MAS - Sage Communications, LLC - GS07F0274U

Contract GS-07F-0274U

General Services Administration Federal Acquisition Service Authorized Federal Supply Schedule FSS Price List

May 23, 2023

Multiple Award Schedule

Large Categories: Professional Services

· Marketing and Public Relations

· �Business Administrative

Contracts:

GS-07F-0274U

PSC Codes: R408, R499, D304, R701, R708, Y1PB, R422, T010

Contract period of performance:

April 01, 2008 through March 31, 2028

Contractor:

Sage Communications, LLC 1651 Old Meadow Road, Suite 500 McLean, VA 22102 Tel: 703/531-8200 Fax: 703/564-0101

Socioeconomic Status:

Small Business

Contractor Administration Source:

David Gorodetski, Founder and CEO Phone: 703-584-5640 E-mail: david.gorodetski@aboutsage.com

Stephanie Trager, Director, Government Phone: 703/207-0545 E-mail: strager@aboutsage.com

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The INTERNET address GSA Advantage! is: GSA Advantage.gov.

Price list current as of Modification #PO-0044 effective April 1, 2023.

Be There.

[within arm’s reach]

We know that you endure many hardships to defend our country and we’re grateful for your service. As a member of the U.S. Armed Forces—including those serving in the U.S. Coast Guard, Reserves, and National

Guard, and cadets and midshipmen of the U.S. Military, Naval, Coast Guard, and Air Force Academies—you’re pre-approved for TSA PreP®. Be part of a smarter travel experience with fewer hassles and less stress. No need to remove shoes, laptops, liquids, belts or light jackets.

To access your benefits, be sure to enter your DOD ID number (found on your Common Access Card) in the known traveler number field in your profile in the Defense Travel System or other travel booking site when making travel reservations to enjoy TSA PreP® on both official and personal travel.

Learn more at tsa.gov erin.bigley Highlight

Sage Communications, LLC / GSA Catalog GS-07F-0274U

1 About Sage Communications

2 Our Work

3 Customer Contract Information

4 Attachments Attachment 1

Schedule of Rates for Awarded SINs / Price List for All SINs Attachment 2

Sage Micropurchase Menu

TABLE OF

CONTENTS

TABLE OF

CONTENTS

ABOUT

SAGE COMMUNICATIONS

Sage professionals are experienced strategic thinkers who use research as the foundation for targeted messaging and branding.

Based in Northern Virginia, Sage Communications is a national marketing and PR consultancy focused on the intersection of public missions and business transformation. Our clientele has included more than three dozen $B-tier global enterprises, more than half of the U.S. Cabinet Departments, and some of the region's largest associations and nonprofits.

Sage's research and strategy, creative development, marketing production, public relations, social media, and event teams have supported defense, homeland, health, education, economic, justice, environment, agriculture, and diplomatic missions for more than 20 years as both a small-business prime and subcontractor.

We exist to help our clients achieve their most ambitious objectives -- whether it's to define an issue, address inequalities, counter threats to our well-being, bring citizens to the conversation, increase program or service utilization, or promote a more prosperous economy. We leverage our extensive experience across uniformed and civilian missions into inventive solutions that address your most pressing communications challenges -- and we do it through positive, respectful collaboration that inspires teams to reach higher and accomplish more.

Sage's information is always kept current in the System for Award Management (SAM), and we qualify as a small business in all our NAICS codes.

STRATEGY

Research

Planning

Branding

Messaging

CREATIVE

Ideas

Visuals

Content

Branding

Video

PUBLIC RELATIONS

Thought Leadership

Market Education, Editorial, Analyst & Investor Relations

SOCIAL MEDIA

Reputation Management & Social Responsibility

Transparent & Timely

PAID MEDIA

Demand Generation

Media Planning

Metrics

ROI

DIGITAL

Websites

Apps

Rich Media

SEO

EVENTS

One-On-One Engagement

Activation

Logistics

SAGE

INTEGRATED COMMUNICATIONS

UNDER ONE ROOF

Capsule Success Stories

• Centers for Medicare/Medicaid Services (CMS):� Sage provides ongoing strategic support for digital and print communications and brand awareness efforts for CMS’ Quality Improvement Organization program. This includes brand and online strategy, newsletters, websites and annual reports.

Additionally, we support CMS’ internal communications.

• DHS / Transportation Security Administration (TSA):� Sage worked with

TSA to increase awareness of and enrollment in the TSA PreP® security prescreening program. We developed the messaging and brand strategy

(including digital) and designed a portfolio of collateral materials including print ads, brochures, banners, business cards, e-mail blasts, radio ads and a video. The collateral is used not only for TSA’s outreach, but also for partner programs, thereby extending the reach and value for the Government.

• DHS / U.S. Coast Guard):� Sage created the visual brand for outreach materials for the Office of Living Marine Resources (LMR) by developing numerous outreach collateral for the program office.

• General Services Administration (GSA), Federal Acquisition Service (FAS):� � FAS turned to Sage to refine its message and strengthen its brand image as a customer-oriented organization and solution provider. The goal was to increase market awareness of GSA’s product and service offerings while accentuating the agency’s renewed focus on customer service. Sage developed GSA Interact

(www. interact.gsa.gov) from its initial inception to its current status as a flagship website for government contracting professionals in both government and industry.

