MAS - Sensis Inc. - GS07F0615W

SCHEDULE TITLE:

MULITPLE AWARD SCHEDULE

CONTRACT NUMBER

GS-07F-0615W

General Services Administration

CONTRACTOR

1651 S Central Ave #A Glendale, CA 91204

BUSINESS SIZE

Small Business

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The INTERNET address GSA Advantage! is: GSAAdvantage.gov.

For more information on ordering on ordering go to the following website:

https://www.gsa.gov/schedules

TELEPHONE

213-341-0171

FAX NUMBER

404-393-2482

WEBSITE

www.sensisagency.com

E-MAIL

rloube@sensisagency.com

CONTRACT

ADMINISTRATION

Robyn Loube

EFFECTIVE AS OF

August 15, 2025 Modification #PS-0053

FSC GROUP

Professional Services

Class

FSC CLASS

R701 https://www.gsa.gov/schedules http://www.sensisagency.com/ mailto:rloube@sensisagency.com

WHO WE ARE 03

WHO WE WORK WITH 04

CUSTOMER INFORMATION 05

PRICE LIST 07

OTHER DIRECT COSTS 10

LABOR CATEGORY DESCRIPTIONS 12

TABLE OF

CONTENTS

2S E N S I SGS - 0 7 F - 0615W

For over 20 years, Sensis has been helping government agencies solve complex problems, rethink what is possible, and engage the public where they are -online, at home, or in transit. Using deep industry knowledge and insights, our integrated marketing and advertising campaigns are shifting how the government informs, inspires, and emboldens the public. We provide both digital and traditional services for all government sectors, including education, transportation, health care, national security, military, and immigration.

REACHING YOUR TARGET

We help government agencies engage their audience within specific cultural frameworks. Using behavior change insights, we identify who our client’s audience is, and craft bold, relevant messaging around them. We study the demographic touchpoints - age, language, ethnicity - that influence how people receive information and make decisions. We want people to see themselves in our content through stories that speak their language, in ways that matters to them. Whatever your goal or mission, we’ll help propel your messaging to the right audience, in the right context.

DIGITIZING YOUR OUTREACH

We bring a startup ethos to all that we do. Using robust data sets, we create compelling social, digital, and mobile experiences for our government clients.

Whether we’re building stunning mobile applications or launching cutting-edge challenges, our digital products defy and obscure convention. At Sensis

Government, we believe that digital transformation can happen anywhere, for any type of client. Our work blurs categories and pushes past them, reenvisioning a new age in government marketing.

MEASURING YOUR OUTCOMES

We use complex and robust datasets to anticipate what our government clients want, when, and how they want them. Utilizing innovative tools and platforms, we gather insights in real time, across mediums, to gain a deeper, more holistic view of our users. We examine the user’s decisions behind the data, and how these insights can be leveraged for future strategy and creative development.

For campaigns of any scope and size, we deploy rigorous user testing and reporting to help clients better engage their target, optimize user experiences, and scale for future growth.

WHO WE ARE

3S E N S I SGS - 07F - 0615W

WHO WE WORK WITH

4S E N S I SGS - 0 7 F - 0615W

CREATIVE

▪ Broadcast

▪ Print Collateral

▪ Out-of-Home

▪ Branding

▪ Digital Ads

▪ Websites

▪ UX Design

▪ Content

Development

WHAT WE DO

5S E N S I SGS - 0 7 F - 0615W

RESEARCH &

ANALYTICS

▪ Focus Groups &

Surveys

▪ Usability Testing

▪ Website, Social

Campaign Analytics

▪ Ethnographic

Research

▪ Customer

Segmentation

▪ Dashboard / Custom

Reporting Tools

▪ Analytics – Web /

Social / CRM / Media

▪ Market Research

STRATEGY

▪ Account Planning

▪ Marketing Strategy

▪ Allocation Modeling

▪ Digital, Mobile and

Social Strategy

▪ Content Strategy

▪ CRM

EARNED

MEDIA

▪ Social Media

▪ Public Relations

▪ Content

Marketing

▪ Events

MEDIA

▪ Traditional

Planning &

Buying

▪ Digital Planning

& Buying

▪ Budget/Channel

▪ Allocation

Modeling

▪ SEM/SEO

▪ Email Marketing

TECHNOLOGY

▪ CMS

▪ Server-Side

▪ Development

▪ Client-Side

▪ Development

▪ Business Analysis

▪ E-Commerce

▪ Technical

▪ Architecture

CHALLENGES

▪ Prize Development

▪ Challenge

Management

▪ Creative

▪ Media

▪ Strategy

▪ Technology

▪ Brand Management

MOBILE

▪ Apps

▪ Websites

▪ Ads

▪ SMS/MMS

Job Title

Minimum

Education / Certification

Minimum

Years of Experience

Price Offered to

GSA, Including IFF (Hourly)

Project

Coordinator

BA/BS 01 $97.73

1A. Table of awarded special number(s) with appropriate cross-reference to page numbers:

CUSTOMER INFORMATION

6S E N S I SGS - 0 7 F - 0615W

1B. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those Contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply.

