MAS - Mediaforce LLC - GS07F0547U

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 1

Online access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system.

The Internet address for GSA Advantage! is:

http://www.GSAAdvantage.gov.

Schedule Title: Multiple Award Schedule FSC Group: Professional Services FSC Class: R701

Contract Number: GS-07F-0547U Contract Period: September 17, 2008 – September 16, 2028 For more information on ordering go to the following website:

https://gsa.gov/schedules Business Size: Small, Women-owned

Price list current as of modification PS-0053 effective May 11, 2023.

Prices shown herein are NET (discount deducted)

Contract Administrator:

Suzanne Gaudian, Chief Executive Officer MediaForce, LLC 222 Severn Avenue, Suite 38, Building 4-C Annapolis, MD 21403-2544

Phone: 703.229.1208 Fax: 410.263.0800 Email: sgaudian@mediaforcellc.com

MediaForce, LLC 222 Severn Avenue, Suite 38, Building 4-C Annapolis, MD 21403-2544 Phone: 703.229.1208 www.mediaforcellc.com

General Services Administration Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List http://www.gsaadvantage.gov/ http://www.mediaforcellc.com/

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 2

TABLE OF CONTENTS

Corporate Overview…………..…..……..………………………..….…….….….….3

Customer Information……….….………...…….…….……………..……………….4

Description of Awarded SINs………..……………………………..……………….6

Labor Category Descriptions………….…………….………………..…………….8

Labor Rates for SINs: 541810, 541820, 541511, 541910, 512110, 541613….17

Service Packages for SINS: 541810, 541820, 541511, 541910, 512110…….19

Other Direct Costs (ODC)……………..…………….…….………………..………22

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 3

CORPORATE OVERVIEW

MediaForce is a woman-owned small business and an award-winning social marketing firm founded in 2004 to provide innovative advertising, marketing and multimedia production solutions for public service media campaigns. Based in Annapolis, MD, with an office in Fairfax, VA, the company specializes exclusively in the dissemination of integrated multimedia social marketing campaigns for government agencies and nonprofit organizations. MediaForce’s total communication approach blends a strategic mix of communications channels that include traditional media, digital, social networks, grassroots marketing, and out-of-home networks to ensure target audiences are successfully reached, engaged and measured.

Our team includes professionals with a range of award-winning marketing, distribution, program management, production, writing and graphic design expertise with a proven track record distributing thought-provoking campaigns that engage and interact with target audiences and lead and influence them to action.

The roster of multimedia capabilities that we have employed on behalf of clients include:

❖ Video and audio Public Service Announcement (PSA) distribution ❖ Media production in English and Spanish ❖ Graphic design/print production ❖ Media buys at a PSA rate:

❖ In-store broadcasting ❖ Physician and hospital waiting rooms ❖ Digital media ❖ Transit/Out-of-Home

❖ Website development, hosting and maintenance ❖ Web analytics ❖ Radio media tours ❖ Social media ❖ Grassroots marketing, pitching, tracking and reporting ❖ Focus groups

Ensuring quality needs to be a significant part of any business strategy. In a competitive business environment, quality can be a key differentiator that results in increased market share. We maintain rigorous quality control standards because we understand that a stumble in any marketing, advertising or communications campaign could be perceived by the audience to reflect on the client’s reputation or overall standards of quality in all other areas of a client’s activities. MediaForce adheres to the philosophy of Total Quality Management (TQM).

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 4

CUSTOMER INFORMATION

1a. Table of Awarded Special Item Numbers (SINs):

Number Order Level Materials

512110 Video/Film Production

541810 Advertising Services

541820 Public Relations Services

541511 Web Based Marketing Services

541910 Marketing Research and Analysis

541613 Marketing Consulting Services

541810ODC Other Direct Costs

1b. Service Packages : Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. See Labor Rate Table, Service Packages Table and ODC Rate Table herein. Refer to pages 17-23

1c. Labor Category Descriptions: A description of all corresponding commercial job titles, experience, functional responsibility, and education for those types of employees or subcontractors who will perform services shall be provided. See Labor Category Descriptions within. Refer to page 10

2. Maximum Order: $1,000,000.00.

3. Minimum Order: $100.00

4. Geographic Coverage: Domestic

5. Point(s) of Production: 222 Severn Avenue, Suite 38, Building 4-C, Annapolis, MD 21403-2544

6. Discounts already deducted.

7. Quantity Discounts: None

8. Prompt Payment Terms: Net 30 days.

9. Foreign Items: Not applicable.

10a. Time of Delivery: To be determined at the Task Order level.

