MAS - The Leonard Resource Group Inc. - GS07F409AA

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA

Advantage!®, a menu-driven database system. The INTERNET address GSA

Advantage!® is: GSAAdvantage.gov.

Multiple Award Schedule

FSC Group: Professional Services - Marketing and Public Relations

Contract number: GS-07F-409AA

Contract period:

(Aug 11, 2006 – Aug 10, 2026)

Leonard Resource Group, Inc. (LRG)

1100 15th ST NW STE 4 Washington, DC 20036.

Phone: (202) 289-8322

Fax: (202) 289-7499

Contractor’s internet address/web site where schedule information can be found:

www.lrginc.com

Contract administration source

Todd Herberghs therberghs@lrginc.com

202-812-2052

Business size: Small, with a Socio-Economic Status of: SBA Certified HUBZone Firm. For more information on ordering from Federal Supply Schedules visit the following website:

https://www.gsa.gov/schedule

Pricelist current through Modification # PS-0033 effective March 29th, 2024

Prices Shown Herein are Net (discount deducted)

TABLE OF CONTENTS

General Contract Details p.1

Customer Information p.3

GSA Offering & SCLS p.6

Keywords & Company Information p.23

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SINs Recovery SIN Title

541511 54511RC Web Based Marketing

561920 56920RC Conference, Meeting, Event and Trade Show

Planning Services

541430 541430RC Graphic Design Services

541810ODC 541810DCRC Other Direct Costs for Marketing and Public

Relations Services

541611 541611RC Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management

Services

541613 541613RC Marketing Consulting Services

OLM OLMRC Order-Level Materials (OLM)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply. See Page 6

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See Page 6

2. Maximum order:

SIN Maximum Order

541511 $1,000,000.00

561920 $1,000,000.00

541430 $1,000,000.00

541810ODC $1,000,000.00

541611 $1,000,000.00

541613 $1,000,000.00

OLM $250,000.00

3. Minimum order: $100

4. Geographic coverage (delivery area). Worldwide. Domestic delivery also includes a port or consolidation point, within the aforementioned areas, for orders received from overseas activities.

5. Point(s) of production (city, county, and State or foreign country). 1100 15th ST NW STE 4

Washington, DC 20036.

6. Discount from list prices or statement of net price. Government Net Prices (discounts already deducted.)

7. Quantity discounts. LRG will offer a dollar volume discount of 2% for each order exceeding

$500,000.

8. Prompt payment terms. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions. Net 30 days

9. Foreign items (list items by country of origin). Not Applicable

10a. Time of delivery. (Contractor insert number of days.) To Be Determined at the Task Order level

10b. Expedited Delivery. Items available for expedited delivery are noted in this price list. To Be

Determined at the Task Order level

10c. Overnight and 2-day delivery. Not applicable.

10d. Urgent Requirements. To Be Determined at the Task Order level

11. F.O.B. point(s). Destination

12a. Ordering address(es). 1100 15th ST NW STE 4 Washington, DC 20036.

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es). Ordering Address

14. Warranty provision. Standard Commercial Warranty Terms & Conditions

15. Export packing charges, if applicable. Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable). Not Applicable

17. Terms and conditions of installation (if applicable). Not Applicable

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable). Not Applicable

18b. Terms and conditions for any other services (if applicable). Not Applicable

19. List of service and distribution points (if applicable). Not Applicable

20. List of participating dealers (if applicable). Not Applicable

21. Preventive maintenance (if applicable). Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services and show where full details can be found (e.g. contractor’s website or other location.) ICT accessibility standards can be found at:

https://www.Section508.gov/.

Not Applicable

23. Unique Entity Identifier (UEI) number. KZGME9EKVP85

24. Notification regarding registration in System for Award Management (SAM) database.

Contractor registered and active in SAM

GSA OFFERINGS

Prices include IFF.

