MAS - Horne Creative Group, Inc. - GS23F0012N

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FEDERAL SUPPLY MULTIPLE AWARD SCHEDULE CONTRACT

Industrial Group: Professional Services: 00CORP

GSA Contract Number: GS-23F-0012N

For more information on ordering from Federal Supply Schedules click on the FSS Schedules button at fss.gsa.gov.

Contract Period: 10/07/2002 – 10/6/2022 Price list current as of Modification # PA-0030 effective June 8, 2020

Horne Creative Group Inc.

223 Dolphin Cove Court Bonita Springs, FL 34134

P: ((301) 728-6734 hornecreativegroup.com

Small Business | Woman Owned Business

GENERAL SERVICES ADMINISTRATION

Federal Supply Service Authorized Federal Supply Schedule Price List

Contract Administrator:

Warren Levy warren.levy@hornecreativegroup.com

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 1

TABLE OF CONTENTS

Choose Horne Creative Group

Customer Information

Labor Rates and Other Direct Costs

For More Information

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 2

CHOOSE HORNE CREATIVE GROUP

For over 24 years, we’ve created successful, strategic campaigns for our federal clients. Every word, every visual and every tactic is a carefully thought-out piece of a larger picture, with our clients’ goals as the focal point.

HORNE assigns the most experienced, creative and energetic people to your team. And the people you meet Day One will be there working just as hard for you on Day 1001. The result is a relationship built on trust, results and reliability.

What sets HORNE apart from other small businesses is our knowledge and experience with government contracts; the process, procedures and systems we have in place to exceed federal contracting requirements;

and the reputation we have for working effectively in prime and sub-contractor roles.

Educate. Motivate. Inspire.

You need marketing, advertising and communication outreach that delivers results — the expert implementation of award-winning marketing and outreach strategies and tactics, developed by a team who understands federal agency requirements. You want to work with a team that will help your agency deploy its message in print, broadcast and online: on time, on budget and with measurably improved outcomes and performance.

Whether you need to educate your target audience, motivate them to participate or inspire them to action, your agency, program or initiative will be judged by the results you achieve. HORNE is a full-service marketing and advertising agency that defines success by how we help our clients achieve their missions. How can we help you educate, motivate and inspire your target audience to action?

Marketing Communications

Outreach Communications

Recruitment Communications

Website Development

Branding

Creative Services

Advertising

Collateral

Broadcast and Video

Event Marketing

Media Planning and Purchasing

Retention Strategies

Internal Communications

Social Media Management

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 3

CUSTOMER INFORMATION

1a) Special Item Numbers (SINs) awarded:

SIN 541613 Marketing Consulting Services

SIN 512110 Video/Film Production

SIN 541810ODC Other Direct Costs for Marketing and Public Relations Services

SIN 541511 Web Based Marketing

SIN 541910 Marketing Research and Analysis

SIN OLM Order Level Materials

1b) Identification of the lowest-priced labor description and lowest unit price for that labor description for all SINs:

Clerical Support/Admin $39.61

Production Assistant $39.61

1c) Description of all commercial job titles, experience, functional responsibility and education for all labor categories:

ORIGINAL LABOR

CATEGORY NAME

LCAT DESCRIPTION LCAT QUALIFICATIONS

Account Coordinator Responsible for client project coordination; reports to Account Executive.

Bachelor’s degree and three years experience in client and/or social media accounts.

Account Executive Responsible for meeting client objectives on all projects and media efforts; reports to Account Manager.

Bachelor’s degree and one year experience in client accounts or three years experience in client accounts.

Account Manager Responsible for management of client account; reports to Account Supervisor.

Bachelor’s degree and three years experience in managing client accounts.

Account Supervisor Responsible for overall management of client account; reports to President.

Bachelor’s degree and seven years experience in supervising client accounts.

Art Designer Responsible for design and layout of projects using Creative Suite, Font Management, Mechanicalizing of Production Ready electronic files; reports to Senior Art Director.

Bachelor’s degree or three years experience in working with multi-media related programs such as InDesign, Photoshop, Illustra-tor, Font Management. Experienced in managing several projects simultaneously.

Art Director Responsible for executing creative concepts including managing other creative staff; reports to Creative Director.