SIN Recovery SIN Description

541810 541810RC Advertising Service

541810ODC 541810ODCRC

Other Direct Costs (ODCs);

Expenses Other Than Direct Labor Hours

541820 541820RC Public Relations Services

541511 541511RC

Web Based Marketing

Services

54141S 54141SRC

Information Technology

Professional Services

541430 541430RC Graphic Design Services

OLM OLMRC Order Level Materials

541613 541613RC

Marketing Consulting

Services

1C. If the contractor is proposing hourly rates a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “not applicable” for this item. Labor category descriptions have been provided following the price list in the sections below

2. Maximum order: $1,000,000.00

3. Minimum order: $100

4. Geographic coverage (delivery area): 50 United States, Washington DC, and the U.S. Territories

5. Point(s) of production (city, county, and state or foreign country): Same as company address

6. Discount from list prices or statement of net price:

Government net prices (discounts already deducted).

7. Quantity discounts: +1% discount on orders > $250,000

8. Prompt payment terms: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions. Net 30 days

9. Foreign items (list items by country of origin): None

10A. Time of delivery (Contractor insert number of days):

Specified on the Task Order

10B. Expedited Delivery. The Contractor will insert the sentence

“Items available for expedited delivery are noted in this price list.” under this heading. The Contractor may use a symbol of its choosing to highlight items in its price list that have expedited delivery: Contact Contractor

10C. Overnight and 2-day delivery. The Contractor will indicate whether overnight and 2-day delivery are available. Also, the Contractor will indicate that the schedule customer may contact the Contractor for rates for overnight and

2-day delivery: Contact Contractor

10D. Urgent Requirements. Contact Contractor will note in its price list the “Urgent Requirements” clause of its contract and advise agencies that they can also contact the

Contractor’s representative to effect a faster delivery:

Contact Contractor

11. F.O.B Points(s): Destination

12A. Ordering address(es): Same as Contractor

12B. Ordering procedures: See Federal Acquisition Regulation

(FAR) 8.405-3.

13. Payment address(es): Same as company address

14. Warranty provision: Contractor’s standard commercial warranty

15. Export packing charges (if applicable): N/A

16. Terms and conditions of rental, maintenance, and repair

(if applicable): N/A

CUSTOMER INFORMATION

7S E N S I SGS - 07F - 0615W

17. Terms and conditions of installation (if applicable): N/A

18A. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable): N/A

18B. Terms and conditions for any other service (if applicable):

N/A

19. List of service and distribution points (if applicable): N/A

20. List of participating dealers (if applicable): N/A

21. Preventive maintenance (if applicable): N/A

22A. Special attributes such as environmental attributes

(e.g., recycled content, energy efficiency, and/or reduced pollutants): N/A

22B. If applicable, indicate that Section 508 compliance information is available on Information and Communications Technology (ICT) supplies and services and show where full details can be found (e.g. contactor’s website or other location.) The ICT standards can be found at: N/A

23. Unique Entity Identifier (UEI) Number: LZT5MK73Z7M3

24. Notification regarding registration in Registered System for Award Management: Registered

Final pricing: The rates shown below include the Industrial

Funding Fee (IFF) of 0.75%.Funding Fee (IFF) of 0.75%.

Job Title

Minimum Education

/ Certification

Minimum Years of

Experience

Price Offered to GSA, Including IFF (Hourly)

ACCOUNT MANAGEMENT AND PROJECT MANAGEMENT

EVP Master’s Degree 15 $180.81

Project Management Director Master’s Degree 15 $136.83

Project Director BA/BS 05 $146.60

Account Director BA/BS or Masters 10 $164.43

Senior Account Executive BA/BS 06 $117.28

Account Executive BA/BS 04 $107.51

Project Coordinator BA/BS 01 $97.73

RESEARCH AND STRATEGY

Associate Director, Strategic Planning BA/BS 05 $156.37

Senior Strategist BA/BS 15 $190.58

Senior Strategic Planner BA/BS 06 $156.37

Strategic Planner BA/BS 03 $136.83

PRICE LIST

8S E N S I SGS - 0 7 F - 0615W

9S E N S I SGS - 0 7 F - 0615W

Job Title

Minimum Education

/ Certification

Minimum Years of Experience

Price Offered to GSA, Including IFF (Hourly)