All labor categories listed apply to the following SINs:

Special Item No. 541511 Web-based Marketing Services

Special Item No. 561920 Conference, Events & Tradeshow Planning Services

Special Item No. 541430 Graphic Design Services

LABOR CATEGORY UOI GSA Price

Senior Advisor II Hourly $ 271.26

Senior Advisor I Hourly $ 224.18

Program Director Hourly $ 172.62

Assistant Program Director Hourly $ 152.90

Senior Project Manager Hourly $ 128.23

Project Manager Hourly $ 103.58

Assistant Project Manager Hourly $ 93.71

Senior Project Specialist Hourly $ 83.85

Project Specialist II Hourly $ 69.05

Project Specialist I Hourly $ 54.26

Project Coordinator II Hourly $ 44.39

Project Coordinator I Hourly $ 35.87

Special Item No. 541611 Management and Financial Consulting, Acquisition and Grants

Management Support, and Business Program and Project

Management Services

President Hourly $ 199.09

Vice President Hourly $ 164.25

Assistant Vice President Hourly $ 146.70

Senior Director Hourly $ 124.43

Director Hourly $ 104.79

Assistant Director Hourly $ 90.68

Senior Specialist Hourly $ 79.64

Specialist II Hourly $ 64.71

Specialist I Hourly $ 52.39

Support Staff/Intern Hourly $ 44.80

Special Item No. 541613 Marketing Consulting Services

Senior Marketing Advisor II Hourly $ 273.31

Senior Marketing Advisor I Hourly $ 225.87

Marketing Program Director Hourly $ 173.92

Assistant Marketing Program Director Hourly $ 154.06

Senior Marketing Project Manager Hourly $ 129.20

Marketing Project Manager Hourly $ 104.36

Assistant Marketing Project Manager Hourly $ 94.42

Senior marketing Project Specialist Hourly $ 84.48

Marketing Project Specialist II Hourly $ 69.57

Marketing Project Specialist I Hourly $ 54.67

Marketing Project Coordinator II Hourly $ 44.73

Marketing Project Coordinator I Hourly $ 36.14

Support Product/ Labor (ODCs) UOI Direct Cost

Rental of Meeting Facility (level 1) per event $ 650,000.00

Signage Printing per event $ 25,273.05

Audio Visual Services (level 1) per event $ 495,649.35

Exhibit Booth per booth $ 750.00

Website Hosting per website $ 233.20

Wifi Services per event $ 13,713.00

Print Advertising per advertisement $ 4,275.00

Transcription per hour $ 55.00

Exhibit Space Rental per event $ 13,800.00

Catering Equipment Rental per event $ 26,000.00

Marketing Brochure Printing per brochure $ 2.22

Name Badge Holder per packet $ 70.33

Videography Services per event $ 6,860.00

Photographer per event $ 1,500.00

Room Rental (level 2) per event $ 18,329.16

Food & Beverage per event $ 123,557.47

Audio Visual Services (level 2) per event $ 76,035.34

Speaker Travel Reimbursement per speaker/day $ 339.00 lanyards per event $ 2,381.69

Duplicating/Copies per event $ 1,128.00

Conference Shuttle per day $ 2,690.03

Shipping per event $ 1,241.35

Easel pads & Badge Holders per event $ 556.78

Table Tents per box $ 17.96

Conference Badge/Portfolio per unit $ 5.72

Printing Conference Folders per event $ 1,978.07

Printing Conference Program and Badges per event $ 5,955.33

Speaker Honorarium/Fees per speaker/day $ 10,075.00

Conference Mobile App Per Conference $ 9,068.01

DESCRIPTION OF PRODUCTS/ SERVICES

SPECIAL ITEM NO. 541511 Web-Based Marketing Services

LRG, Inc. develops strategies for agencies to provide the maximum use of their internet capabilities. Typical tasks may involve the consultation, development and implementation of website design and maintenance, search engine development, email marketing and web casting, video conferencing via the web, online media management, and other activities involving electronic marketing services.

SPECIAL ITEM NO. 561920 Conference, Events & Tradeshow Planning Services

LRG, Inc. provides services for making of all necessary arrangements for conferences, seminars, and tradeshows.

Event-marketing and pre-conference planning are also included.

SPECIAL ITEM NO. 541430 Graphic Design Services

LRG, Inc. provides commercial art, custom or stock, graphic design, video production, and branding services that education the consumer market about a product or service.

Special Item No. 541611 Integrated Consulting Services

LRG, Inc. consults on management or strategy. This includes research, evaluations, studies, analyses, scenarios/simulations, reports, business policy and regulation development assistance and strategy formulation.

Special Item No. 541611 Management and Financial Consulting, Acquisition and Grants

LRG, Inc. provides services to assist agencies in their mission-oriented business projects or programs and achieving mission performance goals, including all phases of program or project management, from planning to closeout and operational/administrative business support services in order to carry out program objectives.

