MAS - Blue Line Media Inc. - GS07F0259V

General Service Administration Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!, a menu-driven database system. The INTERNET address GSA Advantage! is: GSAAdvantage.gov.

For more information on ordering on ordering go to the following website:

https://www.gsa.gov/schedules.

SCHEDULE TITLE: Multiple Award Schedule (MAS)

FEDERAL SUPPLY GROUP: Professional Services

CONTRACT NUMBER: GS-07F-0259V

CONTRACT PERIOD: April 22, 2014 – Apr 21, 2029

BUSINESS SIZE: Small Business Concern

CONTRACTOR: Blue Line Media Inc 11301 W Olympic Blvd Suite 464 Los Angeles, CA 90064

POINT OF CONTACT:

Danny Pouladian

(800) 807-0360 x 700 DannyP@BlueLineMedia.com www.BlueLineMedia.com

Blue Line Media LLC GSA Contract No. GS-07F-0259V

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TABLE OF CONTENTS:

Click on the page title to go directly to that page.

I. ABOUT US ..................................................................................................................... - 6 -

II. PRICING......................................................................................................................... - 9 -

III. ADVERTISING MARKETS (CITIES) ....................................................................... - 14 -

IV. LABOR CATEGORIES ............................................................................................... - 23 -

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CLIENT INFORMATION:

1a. Table of Awarded Special Item Numbers (SINs)

541810 Advertising Services 541820 Public Relations Services 541910 Market Research and Analysis 541810ODC Other Direct Costs OLM Order-Level Materials (OLMs)

1b. Lowest Priced Model Number and Price for Each SIN:

(Government net price based on a unit of one)

SIN MODEL PRICE

N/A

1c. Hourly Rates: See below

2. Maximum Order*: $1,000,000

*If the best value selection places your order over the Maximum Order identified in this catalog/pricelist, you have an opportunity to obtain a better schedule contract price. Before placing your order, contact the aforementioned contactor for a better price. The contractor may (1) offer a new price for this requirement (2) offer the lowest price available under this contract or (3) decline the order. A delivery order that exceeds the maximum order may be placed under the schedule contract in accordance with FAR 8.404.

3. Minimum Order: $100

4. Geographic Coverage: Domestic, 50 states, Washington, DC, Puerto Rico, US

Territories and to a CONUS port or consolidation point for orders received from overseas activities

5. Point(s) of Production: Los Angeles CA (Los Angeles County)

6. Discount From List Prices: Government Net Prices (discount already deducted)

7. Quantity Discount(s): None

8. Prompt Payment Terms: None.

Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions

9. Foreign Items: None

10a. Time of Delivery: As specified on agency Task Order and mutually agreed.

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10b. Expedited Delivery: As specified on agency Task Order and mutually agreed

10c. Overnight and 2-Day Delivery: As specified on agency’s task order and mutually agreed.

10d. Urgent Requirements: Agencies can contact the Contractor’s representative to effect a faster delivery.

11. FOB Point: Destination

12a. Ordering Address:

GSA Representative Blue Line Media LLC 800-807-0360 x 700 800-807-0065 (fax) NonprofitAds@BlueLineMedia.com 11301 W Olympic Blvd Suite 464 Los Angeles, CA 90064

12b. Ordering Procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment Address: Same as above

14. WARRANTY PROVISION: Not applicable to Professional Services

15. EXPORT PACKING CHARGES: N/A

16. Terms and Conditions of Rental, Maintenance, and Repair (if applicable): N/A

17. Terms and Conditions of Installation (if applicable): N/A

18a. Terms and Conditions of Repair Parts (if applicable): N/A

18b. Customer Information Item: N/A

19. List of Service and Distribution Points (if applicable): N/A

20. List of Participating Dealers (if applicable): N/A

21. Preventive Maintenance (if applicable): N/A

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22a. Special Attributes Such As Environmental Attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants): N/A

22b. Section 508 Compliance for EIT: N/A

23. Unique Entity Identifier (UEI) Number: QNUFF1F6D734

24. Registration in System for Award Management (SAM) database: Currently Active.

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I. ABOUT US

General

Blue Line Media LLC has been helping government agencies communicate vital information about their mission, programs and benefits for over five years. Blue Line Media specializes in helping business and government tell their story through educational outreach campaigns, cause-related social marketing, integrated communications and creative campaigns.