Bachelor’s degree or five years experience in working with multi-media related programs such as InDesign, Photoshop, Illustrator, Font Management. Experienced in managing several projects simultaneously.

Audio Technician Responsible for capturing all analog/digital audio signal on preferred format during film/video production; reports to Producer.

Associate’s degree or three years of related experience in video pro-duction. Experienced in managing several projects simultaneously.

Business Manager Responsible for overseeing all financial operations including payroll, accounts payable, accounts receivable, and financial analyses re-quired for tax and company planning purposes; reports to President.

Bachelor’s degree and eight years experience in business with prima-ry emphasis on all financial aspects of business operations.

Clerical Support/Admin Responsible for providing all forms of administrative support using Microsoft Office and related software applications and well as other support duties as assigned.

High school degree and one year of clerical support experience using Microsoft Office and industry standard administrative products.

Experienced in managing several projects simultaneously.

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 4

ORIGINAL LABOR

CATEGORY NAME

LCAT DESCRIPTION LCAT QUALIFICATIONS

Computer Artist Responsible for preparing illustrations and photos that will be used in creative materials; reports to Senior Art Director.

Associate’s degree or three years experience in working with multi-media related programs such as Creative Suite, Photoshop, Illustrator, Font Management. Experienced in managing several projects simultaneously.

Copywriter Responsible for writing and editing copy for all forms of media to meet client objectives; reports to Senior Copywriter and/or Creative Director.

Bachelor’s degree and two years related experience in writing for all media forms. Experienced in managing several projects simultane-ously.

Creative Director Progressive related experience in all aspects of design including photo, video and multi-media productions, web site productions and content development. Experienced in managing staff executing several client campaigns simultaneously.

Bachelor’s degree in commercial art and ten years experience in advertising/marketing agency experience.

Director of Interactive Responsible for acquiring strategic and tactical understanding of client objectives and overseeing creative and technical process of start-to-finish production of all web and social programs; reports to Creative Director or Account Supervisor as assigned.

Bachelor’s degree and five years of social media and/or web based interactive experience. Experienced in managing several projects simultaneously.

Gaffer Responsible for creative and technical aspects of lighting during film and/or video production; reports to Producer.

Associate’s degree or three years of related experience in video pro-duction. Experienced in managing several projects simultaneously.

Grip Responsible for duties as assigned to support overall lighting and audio aspectsof film/video production; reports to Producer.

Associates degree or three years of related experience in video pro-duction. Experienced in managing several projects simultaneously.

Interactive Computer Artist

Responsible for preparing illustrations and photos that will be used in creative materials; reports to Senior Art Director.

Bachelor’s degree or three years experience in working in creative environment with related programs such as Creative Suite, Pho-toshop, Illustrator, Font Management. Experienced in managing several projects simultaneously.

Interactive Designer Responsible for conceptualizing and designing creative for web (and other interactive) and multi-media programs; reports to Director of Interactive.

Bachelor’s degree and three years of social media/web based interactive experience with industry standard products. Experienced in managing several projects simultaneously.

Location Manager Responsible for all location needs including permits, security require-ments, local government ordinance adherence and environmental protection requirements; reports to Program Manager/Producer.

Associate’s degree and three years of related experience. Experi-enced in managing several projects simultaneously.

Market Research Manager Responsible for collecting and analyzing data to evaluate existing and potential product/service markets. Familiar with a variety of the research concepts, practices, and procedures; reports to Public Relations Director.

Bachelor’s degree and five years of market research experience with software and internet products. Experienced in managing several projects simultaneously.

Media Planner Responsible for research and development of media plans, identifying target audience and ideal media outlets. Recommends media mix and frequency as appropriate to client budget and objectives. Familiar with standard concepts, practices, and proce-dures; reports to Account Supervisor.

Bachelor’s degree and five years of related experience with social media planning and industry standard products. Experienced in managing several projects simultaneously.

PR Administrative Assistant

Responsible for client advertising, direct mailing, printing, customer events, andother client administrative requirements.

Familiar with standard public relationsconcepts, practices, and procedure; reports to a Public Relations Director.

