PSS - User Insight, Inc. - GS07F160AA

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Attached to: Federal Supply Schedule GS07F160AA Federal contract IDV
Contract number: GS07F160AA
Issued by: GSA Federal Acquisition Service

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GENERAL SERVICES ADMINISTRATION

FEDERAL SUPPLY SERVICE

AUTHORIZED FEDERAL SUPPLY SCHEDULE PRICE LIST

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The INTERNET address for GSA Advantage! is GSAAdvangage.gov Schedule Title: Federal Supply Schedule Solicitation No 7FCB-H2-070541-B, for Multiple

Award Schedule 541, entitled Advertising & Integrated Marketing Solutions (AIMS)

FSC Group: 541

FSC Class

Contract Number: GS-07F-160AA

For more information on ordering from Federal Supply Schedules click on the GSA Schedules link at www.gsa.gov Contract Period: March 1, 2013 through February 28, 2018

CONTRACTOR:

User Insight, Inc

50 Glenlake Parkway, Suite 150

Atlanta, GA 30328-3487

Phone: (770) 391-1099

Website: www.UserInsight.com

CONTRACTOR’S ADMINISTRATION SOURCE:

Ms. Michele Hughes

50 Glenlake Parkway, Suite 150

Atlanta, GA 30328-3487

Phone: (770) 391-1099

E-Mail: mhughes@userinsight.com BUSINESS SIZE: Small Business

User Insight in Brief

User Insight (Ui) is a firm dedicated to delivering the highest quality user research to inform product development, iterative design and campaign strategies. Headquartered in Atlanta, GA, Ui has a state-of-the-art user research laboratory and an established track record executing an average of 100 user experience projects per year. Our company has worked with 300 different clients across 92 organizations, including Fortune 500 & Global 2000 companies and government agencies such as CDC, NIH and AHRQ. As such, our User Experience Researchers, Strategists and Architects have experience spanning 18 different industries. We provide both B2C and B2B user experience research on various platforms and products to uncover how and why users interact with products and campaigns.

We specialize in mapping core behaviors to digital interactions in order to optimize the user experience online and influence behavior offline. Since 2005, User Insight has provided design consulting for websites within Traveler’s Health, The Environmental Health Tracking Network, NCHHSTP, Emergency Preparedness & Response and the Office of the Director. User Insight’s design consulting includes user experience design mockups, information architecture, content presentation, user experience recommendations, static and clickable prototypes. In addition, User Insight’s design adheres to 508 guidelines.

Ui’s experts have been conducting user experience research and consulting with commercial companies for 13 years. Our behavioral experts uncover how and why users interact with our clients’ products through comprehensive qualitative research. Our interdisciplinary teams leverage our corporate experience to inform research protocols, adeptly moderate user sessions using the latest technology, and provide actionable recommendations and move forward strategies. We have developed a robust user research methodology that identifies issues and trends as each user session completes. Our team “mind-maps” data points immediately after each user session so that all recommendations can be tied back to specific user identified issues. By documenting and analyzing the data as we go, we are able to provide our clients with move forward strategies immediately and customized reports within a week of completing the last user session.

Ui dedicates a project team comprised of diversified industry professionals to every client engagement. Our team approach provides flexibility and allows us to turn projects quickly, ultimately yielding accurate, actionable research and high-quality deliverables. On-staff resources include Project Managers, Researchers, User Experience Strategists, User Experience Architects, Graphic Designers, Recruiters, Logistics Coordinators, and Account Managers. User Insight's team members have Masters and Doctorates degrees in fields such as Human Computer Interaction, Human Decision-Making, Cognitive Psychology, Anthropology, Human Factors, Industrial Design, and Information Design and Technology.

Over the last 13 years Ui has conducted one on one research in market research facilities, people’s homes and places of business and in every day settings. Ui’s research footprint, shown below, includes “feet on the street” projects in every major market in the U.S, dozens of rural markets throughout the U.S. and in 23 different countries.

User Insight Schedule 541, Advertising and Integrated Marketing Solutions 541-2/541-2RC --- Public Relations Services

Services provided under this SIN include, but are not limited to the following components: providing customized media and public relation services such as the development of media messages and strategies; providing recommendations of media sources for placement of campaigns; preparing media materials such as, background materials, press releases, speeches and presentations and press kits.