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 5

10b. Expedited Delivery: To be determined at the Task Order level.

10c. Overnight and 2-Day Delivery: Not applicable.

10d. Urgent Requirements: To be determined at the Task Order level.

11. F.O.B. Point(s): Destination

12a. Ordering Address: MediaForce LLC

222 Severn Avenue Suite 38, Building 4-C Annapolis, MD 21403-2544 Phone: 703.229.1208 Fax: 410.263.0800 sgaudian@mediaforcellc.com

12b. Ordering Procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment Address: Same as ordering address.

14. Warranty Provision: Standard commercial warranty.

15. Export Packing Charges: Not applicable.

16. Terms and Conditions of Rental, Maintenance and Repair: Not applicable.

17. Terms and Conditions of Installation: Not applicable.

18a. Terms and Conditions of Repair Parts Indicating Date of Parts Price Lists and Any Discounts from List Prices: Not applicable.

18b. Terms and Conditions for Any Other Service: Not applicable.

19. List of Service and Distribution Points: Not applicable.

20. List of Participating Dealers: Not applicable.

21. Preventative Maintenance: Not applicable.

22a. Special Attributes Such as Environmental Attributes (e.g., Recycled Content, Energy Efficiency, and/or Reduced Pollutants): Not applicable.

22b. Section 508 Compliance for Information and Communication Technology (ICT): Not applicable.

23. Unique Entity Identifier (UEI) number: D83QGGAP88Z7

24. Notification Regarding Registration in System for Award (SAM) Database: Contractor registered and active in SAM.

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 6

DESCRIPTION OF AWARDED SINs

512110 VIDEO/FILM PRODUCTION

Videotape and film production services will be provided to inform the public and government agencies about the latest products, services, and/or issues, in various outputs such as industry standard formats, CD-ROM, DVD and video streaming development. Filming in studios, on location, live shows, or events may also be required. Examples of services include, but are not limited to:

❖ Writing ❖ Directing ❖ Shooting ❖ Distribution ❖ Arranging for talent ❖ Narration ❖ Music and sound effects ❖ Editing

541810 ADVERTISING SERVICES

Services provided under this SIN will promote public awareness of an agency's mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited, to the following components:

❖ Advertising objective determination ❖ Message decision/creation media selection ❖ Outdoor marketing and media services ❖ Broadcast media (radio, TV and Public Service Announcements) ❖ Media planning and placement services ❖ Advertising evaluation ❖ Related activities to advertising services

541820 PUBLIC RELATIONS SERVICES

Services include, but are not limited to: providing customized media and public relation services such as the development of media messages and strategies; providing recommendations of media sources for placement of campaigns; preparing media materials such as background materials, press releases, speeches and presentations and press kits. Other related services may fall under the following categories:

❖ Executing media programs ❖ Conducting press conferences ❖ Media alerts ❖ Related activities to public relations services

541511 WEB-BASED MARKETING SERVICES

Develop strategies for an agency to make the maximum use of their Internet capabilities. Typical tasks may involve the consultation, development and implementation of the following web-based tasks:

❖ Website design and maintenance services ❖ Search engine development ❖ E-mail marketing ❖ Interactive (digital) marketing ❖ Web-based training ❖ Video conferencing via the web

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 7

❖ Section 508 compliance, including captioning services ❖ Online media management ❖ Related activities to web-based marketing services ❖ Coordination and management of online search and display networks ❖ Web analytics tracking and reporting services

Media will also be provided in a format that is compatible with the ordering agency's software requirements. Continual website updates and maintenance may also be required.

541910 MARKET RESEARCH AND ANALYSIS

Services include, but are not limited to:

❖ Customizing strategic marketing plans ❖ Branding initiatives ❖ Creating public awareness of products, services, and issues ❖ Targeting market identification and analysis ❖ Establishing measurable marketing objectives; determining market trends and conditions;

identifying and implementing appropriate strategies ❖ Conducting focus groups, telemarketing, individual interviews, preparing/distributing surveys, and compiling/analyzing results

541613 MARKETING CONSULTING SERVICES

This SIN will be used to offer a complete solution that integrates various services found under the other SINs. Services required under this SIN may include the creation of comprehensive solutions using strategically targeted marketing plans that include full-service execution of media planning and creative multimedia campaigns. These comprehensive solutions include services available separately under:

541810 Advertising, 541820 Public Relations, 541511 Web-Based Marketing, 541910 Market Research and Analysis, and 512110 Video/Film Production.

