MAS - The Clayton-Bennett Group LLC - GS10F268AA

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 1

(703) 548-4155 http://www.studiobcreative.com

GENERAL SERVICES ADMINISTRATION

Federal Supply Service

Authorized Federal Supply Schedule Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA

Advantage!®, a menu-driven database system. The INTERNET address GSA Advantage!® is GSAAdvantage.gov.

Multiple Award Schedule Federal Supply Group: Professional Services

Contract Number: GS-10F-268AA

For more information on ordering from Federal Supply Schedules go to the GSA Schedules page at GSA.gov.

Period Covered by Contract Period: May 17, 2020 to May 16, 2025

Contractor:

THE CLAYTON-BENNETT GROUP, LLC dba “STUDIO B”

611 McKENZIE AVE

ALEXANDRIA, VA 22301

Phone: (703) 548-4155 http://www.studiobcreative.com

Contractor Contact Administrator: Benedicto A DeOlazo

E-Mail: bennett@studiobcreative.com

The Clayton-Bennett Group LLC dba “Studio B” is a small business.

The Clayton-Bennett Group LLC dba “Studio B” participates in the Disaster Recovery Purchasing Program.

Price list current as of Modification # PS-A812 effective May 18, 2020 http://www.studiobcreative.com/ http://www.gsaadvantage.gov/ http://gsa.gov/ http://www.studiobcreative.com/ mailto:bennett@studiobcreative.com

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 2

Table of Contents

CUSTOMER INFORMATION

LABOR CATEGORIES AND PRICING

KEY PERSONNEL

OVERVIEW

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 3

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s):

SINs Recovery SIN Description

541430 541430RC Graphic Design Services

541810ODC 541810ODCRC Other Direct Costs

OLM OLMRC Order-Level Materials (OLM)

1b. Lowest-Priced Service and Price for Each SIN:

Prices shown in price list are net, all discounts deducted, and valid for all areas including worldwide

1c. Labor Category Descriptions:

Please refer to Labor Categories on page 6.

2. Maximum Order:

$1,000,000

3. Minimum Order:

$100.00

4. Geographic Coverage (Delivery Area):

Worldwide

5. Point of Production:

Alexandria, Virginia

6. Discount from List Prices or Statement of Net Price:

Government Net Prices (discounts already deducted.)

7. Quantity Discounts:

Not applicable

8. Prompt Payment Discount:

Net 30 days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 4

9. Foreign Items:

Not Applicable.

10a. Time and Delivery:

Each project is prepared and delivered as determined between client and The Clayton-

Bennett Group, LLC, dba “Studio B”.

10b. Expedited Delivery:

If needed, please consult with The Clayton-Bennett Group, LLC, dba “Studio B” prior to initiating project or during the development of such project. Additional charges may be incurred.

10c. Overnight and 2-Day Delivery:

If needed, please consult with The Clayton-Bennett Group, LLC, dba “Studio B” prior to initiating project or during the development of such project. Additional charges may be incurred.

10d. Urgent Requirements:

If needed, please consult with The Clayton-Bennett Group, LLC, dba “Studio B” prior to initiating project or during the development of such project. Additional charges may be incurred.

11. FOB Point(s):

Destination.

12a. Ordering Address:

THE CLAYTON-BENNETT GROUP / STUDIO B

611 MCKENZIE AVE

ALEXANDRIA, VA 22301

Phone: (703) 548-4155

E-Mail: bennett@studiobcreative.com

12b. Ordering Procedures:

For supplies and services, the ordering procedures, information on Blanket Purchase

Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment Address:

THE CLAYTON-BENNETT GROUP / STUDIO B

611 MCKENZIE AVE

ALEXANDRIA, VA 22301

14. Warranty Provision:

The contractor warrants and implies that the items delivered hereunder are merchantable and fit for particular purpose described in this contract.

mailto:bennett@studiobcreative.com

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 5

15. Export Packing Charges:

Not Applicable.

16. Terms and Conditions of Rental, Maintenance, and Repair:

Not Applicable.

17. Terms and Conditions of Installation:

Not Applicable.

18a. Terms and Conditions of Repair Parts Indicating Date of Parts Price Lists and Any

Discounts From List Prices:

Not Applicable.