· Persona Development and Refinement: Through contextual interviews, User Insight will hone in on your customer’s key behaviors, attributes, characteristics, motivations, drivers and preferences. This allows us to create customer groups, or “personas” that explain who exists in your market, how they will behave with your offerings and campaigns, and why. We help you prioritize your features based on how well they meet the needs of these personas. Our lensing exercises help your team to truly understand how to apply this research to your solutions and can guide your products and campaigns for years to come.

541-3/541-3RC --- Web Based Marketing Services

Services provided under this SIN include the development of strategies for an agency to provide the maximum use of their Internet capabilities. Services include, but are not limited to the following components: website design and maintenance services, search engine development, e-mail marketing, interactive marketing, web based advertising (including social media outlets), web based training, web casting, video conferencing via the web, section 508 compliance, including captioning services, on-line media management; and related activities to web based marketing services. Media will be provided in a format that is compatible with the ordering agency's software requirements. Continual website updates and maintenance may also be required.

· Applied Insights: Are you looking to grow your user experience & design capabilities by growing your team or outsourcing some of the load? User Insight can help you optimize your design budget and make it truly user centered with iterative feedback. Our expert staff can provide design, research, expert reviews and more in an iterative approach or in an Agile environment, allowing you to leverage our resources no matter how small or large your experience organization is.

· UX Design and Prototyping: User Insight takes an iterative approach to design and takes advantage of the unique opportunity we have to talk to real consumers and professionals every day. This provides the added benefits of true user-centered design without the added cost. Our design staff is directly involved in formalized research with real users. This research influences your ultimate design ensuring that your customer is always at the forefront of your efforts.

541-4A/541-4ARC --- Market Research and Analysis

Services provided under this SIN include, but are not limited to: customizing strategic marketing plans, branding initiatives, creating public awareness of products, services, and issues; targeting market identification and analysis, establishing measurable marketing objectives; determining market trends and conditions, identifying and implementing appropriate strategies, conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results, establishing call centers

· Usability and User Experience Testing: The goals and objectives of your project determine our approach to gathering feedback from people in order to ensure your product is a success – in-homes, offices, factories, in-lab at our facility, or even remote interviews. From there User Insight will consult your team on our findings and recommendations moving forward.

· Contextual Interviews

· In-lab One-On-One Interviews

· Remote Online Testing (Moderated & Unmoderated)

· Focus Group

· Customer Journey Mapping User Insight follows users down their natural paths to gain knowledge of how they encounter, interact with and venture from your services. We visualize this process so you can identify moments when users succeed and key areas to invest in moving forward.

SHAPE \* MERGEFORMAT

541-1000/541-1000RC --- Other Direct Costs (ODCs); Expenses Other Than Direct

Labor Hours

All ODCs proposed must be directly related to a service being offered under this schedule and can only be purchased in conjunction with the schedule service.

· Facility Rental: User Insight has broken the paradigm of traditional market research with our most advanced facility. Gone are the days of one-way glass and fixed-camera recording. Our state-of-the-art facility offers multiple high-definition cameras, huge 60" flat-screens for viewing and the highest comfort for your clients. Our flexible room layouts and our use of technology for viewing make us a perfect fit for your needs. In addition, we have the best setup for usability testing and mobile device testing.

CUSTOMER INFORMATION:

1a. TABLE OF AWARDED SPECIAL ITEM NUMBERS (SINs)

541-2/541-2RC

Public Relations Services

541-3/541-3RC

Web Based Marketing Services

541-4A/541-4ARC

Market Research and Analysis

541-1000/541-1000RC

Other Direct Costs (ODCs) 1.b. LOWEST PRICED MODEL NUMBER AND PRICE FOR EACH SIN: N/A

1c. HOURLY RATES: See below “User Insight Labor Categories, Descriptions, and GSA Schedule Rates”

2. MAXIMUM ORDER*: $1,000,000 per SIN

*If the best value selection places your order over the Maximum Order identified in this catalog/pricelist, you have an opportunity to obtain a better schedule contract price. Before placing your order, contact the aforementioned contactor for a better price. The contractor may (1) offer a new price for this requirement (2) offer the lowest price available under this contract or (3) decline the order. A delivery order that exceeds the maximum order may be placed under the schedule contract in accordance with FAR 8.404.