NOTE: SIN 541613 may not be used to fulfill individual requirements that are covered separately by other SINs in this schedule. SIN 541613 may only be used to fulfill comprehensive agency requirements that span multiple service offerings from the schedule.

541810ODC OTHER DIRECT COSTS (ODCs) ODCs are expenses other than labor hours. All ODCs proposed must be directly related to a service being offered under this Schedule and can only be purchased in conjunction with the Schedule service.

Possible ODCs may include items such as audio/visual equipment, facility rental, commercial production, media costs, booth space rental, etc.

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 8

LABOR CATEGORY DESCRIPTIONS

CHIEF STRATEGY OFFICER

Provides vision and oversight for multiple client engagements. Responsible for overall performance of project teams. Identifies and develops integrated marketing campaign strategies involving all aspects of the project. Defines market research needs and requirements. Works with the customer to identify image branding requirements, target markets, media outlets and technology-driven marketing and public information resources. Strategizes with the executive management team.

The Chief Strategy Officer generally have a BBA, BS or BA and 15 years of experience.

VICE PRESIDENT

Provides senior leadership and counsel to clients on program strategy and implementation. Supervises the development and implementation of strategic campaigns. Manages and oversees department teams.

The Vice President generally have a BBA, BS or BA and 15 years of experience.

CLIENT SERVICES DIRECTOR

Leads communications program group, developing communications strategy per project. Builds a team capable of providing a range of support services including media relations, vertical market partner relations, news monitoring, trend analysis and evaluation. Strategizes with the Chief Strategy Officer, Senior Program Director, Creative Director, Media Director, Program Manager, Project Manager, Web Developer and Account Director. Manages the Client Services team.

The Client Services Director generally have a BS or BA and 15 years of experience.

CLIENT SERVICES MANAGER

Provides research, marketing and pitching strategy and or support for client project teams. Duties may include researching potential high-level strategic partners for client projects, media pitching and tracking.

Reports to the Client Services Director, Program Manager or Project Manager.

The Client Services Manager generally have a BS or BA and 10 years of experience.

CLIENT SERVICES REPRESENTATIVE

Provides research, marketing and pitching support for client project teams. Duties may include researching potential strategic partners for client projects, media pitching and tracking. Reports to the Client Services Director, Program Manager or Project Manager.

The Client Services Representative generally have a BS or BA and 2 years of experience.

CLIENT SERVICES ASSISTANT

Assists in the administration of the project from introduction to completion. Duties may include research, tracking projects, maintaining research spreadsheets, media pitching and organizing files for appropriate documentation. Reports to the Client Services Director, Program Manager or Project Manager.

The Client Services Assistant generally have a BS or BA and 0 years of experience.

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SENIOR PROGRAM DIRECTOR

Takes overall responsibility for complex programs or campaigns. Contributes strategic planning to design programs that fulfill client requirements and supervises all campaign elements to ensure the program meets or exceeds highest client expectations. Designs the most cost-effective means of achieving client goals. Can serve as the primary point of contact with client regarding program vision, strategy and oversight, while supervising staff in charge of implementation-level activities to ensure that the client is up to date on program status and overall progress. Guides the development of program components and acts as quality assurance officer overall program elements. Oversees budget expenditures, ensures the strategic focus and coordination of talent groups, and directs administrative and billing personnel. Plays a key role in the development of marketing strategies.

The Senior Program Director generally have a BS or BA and 20 years of experience.

PROGRAM MANAGER

Supervises all program elements to ensure the program meets or exceeds client expectations.

Determines the most cost-effective means of achieving client goals. Can serve as the primary point of contact with client, ensuring that the client is up to date on program status and overall progress. Guides the development of program components and acts as quality assurance officer overall program elements.

Oversees budget expenditures, ensures the strategic focus and coordination of talent groups, and directs administrative and billing personnel. Plays a key role in the development of marketing strategies.