RESEARCH AND STRATEGY

Junior Strategic Planner Master’s Degree 01 $122.17

Digital Strategist Master’s Degree 05 $151.49

Content Strategist BA/BS 03 $136.83

Healthcare Strategist BA/BS or Masters 12 $175.92

CREATIVE

Creative Director BA/BS 10 $156.37

Digital Creative Director BA/BS 09 $151.49

Art Director BA/BS 06 $156.37

UX Director BA/BS 05 $146.60

Production Designer BA/BS 05 $107.51

Editor/Jr Copywriter BA/BS 04 $117.28

Traffic Manager BA/BS 11 $117.28

10S E N S I SGS - 0 7 F - 0615W

Job Title

Minimum Education

/ Certification

Minimum Years of Experience

Price Offered to GSA, Including IFF (Hourly)

MEDIA (PAID & EARNED)

Media Planner/Buyer BA/BS 03 $117.28

Digital Media Supervisor BA/BS 08 $141.71

Media Assistant BA/BS 01 $102.62

Social Media Manager BA/BS 02 $112.39

Social Media Specialist BA/BS 04 $102.62

PR Director BA/BS 08 $136.83

DIGITAL EXPERIENCES

Technology Director BA/BS 08 $161.26

Lead Developer BA/BS 07 $156.37

QA Engineer BA/BS 06 $146.60

SEO Analyst BA/BS 08 $146.60

OTHER DIRECT COSTS

11S E N S I SGS - 0 7 F - 0615W

JOB TITLE UNIT OF ISSUE COST

Support Product (e.g. , Hour, Task, Sq ft) Ceiling Price/Rate Offered to

GSA (including IFF)

Dynamic Logic Study Per Study $29,170.78

Focus Group Testing 04 $36,322.42

Photo Retouching Hourly $85.64

14x48 Outdoor Billboard Per Unit $968.10

Printing, Production, & Postage Per 750 Cards $1,433.95

Radio Production Per Production $19,370.28

Software Licensing – Ektron License 5 User License $10,075.57

Video Games Production Per Game $12,090.68

Web Video Production Per Spot $112,626.70

Media Buy Per Task $865,754.18

Radio Media Tour Per Task $5,759,82

Satellite Media Tour Per Task $21,662.47

OTHER DIRECT COSTS

12S E N S I SGS - 0 7 F - 0615W

JOB TITLE UNIT OF ISSUE COST

Support Product (e.g. , Hour, Task, Sq ft) Ceiling Price/Rate Offered to

GSA (including IFF)

Video Production Ceiling $4,577,734.66

Web Hosting Per Month $503.78

Skild Platform Per Task $20,151.13

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

LABOR CATEGORY DESCRIPTIONS

13S E N S I SGS - 0 7 F - 0615W

ACCOUNT MANAGEMENT AND PROJECT MANAGEMENT

GSA Labor Categories Degree Min Years of

Experience Job Description

EVP Masters 15 Responsible for managing senior level client relationships and have regular exposure to client senior management.

Project Management

Director Masters 15

Provides oversight for multiple client engagements by managing several multifaceted programs and creating overarching vision. Is responsible for overseeing an integrated management structure which evaluates overall performance. Meets with government program manager to discuss performance initiatives and priorities.

Project Manager BA/BS 05

Responsible for overseeing efforts of teams and departments. Directs development-advertising initiative. Ensures overall customer satisfaction by monitoring projects for quality and timeliness. Participates in planning discussions with client.

Account Director BA/BS or

Masters

Oversees multiple client accounts, serving as overall relationship manager.

Responsible for overseeing all aspects of client engagements, from media, creative, strategy, and technology, across all agency disciplines and tactical services.

Senior Account Executive BA/BS 06

Manages specific client engagements, campaigns, and projects. Coordinates internal departments to execute multi-faceted communications programs, including creative, technology, strategy, and social media departments.

Account Executive BA/BS 04 Manages specific client engagements, campaigns, and projects. Coordinates internal departments to execute multi-faceted communications programs, including creative, technology, strategy, and social media departments.

Project Coordinator BA/BS 01 Responsible for assisting the Project Manager with management of projects.

Maintains timelines, budgets, meeting minutes, and internal POC.

14S E N S I SGS - 0 7 F - 0615W

RESEARCH & STRATEGY

GSA Labor Categories Degree Min Years of

Experience Job Description

Associate Director, Strategic Planning

BA/BS 05

Responsible for managing senior level client relationships and have regular exposure to client senior management.

