsel to clients on program strategy and implementation. Supervises the development and implementation of strategic public relations campaigns.

Project Director I Minimum Experience: 8 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Demonstrates experience in all aspects of social marketing and strategic and analytical thinking. Possesses strong budget, management, and presentation skills and solid knowledge of the social issues arena. Provides senior leadership and counsel to account staff and clients on program strategy and implementation. Supervises the development and implementation of strategic public relations campaigns. Manages and oversees account teams and accounts.

Project Director II Minimum Experience: 10 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Demonstrates experience in all aspects of social marketing, and strategic and analytical thinking. Possesses strong budget, management and presentation skills and a solid knowledge of the social issues arena. Provides senior leadership and counsel to account staff and clients on program strategy and implementation. Supervises the development and implementation of strategic public relations campaigns. Manages and oversees account teams and large scale accounts. Reports to principal of the firm.

Senior Account Executive Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Leads specific project work. Develops and edits complex written material. Pitches to media. Supervises junior staff.

Senior Account Supervisor Minimum Experience: 8 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Demonstrates experience in social marketing. Oversees junior staff. Responsible for managing large accounts. Day-to-day client contact.

Vice President Minimum Experience: 12 years Education: This position requires a bachelor’s degree from a four-year educational institution.

Responsibilities: Demonstrates experience in all aspects of social marketing. Provides senior leadership and counsel to clients on program strategy and implementation. Supervises the development and implementation of strategic public relations campaigns. Manages and oversees department teams.

Video Production AVID Editor Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Creates a visual sequence of images using an AVID editing system to meet client objectives.

Video Production Producer / Director Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Responsible for all areas of the development and production of videos and videoconferences, including developing and writing scripts; preparing or assisting in the preparation of storyboards; editing scripts; obtaining closed captioning for videos; selecting actors, location sites, and music; duplicating and packaging of all videos; selecting host sites for videoconferences; developing and writing scripts for videoconferences; duplicating and packaging of videotapes of videoconferences; and providing immediate solutions for any problems that occur before, during, or after the production of videos and videoconferences.

Web Design Interactive Web Minimum Experience: 2 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Applies advanced principles, theories, and concepts to highly complex tasks related to designing, developing, troubleshooting, debugging, and implementing software code for websites. Applies comprehensive knowledge in technical assignments and previous tasks in the areas of web technology development.

Web Design Project Manager Minimum Experience: 4 Years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Plans and directs activities pertaining to web projects to ensure goals and objectives are accomplished on time and within budget. Responsible for staffing of web projects, assignments to staff, and supervision of staff. Develops budgets and project reports.

Web Design Senior Project Manager Minimum Experience: 4 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Manages large and complex web projects. Plans and directs activities pertaining to these projects to ensure goals and objectives are accomplished on time and within budget. Responsible for staffing of web projects, assignments to staff, and supervision of staff. Develops budgets and project reports.

Web Design Support Minimum Experience: 0 years Education: This position requires a bachelor’s degree from a four-year educational institution or equivalent (high school diploma and four years of additional experience).

Responsibilities: Aids web staff by performing general administrative functions including coordinating records control and ordering supplies and other materials as needed.

Labor Categories and Rates (SINs covered: SIN 541613 Marketing Consulting Services; SIN 541810 Advertising Services; SIN 541820 Public Relations Services). All rates include IFF.

Other Direct Costs (ODCs) Price List (SIN Covered: SIN 541810ODC. All rates include IFF.

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