Federal Supply Schedule GS23F0010K

Contact Telephone 703.893.8080 Faximile 703.893.9480

Email info@imsja.com Website www.imagemediaservices.com

8260 Greensboro Drive, Suite 260 • McLean, VA 22102

G r e a t C o m m u n i c a t i o n B e g i n s w i t h L i s t e n i n g

Contract Number: GS-23-0010K

Contract End Date: 10/17/2019

8260 Greensboro Drive #260 • McLean, VA 22102 • 703.893.8080 • www.imagemediaservices.com

Image Media Services, Inc

IMS is an award winning, full-service advertising and marketing communication agency. Since 1989, we’ve been creating innovative and effective campaigns for a wide range of private sector and government clients. Our specialties include recruitment advertising, diversity outreach and government communications.

IMS is a minority, woman-owned, small business. We are located in McLean, VA, just outside of Washington, D.C.

IMS subscribes to a rigorous methodology of “lessons-learned” and proven results-driven strategies to develop and execute a successful campaign.

We fully understand the complex challenges of developing and implementing an effective communications program. Our team offers a unique and broad range of talented and experienced professionals. A key principle of our team’s approach is a dedication to close client relationships, the foundation for confidence, understanding and flexibility in conducting a successful campaign. IMS offers a trusted, proven partner to help you meet your goals.

Our years of advertising experience, coupled with a strong client-focused strategy, have blessed us with a diverse and ever-growing client roster. IMS has had the privilege to work with both premiere government agencies and well-known private sector corporations. Our clients range from the national federal programs to well known consumer brands.

Our Services

• Advertising

• Digital Media

• Public Relations

• Multicultural Outreach

• Market Research

• Graphic Design

• Brand Development

Table of Contents Customer Information 3

Labor Rates 5

Labor Description 6

Other Direct Costs 8

Customer Information

1a. Table of awarded special item number(s) with appropriate cross reference to item descriptions and awarded price(s):

• 541-1 Advertising Service

• 541-1000 Other Direct Costs

• 541-4A Market Research and Analysis

• 541-5 Integrated Marketing Services

1b. Labor Category Descriptions: See Attachment

1c. Service Packages: See Attachment

2. Maximum order: $1,000,000 per SIN

3. Minimum order: $100

4. Geographic coverage (delivery area): Domestic

5. Point(s) of production (city, county, and State or foreign country): McLean, Virginia

6. Discount from list prices or statement of net price:

Prices shown reflect all discounts from Image Media Services, Inc.

7. Quantity discounts: 1 % for all SINs for any individual purchased over $25,000

8. Prompt payment terms: 1% Net 20

9a. Notification that Government purchase cards are accepted at or below the micro-purchase threshold.

9b. Notification whether Government purchase cards are accepted or not accepted above the micro-purchase threshold:

Image Media Services, Inc. will accept the Government Purchase Card for orders over $2,500. 1% discount for using the Government Purchase Card for orders over $2,500.

10. Foreign items (list items by country of origin): Not Applicable

11a. Time of delivery. (Contractor insert number of days.): To be negotiated at the task order level

11b. Expedited Delivery: Contact the contractor for expedited delivery

11c. Overnight and 2 day delivery: Contact the contractor for rates for overnight and 2-day delivery

11d. Urgent Requirements: Contact the contractor for faster delivery or rush requirements

12. F.O.B. point(s): Destination

13a. Ordering address(es):

Image Media Services, Inc 8260 Greensboro Drive, Suite 260 McLean, Virginia 22102

13b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3.

14. Payment address(es).

Image Media Services, Inc 8260 Greensboro Drive, Suite 260 McLean, Virginia 22102

15. Warranty provision: Not Applicable

16. Export packing charges, if applicable: Not Applicable

17. Terms and conditions of Government purchase card acceptance (any thresholds above the micro-purchase level): Not Applicable

18. Terms and conditions of rental, maintenance, and repair (if applicable): Not Applicable

19. Terms and conditions of installation (if applicable): Not Applicable

20. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): Not Applicable

20a. Terms and conditions for any other services (if applicable): Not Applicable

21. List of service and distribution points (if applicable): Not Applicable

22. List of participating dealers (if applicable): Not Applicable

23. Preventive maintenance (if applicable): Not Applicable

24a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants): Not Applicable

24b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services and show where full details can be found (e.g. contractor’s website or other location.) The EIT standards can be found at: www.Section508.gov/: Not Applicable