Senior Strategist BA/BS 15

Provides oversight for multiple client engagements by managing several multifaceted programs and creating overarching vision. Is responsible for overseeing an integrated management structure which evaluates overall performance. Meets with government program manager to discuss performance initiatives and priorities.

Senior Strategic Planner BA/BS 06

Responsible for overseeing efforts of teams and departments. Directs development-advertising initiative. Ensures overall customer satisfaction by monitoring projects for quality and timeliness. Participates in planning discussions with client.

Strategic Planner BA/BS or

Masters

Responsible for strategic development (strategic method determination, qualitative and quantitative research, and writing POVs.)

Junior Strategic Planner BA/BS 01 Responsible for assisting with the strategic development (strategic method determination, qualitative and quantitative research, and writing POVs.)

Digital Strategist BA/BS 05

Oversees strategic design of multi-faceted website projects and interactive media communications programs. Possesses a comprehensive understanding of integrated online marketing and how tactics can be applied in a strategic context for clients. Meets with government program manager to establish priorities.

Content Strategist BA/BS 03 Responsible for developing a content strategy based on a company or client’s business objectives.

Health Care Strategist BA/BS 12 Responsible for developing a healthcare strategy based on a company or client’s business objectives.

15S E N S I SGS - 0 7 F - 0615W

CREATIVE

GSA Labor Categories Degree Min Years of

Experience Job Description

Creative Director BA/BS 10

Responsible for assisting the Creative Director in managing and directing the creative department. Sets creative standards and initiatives. Reviews and approves creative concepts and participates in client presentations.

Digital Creative Director BA/BS 09 Responsible for all creative operations for a specific group of accounts, including staff supervision and work production.

Art Director BA/BS 06

Responsible for conceptualizing creative solutions that effectively communicate the strategic intent for each tactic within the assigned product(s).

Interacts with Copywriters to develop creative concepts and executions.

UX Designer BA/BS 05

Aids in design and development of websites. Contributes to the production of web graphics, performs user experience testing, aids in implementation of site layout using HTML, JavaScript, Cold Fusion, ASP, and/or other tools. Can assist in website testing and evaluation processes.

Production Designer BA/BS 05

Responsible for working with vendors and clients to ensure that research, design, and production runs smoothly for each product/campaign’s strategic plan; drafts all production schedules; coordinates reporting activities; and creates client invoices.

Editor/Junior Copywriter BA/BS 04 Responsible for developing content strategies and writing copy across a wide variety of media and project types.

Traffic Manager BA/BS 11

Responsible for the internal coordination, expediting, and scheduling of various advertising. Provides timely warning to various departments regarding problems in the scheduled work flow which could reduce the efficiency of operations.

16S E N S I SGS - 0 7 F - 0615W

MEDIA (PAID & EARNED)

GSA Labor Categories Degree Min Years of

Experience Job Description

Media Planner/Buyer BA/BS 03

Manages the day-to-day process of all media planning efforts for clients of responsibility. Evaluates public response and adjusts communication tactics accordingly. Meets with client regularly to discuss performance, propose initiatives, and establish priorities.

Digital Media Supervisor BA/BS 08 Responsible for developing strategic, media programs.

Media Assistant BA/BS 01 Assists Media Planner/Buyer with day-to-day process of all media planning and deliverables. Helps place media on local, state, and national channels.

Social Media Manager BA/BS 02 Responsible for developing and executing social media and mobile strategies and all activities that directly support public relations and marketing goals.

Social Media Specialist BA/BS 04

Leads and implements social media initiatives. Implements social media strategies and tactics, as well as tracks and reports results. Meets with client to relay progress and establish priorities.

PR Director BA/BS 08

Manages all public relations and communication relationship with clients.

Evaluates public response and adjusts communication tactics accordingly.

Works with clients to publish pertinent information such as press releases, news articles, and email campaigns.

17S E N S I SGS - 0 7 F - 0615W

DIGITAL EXPERIENCES

GSA Labor Categories Degree Min Years of

Experience Job Description

Technology Director BA/BS 08 Responsible for overseeing all web development activities.

Lead Developer BA/BS 07

Responsible for designing, building out, and supporting cutting edge web design solutions. Works with Design Manager/ Project Managers to create website Lead Developer BA/BS 07 design comps for client base. Creatively conveys a message with graphics, typography and usability best practices that complements the client’s mission and their existing marketing materials.

QA Engineer BA/BS 06 Responsible for graphical user interface requirements analysis, analyzes human-computer function/job/task, creates rapid prototyping of user interfaces, conducts user training, analyzes human-computer performance.

SEO Analyst BA/BS 08

Responsible for working across functional teams to understand brand requirements and identify SEO growth opportunities. Compiles industry research, competitive landscape information and trade intelligence for SEO strategy development and optimization.