LRG, Inc. specializes in Marketing Consulting Services for government agencies. We offer comprehensive support, including market research, strategic planning, digital marketing, branding, and performance analysis. Partner with us to enhance your agency's outreach and achieve communication objectives efficiently.

Special Item No. 541511 Web-based Marketing Services

Special Item No. 561920 Conference, Events & Tradeshow Planning Services

Special Item No. 541430 Graphic Design Services

LABOR CATEGORY Description Years of

Experience

Minimum

Education

Senior Advisor II

Provide overall direction, management, and quality control to all AIMS projects. Oversee negotiation of delivery of task orders, design all phases of AIMS task orders, and hold regular meetings with government officials responsible for AIMS tasks.

15 Masters

Senior Advisor I

Provide overall direction, management, and quality control to all AIMS projects. Oversee negotiation of delivery of task orders, design all phrases of AIM task orders, and hold regular meetings with government officials responsible for AIMS tasks.

13 Masters

Program Director

Provide leadership and management expertise internally as well as to clients. Supervise staff in the performance of AIMS tasks.

Manage multiple programs.

Capable of planning and directing organizational policies, objectives, and initiatives. Experience in planning and accomplishing company set goals.

10 Bachelors

Assistant Program

Director

Provide direct services to clients on various AIMS tasks. Capable of planning and administering policies, activities, and procedures within the organization. Highly experience in executive level management and leadership.

8 Bachelors

Experience

Minimum

Education

Senior Project Manager

Provide direct services to clients on various aspects of AIMS tasks. Act as a senior team member.

Professional experience in managing and executing marketing, media and public information services projects. Demonstrate ability to independently plan, conduct, and lead extensive research and analysis resulting in products of significant impact.

Perform extremely difficult, high visibility tasks requiring application of new or original concepts. Capable of managing multitask projects of high complexity. Set parameters for optimum utilization and personnel, and direct task execution at all levels to meet work plan schedules and task objectives within budget constraints. Provide Commercial

Art and Graphic Design Services.

Provide primary interface with client management personnel regarding strategic issues.

6 Bachelors

Experience

Minimum

Education

Project Manager

Provide direct services to clients on various aspects of AIMS tasks. Act as a team member, perform mid-level management assignments on tasks, and provide support and briefings to senior team members.

Demonstrate ability to develop and execute work plans, manage performers assigned to tasks, and ensure timely delivery of high quality products within prescribed budget. Disaggregate moderately complex task into discrete work elements, representative of complete task scope. Execute each component as assigned and integrate work product with the final deliverable. Demonstrate flexibility and innovative approaches to perform varying assignments. Deliver presentations and lead strategic client meetings.

5 Bachelors

Assistant Project Manager

Provide direct service to clients on various aspects of AIMS tasks. Act as a team member, perform mid-level management assignment on tasks, and provide support and briefings to senior team members.

Conduct public relations and media relations, provide web-based marketing services, provide logistical support for conferences, events, and tradeshows, and provide Commercial Art and

Graphic Design Services.

3 Bachelors

Experience

Minimum

Education

Senior Project Specialist

Provide direct service to clients on various aspects of AIMS tasks. Act as a senior team member.

Professional experience in managing and executing marketing, media and public information services projects. Demonstrate ability to independently plan, conduct, and lead extensive research and analysis resulting in products of significant impact.

Perform extremely difficult, high visibility tasks requiring application of new or original concepts. Capable of managing multitask projects of high complexity. Set parameters for optimum utilization of resources and personnel, and direct task execution at all levels to meet work plan schedules and task objectives within budget constraints. Provide commercial art and graphic design services. Provide primary interface with client management personnel regarding strategic issues.

2 Bachelors

Project Specialist II

Provide direct service to clients in various aspects of AIMS tasks. Act as a team member and provide support and briefings to senior team members. Professional experience providing organizational research, writing, and editing support to marketing, media, and public information services projects.

Interface with clients on a day-to-day basis. Able to perform routine duties in specific task areas.

Accomplish assignments and guidance, minimal direction, and supervision. Compile and assemble documents for delivery to multiple clients on a specified schedule.

1 Bachelors

Experience

Minimum

Education

Project Specialist I

Provide direct service to client in various aspects of AIMS tasks. Act as a team member and provide support and briefings to senior team members. Assist with public relations and media relations activities, assist with web-based marketing services, provide support for conferences, events, and tradeshows, provide commercial art and graphic design services, conduct research, assist with the development of materials, and execute other duties assigned by senior staff members.