• U.S. Department of Defense (DoD), Military Child Care (MCC):� MCC provides military families with access to quality, affordable child care around the world. Sage worked to brand this initiative and develop messages and visuals that would resonate with military families from every service branch. In addition, Sage drafted a strategic communications plan that leveraged existing

DoD communications processes and procedures for distributing information to installations quickly and effectively.

• Smithsonian Institution, National Museum of Natural History (NMNH):� As part of a national effort to improve America’s standing in science, technology, engineering and math (STEM) studies, Sage worked with NMNH to launch a new teen-targeted experience called Q?rius (pronounced “curious”). We created new brand, strategy and messaging elements, developed fantasy CGI illustrations to capture the Q?rius experience, and wove the design through dozens of on-site and off-site promotions and out-of-home advertising.

OUR

WORK2

• The Overseas Private Investment Corporation (OPIC) - now the U.S.

International Development Finance Corporation (DFC): Sage provides a wide variety of ongoing web support services that include web strategy, graphical user interface design, microsite development, and ongoing web maintenance tasks. We’ve also designed and produced several video clips for placement on DFC's website. Our past work with DFC included media training services. We’ve designed and produced its annual report through a separate contract.

• Department of Veterans Affairs, Integrated Marketing Communications BPA (VA): Sage established branding, identity and style guides for several major programs for VA, including: VA Home Front, VA Caregiver Support

Program, the Office of Tribal Government Relations (OTGR), Office of

Informatics and Analytics (OIA), myHealthevet and the Strategic Acquisition

Center (SAC) through a BPA for integrated marketing communications services.

We also provided media planning for VA Home Front and web maintenance services for OTGR.

• U.S. Department of Agriculture (USDA): Sage planned and implemented an intensive media outreach effort to build awareness of the USDA process to resolve the claims of Hispanic and women farmers and ranchers who assert that they were discriminated against when seeking USDA farm loans as the filing deadline approached. The geographic range of outreach encompassed most of the continental U.S. and Puerto Rico. Outreach included both paid and earned media for Spanish- and English-speaking audiences. Sage negotiated

$1,362,118 in added value or free placements on behalf of USDA.

OUR WORK

OUR WORK

Informational graphics and outreach materials developed for the CMS QIO program.

OUR WORK

Print advertising depicting the varied target audiences for the TSA PreP® program.

Be There.

[within arm’s reach]

We know that you endure many hardships to defend our country and we’re grateful for your service. As a member of the U.S. Armed Forces—including those serving in the U.S. Coast Guard, Reserves, and National

Guard, and cadets and midshipmen of the U.S. Military, Naval, Coast Guard, and Air Force Academies—you’re pre-approved for TSA PreP®. Be part of a smarter travel experience with fewer hassles and less stress. No need to remove shoes, laptops, liquids, belts or light jackets.

To access your benefits, be sure to enter your DOD ID number (found on your Common Access Card) in the known traveler number field in your profile in the Defense Travel System or other travel booking site when making travel reservations to enjoy TSA PreP® on both official and personal travel.

Learn more at tsa.gov

When you enroll in TSA PreP®, you become part of a smarter travel experience with fewer hassles and less stress. No need to remove shoes, laptops, liquids, belts or light jackets. Our intelligence-driven approach to security screening keeps you moving forward with confidence and peace of mind.

Be There.

[ the first time they ring the bell ]

Enroll now at tsa.gov

Be There.

[to close the deal]

When you enroll in TSA PreP®, you become part of a smarter travel experience with fewer hassles and less stress. No need to remove shoes, laptops, liquids, belts or light jackets. Our intelligence-driven approach to security screening keeps you moving forward with confidence and peace of mind.

Enroll now at tsa.gov

Be There.

[at your best]

When you enroll in TSA PreP®, you become part of a smarter travel experience with fewer hassles and less stress. No need to remove shoes, laptops, liquids, belts or light jackets. Our intelligence-driven approach to security screening keeps you moving forward with confidence and peace of mind.

Enroll now at tsa.gov

OUR WORK

Screen capture from the TSA PreP® 30-second video. Shown by TSA’s major US airlines partners.

OUR WORK

Collateral developed for the U.S. Coast Guard, Office of Living Marine Resources.

OceanSteward US Coast Guard

Living Marine Resources

OceanGuardian

US Coast Guard

Living Marine Resources

US Coast Guard

Living Marine Resources

Enforcement for the Security and Sustainability of Living Marine Resources

US Coast Guard

Living Marine Resources

OUR WORK

GSA online advertisements created and implemented for the Federal Acquisition Service.

STATE AND LOCAL COOPERATIVE

F1 F2 F3

CYBERSECURITY

CONCEPT 1

F1

F4

F2 F3

CYBERSECURITY

CONCEPT 1

F1

F4

F2 F3

CYBERSECURITY

CONCEPT 1

F1

F4

F2 F3

CYBERSECURITY

CONCEPT 1

F1

F4

F2 F3

STATE AND LOCAL COOPERATIVE

PURCHASING PROGRAM

CYBERSECURITY

OUR WORK

GSA transit advertisements designed and implemented for the Federal Acquisition Service.

OUR WORK

Identity, website and online brand portal that hosts MCC’s communication standards and training resources, along with branded marketing materials for use by the global network of childcare providers.