Blue Line Media is a team of subject matter experts that brings an “A” list of talent, expertise and experience plus the much-needed resources to support overloaded government program and acquisition officers. Blue Line Media goes for results - and gets them.

Examples of Work

Examples include advertising campaigns to:

encourage participation in the Census in over 175 cities for the Census Bureau inform veterans about the suicide prevention hotline in 124 cities for the Dept. of Veterans Affairs increase public awareness about the digital television transition in over 75 cities for the Federal Communications Commission inform residents of 20 large cities of the availability of the FDIC’s web-based insurance calculator

Blue Line Media helps government agencies enable public understanding, validate the need for their programs, reduce administrative costs and procurement time, and provide marketing expertise at guaranteed pricing.

Blue Line Media is a small business with large clients, which says something about its people and their depth of experience. Blue Line Media is proud of its past performance and Dun & Bradstreet ratings for solid business practices and high quality work.

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Capabilities

Blue Line Media’s advertising and integrated marketing services include:

Ad Campaign Creation and Production Campaign Measurement and Evaluation Cause-Related Social Marketing Collateral Design and Production Communications Strategy and Execution Copywriting and Creative Services Direct Mail Campaign Strategy Educational Outreach Market Research and Analysis – Qualitative, Quantitative, Ethnographic Advertising Planning-Selection and Placement Media - Including Outdoor/Out-of-Home Planning/Selection and Placement Public Relations Strategy and Planning Web-Based Marketing Tactics, Including Website Design

Specialization in Outdoor/Out-of-Home Advertising

Blue Line Media specializes in researching and placing outdoor/out-of-home

(OOH) advertising media nationwide. Our outdoor advertising inventory includes the following outdoor-out-of-home advertising products:

Billboards Transit Buses Bus Stops Street Benches Malls Airports Taxis Gas Stations Supermarkets Convenience-Stores Coffee Shops (Coffee Sleeves) Bars & Restaurants (Restrooms and Drink Coasters) Cash Jackets Subways Trains/Rail Restrooms Mobile Billboards

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Movie Theaters Door Hangers Gyms/Fitness Centers/Health Clubs Hair and Nail Salons College Campuses

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II. PRICING

All pricing current as of 1.1.19 and may change without notice.

Please contact Blue Line Media for current pricing.

SIN LABOR CATEGORY

GSA RATE

(incl. IFF) (per hour)

541810 541820 541910

Account Executive $56.00

Account Supervisor $72.00

Art Director $72.00

Copywriter $56.00

Creative Director $72.00

Designer $56.00

Media Director $72.00

Production Director $72.00

Production Specialist $36.00

Public Relations Director $72.00

Senior Art Director $72.00

Web Designer $56.00

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SIN

MEDIUM

(Available Nationwide)

DESCRIPTION

GSA RATE

(incl. IFF)

541810O

DC

(Other Direct Costs)

Bus-Transit Advertising, Interior

50 units for 1 month in 1 market $2,980.00

100 units for 1 month in 1 market $3,980.00

200 units for 1 month in 1 market $4,980.00

300 units for 1 month in 1 market $5,980.00

400 units for 1 month in 1 market $6,980.00

Bus-Transit Advertising, Exterior 50 units for 1 month in 1 market $19,800.00

Bench Advertising 50 units for 1 month in 1 market $7,800.00

Bus Stop Shelter Advertising 50 units for 1 month in 1 market $19,800.00

Subway Advertising, Interior/ Rail-Train Advertising, Interior

50 units for 1 month in 1 market $7,800.00

Subway Advertising, Diorama Rail-Train Advertising, Diorama

50 units for 1 month in 1 market $14,200.00

Airport Advertising, Diorama 10 units for 1 month in 1 market $19,800.00

Billboard Advertising 10 units for 1 month in 1 market $24,800.00

Internet Advertising, Banner 30 rotating banner ads for 1 month in 1 market $19,800.00