1 Associates

Project Coordinator II

Provide administrative support to team members in the performance of tasks related to conducting public relations and media relations, planning and implementing conferences, events, and tradeshows, providing commercial art and graphic design services, and conducting research.

Execute other duties assigned by senior staff members.

High

School

Project Coordinator I

Provide administrative support to team members such as: assistance with mass promotional mailings, registration confirmations, on-site registration, answering registrant phone calls and emails, and any other tasks as assigned.

High

School

Special Item No. 541611 Management and Financial Consulting, Acquisition and Grants

Experience

Minimum

Education

President

Provide overall direction, management, and quality control to all MOBIS projects. Oversee negotiation of delivery or task orders, design all phases of

MOBIS task orders, and hold regular meetings with government officials responsible for MOBIS tasks.

15 Masters

Vice President

Provide leadership and management expertise internally as well as to clients. Supervise staff as Program Manager, in the performance of training and technical assistance, problem-solving activities, meeting facilitation, survey development and data analysis, product development, and evaluation and assessment. Provide direct service as Team Leader to assist clients in formulating long-term plans and performance measures and indicators.

10 Masters

Experience

Minimum

Education

Assistant Vice

President

Provide direct service in training and technical assistance, facilitation, survey development, data analysis, product development, and report development to clients on various

MOBIS tasks. Has extensive work experience. Serve as an expert advisor, enable focused decision making, resolve disputes. Work closely with team staff and consultants in problem-solving and brainstorming activities. Prepare briefing materials and other reports required through the services performed. May serve as Team

Leader.

12 Bachelors

Senior Director

Provide direct service in training and technical assistance as well as meeting facilitation, survey development, data analysis, product development, and report development. Work closely with team staff and consultants in problem-solving and brainstorming activities. Prepare briefing materials and other reports required through the services performed. May serve as a Team

Leader.

10 Bachelors

Director

Provide service to clients on various MOBIS tasks. Provide mid-level management on assignments and oversee aspects of client projects. Support senior staff in delivery of training and technical assistance services for consulting projects, assist senior team members with facilitation of projects, provide support related to conducting and analyzing surveys, and assist with program integration and project management activities.

7 Bachelors

Experience

Minimum

Education

Assistant Director

Provide service to clients in various aspects of training and technical assistance as well as meeting facilitation, survey development, data analysis, product development, and report development. Serve as staff on the client service team performing mid-level assignment work including problem-solving and brainstorming activities. Support senior staff in information gathering, client briefing, preparation, report generation, and meeting facilitation.

5 Bachelors

Senior Specialist

Provide research and staff assistance to the senior staff on various MOBIS tasks. Assist in performing client services including data collection, survey development, report development, and other duties assigned by senior staff.

3 Bachelors

Specialist II

Provide service to senior team on various aspects of MOBIS tasks.

Provide support on consulting, facilitation, survey, program integration and project management activities. Record discussion content. Interface with clients on a day-to-day basis. Able to perform routine duties in specific task areas. Accomplish assignments with guidance, minimal direction, and supervision. Compile and assemble documents for delivery to multiple clients on a specified schedule.

2 Bachelors

LABOR

CATEGORY

Description

Years of

Experience

Minimum

Education

Senior Marketing

Advisor II

Directs marketing and communications;

conceptualizes and manages media campaigns on social issues; leads development of contracts with advertising agencies; oversees development and execution of public relations plans that support marketing activities; oversees the development of communication vehicles.

15 Masters

LABOR CATEGORY Description Years of

Experience

Minimum

Education

Specialist I

Serve as the junior member on the client services team and provide research and staff assistance to the senior staff. Assist in performing client services including media relations, public relations, meeting planning, data collection, website maintenance, survey development, report development, and other duties as assigned.

1 Bachelors

Support Staff/Intern

Provide administrative support to senior staff in the performance of training, technical assistance, strategic planning, meeting facilitation, development of products, data entry of survey data, and other related tasks. May function as an office manager.

0 Associates

Senior Marketing

Advisor I

Develop, deliver and evaluate integrated marketing strategies and campaigns in support of business objectives. Provide advice and guidance on marketing requirements to optimise business portfolio outcomes, including research, publishing, advertising, digital content, sponsorship and major events.