1 MilitaryChildCare.com

Communication Standards Updated 8/8/13

MilitaryChildCare.CoM

We care for your children while you protect America

Introducing

A Department of Defense (DoD) program that makes it easier to find the child and youth care your family needs.

MCC-5x7-postcard_FINAL-REV.indd 1 6/9/14 12:04 PM

OUR WORK

Microsite build and graphics, collateral of 2X initiative.

OUR WORK

Videos produced for OPIC.

OUR WORK

Promotional campaign including photos of a “flash mob” on the National Mall that Sage generated through social media for the Q?rius Museum launch event.

Introducing Q?rius from the Smithsonian.

Unlock your world.

qrius.si.edu

What resources are waiting for you at Q?rius?

distance learning

Webcasts, classroom resources, online activities, digital objects and tools, and more qrius.si.edu offers expanded access to the accumulated knowledge of the Smithsonian Institution and its affiliates, including universities, alumni associations, museums, and aquariums across the nation.

Your students can explore a wide range of streaming content:

• Webcasts aligned with science standards and featured content at Q?rius

• Archived presentations of scientists in their labs and ongoing explorations into cutting-edge topics

• Videos of Smithsonian experts on topics that will get your students excited about science.

And links to related materials extend the Q?rius experience beyond the classroom.

amazing discoveries just a click away Q?rius makes it easy to share the wonders of the natural world and our connection to it. Its immersive experiences awaken curiosity about our planet, our human heritage, and ourselves. It encourages the spirit of exploration in everyone. And because these resources are free, Q?rius is an excellent fit for every program, large and small.

Visit qrius.si.edu to get complete details on all our resources and get free email updates about upcoming events.

OUR WORK

Identity and style guide, logo and outreach materials along with custom photography for the Office of Tribal Government Relations.

Identity and Style Guide Office of Tribal Government Relations

U.S. Department of Veterans AffairsVA

CONTRACT

CUSTOMER

INFORMATION

• 1a. Table of Awarded Special Item Numbers (SINs)

• SIN 541430 / Graphic Design Services

• SIN 541511 / Web Based Marketing

• SIN 541611 / Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services

• SIN 541613 / Marketing Consulting Services

• SIN 541810 / Advertising Services

• SIN 541810ODC / Other Direct Costs for Marketing and Public Relations Services

• SIN 541820 / Public Relations Services

• SIN 541850 / Exhibit Design and Advertising Services

• SIN 541910 / Marketing Research and Analysis

• SIN 561920 / Conference, Meeting, Event and Trade Show Planning Services

• SIN 541922 / Commercial Photography Services

• OLM / Order Level Materials

• 1b. See attachment 1 for pricing of tasks.

• 1c. Hourly Rates: See Attachment 1.

• 2. Maximum Order: $1,000,000.

• 3. Minimum Order: $100.

• 4. Geographic Coverage (Delivery Area): 50 States, DC and Puerto Rico.

• 5. Point(s) of Production: McLean, Fairfax County, Virginia, USA 22102.

• 6. Discount from Price List: Prices shown are GSA net.

• 7. Quantity Discounts: None.

• 8. Prompt Payment Terms: 1%-20, Net 30 days. Information for Ordering

Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions. Subcontractor costs, other direct costs (ODCs) and open market items are not eligible for the prompt payment discount.

• 9. Foreign Items: Not applicable.

• 10a. Time of Delivery: To be negotiated at the task order level.

• 10b. Expedited Delivery: Contact the contractor for expedited delivery.

• 10c. Overnight and 2-day Delivery: Available.

• 10d. Urgent Requirements: Contact the contractor for faster delivery or rush requirements.

• 11. F.O.B. point(s): Destination.

• 12a. Ordering Address:

• Sage Communications

1651 Old Meadow Road, Suite 500

McLean VA 22102

Tel. 703/584-5636

• 12b. Ordering Procedures: See Federal Acquisition Regulation (FAR)

8.405-3.

• 13. Payment Address:

• Sage Communications

ATTN: Accounts Payable

1651 Old Meadow Road, Suite 500

McLean VA 22102

Tel. 703/531-8200

Fax. 703/564-0101

• 14. Warranty Provisions: Not applicable.

• 15. Export Packing Charges: Not applicable.

• 16. Terms and conditions of rental, maintenance, and repair. Not applicable.

• 17. Terms and conditions of installation. Not applicable.

• 18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices. Not applicable.

• 18b. Terms and conditions for any other services. None.

• 19. List of service and distribution points. Not applicable.

• 20. List of participating dealers. Not applicable.

• 21. Preventive maintenance. Not applicable.

• 22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not applicable.

• 22b. Section 508 Compliance: The Contractor provides 508-compliant electronic and information technology (EIT) supplies and services. The EIT standards that Sage utilizes can be found at www.section508.gov. Please contact Sage for more information.

• 23. Unique Entity Identifier (UEI) Number: K419QZB7R7X8.

• 24. Sage Communications, LLC. Is registered in the System for Award

Management (SAM) database.