The Program Manager generally have a BS or BA and 8 years of experience.

SENIOR PROJECT DIRECTOR

Provides managerial oversight and direction of complex project teams, ensuring timely project completion. Serves as the key point of project contact between internal functional departments, including marketing strategy, creative services, marketing/communications, information management and print/production management. Oversees every task of every project, coordinates functional department assignments and ensures the integration of client direction and feedback. Provides status reports to internal team on a weekly basis and facilitates communication among team members.

The Senior Project Director generally have a BS or BA and 15 years of experience.

PROJECT MANAGER

Provides managerial oversight and direction of the project team, ensuring timely project completion.

Serves as the key point of project contact between internal functional departments, including marketing strategy, creative services, marketing/communications, information management and print/production management. Schedules every task of every project, coordinates functional department assignments and ensures the integration of client direction and feedback. Provides status reports to internal team on a weekly basis and facilitates communication among team members.

The Project Manager generally have a BS or BA and 5 years of experience.

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ACCOUNT EXECUTIVE II

Serves as day-to-day liaison with clients to ensure successful and timely definition, implementation and completion of projects. Works closely with both clients and project teams in developing strategies, objectives and measurements. Monitors projects to ensure they are meeting all client’s needs and acts as a main line of communication to and from the strategic client. Strategizes with the Client Services Director, Program Manager, Creative Director, Media Relations Specialist, and Project Manager.

The Account Executive II generally have a BS or BA and 5 years of experience.

ACCOUNT EXECUTIVE I

Serves as day-to-day liaison with clients to ensure successful and timely implementation and completion of projects. Works directly with client in developing programs, campaigns and materials. Works closely with internal project teams to convey client directives for developing strategies, objectives and measurements. Monitors projects to ensure they are meeting all client’s needs and serves as the front line for communication to and from the client.

The Account Executive I generally have a BS or BA and 3 years of experience.

SUBJECT MATTER EXPERT III

Implements strategy dictating direction and management of support services in a specified field. Meets with client regularly to discuss performance, propose initiatives, and establish priorities.

Subject Matter Expert III generally have a BA or BS and 15 years of experience.

SUBJECT MATTER EXPERT II

Implements strategy dictating direction and management of support services in a specified field. Meets with client regularly to discuss performance, propose initiatives, and establish priorities.

Subject Matter Expert II generally have a BA or BS and 10 years of experience.

SUBJECT MATTER EXPERT I

Performs directed subject matter work. Supports team in producing high quality deliverable in time-efficient manner. Meets with client as needed.

Subject Matter Expert I generally have a BA or BS and 5 years of experience.

PRODUCT SPECIALIST

Specializes in a particular product line. Monitors all aspects of that product’s lifecycle, including long- and short-term development and marketing. Stays abreast of trends in the marketplace to ensure the product's competitive position. Interfaces with project managers and clients to determine the product's future direction. Requires a bachelor's degree and at least 5 years of experience in the field or in a related area. Familiar with standard concepts, practices, and procedures within a particular field. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks. A wide degree of creativity and latitude is required. Works closely with the Program Manager or Project Manager.

The Product Specialist generally have a BS or BA and 5 years of experience.

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PRODUCTION QUALITY CONTROL SPECIALIST

Evaluates and ensures high-quality production of all projects before their final release.

The Production Quality Control Specialist generally have a BS or BA and 10 years of experience.

SENIOR MEDIA RELATIONS SPECIALIST

Develops media relations strategies to ensure media placement and media coverage for client or client programs. Creates and implements a plan to meet media objectives within an established budget.

Determines tactical plan; liaises with media and journalists to identify placement opportunities. Creates or supervises creation of press releases and media tours. Works with account teams to develop objectives and strategies for media and sponsorship buys.

The Senior Media Relations Specialist generally have a BS or BA and 10 years of experience.

MEDIA SPECIALIST

Works with account teams to develop objectives and strategies for media and sponsorship buys. Creates and implements a plan to meet media objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Negotiates with media and sponsorship sales representatives to buy and place advertising for clients, calculates rates and budgets, and ensures that ads appear as specified.

The Media Specialist generally have a BS or BA and 5 years of experience.

