MAS - Gmmb Inc. - GS07F0336V

General Services Administration Multiple Award Schedule Authorized Multiple Award Schedule Catalog/ Price List Online access to contract ordering information, terms and condition, up-to-date pricing and the option to create an electronic delivery order is available through GSA Advantage!, a menu-driven database system. The internet address for GSA Advantage! is http://www.gsaadvantage.gov

SCHEDULE TITLE: Federal Supply Schedule 541-Advertising & Integrated Marketing Solutions (AIM) FSC

GROUP: 541-AIMS

CONTRACT NUMBER: GS-07F-0336V. CONTRACT PERIOD: June 1, 2019 - May 31, 2029

For more information on ordering from Federal Supply Schedules click on the FSS Schedules button at www.fss.gsa.gov

CONTRACTOR:

GMMB Inc.

3050 K Street, NW Suite 100 Washington, DC 20007 Phone: 202.338.8700 Fax:202.338.2334 www.gmmb.com

CONTRACT:

Augusta Burney 3050 K Street, NW Suite 100 Washington, DC 20007 Phone: 202.338.8700 E-mail: Augusta.Burney@gmmb.com

Katie Schofield 3050 K Street, NW Suite 100 Washington, DC 20007 Phone: 202.338.8700 E-mail: Katie.Schofield@gmmb.com

MARKETING AND TECHNICAL POINT OF CONTACT:

William Taliaferro 3050 K Street, NW Suite 100 Washington, DC 20007 Phone: 202.338.8700 E-mail: Will.Taliaferro@gmmb.com

BUSINESS SIZE: Large

CUSTOMER INFORMATION:

la. Table of Awarded Special Item Number (SIN)

SIN Description 541810 Advertising Services 541820 Public Relations Services 512110 Integrated Marketing Services 541910 Market Research and Analysis 541613 Marketing Consulting Service 541810ODC Other Direct Costs (ODCs)

lb. Lowest Priced Model Number and Price for Each SIN: $50/hourly

lc. Hourly Rates: See hourly rates below.

2. Maximum Order*: $1,000,000

* If the best value selection places your order over the Maximum order identified in this contract/price list, you have an opportunity to obtain a better schedule contract price. Before placing your order, contract the aforementioned contractor for a better price. The contractor may (1) offer a new price for this requirement (2) offer the lowest price available under this contract or (3) decline the order. A delivery order that exceeds the maximum order may be placed under the schedule contract in accordance with FAR 8.404.

3. Minimum Order: $100

4. Geographic Coverage: Domestic, 50 states, Washington, DC, Puerto Rico, US Territories and to a CONUS port or consolidation point for orders received from overseas activities.

5. Point(s) of Production: Washington, D.C.

6. Discount from List Prices: Prices awarded under this contract are shown in the attached price list. For calculation of the GSA Schedule price (price paid by customers ordering from the GSA Schedule, and the price to be loaded in to GSA Advantage), the contractor should deduct the appropriate basic discount from the list price and add the prevailing IFF rate to the negotiated discounted price (Net GSA price). Current IFF rate is 0.75%. GSA rates shown reflect discounts ranging from 12 to 29 percent from commercial rates.

7. Quantity Discount(s): None

8. Prompt Payment Terms: Net 30 Days

9a. Government Purchase Cards must be accepted at or below the micro-purchase threshold. 9b. Government Purchase Cards are accepted above the micro-purchase threshold.

10. Foreign Items: None

11a. Time of Delivery: As specified on Task Order 11b. Expedited Delivery: As specified on Task Order 11c. Overnight and 2-Day Delivery: Overnight and 2-day delivery are available. Contact the Contractor for rates.

11d. Urgent Requirements: Agencies can contact the Contractor's representative to effect a faster delivery. Customers are encouraged to contact the contractor for the purpose of requesting accelerated delivery.

12. FOB Point: Destination

13a. Ordering Address: GMMB Inc.