CONTRACT INFORMATION

Schedule of Rates for Awarded SINs / Price List for All SINs

DISCIPLINE AND LCAT HOURLY RATE

WITH IFF

SAGE LEADERSHIP TEAM

Senior Agency Principal $243.71

Agency Principal $231.32

Senior Vice President $223.06

Agency Vice President $206.54

Brand Developer $223.06

Creative Director $206.54

CREATIVE SERVICES

Creative Director $206.54

Art Director $156.97

Senior Designer $144.58

Graphic Artist/Illustrator $128.05

Designer / Mechanical $111.53

Copy Chief $148.71

Senior Writer $144.58

Writer $132.18

Copy Editor $123.92

Photographer $177.62

Photographer Assistant $132.18

PROJECT MANAGEMENT AND QUALITY CONTROL

Account Director $156.97

Account Manager $148.71

Project Manager $140.45

Senior Account Executive $132.18

Account Executive $128.05

Media Execution Manager $115.66

Proofreader $107.40

Account Coordinator $95.01

Administrative Clerk $74.35

DISCIPLINE AND LCAT HOURLY RATE

WITH IFF

PUBLIC RELATIONS SERVICES

Senior Vice President $223.06

Agency Vice President $206.54

Account Director $156.97

Media Trainer $152.84

Account Manager $148.71

Social Media Strategist $148.71

Senior Account Executive $132.18

Account Executive $128.05

Media Execution Manager $115.66

Account Coordinator $95.01

MEDIA SERVICES

Media Planner $198.28

Advertising Strategist $185.88

Media Buyer $123.92

Media Execution Manager $115.66

MARKET RESEARCH AND STRATEGIC SERVICES

Brand Developer $223.06 Market Planner $198.28

Media Planner $198.28

Market Researcher $198.28

Web Marketing Strategist $194.15

Market Analyst $190.01

Focus Group Moderator $190.01

Advertising Strategist $185.88

Marketing Strategist $185.88

Senior Marketing Director $161.10

Marketing Director $148.71

Research Coordinator $95.01

Attachments4

Attachment 1: Sage Communications Labor Categories and Hourly Rates

ATTACHMENT 1

Sage Communications Labor Categories and Hourly Rates (continued)

DISCIPLINE AND LCAT HOURLY RATE

WITH IFF

INTERACTIVE AND WEB SERVICES

Web Marketing Strategist $194.15

Senior Programmer $173.49

Web Usability Specialist $169.36

Web Search Engine Optimizer $169.36

Interactive and Online Strategist $161.10

Technology Director $161.10

Programmer $156.97

Senior User Interface Designer $144.58

Project Manager $140.45

Web Content Developer $132.18

Web Architect/Developer $132.18

Web Production Specialist $132.18

Web Maintenance Specialist $132.18

TELEVISION AND VIDEO PRODUCTION SERVICES

Director $161.10

Video Producer $194.15

Cameraman $161.10

TV/Video Editor $152.84

TV/Video Technician $132.18

EXHIBIT AND TRADE SHOW SERVICES

Event/Trade Show Planner $202.41

Exhibit Planner $185.88

Event/Trade Show Coordinator $177.62

Exhibit Designer $144.58

Project Manager $140.45

Exhibit Production Specialist $136.31

Exhibit Fabricator $111.53

END OF LABOR RATES

• The Service Contract Labor Standards (SCLS) is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and / or when the contractor adds SCLS labor categories / employees to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

DISCIPLINE AND LCAT HOURLY RATE

WITH IFF

Senior Subject Matter Expert $243.71

Functional Subject Matter Expert I $206.54

Functional Subject Matter Expert II $185.88

Functional Subject Matter Expert III $173.49

Functional Subject Matter Expert IV $156.97

Functional Subject Matter Expert V $148.71

Functional Task Support I $128.05

Functional Task Support II $115.66

Functional Task Support III $95.01

Administrative Support $74.35

Other Direct Costs

TYPE DESCRIPTION UNIT OF

MEASURE

GSA PRICES

WITH IFF

PRINT / INTERACTIVE MEDIA COSTS

Print Ad Min. Size Print Ad 1 Column Inch Per Inch $1,753.20

Print Ad Full Page Full Page $108,699.38

Print Ad Various Sizes: less than a full page including but not limited to 4/5 page, junior page, 3/5 page, 1/2 page

Fractional Size Ad

$79,330.50

Print Cover Wrap 4-Page Wrap 4 Pages $39,591.65

Print Publication Insert 4-Page Print Insert, cost per 1,000 inserts Per 1 M Pieces $141.25

Online Banner Ad Various pixel sizes and formats including:

leaderboard, big box, half page, based on cost per thousand impressions

Per 1 M Impressions

$120.55

Website Homepage Sponsorship

Website Sponsor 1 Day Per Day $7,106.20

Section Sponsorship Section Sponsor 1 Week Per Week $5,075.85 eNewsletter Sponsorship

Sponsorship for 1 Day Per Day $7,106.20

Custom Webinar Sponsorship for Single Event Per Event $30,455.11 eColumn Sponsorship Sponsorship for 1 Week Per Week $15,227.56

Webinar Sponsorship Exclusive Sponsorship for Single Event Per Event $20,303.41

Live Event Sponsorship

Various levels, including sole sponsor, luncheon sponsor, banner & logo and program sponsor

Per Sponsorship

$45,682.67

Ad Trafficking Services Adding very specific ad traffic rules to banner creative, including but not limited to Flash, HTML, JavaScript and Java applet banners