18b. Terms and Conditions for Any Other Services:

Not Applicable.

19. List of Service and Distribution Points:

See below (Labor Categories). All work performed at The Clayton-Bennett Group, LLC, dba “Studio B” office in Alexandria, Virginia.

20. List of Participating Dealers:

Not Applicable.

21. Preventative Maintenance:

Not Applicable.

22a. Special Attributes such as Environmental Attributes:

Not Applicable.

22b. Section 508 Compliance: Section 508 compliance information is available on Electronic and Information Technology (EIT) supplies and services and show where full details can be found. The EIT standards can be found at: www.Section508.gov/.

Not Applicable.

23. Data Universal Number System (DUNS) Number:

14-537-4505

24. Notification Regarding Registration in System for Award Management

(SAM Database):

CLAYTON-BENNETT GROUP, THE (dba STUDIO B) is currently registered and active in SAM.

https://www.gsaadvantage.gov/ref_text/GS23F0176R/GS23F0176R_online.htm#_LABOR_CATEGORIES_AND_PRICING http://www.section508.gov/

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 6

LABOR CATEGORIES AND PRICING

Hourly labor rates for Special Item Number 541430 are as follows:

Labor Category Hourly Rate

(GSA Net Rate)

Copywriter $81.36

Designer $81.36

Editor $81.36

Illustrator $68.51

Production Manager $68.51

Project Manager $68.51

Proofreader $38.54

Prices are inclusive of the Industrial Funding Fee. These are the maximum rates that can be charged. Lower rates may be quoted.

SCLS MATRIX

SCLS Eligible Contract

Labor Category

SLCS Equivalent Code – Title

WD Number

Proofreader 30461 – Technical Writer 1 2015-4281

The Service Contract Labor Standards (SCLS), formerly the Service Contract Act

(SCA), apply to this contract and it includes SCLS applicable labor categories. The prices for the indicated (**) SCLS labor categories are based on the U.S. Department of Labor Wage Determination Number(s) identified in the SCLS matrix. The prices awarded are in line with the geographic scope of the contract (i.e. nationwide)

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 7

LABOR CATEGORY DESCRIPTIONS

JOB TITLE: Designer

Minimum/General Experience: 7 years experience in all aspects of design, including hands-on software program expertise in Adobe InDesign, Adobe Photoshop and Adobe Illustrator.

Combines aesthetic judgment with management skills, while keeping up with technological advances that affect the design industry. Experience in a broad range of design services including publications, marketing, advertising and branding design. Excellent written and verbal communication skills. Review design projects at every step, from rough layout to presentation through final, completed piece.

Functional Responsibility: Develops creative concepts for visual communication in various print media, including magazines, books, marketing collateral and branding. Works closely with production manager, client and other designers to produce high quality work, within budget and deadline. Writes specifications for printing, chooses paper, inks and works closely with printers to achieve desired results. Produces comprehensives, and pre-flights all files before going to press. Reviews files for best quality and printability. Oversees press inspections and reviews printer proofs.

Minimum Education: Bachelor’s degree in design or design-related field.

JOB TITLE: Copywriter

Minimum/General Experience: 7 years professional experience in copywriting.

Functional Responsibility: Writes and edits copy that best reflects the marketing strategy and client’s objectives. Gathers data from subject matter experts, writes and edits copy for publications, marketing materials, advertisements, websites and exhibits.

Minimum Education: Bachelors’ degree in Communications, Marketing, Business, Journalism or other pertinent degree.

JOB TITLE: Editor

Minimum/General Experience: 7 years of experience

Functional Responsibility: Copy editing for all types of publications, including books, magazines, technical reports. Proficient in English grammar, spelling and proofreader’s marks.

Thorough knowledge of standard style manuals such as GPO and Chicago. When requested by client, reads word-for-word, page proofs before sending proofs to the client or printer. Reviews work for layout consistency, proper hyphenation and use of typography. When requested, provides full read through of text for grammar, spelling, and punctuation.

Minimum Education: Bachelor’s degree

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 8

JOB TITLE: Illustrator

Minimum/General Experience: Minimum 3 years experience as computer illustrator using

Adobe Illustrator to translate concepts to visual graphics.