Maintain a sound understanding of business portfolio priorities and challenges and translate them into measurable marketing objectives, solutions and services that are aligned with business and objectives

13 Masters

Marketing

Program Director

Responsible for planning and executing marketing campaigns for their organization or its clients. Oversee all aspects of the program, from brainstorming the vision to final approval of content and deliverables and deployment of communications and media campaigns.

Establish campaign and program objectives, ensure messaging aligns with brand guidelines, and determine metrics to evaluate campaign performance.

10 Bachelors

Assistant

Marketing

Program Director

Responsible for developing plans and setting targets to ensure the sales team achieves company sales objectives within a specific market. Oversee and conducts a market survey, research customer demographics, and activities of competitors.

8 Bachelors

Senior Marketing

Project Manager

Create, recommend and implement marketing programs and campaigns for products and services of the organization. Manage the selection, training and development of marketing staff. Manage and analyze results of all marketing programs and recommend changes to approach based on performance.

Collaborate with product managers to implement new and modified programs and initiatives. Responsible for researching target markets, planning display marketing, providing feedback into product development, and working with sales, marketing, engineering, and product teams to understand and determine objectives and goals.

6 Bachelors

Marketing Project

Manager

Develop project plans, charters, and schedules that support customer needs. Work with customers and business units to define the objectives, scope, and project deliverables.

Handles campaign requests, oversees creative and recommends new strategies. Reviews all collateral and is the clients point of contact.

Supports with direction/strategy. Contributes to moderately complex aspects of a project. Work is generally independent and collaborative in nature.

5 Bachelors

Assistant

Marketing Project

Manager

Support the Marketing Team to deliver

Marketing strategy, with focus upon project management of Campaigns and support in delivering annual revenue targets.

3 Bachelors

Senior marketing

Project Specialist

Specialize in the planning, management, and execution of marketing campaign projects.

They usually work with account managers and marketing team of the company to identify the skills and resources necessary to successfully complete marketing projects on time and within budget.

2 Bachelors

Marketing Project

Specialist II

In charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

1 Bachelors

Marketing Project

Specialist I

Conceptualize effective marketing projects that will promote sales and increase brand awareness. Plan promotional campaigns, and make sure all marketing initiatives are aligned with branding guidelines

1 Associates

Marketing Project

Coordinator II

In charge of coordinating various teams involved in a company's marketing efforts.

Their responsibilities revolve around creating marketing concepts and strategies, devising business plans and models, performing research and analysis to identify new opportunities and customer needs, and keeping abreast of the latest trends.

High

School

Marketing Project

Coordinator I

Responsible for tracking the progress of individual projects and ensuring that everyone is working towards the same goals. This might include things like scheduling meetings, making sure that everyone is on the same page regarding deadlines, etc.

High

School

LRG’S EDUCATION/EXPERIENCE SUBSTITUTION POLICY

DEGREE

DEGREE & EXPERIENCE

SUBSTITUTION

RELATED EXPERIENCE

SUBSTITUTION

Associate’s 2 years 2 years

Bachelor’s Associate’s + 2 years 4 years

Master’s Bachelor’s + 2 years 6 years

Service Contract Labor Standards Matrix:

SCLS Eligible Labor

Category

SCLS Equivalent Code & Title WD NUMBER

Support Staff/Intern 01111 – General Clerk I 2015-4281

Specialist I 01112 – General Clerk II 2015-4281

Specialist II 01113 – General Clerk III 2015-4281

Senior Specialist 01103 – Accounting Clerk III 2015-4281

The Service Contract Labor Standards, formerly the Service Contract Act (SCA), apply to this contract and it includes SCLS applicable labor categories. Labor categories and fixed price services marked with a (**) in this pricelist are based on the U.S. Department of Labor Wage Determination Number(s) identified in the SCLS/SCA matrix. The prices awarded are in line with the geographic scope of the contract (i.e., nationwide).

COMPANY INFORMATION

Founded in 1996 with a single contract and a staff of three, LRG is ranked among the top 10 public relations in the Washington, D.C., area according to the Washington Business Journal. Our team develops organizations and enhances existing ones to spearhead and support causes and initiatives that make a difference. We have over 20 years of experience managing complex events and conferences and implementing creative communications solutions for a diverse client base.

When nonprofit organizations, private sector companies and government agencies want to change the way they engage and have a lasting impact, they turn to LRG.

• Government Agencies

• Creative Communications

• Complex Events

• Client Base

• Impact