3050 K Street, NW Suite 100 Washington, DC 20007 13b. Ordering Procedures: For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPAs) are found in Federal Acquisition Regulation (FAR) 8.405-3

14. Payment Address: Same as contractor address

15. Warranty Provision: Standard Commercial Warranty

16. Export Packing Charges: Not applicable

17. Terms and Conditions of Government Purchase Card Acceptance: (any thresholds above the micro-purchase level)

18. Terms and Conditions of Rental, Maintenance, and Repair (if applicable): N/A

19. Terms and Conditions of Installation (if applicable): N/A

21. List of Service and Distribution Points (if applicable): N/A

22. List of Participating Dealers (if applicable): N/A

23. Preventive Maintenance (if applicable): N/A

25. DUNS Number: 18-486-1235

26. Notification Regarding Registration in SAM Database: Registration valid until February 4, 2025.

HOURLY RATES FOR SERVICES

LABOR CATEGORY DESCRIPTIONS

Senior Partner Senior Partners accept ultimate responsibility for the work of multiple account teams and set objectives and performance standards for the largest accounts in the firm. Senior Partners advise company officers on complex communications strategies and issues, including crisis and litigation challenges, and are expected to bring to bear the resources of the entire firm, as necessary, to serve clients. Education: Bachelors and/or 13 years of experience.

Partner Partners possess a level of expertise and experience in one of the major functional areas that is recognized throughout the firm. Partners set an exemplary standard for quality and service to clients and provide overall direction for all activities concerning client and serves as the final quality control over projects. Primary responsibilities include managing large client portfolios, establishing a strong track record of developing account and support staff, and exercising good judgment on personnel issues in line with company policy. Education: Bachelors or equivalent Experience: minimum 12 years.

Senior Vice President Senior Vice Presidents analyze client information and develop and evaluate top-line strategy to meet objectives. He/She demonstrates in-depth knowledge across the firm's areas of expertise. The Senior Vice President manages both the client service and budget aspects of the account portfolio and assumes responsibility for bottom-line results. Senior Vice Presidents develop and implement high-level strategic communications; manage, motivate, and lead staff; and build and manage project teams. Education: Bachelors Experience: minimum 9 years.

Vice President Serves in a leadership role as account leader and organizes and manages various aspects of accounts. Vice Presidents provide high-level strategic communications and a high-level ability to think creatively and plan strategically. The Vice President will have daily contact with senior client advisors and will understand how to integrate all facets of communications plans, including media, advertising, and internet-based communications. Vice Presidents demonstrate a strong understanding across the firm's areas of expertise and possess in-depth industry expertise and a good knowledge of more than one industry sector. Education: Bachelors Experience: minimum 8 years.

Account Supervisor Account Supervisors oversee planning and execution of targeted projects on client programs to meet business objectives and grow existing business. He/she meets with client representatives to ensure established strategies are successfully being executed. Account Supervisors provide a broad range of communications and account services to clients. He/she may produce high quality advanced-level material, including strategic documents, press releases, reports and correspondence, while also possessing a strong understanding across the firm's areas of expertise. Education: Bachelors Experience: minimum 4 years.

Senior Account Executive The Senior Associate maintains frequent contact with clients and maintains solid relationships. Interacts and consults with clients on a regular basis to determine appropriate materials to meet client and project objectives. Senior Associates possess an advance-level of knowledge in one of the company's major functional areas, and produces advanced-level materials, including strategic documents, press releases, reports and correspondence. Works in direct contact with clients, initiating ideas and delegating work to Assistant Account Executives and Interns. Education: Bachelors Experience: minimum 2 years.

Account Executive Provides a variety of communications support and coordination to various project teams. Demonstrates solid thinking regarding research options and sources of information. Account Executives are able to synthesize information and provide analysis of news and trends to clients. Works closely with senior team member to successfully execute strategic plans and meet client expectations. Account Executives prepare key documents for clients and organize events, including press conferences and client meetings. Education: Bachelors Experience: minimum 1 years.

Assistant Account Executive Provides a variety of communications and organizational support and coordination to various project teams and senior managers. Assistant Account Executives provide client service by application of basic skills in one of the company's major functional areas. Works closely with senior managers to become familiar with clients and their industry. Helps to successfully execute strategic plans and meet client objectives. Education: Bachelors Experience: less than 0-2 years.