Functional Responsibility: Illustrator must have strong computer drawing skills, excellent communication skills as well as ability to visually communicate client material. Conceives creative graphics, data charts and infographics. Knowledge of print and web formats in order to create appropriate files for production. Works closely with designers and project manager.

Minimum Education: Associate’s degree in fine arts, graphic design or interactive disciplines.

JOB TITLE: Production Manager

Minimum/General Experience: 5 years of experience

Functional Responsibility: Oversees all facets of print and collateral production. Serves as the liaison on all production projects in order to ensure completion of assigned tasks. Negotiates with vendors, creates estimates, and develops schedules and budgets for all projects. Extensive knowledge of pre-press, retouching, and all print materials and processes. Ensures on-time delivery and manages outside vendors, while keeping up with technological advances that affect the design and printing industries.

Minimum Education: Bachelor’s degree

JOB TITLE: Project Manager

Minimum/General Experience: 5 years of experience

Functional Responsibility: Keeps project moving smoothly and within budget, while maintaining the required level of quality through every step of the process. Performs the classic functions of management (planning, organizing, directing, and controlling). He or she also keeps up with changing technology, and monitors costs and budgets.

Minimum Education: Bachelor’s degree

JOB TITLE: Proofreader

Minimum/General Experience: 3 years experience proofreading for all types of publications, including books, magazines, technical reports.

Functional Responsibility: Review work for layout consistency, proper hyphenation and use of typography. Proficient in English grammar, spelling and proofreader’s marks. Possesses fine attention to detail. Understands best practices in page layout and typography. Provides full read through of text for grammar, spelling, and punctuation.

Minimum Education: Associate’s degree

SUBSTITUTIONS FOR EDUCATION

Four additional years of experience may be substituted for a BA/BS degree.

Two additional years of experience may be substituted for a BA/BS degree if applicant has an AA/AS degree.

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 9

Other Direct Costs for Special Item Number 541810ODC are as follows:

Other Direct Costs Price (GSA Net Rate) Unit of Issue

Color Proofs $21.41 Page

Photoshop/Illustration $107.05 Hour

Provide special enhancements to design, ensure images are in the proper print resolution, create digital graphic elements, illustrations

Photographer $2,015.00 2 Days

Two full days of custom photography

Printing $41,185.89 Project

Mail Preparation $1,501.26 Project

Prepare mailings and place in mail system (Postage not included)

Postage Fees $0.41 Piece

Deliveries $6,469.44 Shipment

Second day, express international

Prices are inclusive of the Industrial Funding Fee. These are the maximum rates that can be charged. Lower rates may be quoted.

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 10

KEY PERSONNEL

Bennett DeOlazo, Creative Director. With more than 20 years in the graphic design field, Bennett DeOlazo knows how to design to clearly communicate clients messages. As an art director and designer, Bennett has been praised for his diverse capability that blends strong conceptual development, effective design and a mastery of digital production processes. He has been an invited judge for the AAM Museum Publications Design Competition, an the only national, juried annual competition that acknowledges excellence in the graphic design of museum publications.

Previously, he worked as an art director and designer for a number of corporate art departments, magazines, and marketing communication groups. His clients included BMW Manufacturing Corporation, the U.S. Trade and Development Agency, Litton PRC (now a division of Northrop-

Grumman), Georgetown University, The University of Maryland, On Target Media, The Journal of NIH Research, and Reston Hospital Center. Bennett uses the Adobe Creative Suite (InDesign, PhotoShop, Illustrator, and Acrobat) as his preferred design tools. Bennett graduated from Oberlin College with honors in 1986.

OVERVIEW

The Clayton-Bennett Group LLC, dba “Studio B” is a small, award-winning graphic design firm located in Old Town Alexandria, Virginia. At the heart of Studio B lies a passion for life-long learning, creativity, quality and efficient work processes. As a result, our work has been widely recognized for its effectiveness, clear messaging, originality and craft.

History and Organization: The Clayton-Bennett Group LLC dba “Studio B” was originally founded as The Clayton-Bennett Group LLC in 2002. The company was re-branded in 2006 and currently trades as “Studio B”.