Bachelor’s degree and three years of public relations experience with software and industry standard PR products. Experienced in managing several projects simultaneously.

PR Director Responsible for directing and implementing a client’s public relations strategies. Develops social and traditional PR and media plans, campaigns and the products that support them including, social content, media announcements, content and plans for editorial placement, and speeches. Develops press releases, white papers and supporting materials. Manages social, traitional media and public relations professionals; reports to President.

Bachelor’s degree and seven years of social and traditional media and/or public relations and experience with industry standard prod-ucts. Experienced in managing several projects simultaneously.

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 5

ORIGINAL LABOR

CATEGORY NAME

LCAT DESCRIPTION LCAT QUALIFICATIONS

President Responsible for overall fiscal management and quality; responsible for extensive depth of knowledge within area of expertise.

Bachelor’s degree and 10 years experience with extensive client and/ or industry knowledge.

Production Assistant Responsible for duties as assigned to support overall logistical and creative aspects of film/video production; reports to Producer.

Associate’s degree or three years of related experience in video pro-duction. Experienced in managing several projects simultaneously.

Program Manager (Producer)

Responsible for acquiring a strategic and tactical understanding of client objectives as well as all aspects of planning and executing film and/or video production including creative, scheduling, crews, equipment, and other production tasks as assigned; reports to Creative Director.

Bachelor’s degree and three years of related experience in video pro-duction. Experienced in managing several projects simultaneously.

Publicist Responsible for preparation and dissemination of information re-garding an organization through newspapers, periodicals, television radio, and other forms of media. Familiar with a variety of the field’s concepts, practices, and procedures; reports to Public Relations Director.

Bachelor’s degree and five years of public relations experience with software and internet products. Experienced in managing several projects simultaneously.

Senior Art Director Responsible for executing creative concepts including managing other creative staff; reports to Creative Director.

Bachelor’s degree and five years progressive related experience in all aspects of video and multimedia productions, web site productions and script writing. Experienced in managing several projects simulta-neously.

Senior Copywriter Responsible for acquiring strategic and tactical understanding of client objectives and writing or overseeing the writing, editing, and proofing of all copy for all media forms; reports to Creative Director.

Bachelor’s degree and five years related experience in writing documents and scripts for all media forms. Experienced in managing several projects simultaneously.

Traffic/Production Responsible for scheduling and coordinating the movement of all creative materials through the process through final production and delivery to client; reports to Creative Director.

High school degree and three years experience in working in video and multi media environments. Experienced in managing several projects simultaneously.

Videographer Responsible for capturing all video images on BetaSP and/or digital cameras ensuring the creative and technical quality of both video and audio for post-production; reports to Producer.

Bachelor’s degree or three years of related experience in video pro-duction. Experienced in managing several projects simultaneously.

Web Designer Responsible for technical coding of web (and other interactive) and multimedia program including HTML, Java, Flash, Director, Javascript, and other software applications required to meet client objectives; reports to Director of Interactive.

Associate’s degree or three years of web design experience using current industry standard products. Experienced in managing several projects simultaneously.

2) Maximum order: $1,000,000

3) Minimum order: $100

4) Geographic Coverage: United States

5) Points of Production: 223 Dolphin Cove Court Bonita Springs, FL 34134

6) All prices shown are net

7) Quantity Discounts: N/A

8) Prompt Payment Terms: Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9a) Government purchase cards are accepted at or below the micro-purchase threshold: Yes

9b) Government purchase cards are accepted above the micro-purchase threshold: Yes

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 6

10) Foreign items: N/A

11a) Time of Delivery:

Dependent on project. Will adhere to the delivery schedule as specified by the purchase order.

11b) Expedited delivery: Contact the contractor for expedited delivery.

11c) Overnight and 2-day delivery. Contact the Contractor for rates for overnight and 2-day delivery.

11d) Urgent Requirements: Contact the contractor for faster delivery and rush requirements.

12) F.O.B. Point: Destination

13a) Ordering Address: Horne Creative Group 223 Dolphin Cove Court Bonita Springs, FL 34134

13b) Ordering procedures: Supplies and services, ordering procedures, information on Blanket Purchase Agreements (BPAs), and a sample BPA can be found at the GSA/FSS Schedule homepage: fss.gsa.gov/schedules.