Intern Interns provide administrative and logistical support to the client. He/she provides client service by application of basic skills in one of the company's major functional areas. Interns work closely with other team members to assist in the execution of communications plans to meet client expectations. Education: Bachelors Experience: 0-1 year.

Creative Director Oversees the conception and development of all verbal and visual elements of television, print, radio, and web-based advertising. Works with members of the Design, Interactive, and Broadcast Production teams to ensure consistency of advertising products. Manages creative staff on projects and ensures timely delivery of all advertising products. Education: Bachelors or equivalent Experience: minimum 9 years.

Associate Creative Director Responsible for concepting and developing all verbal and visual elements of television, print, radio, and web-based advertising. Leads project teams and ensures all creative elements meet client expectations. Mentors other creative staff members. Education: Bachelors or equivalent Experience: minimum 8 years.

Project Management Director The Project Management Director (PMD) directs the intake and management of all projects across Interactive, Design and Advertising. The PMD, with the support of the Project Managers, is responsible for assessing each project's scope, project planning meetings, developing the budgets and time-lines and ensuring a flow of work. The PMD will be responsible for identifying creative opportunities to the ECD as projects requests are made to the Project Management Group. The PMD supervises the dayto-day management of all client projects. Education: Bachelors Experience: minimum 8-9 years.

Senior Copywriter Responsible for all verbal elements of marketing communications including advertising text, script writing, creative platform and PowerPoint presentations. Possesses strong experience in all media (print, collateral, direct mail, Web, broadcast & video) and a good understanding of production aspects (costs, time frames & available resources). Education: Bachelors Experience: minimum 5 years.

Copywriter Under limited supervision, responsible for various writing assignments including the development, writing and editing of print, radio or television advertisements; collateral; web sites; and internal and external corporate publications. Education: Bachelors Experience: minimum 3 years.

Project Manager Project Managers are assigned to each project and he/she is responsible for developing and executing the budget and time-line. The Project Manager oversees efficient workflow through the concepting stage and works in conjunction with the Project Management Director to transfer work into production. Duties include monitoring project workflow, monitoring budgets and conducting status meetings. Education: Bachelors Experience: minimum 4 years.

Creative Services Coordinator The Creative Services Coordinator coordinates scheduling, processing and trafficking of advertising and other creative projects. He/she serves as a liaison between agency departments to coordinate efficient and timely creative project processing. He/she maintains records of action and work flow on projects, creates schedules for ad flights and other projects as needed, routes projects for approval, and works with creative and account staff to ensure projects are completed on time and have final sign-off before production. Education: Bachelors or equivalent Experience: minimum 2 years.

Senior Art Director Oversees the conception, design, and execution of innovative visual materials for television, print and outdoor advertising. Supervises illustrators, photographers and production artists on projects. Teams with copywriters to create, develop, and produce advertising campaigns. Possesses strong knowledge of the Adobe Creative Suite. Education: Bachelors or equivalent Experience: minimum 5 years.

Art Director The Art Director works with copywriters to develop strategies for advertising campaigns and often specializes in a particular medium, such as broadcast or print advertising. Requires design background and knowledge of the Adobe Creative Suite. Education: Bachelors or equivalent Experience: minimum 3 years.

Junior Art Director Responsible for the visual development of the creative product from type style, photography and color to general composition as it relates to communication of the advertising message. Works with print and television production staff, television directors, voice talent and editors on projects, as well as taking visual responsibility throughout the production process. Education: Bachelors or equivalent Experience: Less than 2 years.

Creative Services Director The Director of Creative Services (DCS) directs production, procurement and traffic programs for projects across Interactive, Design and Advertising. The DCS, with the assistance of the Project Management Director, is responsible for ensuring production support for each project. Additionally, the DCS and support staff maintains and develops supplier contacts to procure goods and services for the creative group at the most advantageous pricing possible. The DCS will oversee traffic of projects from the beginning of the production stage through delivery to vendors and media outlets, and will advise the Creative Services Manager on the traffic process. Education: Bachelors or equivalent Experience: minimum 8-10 years.

Design Director Conceptualizes and develops the design vision for all print advertising, including promotional and collateral materials. Manages design staff and is responsible for ensuring timely delivery of all graphic elements of a campaign. Works with creative staff to pitch creative concepts to clients. Education: Bachelors or equivalent Experience: minimum 9 years.