Whether the project is a direct mail campaign, a series of conference marketing collateral, or company branding materials, Studio B helps its clients manage the creative and production processes from concept through delivery. We ensure that each project or campaign clearly communicates the client’s message and vision. And we inspire client confidence by customizing solutions to exceed given communications objectives.

Services: Studio B offers a full range of services that includes marketing consultation, concept development, art direction and graphic design, presentations, copywriting, mechanical production, print coordination, and management of related production services.

• Account Service and Management includes time for meetings, phone conversations, and administrative tasks related to the projects.

• Design includes concept development, art direction and graphic design based on initial consultation and client direction.

• Copywriting includes time for writer to draft, edit and finalize marketing copy for the respective projects.

• Professional Editing Services are offered as separate budget item.

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 11

• Mechanical Production includes coordination and placement of copy and visual elements into working design layouts. Mechanical production includes preparation of electronic files for print production, and release of files to designated print vendors.

• PhotoShop/Illustration includes photo collage, image touch-ups, color correction, charts, graphs, and illustration as necessary for print production.

• Photography includes time for photo shoot set-up, photography, film or digital photo processing, photographer’s assistant (if needed), and any supplies or props needed for photo shoot. May also include photo supervision services as described below.

• Photo Supervision allows for client review of photo shoot images, or photos from outside sources to be incorporated into the design. It also includes time to work with photographer, providing photo/art direction and reviewing photography photos.

• Print Coordination includes obtaining vendor bids, consolidating print estimates, pre-press coordination, review of printer’s proofs, press checks as needed, and print schedule management.

• Color Proofs/Supplies includes art and photo supplies, color prints for internal proofing, mechanicals, photocopies, etc.

• Mail Production includes mail list management, data processing and set-up, mail merge, pre-sorting for postal efficiency, wafer sealing, inkjet addressing, collating and sorting.

Contributions and Recognition:

Studio B has won many industry awards for graphic design including:

2019 Association Media Publishing EXCEL Awards

• Gold Award — Book Design

2018 Association Media Publishing EXCEL Awards

• Gold Award — Magazine Single Topic Issue, 20,000 to 50,000 circulation

2015 Association Media Publishing EXCEL Awards

• Bronze Award — Member Advertising Campaign

2013 International Association of Exhibitions and Events (IAEE)

• Winner, Art of the Show — Brand Design and Development

2012 Association Media Publishing EXCEL Awards

• Gold Award — Convention Program

2011 Association Media Publishing EXCEL Awards

• Silver Award — Convention Program

2010 Association Media Publishing EXCEL Awards

• Gold Award — Convention Program

2010 Hermes Creative Awards

• Platinum Award — Program Guide

The Clayton-Bennett Group LLC dba “Studio B” GS-10F-268AA 12

• Gold Award — Program Guide

• Gold Award — Marketing Collateral

2009 Association Trends All-Media Awards

• Silver Award — Conference Program

2009 MarCom Awards

• Platinum Award — Marketing Collateral

• Gold Award — Convention Program

• Honorable Mention — Exhibitor Guide

2009 APEX Awards for Publication Excellence

• Award of Excellence —Illustration & Typography

• Award of Excellence —Meeting and Events

2008 Hermes Creative Awards

• Platinum Award — Marketing Collateral

• Platinum Award — Program Guide

• Gold Award — Media Kit

• Gold Award — Marketing Collateral

2008 APEX Awards for Publication Excellence

• Award of Excellence —Media Kit

• Award of Excellence —Meeting and Events

2007 MarCom Awards

• Platinum Award — Corporate Branding

• Platinum Award — Marketing Campaign

• Gold Award — Newsletter Design

• Gold Award — Advertising Campaign

• Gold Award — Brochure/Capabilities

2007 Hermes Creative Awards

• Gold Award — Marketing Campaigns

2007 APEX Awards for Publication Excellence

• Award of Excellence — Marketing Campaigns

Society of National Association Publications (SNAP) 2007 EXCEL Awards

• Bronze Award — Convention Program

2006 Association Trends All-Media Awards

• Gold Award — Conference Promotion

2006 APEX Awards for Publication Excellence

• Grand Award — Newsletter Re-Design

• Award of Excellence

Society of National Association Publications (SNAP) 2006 EXCEL Awards

• Silver Award, Most Improved Newsletter

• Bronze Award, General Excellence