CREATIVE DIRECTOR II

Drives the creative direction and conceptual design of complex, multi-segment integrated video, audio, print and interactive multimedia projects to ensure market differentiation and successful market penetration. Works with the creative team to identify, develop and coordinate innovative approaches to all media outlets. Oversees creative quality of design for projects in all media. Manages the production staff and works closely with the team leader to manage expectations and customer satisfaction.

The Creative Director generally have a BS, BA or equivalent and 15 years of experience.

CREATIVE DIRECTOR I

Drives the creative direction and conceptual design of video, audio, print and interactive multimedia projects to ensure market differentiation and successful market penetration. Works with the creative team to identify, develop and coordinate innovative approaches to all media outlets. Oversees creative quality of design for projects in all media. Manages the production staff and works closely with the team leader to manage expectations and customer satisfaction. Reports to the team leader to manage expectations and customer satisfaction.

The Creative Manager generally have a BS, BA or equivalent and 10 years of experience.

SENIOR GRAPHIC DESIGNER

Designs creative products based on the creative direction, conceptual design and image branding decisions provided by the client, creative team and the marketing team. Applies creative design to all media, such as transit (Metro car cards, bus shelters), print (promotional materials, brochures), Web (banners, page design), etc. Works under the guidance of the team leader and/or the Creative Director.

The Senior Graphic Designer generally have a BS or BA and 10 years of experience.

GRAPHIC DESIGNER II

MEDIAFORCE, LLC GSA SCHEDULE GS-07F-0547U MFFSS1042023 12

Designs creative products based on the creative direction, conceptual design and image-branding decisions provided by the creative team and the marketing team. Applies creative design to all media, such as transit (Metro car cards, bus shelters), print (promotional materials, brochures), Web (banners, page design), etc. Works under the guidance of the team leader and/or the Creative Director.

The Graphic Designer II generally have a BS or BA and 5 years of experience.

GRAPHIC DESIGNER I

Designs creative products based on the creative direction, conceptual design and image-branding decisions provided by the creative team and the marketing team. Applies creative design to print (promotional materials, brochures) and Web (banners, page design), etc. Works under the guidance of the team leader and/or the Creative Director.

The Graphic Designer I generally have a BS or BA and 1 years of experience.

WEB BACK-END DEVELOPER II

Assigned to complex, multi-tiered Web projects. Performs a variety of complex tasks relating to designing, developing, troubleshooting, debugging, and implementing software code for Web sites. Online database design and implementation. Possesses expertise in HTML, JavaScript, Cold Fusion, ASP, and/or other tools to execute Web design. Works under the guidance of the team leader or the Creative Director.

The Web Developer generally have a BS, BA and 15 years of experience.

WEB BACK-END DEVELOPER I

Performs a variety of complex tasks relating to designing, developing, troubleshooting, debugging, and implementing software code for Web sites. Possesses expertise in HTML, JavaScript, Cold Fusion, ASP, and/or other tools to execute Web design. Works under the guidance of the team leader or the Creative Director.

The Web Developer generally have a BS, BA and 10 years of experience.

WEB DEVELOPER

Performs a variety of complex tasks relating to designing, developing, troubleshooting, debugging, and implementing software code for Web sites. Posts content as received from the Program Manager, Project Manager or the Creative Director.

The Web Developer generally have a BS, BA and 5 years of experience.

SENIOR WRITER/EDITOR

Has the lead responsibility and oversight for writing descriptive copy (content) that best reflects the marketing strategy and client’s objectives. Gathers data from subject matter experts and writes copy for reports, proposals, scripts, advertisements, new product introductions, press releases and promotional materials for all media outlets, including print, radio, TV, and Web sites.

The Senior Writer/Editor generally have a BS or BA and 10 years of experience.

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WRITER/EDITOR

Writes and edits copy that best reflects the marketing strategy and client’s objectives. Gathers data from subject matter experts and writes copy for reports, proposals, scripts, advertisements, new product introductions, press releases and promotional materials for all media outlets, including print, radio, TV, and Web sites. Reports directly to the team leader.

The Writer/Editor generally have a BS or BA and 5 years of experience.

SENIOR VIDEO EDITOR

Manages editing of video projects. Participates in all video project status and production meetings to ensure that client and project requirements are being met. Reports to the Creative Director.

The Senior Video Editor generally have a BS, BA or equivalent and 15 years of experience.