14) Payment Address: Horne Creative Group 223 Dolphin Cove Court Bonita Springs, FL 34134

15) Warranty Provision: The contractor warrants and implies that the items delivered hereunder are merchantable and fit for the particular purpose described in the contract.

16) Export packing charges: N/A

17) Terms and conditions of Government purchase card acceptance: N/A

18) Terms and conditions of rental, maintenance, and repair: N/A

19) Terms and conditions of installation; N/A

20) Terms and conditions of repair parts indicating date of parts price lists and any discounts from the price list; N/A

21) List of service and distribution points; N/A

22) List of participating dealers; N/A

23) Preventive maintenance; N/A

24a) Special attributes such as environmental attributes (e.g. recycled content, energy efficiency, and/or reduced pollutants); N/A

24b) Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services. Full details can be found at www.Section508.gov.

25) Data Universal Numbering System (DUNS) Number 928-362-30026)

26) Notification regarding registration in System for Award Management (SAM) database. Horne Creative

Group Inc. is registered with the System for Award Management (SAM) database at www.sam.gov.

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 7

LABOR RATES

The following Labor Categories and Firm-Fixed price hourly rates (including IFF) apply for All SINs

LABOR CATEGORY 2017–2018 2018–2019 2019–2020 2020–2021 2021–2022

Account Coordinator Social Media Coordinator

$84.86 $87.41 $90.03 $92.73 $95.51

Account Executive Media Planner

$124.48 $128.21 $132.06 $136.02 $140.10

Account Manager Social Media Manager

$135.79 $139.86 $144.06 $148.38 $152.83

Account Supervisor $169.73 $174.82 $180.07 $185.47 $191.03

Art Designer Art Director 2

$101.83 $104.88 $108.03 $111.27 $114.61

Art Director Art Director 1

$113.15 $116.54 $120.04 $123.64 $127.35

Audio Technician Logging Transcription

$84.86 $87.41 $90.03 $92.73 $95.51

Business Manager Media Buyer Contracts Manager

$90.52 $93.24 $96.03 $98.91 $101.88

Clerical Support/Admin $39.61 $40.80 $42.02 $43.28 $44.58

Computer Artist Art Director 3

$96.18 $99.07 $102.04 $105.10 $108.25

Copywriter Copy Editor

$96.18 $99.07 $102.04 $105.10 $108.25

Creative Director $169.73 $174.82 $180.07 $185.47 $191.03

Director of Interactive Social Media Strategist

$158.41 $163.16 $168.06 $173.10 $178.29

Gaffer $56.57 $58.27 $60.02 $61.82 $63.67

Grip $50.91 $52.44 $54.01 $55.63 $57.30

Interactive Computer Artist $96.18 $99.07 $102.04 $105.10 $108.25

Interactive Designer Social Media Designer

$101.84 $104.90 $108.04 $111.28 $114.62

Location Manager for Photo and Video Production

$96.18 $99.07 $102.04 $105.10 $108.25

Market Research Manager Communications Manager 1

$101.84 $104.90 $108.04 $111.28 $114.62

Media Planner Social Media Planner

$96.18 $99.07 $102.04 $105.10 $108.25

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 8

LABOR CATEGORY 2017–2018 2018–2019 2019–2020 2020–2021 2021–2022

PR Administrative Assistant $56.57 $58.27 $60.02 $61.82 $63.67

PR Director Senior Social Media Strategist

$209.33 $215.61 $222.08 $228.74 $235.60

President Subject Matter Expert

$198.01 $203.95 $210.07 $216.37 $222.86

Production Assistant $39.61 $40.80 $42.02 $43.28 $44.58

Program Manager Photo and Video Producer

$135.79 $139.86 $144.06 $148.38 $152.83

Publicist Public Relations Manager

$96.18 $99.07 $102.04 $105.10 $108.25

Senior Art Director $158.41 $163.16 $168.06 $173.10 $178.29

Senior Copywriter Senior Copy Editor

$113.16 $116.55 $120.05 $123.65 $127.36

Traffic Production Manager $107.49 $110.71 $114.04 $117.46 $120.98

Videographer $84.86 $87.41 $90.03 $92.73 $95.51

Web Designer $96.17 $99.06 $102.03 $105.09 $108.24

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 9

SIN 541810ODC Other Direct Costs for Marketing and Public Relations Services

SUPPORT PRODUCT/

OTHER DIRECT COSTS (ODCs)

UNIT OF ISSUE

(e.g. Hour, Task, Sq. Ft.)