Radio Advertising 10 weekly 30-sec. spots for 1 month in 1 market $19,800.00

Television Advertising 10 weekly 30-sec. spots for 1 month in 1 market $39,800.00

Newspaper Advertising 2 weekly half-page ads for 1 month in 1 market $9,800.00

Magazine Advertising 1 half-page ad for 1 month in 1 market $29,800.00

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Bus Advertising

Bench Advertising

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Bus Stop Shelter Advertising

Subway Advertising

Rail-Train Advertising

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Billboard Advertising

Airport Advertising

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III. ADVERTISING MARKETS (CITIES)

Advertising space may be available in some of the following markets (cities):

State Market

Alabama Birmingham (Anniston and Tuscaloosa), AL

Alabama Dothan, AL

Alabama Huntsville-Decatur (Florence), AL

Alabama Mobile (incl. University of South Alabama), AL

Alabama Montgomery-Selma, AL

Alaska Anchorage, AK

Alaska Fairbanks, AK

Alaska Juneau, AK

Arizona Phoenix, AZ

Arizona Tucson (Sierra Vista), AZ

Arkansas Ft. Smith-Fayetteville-Springdale-Rogers, AR

Arkansas Jonesboro, AR

Arkansas Little Rock-Pine Bluff, AR

Arkansas Monroe, LA-El Dorado, AR

California Antelope Valley (incl. Lancaster & Palmdale), CA

California Bakersfield, CA

California Chico-Redding, CA

California Coachella Valley (incl. Palms Springs & Thousand Palms), CA

California Davis, CA

California East Bay (Alameda County, incl. Oakland), CA

California East Bay (Contra Costa County, incl. Concord & Walnut Creek), CA

California Eureka, CA

California Fairfield, CA

California Fresno-Visalia, CA

California Inland Empire, CA

California Los Angeles, CA

California Long Beach, CA

California Marin (incl. San Rafael), CA

California Merced, CA

California Modesto, CA

California Monterey-Salinas, CA

California Napa, CA

California Orange County (incl. Santa Ana), CA

California Palm Springs, CA

California Riverside County, CA

California Sacramento, CA

California San Bernardino County, CA

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State Market

California San Diego, CA

California San Francisco, CA

California San Joaquin County (incl. Stockton), CA

California San Mateo County (incl. Redwood City), CA

California Santa Barbara-Santa Maria-San Luis Obispo, CA

California Santa Clara Valley (incl. San Jose & Silicon Valley), CA

California Santa Cruz, CA

California Sonoma County (incl. Santa Rosa), CA

California Vallejo, CA

California Ventura County (incl. Oxnard), CA

Colorado Roaring Fork Valley (incl. Aspen), CO

Colorado Yuma, AZ-El Centro, CO

Colorado Colorado Springs-Pueblo, CO

Colorado Fort (Ft.) Collins, CO

Colorado Denver, CO

Colorado Eagle County (incl. Vail), CO

Colorado Grand Junction-Montrose, CO

Colorado Summit County, CO

Colorado Winter Park (incl. Grand County), CO

Connecticut Bridgeport, CT

Connecticut Hartford, CT

Connecticut New Haven (incl. Wallingford), CT

Connecticut Norwalk, CT

Connecticut Norwich, CT

Connecticut Stamford, CT

Connecticut Waterbury (a/k/a Central Naugatuck Valley), New Britain, Bristol, and Meriden, CT

Delaware New Castle County (Wilmington)-Kent County (incl. Dover)-Sussex County, DE