VIDEO EDITOR

Manages editing of video projects. Participates in all video project status and production meetings to ensure that client and project requirements are being met. Reports to the Creative Director.

The Video Editor generally hves a BS or BA or equivalent and 10 years of experience.

SENIOR VIDEO PRODUCER

Manages production of video projects. Participates in all video project status and production meetings to ensure that client and project requirements are being met. Reports to Creative Director.

The Senior Video Producer generally have a BS, BA or equivalent and 15 years of experience.

VIDEO PRODUCER

Manages production of video projects. Participates in video project status and production meetings as directed to ensure that client and project requirements are being met. Reports to the Creative Director.

The Video Producer generally have a BS, BA or equivalent and 10 years of experience.

VIDEO DIRECTOR

Responsible for the technical and creative aspects of the production. Oversees the crew during the production and the Video Editor during postproduction.

The Video Director generally have a BS, BA or equivalent and 10 years of experience.

DIRECTOR OF PHOTOGRAPHY

Responsible for photography content and shoots. Works with client and project manager to coordinate efforts. Experienced in fulfilling video/film and photography requirements for marketing, advertising, public relations, account communications and training programs.

The Director of Photography generally have a BS or BA and 10 years of professional and advanced photography experience.

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CAMERA OPERATOR

Responsible for operating the camera and for composition and quality. This individual reports to the Director of Photography.

The Camera Operator generally hves a BS, BA or equivalent and 5 years of experience.

AUDIO PRODUCER

Manages production of audio projects. Participates in all audio project status and production meetings to ensure that client and project requirements are being met. Reports to the Creative Director.

The Audio Producer generally have a BS, BA or equivalent and 10 years of experience.

SENIOR AUDIO EDITOR

Oversees complex audio projects. Manages editing of audio projects. Participates in all audio project status and production meetings to ensure that client and project requirements are being met. Reports to the Creative Director.

The Senior Audio Editor generally have a BS, BA or equivalent and 15 years of experience.

AUDIO EDITOR

Oversees audio projects. Manages editing of audio projects. Participates in all audio project status and production meetings to ensure that client and project requirements are being met. Reports to the Creative Director.

The Audio Editor generally have a BS, BA or equivalent and 10 years of experience.

AUDIO OPERATOR

Responsible for audio recording quality and microphone placement during production.

The Audio Operator generally have a BS, BA and 5 years of experience.

GRIP

The Grip is responsible for assisting with rigging, lighting and running errands for the production crew.

This individual reports to the Director of Photography.

The Grip generally have a BS, BA or equivalent and 0 years of experience.

LIGHTING DIRECTOR

The Lighting Director is responsible for all aspects of lighting on the set of a production. This individual reports to the Director of Photography.

The Lighting Director generally have a BS, BA or equivalent and 5 years of experience.

MAKE-UP ARTIST

The Make-Up Artist is responsible for the talent’s hair, make-up, and special effects (when required) during production.

The Make-Up Artist generally have a BS, BA or equivalent and 5 years of experience.

ON-CAMERA NARRATOR

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Provides on-camera narration for video production.

The On-Camera Narrator generally have a BS, BA or equivalent and 10 years of professional experience.

OFF-CAMERA NARRATOR

Provides off-camera narration for video productions.

The Off-Camera Narrator generally have a BS, BA or equivalent and 10 years of professional experience.

VOICEOVER II

Provides the narration for radio spot productions.

The Voiceover II generally have a BS, BA or equivalent and 5 years of professional experience.

VOICEOVER I

Provides narration for podcast productions.

The Voiceover I generally have a BS, BA or equivalent and 5 years of professional experience.

LANGUAGE TRANSLATOR

Translates written documents and spoken words from one language to another. Must be well versed in vocabulary dealing with specialty as well as with vernacular, slang, and cultural sensitivities. Familiar with standard concepts, practices, and procedures within a particular field. Works under general supervision.

The Language Translator generally have a BS or BA or equivalent and 2 years of professional experience.

EVENT PLANNER

Performs a broad range of duties to organize and design conferences and meetings, plus post-meeting activities. Provides on-site support at conferences. The position requires planning, dependability, good business judgment, tact, poise, and resourcefulness to ensure timely completion of assignments.

The Event Planner generally have a BS, BA or equivalent and 3 years of professional experience.