CEILING PRICE/RATE

OFFERED TO GSA

(excluding IFF)

Color Proofs of Layout and Design Each $17.95

Zip Disks Each $29.92

2-D Animation Hour $151.13

3-D Animation Hour $299.26

CD with Animation Elements Job $139.65

Production Assistant Shot Selection Hour $34.91

Music Cut $488.79

Voiceover Narration Hour $349.13

Low Res Digitizing Source Material Hour $69.83

Avid Editing to Rough Cut Hour $293.27

Avid Editing to Fine Cut Hour $293.27

Avid Editing to Final Low Res Master Hour $293.27

High Res Digitizing Hour $76.81

Mastering/Reassembling High Res Master Hour $293.27

Mastering and Making Dub Master Hour $293.27

BetaSP Tape for Mastering (Formatted) Each $139.65

VHS Approval Copies – Rough Cut Each $25.14

VHS Approval Copies – Fine Cut Each $25.14

VHS Approval Copies – Final Low Res Master Each $25.14

VHS Deliverable Copies of High Res Master Each $24.94

FedEx Each $21.94

VHS Dub Each $1.45

Spine Label Each $0.03

Shipping Boxes Each $0.70

Bottom Load Sleeve Each $0.14

Shrinkwrap Each $0.06

CD Mastering with Autorun (12 minutes) Each $139.65

CD Copies Each $0.70

Tyvek Sleeve Each $0.21

Closed Captioning Per 10 min. video $199.51

VHS Per Unit Each $2.27

DVD/Thumb Drive Each $2.23

Logging/Transcription Hour $41.86

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 10

SUPPORT PRODUCT/

OTHER DIRECT COSTS (ODCs)

UNIT OF ISSUE

(e.g. Hour, Task, Sq. Ft.)

CEILING PRICE/RATE

OFFERED TO GSA

(excluding IFF)

Duplicating Master each $328.89

Additional Photo/Video Editing Hour $139.52

Talent Casting Session Day $822.22

Shipping Each $298.99

2-Person Photo/Video Crew, Equipment and Studio Day $3,288.86

2-Person Video/Photo Crew and Equipment Day $1,644.43

Video Studio for Edit and Post Production Day $1,644.43

Beta Tape for Shooting Source Tapes Case $576.04

Audio Studio for Voicover and Post Hour $148.50

On Camera Narrator 1/2 Day $822.22

Studio with Teleprompter and 1-Camera Crew Day $4,111.08

Production Assistant/Make-up Day $576.04

Internal Photography Research Hour $82.72

External Stock Illustration Fees Illustration $41.86

External Stock Illustration Research Illustration $82.72

Color Comps Online Through HCG Web FTP Hour $148.49

ASP/Java Script Programming Hour $107.63

Music Research Hour $82.72

508 Compliance Hour $65.49

DVD Dub Each $25.19

Media Cost Each $15,879.76

Online Subscriptions Month $49.37

Photo Post Production Day $755.63

Photographer (On Location) Day $1,813.50

Programming Hour $70.53

Technical Writer Hour $100.75

Internal Photography Fees Hour $41.86

The Service Contract Labor Standards (SCLS) is applicable to this contract and as it applies to the entire Multiple Award Schedule and all services provided. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CFR 541.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and/or when the Contractor adds SCLS labor categories / employees to the contract through the modification process, the Contractor must inform the Contracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and applicable wage determination (WD) number.

Failure to do so may result in cancellation of the contract.

Horne Creative Group Inc. | GSA Contract Number: GS-23F-0012N 11

FOR MORE INFORMATION

John Windolph, CEO E: john.windolph@hornecreativegroup.com P: (202) 302.0651

Warren Levy, Vice President, Operations E: warren.levy@hornecreativegroup.com P: (301) 728-6734