3. MINIMUM ORDER: $100

4. GEOGRAPHIC COVERAGE: Domestic, 50 states, Washington, DC, Puerto Rico, US Territories and to a CONUS port or consolidation point for orders received from overseas activities

5. POINT(S) OF PRODUCTION: N/A

6. DISCOUNT FROM LIST PRICES: Prices listed are GSA Net, Discount Deducted.

For calculation of the GSA Schedule price (price paid by customers ordering from the GSA Schedule, and the price to be loaded in to GSA Advantage), the contractor should deduct the appropriate basic discount from the list price and add the prevailing IFF rate to the negotiated discounted price (Net GSA price). Current IFF rate is 0.75%.

7. QUANTITY DISCOUNT(S): 0%

8. PROMPT PAYMENT TERMS: +0.5% 20 Days Net 30 Days

9.a Government Purchase Cards are accepted at or below the micro-purchase threshold.

9.b Government Purchase Cards are accepted above the micro-purchase threshold.

10. FOREIGN ITEMS: None

11a. TIME OF DELIVERY: To be determined at time of task order.

11b. EXPEDITED DELIVERY: Services are available for expedited delivery; however, this must be discussed at time of order placement and depends on size and nature of order.

11c. OVERNIGHT AND 2-DAY DELIVERY: Overnight and 2-day delivery is available. Contact the Contractor for rates for overnight and 2-day delivery

11d. URGENT REQUIRMENTS: Agencies can contact the Contractor’s representative to affect a faster delivery. Customers are encouraged to contact the contractor for the purpose of requesting accelerated delivery.

12. FOB POINT: Destination

13a. ORDERING ADDRESS: Same as contractor address. Customer should contact contractor for additional addresses.

13b. ORDERING PROCEDURES: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3

14. PAYMENT ADDRESS: Same as contractor address.

15. WARRANTY PROVISION: Standard Commercial Warranty. Customer should contact contractor for a copy of the warranty.

16. EXPORT PACKING CHARGES: Not applicable

17. TERMS AND CONDITIONS OF GOVERNMENT PURCHASE CARD ACCEPTANCE: (any thresholds above or below the micro-purchase level)

18. TERMS AND CONDITIONS OF RENTAL, MAINTENANCE, AND REPAIR (IF APPLICABLE): N/A

19. TERMS AND CONDITIONS OF INSTALLATION (IF APPLICABLE): N/A

20. TERMS AND CONDITIONS OF REPAIR PARTS INDICATING DATE OF PARTS PRICE LISTS AND ANY DISCOUNTS FROM LIST PRICES (IF AVAILABLE): N/A

20a. TERMS AND CONDITIONS FOR ANY OTHER SERVICES (IF APPLICABLE): N/A

21. LIST OF SERVICE AND DISTRIBUTION POINTS (IF APPLICABLE): N/A

22. LIST OF PARTICIPATING DEALERS (IF APPLICABLE): N/A

23. PREVENTIVE MAINTENANCE (IF APPLICABLE): N/A

24a. SPECIAL ATTRIBUTES SUCH AS ENVIRONMENTAL ATTRIBUTES (e.g. recycled content, energy efficiency, and/or reduced pollutants): N/A 24.b. SECTION 508 COMPLIANCE INFORMATION IS AVAILABLE ON ELECTRONIC AND INFORMATION TECHNOLOGY (EIT) SUPPLIES AND SERVICES AND SHOW WHERE FULL DETAILS CAN BE FOUND. THE EIT STANDARDS CAN BE FOUND AT WWW.SECTION508.GOV: Contact Contract Administrator for more information

25. DUNS NUMBER: 137808478

26. NOTIFICATION REGARDING REGISTRATION IN CENTRAL CONTRACTOR REGISTRATION (CCR) DATABASE: Currently Active User Insight Labor Categories, Descriptions, and GSA Schedule Rates

Labor Category

Rates: GSA Including IFF

Description

Experience and Education

Project Director

$163.91

Responsible for all aspects of the design, development, and delivery of marketing, consulting, and research projects. Supervises professional, administrative, and contract staff to ensure that projects meet quality, schedule, and budget requirements. For large and complex projects, initiates client communications and sets project expectations and requirements.