Per Insertion $76.14

National Public Service Announcement (PSA) Distribution

Social Media PSA Distribution: Deliver send interactive Press Release to 200 blogs, online communities, forums, and message boards

Social Media

PSA

$23,348.92

ATTACHMENT 1

TYPE DESCRIPTION UNIT OF

MEASURE

GSA PRICES

WITH IFF

OUTDOOR COSTS

Rail Station Two-Sheet Posters

46" x 60" Includes multiple stations, 4-week rate for 45 unit minimum contract

Per Contract $33,119.94

Rail Station Dioramas 43" x 62" Individual station, 4-week rate for 1 unit minimum contract

Per Contract $1,827.30

Rail Station Domination Package

Entire station, various sizes, 4-week minimum Per Contract $152,275.57

Rail Car, Full Brand Brand entire inside of rail car, various sizes, 4-week rate for 62 unit minimum contract

Per Contract $67,975.81

Transit Bus, Interior Bus Card

22" x 21" card, general coverage, 20, 4-week rate for 200 unit minimum contract

Per Contract $3,045.51

Transit Bus, Wrapped Bus

Fully wrapped bus, 4-week rate for 14 unit minimum contract

Per Contract $71,061.93

Transit Bus, Fullback Bus Display

Back of bus display, 4-week rate for 25 unit minimum contract

Per Contract $30,455.11

Transit Bus, Ultra King Size Bus Poster

1 55" x 233" poster, 4-week rate minimum contract Per Unit $1,522.76

TRAINING COSTS

Curriculum Development

Develop online curriculum, training content and storyboards for two training modules, and Master Copy of DVD

Per DVD $118,032.64

EVENT COSTS

Booth Design

Includes: 20’ x 20’ design, 1 hanging sign 1 reception counter w/shelf, graphic panels for bridges, towers, storage closet and back of exiting booth, all lighting, carrying cases, surface covers and fabric

Per Booth $ 88,580.12

Facility/Equipment Rental

Room rental, audio visual equipment rental, internet connection, installation, dismantle and coordination, per event

Per Event $59,550.41

Other Direct Costs (continued)

TYPE DESCRIPTION UNIT OF

MEASURE

GSA PRICES

WITH IFF

RADIO COSTS

National Public Service Announcement (PSA) Distribution

Radio PSA Distribution: Duplicate 2,000 each of 10 radio spots on CD-ROM. Deliver and/or mail 2,000 English and Spanish radio stations nationwide

Per Distribution

$38,576.47

Radio 54 minute, moderated on-air panel discussion 54 Minute Segment

$25,379.26

Radio Spot Sponsorship of reoccurring on-air segment Per Week $4,060.69

Radio Spot 60 second, 1 time airing 60 Second Spot

$1,624.27

Radio Spot 30 second, 1 time airing 30 Second Spot

$1,624.27

Radio Spot 10 second, 1 time airing 10 Second Spot

$507.59

PUBLIC RELATIONS COSTS

Monthly Retainer Article writing, reporter pitching, submissions for awards, submitting articles, messaging, editorial calendar planning, and tearsheet collection

1 Month Retainer

$15,684.38

PRINT COSTS

Printing Booklet, Specs: 5 PMS + Flood aqueous; 100lb McCoy Silk cover, saddle-stitched, 3-hold punch, final size 8.75"x 11.25". Quantity per 3,000

Per Job $15,588.96

Custom Illustration Create 5 custom color illustrations for a series of flyers

Illustration $3,045.51

National Public Service Announcement (PSA) Distribution

Print PSA Distribution: Duplicate 300 each of 4 separate ads. Deliver and/or mail 1,000 publications

Per Distribution

$25,379.26

PHOTOGRAPHY AND VIDEO COSTS

Custom On-site and Location Photography

1/2 day photo shoot, 3 unique shots, delivery of finished shots on CD

Per Photo Shoot

$5,481.92

Video Production Production and direction of a 6-minute video, including scouting, 2 cameramen, 3 actors, post production, editing and final delivery

Per 6-Minute Video

$18,445.64

END OF ODCs

TYPE DESCRIPTION UNIT OF

MEASURE

GSA PRICES

WITH IFF

MISCELLANEOUS COSTS

Promotional Items

Advertising specialty items to support marketing campaigns. Include: t-shirts, key chains, pens, flashlights, tote bags, note pads, binders, banners, coffee cups, water bottles, computer accessories, luggage tags, desk accessories, award plaques and corporate recognition items, price per item at 250 unit level

Per Item $5.01

Online AdWord Buy Cost Per Click (CPC) Per Click $13.04

Hotel Keycard Ad Cost per 1,000 keycards, 1,000 keycard minimum contract

Per Thousand $598.95

DVD Printing and Replication

5-color DVD printing, foldover jacket, duplication and hand packaging, Quantity 2,000

Per Order $3,563.24

DISCIPLINE

AND LCAT DESCRIPTION YEARS

EXPERIENCE EDUCATION

SAGE LEADERSHIP TEAM

Senior Agency Principal

Agency Owner. Contributes to strategy development and client relationship management.

20 Bachelors Degree

Agency Principal Contributes to strategy development, client relationship and contract management.