PLEASE NOTE:

Where indicated within the specific labor category descriptions, relevant work experience is an acceptable substitute for education requirements listed in the job descriptions and job postings for roles within MediaForce. In certain instances, specific licenses or certifications are a requirement and are stated in the job description or job posting. Below is an example:

❖ BA or BS college degree preferred. Related work experience may be substituted for educational requirements.

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The Service Contract Labor Standards: The Service Contract Labor Standards, formerly the Service Contract Act (SCA) is applicable to this contract as it applies to the entire Multiple Award Schedule and all services provided. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29CRF 5413.300), this contract still maintains the provisions and protections for SCLS eligible labor categories.

If and/or when the Contractor adds SCLS labor categories / employees to the contract through the modification process, the Contractor must inform the Contracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and applicable wage determination (WD) number. Failure to do so may result in cancellation of the contract per the current Multiple Award Schedule Solicitation.

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LABOR RATES FOR SINS 541810, 541820, 541511, 541910,

512110, 541613

POSITION UNIT GSA

*GSA pricing includes IFF

Chief Strategy Officer hour $277.71

Vice President hour $199.95

Client Services Director hour $138.85

Client Services Manager hour $94.42

Client Services Representative hour $66.65

Client Services Assistant hour $49.98

Senior Program Director hour $199.95

Program Manager hour $127.75

Senior Project Director hour $155.52

Project Manager hour $122.20

Account Executive II hour $111.08

Account Executive I hour $83.31

Subject Matter Expert III hour $264.48

Subject Matter Expert II hour $213.35

Subject Matter Expert I hour $158.04

Product Specialist hour $122.20

Production Quality Control Specialist hour $138.85

Senior Media Relations Specialist hour $155.52

Media Specialist hour $83.31

Creative Director II hour $155.52

Creative Director I hour $141.63

Senior Graphic Designer hour $133.30

Graphic Designer II hour $94.42

Graphic Designer I hour $72.20

Web Back-End Developer II hour $211.06

Web Back-End Developer I hour $177.73

Web Developer hour $133.30

Senior Writer/Editor hour $133.30

Writer/Editor hour $105.53

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Senior Video Editor hour $138.85

Video Editor hour $94.42

Senior Video Producer hour $138.85

Video Producer hour $94.42

Video Director hour $122.20

Director of Photography hour $133.30

Camera Operator hour $116.63

Audio Producer hour $138.85

Senior Audio Editor hour $127.75

Audio Editor hour $83.31

Audio Operator hour $122.20

Grip hour $55.55

Lighting Director hour $111.08

Make-up Artist hour $111.08

On-Camera Narrator day $1,666.25

Off-Camera Narrator hour $833.13

Voiceover II per 30-second spot $444.33

Voiceover I per podcast $277.71

Language Translator hour $166.63

Event Planner hour $66.65

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SERVICE PACKAGES

PRODUCT DESCRIPTION GSA

PSN Entertainment

SIN 541810

Featuring online PSA distribution through entertainment venues such as LiveNation.com and TicketMaster.com.

Includes monitoring, vetting and distribution of a website banner or interactive PSA, project management, gathering all data for reporting. Additional program options available. *Yielding 4,000,000 impressions per flight based on program configuration.

PSN Waiting Room III

SIN 541810

Featuring video or print PSA distribution in physician and/or clinical specialist waiting rooms. May also include online version.

Includes monitoring, vetting and distribution of a 30- second video PSA project management, gathering all data and final report. Additional program options available.

*Yielding up to 800,000 impressions per flight based on program configuration.

$16,120.00

Audio PSA Production

SIN 541810

Scripting, voiceover, studio production of a 30- second audio PSA. $2,644.84

Broadcast Radio Package II

SIN 541810

Compose and distribute an email advisory to 8,000+ radio stations and networks nationwide, pitch 300 radio stations, Web download, 52 weeks of Nielsen tracking and final report.

$22,668.75

Audio Interview Recording (Customer Site)

SIN 541810

Recording (one venue) half-day and post-production. $1,850.88

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Broadcast TV Package V

SIN 541820

Prepare up to three (3) PSA(s) for digital distribution: Add SpotTrac encoding and closed captions. Secure an Ad-ID for each video format. Reformat video(s) with a count down and custom slate based on target network specifications. Compose and distribute an email advisory to 2,100+ TV stations and broadcast and cable networks containing a description of the PSA, preview file, broadcast quality downloadable links and summary of the campaign. Pitch 35 markets (300 stations) and 20 networks, Media Advisory distributed a second time after 1 month, Nielsen tracking data distributed to client for 52 weeks, final report with interactive Infographic.