Bachelor’s degree in business, management, market research, communications, or other relevant field and five to eight years of project management, marketing, market research, or similar experience.

Project Manager

$130.16

Directs the work of a multidisciplinary team to meet task and schedule milestones. Manages day-to-day team and client communications. Advocates for client needs and ensures appropriate project resources and staffing. Initiates client communications and sets project expectations and requirements.

Bachelor’s degree in business, management, market research, communications, or other relevant field and three to five years of project management, marketing, market research, or similar experience.

Project Coordinator

$68.06

Supports project manager by coordinating the completion of administrative and logistical activities. Interfaces with research participants and vendors. Coordinates travel, events, answers phones, prepares reports, records maintenance, and project correspondence. Supports content, research, and strategy team members.

High school degree and two years of project management, event management, logistics, administrative, marketing, market research, or similar experience.

Recruiting Lead

$108.57

Manages all recruiting and facility rental projects. Leads internal, contractor, and nationwide recruiting staff. Reviews recruitment screeners and respondent grids. Manages respondent scheduling, incentive payments, front desk, and human subjects protection and privacy issues as needed.

Bachelor’s degree in business, management, market research, communications, or other relevant field and three to five years of market research. Experience coaching staff on multiple online and database search and recruitment methods.

Recruiter

$69.27

Responsible for calling, emailing, and/or intercepting respondents to participate in research projects. Creates recruitment screeners and respondent grids. Responsible for respondent scheduling, front desk operations, and participant incentive payments.

High school degree and five years experience or Bachelor’s degree and three years experience recruiting for business, healthcare, and consumer participants. Excellent communication and experience using multiple online and database search and recruitment methods.

Executive Strategist/ Subject Matter Expert

$200.60

An industry thought leader in a relevant market research or technical area of expertise such as social marketing, health communications, cognitive psychology, user experience, content strategy, mobile applications, human-computer interaction, human factors design, instructional design, search engine optimization, social media, infographics, campaign outreach, strategic communications, persona creation, or other cutting edge technological area. Serves as a consultant, interviewer, facilitator, moderator, mentor, and quality assurance specialist to clients and teams.

Bachelor’s degree and 10 years of experience or Graduate degree and eight years of deep technical expertise and mentorship experience in a marketing, entrepreneurship, management, user experience, computer science, communi-cations, anthropology, human factors, or related field with a record of industry-related publications, articles, and presentations on topic of expertise.

User Experience Strategist

$136.77

Responsible for working with clients to uncover actionable insights from user-centered research and develop meaningful strategies for improving interactive, online, and mobile experiences. Collaborates with research team providing card-sorting, mindmapping, personas, user scenarios, and concept briefs. Creates presentation deliverables such as wireframes, workflows, information architecture, interactive prototypes, sample content, info-graphics, and creative compositions to support brainstorming and strategy sessions.

Bachelor’s degree and three years or Graduate degree and one year of experience in human interface design, user experience, industrial design, information design, product design, computer science or other relevant area. Applied experience designing consumer-oriented, web-based and mobile interfaces as well as prototypes, consumer mind maps, and other product visualizations.

Social and Digital Media Strategist

$130.16

Responsible for working with clients to uncover actionable insights and strategies based on user-centered research, literature reviews, digital ethnography, and other social listening data. Provides clients meaningful strategies for engaging consumers, stakeholders, and thought leaders within social and digital communities. Collaborates with research teams by combing digital and social media consumer behavior with offline behaviors. Creates deliverables such as sample content and messages, actionable analysis reports and briefings, baseline assessments of social conversations, and mapping of digital conversations to additional research.

Bachelor’s degree in marketing, communications, journalism, or relevant degree and a minimum of one-year experience working on social and digital media campaigns, online audits, media monitoring, and/or digital ethnography projects..