15 Bachelors Degree

Senior Vice President

Leads marketing/PR strategy, support and implementation and client relationship management.

15 Bachelors Degree

Agency Vice President

Leads Marketing and PR Teams. Contributes to strategy development, planning and client relationship management.

10 Bachelors Degree

Brand Developer Identifies overall brand attributes/positioning. Develops brand strategies and messages. Contributes to planning initiatives.

15 Bachelors Degree

Creative Director Develops mission-oriented visual strategy for all agency creative deliverables. Supervises Creative Team.

10 Bachelors Degree

CREATIVE SERVICES

Creative Director Develops mission-oriented visual strategy for all agency creative deliverables. Supervises Creative Team.

10 Bachelors Degree

Art Director Art directs all agency creative. Supervises day-to-day activities of Creative Team.

7 Bachelors Degree

Senior Designer Designs agency creative from concept to completion. Is fluent in layout, illustration and design programs.

5 Bachelors Degree

Graphic Artist/ Illustrator

Designs agency creative from concept to completion. Is fluent in layout, illustration and design programs.

2 Bachelors Degree

Designer / Mechanical

Prepares final mechanical files and conducts quality control checks and GPO documentation.

1 Bachelors Degree

Copy Chief Supervises Sage Writing Team. Develops content for marketing, advertising and outreach initiatives.

10 Bachelors Degree

Senior Writer Develops content for marketing, advertising and outreach initiatives.

6 Bachelors Degree

Writer Develops content for marketing, advertising and outreach initiatives.

3 Bachelors Degree

Copy Editor Edits client-provided content per initiative requirements. 2 Bachelors Degree

Photographer Shoots on site, location or studio photography. Edits and manipulates imagery.

5 Bachelors Degree

Photographer Assistant

Assists with on site, location or studio photography. 2 Bachelors Degree

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, SIN 541922 / 541922-RC

DISCIPLINE

AND LCAT DESCRIPTION YEARS

EXPERIENCE EDUCATION

PROJECT MANAGEMENT AND QUALITY CONTROL

Account Director Supervises activities for marketing, PR and event-related tasks.

Supervises Marketing/PR/Event Project Management Teams.

8 Bachelors Degree

Account Manager Implements marketing/PR/event strategies and plans, drafts PR deliverables and maintains client contact.

6 Bachelors Degree

Project Manager Directs and coordinates all project activities and schedules. 5 Bachelors Degree

Senior Account Executive

Implements marketing/PR/event strategy and plans, drafts PR deliverables as well as maintains client contact.

4 Bachelors Degree

Account Executive

Implements marketing/PR/event strategy and plans, drafts PR deliverables as well as maintains client contact.

2 Bachelors Degree

Media Execution Manager

Ensures that correct ad creative ran per IO. Writes media ROI reports. Reviews media invoices. Ongoing ad server maintenance.

3 Bachelors Degree

Proofreader Checks for and corrects spelling, grammatical and stylistic errors in all content. Conducts quality assurance checks on in progress materials to ensure that client edits were completed.

1 Bachelors Degree

Account Coordinator

Assists with marketing/PR/event initiatives and handles account administrative tasks.

1 Bachelors Degree

Administrative Clerk

Handles typing, copying and general staff support. 1 High School

PUBLIC RELATIONS SERVICES

Senior Vice President

Leads PR strategy, support and implementation and client relationship management.

15 Bachelors Degree

Agency Vice President

Leads PR Team. Contributes to strategy development, planning and client relationship management.

10 Bachelors Degree

Account Director Supervises contract/task order activities for PR related initiatives. Supervises PR Project Management Team.

8 Bachelors Degree

Media Trainer Develops Media Training Curriculum and leads training sessions. Coaches organizations on media protocol.

6 Bachelors Degree

Account Manager Implements marketing/PR strategy, drafts marketing/PR deliverables as well as maintains day-to-day client contact.

6 Bachelors Degree

Social Media Strategist

Develops and implements Social Media (SM) Strategy. Drafts content and monitors SM activities.

6 Bachelors Degree

Senior Account Executive

Implements PR strategy, writes PR deliverables as well as develops and maintains media contacts.

4 Bachelors Degree

Account Executive

Implements PR strategy, writes PR deliverables as well as develops and maintains media contacts.

2 Bachelors Degree

Account Coordinator

Assists with marketing/PR/event initiatives and handles account administrative tasks.

1 Bachelors Degree

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, DISCIPLINE

AND LCAT DESCRIPTION MIN. YEARS

EXPERIENCE MIN. EDUCATION

MEDIA SERVICES

Media Planner Develops advertising/paid media strategies. Creates media plans, negotiates media rates and make goods. Reviews/ approves media invoices.

10 Bachelors Degree

Advertising Strategist

Develops go-to-market positioning and messaging.

Contributes to communications and media plans.

10 Bachelors Degree

Media Buyer Cuts insertion orders (IOs) and traffics artwork per media plan and media property deadlines.

5 Bachelors Degree

Media Execution Manager

Ensures that correct ad creative ran per IO. Writes media ROI reports. Reviews media invoices. Ongoing ad server maintenance.

3 Bachelors Degree

MARKET RESEARCH AND STRATEGIC SERVICES

Brand Developer Identifies overall brand attributes/positioning. Develops brand strategies and messages. Contributes to planning initiatives.