Print Production Director Oversees all facets of print advertising, collateral, and packaging production. Negotiates with vendors, creates estimates, and develops budgets for all projects. Extensive knowledge of pre-press, retouching, and all print materials and processes. Recommends best materials and processes for projects. Education: Bachelors or equivalent Experience: minimum 6 years.

Associate Design Director Responsible for the preparation of communication and design concepts, and the production of collateral materials. Works on specific projects with the design staff but, still maintains his/her own creative workload. Education: Bachelor or equivalent Experience: minimum 3 years.

Senior Designer Oversees the artistic development of marketing and promotional materials including print, radio or television advertisements; collateral, and internal and external corporate publications. Supervises illustrators, photographer and production artists on projects. Education: Bachelors or equivalent Experience: minimum 5 years.

Designer Assists in the artistic development of graphic design products, including marketing and promotional materials, logos, and print advertisements. Ability to take projects from conception through completion. Fluent in the Adobe Creative Suite. Education: Bachelors or equivalent Experience: minimum 3 years.

Traffic Coordinator Responsible for opening and closing jobs; archiving and retrieving completed jobs; maintaining records of action and work flow on projects; creating schedules for ad flights and other projects as needed; routing projects for approval; and invoice/billing management. Education: Bachelors or equivalent Experience: less than 2 years.

Media Director Plans and administers media programs in media department. Establishes media goals, objectives, and strategies within client advertising budgets. Confers with media representatives to select specific programs and negotiate advertising to ensure optimum use of budgeted funds and long-term contracts. Adjusts broadcasting schedules due to program cancellations. Studies demographic data and consumer profiles to identify target audiences of media advertising. Makes sure staff stays informed of trends, innovations, and changes that affect media planning. Education: Bachelors or equivalent Experience: minimum 7 years.

Associate Media Director Responsible for assisting in management of most aspects of the Media Department, including workflow and personnel. Works with clients, account leaders/support staff, and various internal departments to determine client expectations. Brings in media buying business outside of the current client list and grows media placement business with existing GMMB clients. Education: Bachelors or equivalent Experience: minimum 3 years.

Media Supervisor Develops, presents and implements media plans based on strategic research and demographic analysis. Duties include all of those listed for Senior Media Buyer but with stronger work experience in each function. Oversees and directs media buyers. Possesses excellent interpersonal and presentation skills. Education: Bachelors or equivalent Experience: minimum 4 years.

Senior Media Buyer Works with client and account teams to develop objectives and strategies for media buys and determine mix of advertising types used for campaigns. Creates and implements a plan to meet media objectives within an established budget. Tracks, analyzes and interprets results of advertising expenditures. Has strong research and analytical skills. Education: Bachelors or equivalent Experience: minimum 3 years.

Media Buyer Negotiates with media sales representatives to buy and place advertising for a company or clients, calculates rates and budgets, and ensures that ads appear as specified. Has strong analytical, negotiation and organizational skills. Education: Bachelors or equivalent Experience: minimum 2 years.

Junior Media Buyer Assist in strategic planning to formulate media buys consistent with goals of account/campaign. Conduct media analyses to provide clients with the most up-to-date, state-of-the-art information. Place media, demonstrating an understanding of how to negotiate rates and provide clients with the most effective buy for their money. Education: Bachelors or equivalent Experience: less than 2 years.

Media Assistant Provide general administrative support, including faxing, photocopying, coordinating traffic and shipping of spots. Track competitive spending levels by opponents. Contact stations directly to ensure receipt of correct spots and traffic schedule. Education: Bachelors or equivalent Experience: less than 2 years.

Senior Producer (Broadcast) Responsible for managing broadcast production projects from start to completion. Performs high-level production work in TV, radio, long-format, and event production. Plays a key role in the creative process and execution of product. Oversees all aspects of pre- and post-production including, budgeting, booking, crews/studios and talent, scouting locations, scheduling, managing shoots/records, color correction, footage transfer, offline editing, graphics production, music composition/sweetening, on-line editing, and duplication/distribution. Senior Producers are highly proficient in editing. Education: Bachelors Experience: minimum 5 years.