25. Data Universal Number System (DUNS) number: 80-253-3786

26. Notification regarding registration in Central Contractor Registration (CCR) database: Registered

Labor Category GSA Rates Program Director $135.00

Account Executive $85.00

Project Coordinator $85.00

Creative Director $131.00

Art Director $95.00

Graphic Artist $86.00

Copywriter $117.00

Storyboard Illustrator $86.00

Media Director $110.00

Media Planner $95.00

Media Buyer $100.00

Research Director $110.00

Research Analyst $95.00

Audio Video I $46.00

Audio Video II $53.00

Audio Video III $59.00

Producer/Director $136.00

Associate Producer $45.00

Director of Photography $96.00

Administrative Assistant $70.00

Contract Manager $100.00

Traffic Coordinator $60.00

Production Coordinator $60.00

Marketing Specialist $85.00

Web Developer $90.00

Web Designer $86.00

Account Planner $100.00

PR Specialist $100.00

Events Planner $63.00

Online Strategist $95.00

Focus Group $225.00

Facilitator $1,500.00

Image Media Services, Inc Labor Rates for SINs 541-1, 541-4A, & 541-5

Contract Number: GS-23-0010K • Contract End Date: 10/17/2019

Labor Description

• Program Director Oversees the entire project operation. Develops administrative and management procedures. Manages acquisition of resources including personnel.

• Account Executive Plans, directs, and coordinates project activities to ensure fulfillment within prescribed time frame and budget.

• Project Coordinator Assists the Account Director and Account Executive in planing, directing and coordinating project.

• Creative Director Responsible for developing advertising strategies. Directs the creative team. Prepares estimates at the concept stage.

• Art Director Responsible for art direction at all phases of the project. Works closely with copywriters and art team to create concepts that fit strategies. Approves final design. Supervises graphic designers and outside freelance artists.

• Graphic Artist Responsible for the design of graphic art from concept to completion. Possesses a thorough understanding of a variety of graphic design software and techniques.

• Copywriter Applies effective and concise copywriting that communicates promotional messages on a wide variety of topics.

Scribes copy for print and broadcast media.

• Storyboard Illustrator Develops creative sketches, including preparation and execution of storyboards for print and broadcast media.

• Media Director Responsible for the development of strategic media plans. Orchestrates the most effective media mix for campaign.

• Media Planner Responsible for planning and coordinating all aspects of media for print and broadcast.

• Media Buyer Researches media sources in each of the target markets. Negotiates rate, and volume discounts. Identifies and secures rates for print and broadcast media.

• Research Director Analyzes, interprets and presents demographics, attitude, usage, and competitive position in the target market.

Plans, implements and manages all aspects of quantitative and qualitative research.

• Research Analyst Maintains database of market information. Prepares summary reports of demographic and motivational information.

• Audio Video I Prepares sets and scripts. Operates cameras, lights and recording equipment. Edits final production.

• Audio Video II Prepares sets and scripts. Operates cameras, lights and recording equipment. Edits final production.

• Audio Video III Prepares sets and scripts. Operates cameras, lights and recording equipment. Edits final production.

• Producer/Director Directs entire production crew for the development of broadcast advertisements.

• Associate Producer Assists Producer/Director in the process of developing final product.

• Director of Photography Responsible for custom photo shoots for campaigns.

• Administrative Assistant Provides general administrative and managerial support.

• Contract Manager Manages and negotiates contracts. Develops cost strategies and provides advice regarding contract issues. Applies knowledge of government rules and regulations.

• Traffic Coordinator Coordinates with Production and Account Services Department to Ensure that all Materials and instructions are clearly marked. Forwards all creative materials to external vendors.

• Production Coordinator Determines dimensions, sizes, and requirements for all creative materials. Ensures that all materials will meet external vendor specifications and be delivered in time to meet materials close date.

• Marketing Specialist Handles development and implementation of all general marketing strategies and tactics. Responsible for all Direct Marketing, Collateral and Promotions.

• Web Developer Writes code and determines all back-end specifications (i.e., functionality) for all Web related initiatives. Works closely with Web Designer to build sites, intranets, extranets, etc.

• Web Designer Creates the appearance (look and feel) of the Web site . Works closely with the Web Developer to design a site based on the specifications set up by the Web Developer.

• Account Planner Determines the essence of the brand. Writes selling strategy, highlighting the main characteristics of the brand and determines how best to position the brand in the marketplace. Provides key insight that leads to development of creative strategy.

• PR Specialist Handles all media relations. Includes writing press releases, newsletters, media interviews, etc.

• Events Planner Plans, negotiates and coordinates all logistics (including costs, timing, etc.) for conferences, seminars, workshops, and promotional events.

• Online Strategist Develops all online strategy. Handles all research and plan tactics including advertiser placement, pricing, scheduling and tracking.

• Focus Group Using specific methods, identifies and qualifies potential participants in line with research design for a focus group study.

• Facilitator Keeps the focus group discussion on track by asking a series of open-ended questions meant to stimulate discussion.

Image Media Services, Inc Other Direct Costs (SIN 541-1000)

Item Ceiling Price Unit Production of TV commercial (without talent fee) $45,000.00 per commercial

Professional Talent Fee $10,000.00 per commercial

Print ad $21,854.00 per insertion

TV spot (:30 sec) buy $7,684.00 per spot per market

TV spot (:60 sec) buy $15,562.00 per spot per market

Radio spot $6,000.00 per spot per market