Senior Researcher

$160.07

Responsible for leading research teams on complex and mixed methods projects. Research leadership responsibilities include stakeholder interviews, benchmark studies, lab-based and remote user assessments, qualitative, contextual, focus group, digital media, social marketing, and/or survey-based research projects. Serves as principal investigator, interviewer, facilitator, moderator, mentor, and lead researcher on formative, marketing, audience, and evaluation research initiatives. Creates research protocols and prepares proprietary as well as publishable presentations and reports.

Master’s degree in experimental psychology, cognitive science, anthropology, human computer interaction, computer science, industrial design, information science, market research, public health, communications research, or related field. Three to five years of demonstrated experience in applied settings.

User Experience Researcher

$143.63

Serves as lead researcher on user experience research initiatives. Research responsibilities include stakeholder interviews, benchmark studies, lab-based and remote user assessments, usability testing, qualitative research projects, contextual interviews and card-sort studies. Creates research protocols, moderates interviews and card-sorts, works with strategy teams, and prepares proprietary as well as publishable presentations and reports.

Master’s degree in experimental psychology, cognitive science, anthropology, human computer interaction, computer science, industrial design, information science, market research, public health, communications research, or related field. Three years of demonstrated experience in applied settings.

Moderator/Facilitator

$118.93

Organizes and guides panel discussions, ideation sessions, focus groups, in-depth interviews, contextual interviews, and usability assessments. Consults on discussion/interview guide development, break-out sessions, and leads strategic planning and brainstorming sessions. May provide moderation, facilitation, and interviewing with non-English target audiences.

Bachelor’s degree in experimental psychology, cognitive science, anthropology, human computer interaction, computer science, information science, market research, public health, communications research, or related field. Three years of demonstrated moderating experience in various settings and for different types of study designs.

Research Analyst

$68.06

Prepares research protocols. Supports panel sessions, focus groups, in-depth interviews, contextual interviews, digital ethnographic studies, and survey development. Analyzes qualitative and quantitative data. Synthesizes findings and recommendations. Provides market research report.

Creative Director

$145.09

Supervisory creative designer for graphics, illustrations, Web development, software development, marketing, and outreach projects. Leads the communication design, interactive design, and guides teams for visual layout, brainstorming, copywriting, and other artistic and graphic talent. Collaborates with user interface, software development, content strategy, and client teams to accomplish marketing and communication objectives.

Bachelor’s degree in graphic design, illustration, fine arts, performing arts, multimedia design, or other relevant discipline and eight to 10 years of progressively responsible positions in a creative field or Master’s degree and eight years of similar experience.

Multimedia Designer

$68.06

Consults with clients to conceptualize, prototype, and produce multimedia, graphic, and visual elements for digital and print communications.

Associate’s degree in graphic design, illustration, fine arts, performing arts, multimedia design, or other relevant discipline and five years of progressively responsible positions in a creative field or Bachelor’s degree and three years of similar experience.

Senior Application Developer

$129.03

Leads a team of other applications developers in the design, development, and programming of database, software, Web-based and mobile applications and systems. Collaborates with user interface and visual design and development teams as well as the client to ensure that technical requirements meet user, business, and program needs.

Bachelor’s degree in computer science, programming or relevant discipline with five years experience in a related field.

Application Developer

$93.01

Designs, develops, and programs database, software, Web-based, and mobile applications and systems.

Associate’s degree in computer science, programming or relevant discipline with two years experience in a related field.

Content Strategist

$146.90

Creates compelling content plans based on user needs, business objectives, and issue knowledge. Collaborates with user interface and visual design and development teams. Analyzes data to evaluate the effectiveness of a content strategy and develops content quality standards to maintain consistent writing style and voice across a brand, site, platform, or campaign.

Bachelor’s degree in English, Journalism, technical writing or a related field and five years of relevant experience or a Master’s degree and three years of relevant experience.

Writer/Editor

$93.59

Writes and edits content for internal and external print and digital media publications. Supports clients and teams on content planning, preparation, writing, and dissemination strategies to promote brands, programs, behaviors, and events.

Bachelor’s degree in English, Journalism, technical writing or a related field and three years of relevant experience or a Master’s degree and one year of relevant experience.

User Insight Other Direct Costs

ODC Category

Rates: GSA Including IFF

Unit of Measure

Facility Rental

$1958.69

1 Day

File details come from the government source that posted it. Updated Jun 6, 2019.