Production Manager (Broadcast) Manages the pre- and post-production processes with the producers. Coordinates crew, talent and equipment for shoots. Contracts with vendors to secure best options for client needs, and coordinates payment. Education: Bachelors Experience: minimum 5 years.

Producer (Broadcast) Performs a combination of duties mainly related to the production of TV and/or radio spots and events. Producers possess a solid knowledge of pre- and post-production processes, and demonstrate proficiency with editing. Provides input to enhance creative during pre-production meeting with account teams and clients. Education: Bachelors Experience: minimum 3 years.

Associate Producer (Broadcast) Assist Producers/Senior Producers with all phases of the production process. Coordinate crew, talent and equipment for shoots. Assist with input during pre-production meetings with account teams and clients. Excellent organizational skills. Education: Bachelors Experience: minimum 2 years.

Production Assistant (Broadcast) Provides organizational support to producers and senior producers, and is responsible for coordinating shoots, schedules and booking crews. Production Assistants provide support to producers/senior producers with all phases of the production process. Researches stock footage and music usage, and coordinates crew, talent and equipment for shoots. Education: Bachelors Experience: less than 2 years.

Interactive Design Director Manages the conceptualization and development of web sites and other online and interactive initiatives. Oversees all interactive work for the company and manages the interactive design staff. Education: Bachelors or equivalent Experience: minimum 6 years.

Interactive Design Manager Serves as design lead on web site development and other online and interactive initiatives. Manages interactive teams as well as relationships with external technology partners. Works closely with creative team and account managers to pitch concepts to clients and ensures timely delivery of products. Education: Bachelors or equivalent Experience: minimum 4 years.

Senior Interactive Designer Assists in establishing conceptual and stylistic direction for web sites and other online and interactive initiatives. Collaborates with the creative team, including Art Directors, Copywriters and Designers to develop creative solutions. Possesses a solid understanding of creative trends and current design technologies. Education: Bachelors or equivalent Experience: minimum 9 years

Interactive Designer Under limited supervision, responsible for designing and developing web sites and other online and interactive initiatives. Works with various account team members to ensure client expectations are being met. Experience with Adobe Creative Suite and current design technologies. Familiar with current web development trends. Education: Bachelors or equivalent Experience: minimum 5 years.

Junior Interactive Designer Provides graphic designs for various interactive media based on client and project objectives. Works with project leaders and various internal departments to understand and meet client expectations. Requires varying levels of direction and supervision, based on experience. Executes proficiently in production of ideas generated by designers, senior designers, and art directors. Education: Bachelors or equivalent Experience: less than 2 years.

OTHER DIRECT COSTS 541-1000

TV Talent: $4.2 million national broadcast and cable media placement for four principal union actors and two extras.

$41,399.05

TV Music: Original score, music production and sound design for two :30 TV spots.

$20,150.00

Event Management: Logistical expenses associated with an event, including staging, podium, webcasting, signage and materials.

Media Monitoring: Broadcast monitoring of 210 TV DMAs; 5O radio DMAs; more than l50,000 print publications; hundreds of thousands of online sites, news wires and blogs; and news analysis summarization and categorization.

$44,520.22

ABOUT GMMB

GMMB is a wholly-owned subsidiary of Omnicom Group with more than 180 communications professionals. Our headquarters are in Washington, D.C. with offices in Seattle and San Francisco.

GMMB offers comprehensive communications services, including strategy, advertising (creative, media planning and media placement), branding, graphic design, broadcast production, digital engagement, grassroots outreach and coalition building, and public relations. We truly are a full-service shop, because we know change does not come easily or from a single tactic. That's why we bring a range of approaches to develop a strategy that produces meaningful results.

CAPABILITIES

• Advertising

• Branding

• Creative Development

• Broadcast and Video Production

• Graphic Design

• Research and Account Planning

• Media Planning and Buying

• Digital/New Media Strategy

• Media Relations

• Corporate/Cause Partnerships

• Coalition Building

• Policy Communications image1.png image2.svg image3.png image4.svg g mm b . c o m W a s h i ng t o n , D . C . + S e a t t l e , W A + S a n F r a nc i s c o , C A image5.png image6.svg Creative Brief