15 Bachelors Degree

Market Planner Develops marketing/outreach strategies and messages for diverse planning deliverables. Writes communications plans.

10 Bachelors Degree

Market Researcher

Conducts qualitative/quantitative research. Contributes to research reports and communication plans.

10 Bachelors Degree

Web Marketing Strategist

Develops and implements interactive plans to increase site visibility. Contributes to communication planning initiatives.

8 Bachelors Degree

Market Analyst Analyzes qualitative/quantitative research. Contributes to reports and communication planning initiatives.

10 Bachelors Degree

Focus Group Moderator

Plans and conducts focus group activities. Drafts preliminary and final findings reports.

8 Bachelors Degree

Advertising Strategist

Develops go-to-market positioning and messaging.

Contributes to communications and media plans.

10 Bachelors Degree

Marketing Strategist

Develops marketing strategies and messages. Contributes to communications and media planning initiatives.

10 Bachelors Degree

Senior Marketing Director

Contributes to communications plans, media analysis, messaging and other marketing efforts.

8 Bachelors Degree

Marketing Director

Contributes to communications plans, media analysis, messaging and other marketing efforts.

6 Bachelors Degree

Research Coordinator

Assists with gathering and analyzing research data. 1 Bachelors Degree

ATTACHMENT 1

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, DISCIPLINE

AND LCAT DESCRIPTION MIN. YEARS

EXPERIENCE MIN. EDUCATION

INTERACTIVE AND WEB SERVICES

Web Marketing Strategist

Develops tactical implementation strategies for Web and online outreach initiatives.

8 Bachelors Degree

Interactive and Online Strategist

Develops front end/back end technical specifications and recommendations for web/online initiatives.

6 Bachelors Degree

Senior Programmer

Contributes to website programming (HTML, JavaScript, CSS etc.), technical troubleshooting and 508 compliance.

8 Bachelors Degree

Web Usability Specialist

Develops and administers custom usability studies. Conducts analysis and recommendations.

Bachelors Degree

Web Search Engine Optimizer

Conducts web search engine optimization activities for major search engines, e.g. Google.

Bachelors Degree

Technology Director

Recommends technical solutions for client initiatives.

Conducts software and hardware research and maintenance.

8 Bachelors Degree

Programmer Contributes to website programming (HTML, JavaScript, CSS etc.), technical troubleshooting and 508 compliance.

5 Bachelors Degree

Senior User Interface Designer

Designs and produces the visual user interfaces for website initiatives.

4 Bachelors Degree

Web Content Developer

Develops content for web/Internet-based marketing, advertising and outreach initiatives.

2 Bachelors Degree

Web Architect/ Developer

Designs Web architecture, site flow and content organization.

Bachelors Degree

Web Production Specialist

Responsibilities include site build out and template development.

2 Bachelors Degree

Web Maintenance Specialist

Responsibilities include web content integration and migration; programming for new and existing websites, as well as ongoing imagery/content edits and site management.

2 Bachelors Degree

TELEVISION AND VIDEO PRODUCTION SERVICES

Director Directs entire production crew for broadcast or video productions—whether for on site, location or studio shoots. 7 Bachelors Degree

Video Producer Coordinates and facilitates all key aspects of broadcast or video production.

7 Bachelors Degree

Cameraman Operates camera/lighting/film/teleprompter equipment. 5 Bachelors Degree

TV/Video Editor Edits television/video footage per project requirements, including Section 508 compliance.

5 Bachelors Degree

TV/Video Technician

Assists television/video onsite, location or studio activities.

Bachelors Degree

ATTACHMENT 1

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, DISCIPLINE

AND LCAT DESCRIPTION MIN. YEARS

EXPERIENCE MIN. EDUCATION

EXHIBIT AND TRADE SHOW SERVICES

Event/Trade Show Planner

Develops strategic plans for all exhibit, conference and show activities. Supervises the Event Team.

10 Bachelors Degree

Exhibit Planner Researches venues, negotiates rates and handles all venue contract documents. Coordinates all event-related logistics.

8 Bachelors Degree

Event/ Trade Show Coordinator

Coordinates all pre-event and on site event activities. Drafts post-event final reports.

8 Bachelors Degree

Exhibit Designer Develops booth specifications/layouts per exhibit plan.

Supervises exhibit production/fabrication.

6 Bachelors Degree

Exhibit Production Specialist

Develops booth material layouts through mechanical production.

4 Bachelors Degree

Exhibit Fabricator

Assembles/produces/builds exhibit products and materials. 2 Bachelors Degree

ATTACHMENT 1

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, SIN 541922 / 541922-RC

CONSULTING SERVICES

Senior Subject Matter Expert

Senior executive responsible for providing strategic direction, vision, leadership, and program management to the team.

Contributes to organizational direction through regular involvement with senior-level client leadership and team members.