PSA Encoding/Tracking (For Additional PSA Versions)

SIN 541820

PSA SpoTTrac encoding, closed captioning and tracking for 13 weeks per PSA version. $1,586.90

Audio Podcast I

SIN 541511

NOTE: Initial podcast requires purchase of Audio Podcast Web Set-up.

Production and launch of one audio podcast, one minute in length. Includes project management, one optional prerecorded interview, transcripts, program production, talent fees, music beds, editing and podcast execution.

$2,905.66

Audio Podcast III

SIN 541511

Production and launch of one, 10 - 12 minute audio podcast - monthly fee. Includes transcripts, program production, talent fees, music beds, editing & podcast execution.

$4,760.71

Audio Podcast Web Set-up

SIN 541511

Design and development of basic Web landing page. $2,644.84

Basic Web Hosting & Maintenance

SIN 541511

Basic Web hosting and up to 12 hours IT support, database management, site edits, content management – monthly fee.

$1,465.24

Comprehensive Web Hosting & Maintenance

SIN 541511

Includes hosting and up to 32 hours IT support for audio podcasts & associated Web site; program archiving & management;

ongoing site edits – monthly fee.

$4,760.71

Flash Brick Development

SIN 541511

Includes development of a Flash brick;

excludes cost of stock image purchase. $317.38

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Thumbnail Development

SIN 541511

Includes development of a thumbnail, two iterations, excludes cost of stock image purchase.

$37.03

Focus Group Facilitation

SIN 541910

Development of screener and two (2) revisions; development of moderator’s guide and two (2) revisions; focus group moderation; facility (may be included based on program requirements), audio recording and transcription; recruitment of 6 – 8 participants, incentives ($100 per recruit), refreshments and group summary report.

Note: Travel not included.

$15,324.94

Research/Marketing/Pitching/ Tracking Package

SIN 541910

40 hours of research/marketing/pitching/tracking. $3,204.03

Edit Suite

SIN 512110

Includes per hour rate for use of editing suite services; excludes operator. $93.70

CD, DVD and Betacam Dubs

SIN 512110

Includes fee per spot for CD, DVD or Betacam dubs. Includes label and case. $26.45

Production of Video PSA

SIN 512110

Includes one HD camera and operator, scripting, one non-union talent, professional local production crews, teleprompter services or second HD camera, and editing of at least one 30- second PSA. Also includes basic storyboarding, two rough cuts, up to three additional edits, two flash drives or two DVDs.

$41,652.39

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OTHER DIRECT COSTS

SIN 541810ODC

Limitations may apply based on actual requirements (i.e.: duration, market, frequency, geographic location, talent fees) for campaigns, programs and events.

Other Direct Cost (ODC) rates shown are ceiling prices per category. Actual prices will be quoted based on individual specifications of the project. Lower rates may be available.

Note: GSA pricing includes IFF.

PRODUCT DESCRIPTION GSA

Professional Team Sponsorship Local market team sponsorship agreement during season of play. $110,825.00

Media Sponsorships (Grass-roots event)

One local event to include one basic six-foot table and two chairs, one 30- second PSA with radio station placements for one week.

$7,808.13

Media Buys Per advertiser, per month (net charge) $1,000,000.00

Out-of-Home/Transit Advertising

Advertising on/in:

• Metro cars

• Delivery trucks

• Bus shelters

• Dioramas

• Displays

• Banner stands

Includes printing, shipment & placement

Production/Printing of Various Media

The production/printing of any media:

promotional items, brochures, posters, flyers, etc. per project.

$5,037.50

Production Materials, Supplies & Equipment

Per item: materials/supplies/equipment associated with production, including but not limited to: supplies, props, music beds, stock footage, photography services, images, site fees, permits, crew refreshments, promotional materials, additional camera, etc.

$3,365.05

Actor/Extra Additional actor/extra required for a PSA production. $906.75

Shipping & Handling Fees associated with shipping/handling. $541.70