20 Bachelors Degree

Functional Subject Matter Expert I

Service discipline lead and senior subject matter expert with extensive knowledge and experience in one or more designated functional and/or domain areas. Provides insight and advice concerning strategic direction and applicability of up to date, industry standard solutions. This role is primarily utilized on projects for specific expertise in support of the creation of comprehensive meth-ods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel, and organizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

10 Bachelors Degree

Functional Subject Matter Expert II

Senior subject matter expert with extensive knowledge and experience in one or more designated functional and/ or domain areas. Provides insight and advice concerning strategic direction and applicability of up to date, industry standard solutions. This role is primarily utilized on projects for specific expertise in support of the creation of comprehensive methods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel, and or-ganizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

10 Bachelors Degree

DISCIPLINE

AND LCAT DESCRIPTION MIN. YEARS

EXPERIENCE MIN. EDUCATION

CONSULTING SERVICES (CONTINUED)

Functional Subject Matter Expert III

Senior subject matter expert with extensive knowledge and experience in one or more designated functional and/or domain areas. Provides insight and advice concerning strategic direction and applicability of up to date, industry standard solutions.

This role is primarily utilized on projects for specific expertise in support of the creation of comprehensive methods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel, and organizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

8 Bachelors Degree

Functional Subject Matter Expert IV

Senior subject matter expert with extensive knowledge and experience in one or more designated functional and/or domain areas. Provides insight and advice concerning strategic direction and applicability of up to date, industry standard solutions.

This role is primarily utilized on projects for specific expertise in support of the creation of comprehensive methods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel, and organizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

7 Bachelors Degree

Functional Subject Matter Expert V

Senior expert with extensive knowledge in a des-ignated field or discipline. Provides insight and advice concerning task or project strategic direction and outcomes. May contribute to the evaluation, analysis, and development of recommended solutions. Applies principles and methods of the subject matter to specialized solutions. Directs the activities of other staff as necessary on activities related to the specified field or discipline.

5 Bachelors Degree

Functional Task Support I

Team member with knowledge and experience in one or more designated functional and/or domain areas. Provides support to more senior members of the team. This role is primarily utilized on projects in support of the creation of comprehensive methods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel and organizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

3 Bachelors Degree

Functional Task Support II

Team member with knowledge and experience in one or more designated functional and/or domain areas. Provides support to more senior members of the team. This role is primarily utilized on projects in support of the creation of comprehensive methods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel and organizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

2 Bachelors Degree

ATTACHMENT 1

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, ATTACHMENT 1

DISCIPLINE

AND LCAT DESCRIPTION MIN. YEARS

EXPERIENCE MIN. EDUCATION

Functional Task Support III

Team member with knowledge and experience in one or more designated functional and/or domain areas. Provides support to more senior members of the team. This role is primarily utilized on projects in support of the creation of comprehensive methods for describing current and/or future structure and behavior of an organization’s processes, systems, personnel and organizational sub-units, to ensure alignment with the organization’s core goals, values, and strategic direction.

1 Bachelors Degree

Administrative Support

Provides administrative and clerical support for clients and staff as tasked. Duties may include word processing, copying and binding, maintaining department/client files, expense reports, and coordinating events/meetings.

High School Diploma

Sage LCATS and Descriptions by Discipline: SIN 541430 / 541430-RC, SIN 541511 / 541511-RC, SIN 541611 / 541611-RC, SIN 541613 / 541613-RC, SIN 541810 / 541810-1RC, SIN 541820 / 541820-1RC, SIN 541850 / 541850-RC, SIN 541910 / 541910-RC, SIN 561920 / 56120-RC, ATTACHMENT 2

ITEM / DESCRIPTION COST

Strategy Session $9,897.26

Mini Communications Plan $9,901.35

• Communications plan intended for a discrete program and defined period of time

• Plan tailored to unique client needs, market and budget

• Cost assumes final report will include internal assessment, recommendations, plan development with line item budget, workflow assignments, and pricing

Logo Design $8,310.92

Up to 90-Second Video $9,926.02

animation, video, audio, and post-production

Attachment 2: Sage Micropurchase Menu

Sage developed this micropurchase menu to provide an easy way for GSA customers to contract with Sage for small, one-off, everyday projects. These costs are based on our approved GSA Schedule labor categories and rates. Each menu item describes a specific product and level of effort (LOE). Sage can provide custom menu items to meet client needs, as long as the level of effort remains below the micropurchase threshold.

All items in the micropurchase menu include project launch activities (launch meeting, meeting notes, creative brief development [if applicable], and all project management activities).

To order any product or to request more information, please contact Sage at Micropurchase_Menu@aboutsage.com.

ATTACHMENT 2

Attachment 2: Sage Micropurchase Menu (continued)

ITEM / DESCRIPTION COST

Mini Outreach Campaign Creative $9,921.89

Agency / Annual Report $9,864.08

Pocket Folder / Inserts $7,278.27

ATTACHMENT 2

Attachment 2: Sage Micropurchase Menu (continued)

ITEM / DESCRIPTION COST

Marketing Collateral Suite $9,599.69

In-Person Speaker Training / Media Training $9,500.76

and screen)

• Takeaway materials (worksheet for messaging and screening opportunities)

Media Advisory $3,568.98

• One (1) media advisory for an upcoming event or announcement (documenting the Who, What, When, Where, and Why specifics)

Event Support $9,129.00

ATTACHMENT 2

Sage Micropurchase Menu (continued)

ITEM / DESCRIPTION COST

Social Media Plan $7,517.90

promotional content

• Timing and recommendations on paid Twitter campaign to drive new followers

Media Monitoring, Traditional or Social Media $7,373.45