Florida Daytona Beach, Fl

Florida Fort (Ft.) Lauderdale, Fl

Florida Fort (Ft.) Myers-Naples, Fl

Florida Gainesville, FL

Florida Jacksonville, FL

Florida Lakeland, Fl

Florida Manatee County (incl. Brandenton), Fl

Florida Melbourne, Fl

Florida Miami (incl. Miami Beach), FL

Florida Orlando, FL

Florida Palm Beach, Fl

Florida Panama City, FL

Florida Pensacola-Fort (Ft.) Walton Beach, Fl

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State Market

Florida Sarasota, Fl

Florida Saint (St.) Petersburg-Clearwater, Fl

Florida Tallahassee (incl. Forida State University & Florida A&M University), Fl

Florida Tampa, FL

Florida West Palm Beach-Fort (Ft.) Pierce, FL

Georgia Albany, GA

Georgia Atlanta, GA

Georgia Athens (incl. University of Georgia), GA

Georgia Augusta, GA

Georgia Columbus, GA

Georgia Macon, GA

Georgia Savannah, GA

Georgia Thomasville, GA

Hawaii Honolulu, HI (Island of Oahu)

Idaho Boise, ID

Idaho Idaho Falls-Pocatello, ID

Idaho Twin Falls, ID

Illinois Champaign, IL

Illinois Chicago, IL

Illinois Decatur, IL

Illinois Macomb (incl. Western Illinois University), IL

Illinois Madison, IL

Illinois Paducah, KY-Cape Girardeau, MO-Harrisburg, IL

Illinois Peoria-Bloomington, IL

Illinois Rockford, IL

Illinois Rock Island County (incl. Moline), IL

Illinois Springfield, IL

Illinois Saint (St.) Clair County (incl. East Saint (St.) Louis), IL

Indiana Bloomington, IN

Indiana Evansville, IN

Indiana Fort (Ft.) Wayne, IN

Indiana Gary, IN

Indiana Indianapolis, IN

Indiana Lafayette, IN

Indiana Muncie (incl. Ball State University), IN

Indiana South Bend-Elkhart, IN

Indiana Terre Haute, IN

Iowa Ames, IA

Iowa Cedar Rapids City & Dubuque, IA

Iowa Davenport, IA

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State Market

Iowa Des Moines, IA

Iowa Iowa City (incl. University of Iowa), IA

Iowa Quincy, IL-Hannibal, MO-Keokuk, IA

Iowa Sioux City, IA

Iowa Waterloo, IA

Kansas Joplin, MO-Pittsburg, KS

Kansas Kansas City, KS

Kansas Topeka, KS

Kansas Wichita-Hutchinson, KS

Kentucky Bowling Green, KY

Kentucky Lexington, KY

Kentucky Louisville, KY

Kentucky North Kentucky (incl. Fort (Ft.) Wright & Covington), KY

Louisiana Alexandria, LA

Louisiana Baton Rouge, LA

Louisiana Lafayette, LA

Louisiana Lake Charles, LA

Louisiana New Orleans, LA

Louisiana Shreveport, LA

Maine Bangor, ME

Maine Portland-Auburn, ME

Maine Presque Isle, ME

Maryland Annapolis, MD

Maryland Baltimore, MD

Maryland Montgomery County (incl. Rockville), MD

Maryland Prince George's County, MD

Maryland Salisbury, MD

Massachusetts Amherst & Northampton (incl. University of Massachusetts), MA (Manchester, NH)

Massachusetts Attleboro Taunton, MA

Massachusetts Boston, MA (Manchester, NH)

Massachusetts Boston's Longwood Medical Area, Kenmore Square, Chestnut Hill & Cambridge, MA

Massachusetts Brockton, MA

Massachusetts New Bedford-Fall River, MA

Massachusetts Springfield, MA

Massachusetts Worcester, MA

Michigan Alpena, MI

Michigan Ann Arbor, MI

Michigan Detroit, MI

Michigan Flint-Saginaw-Bay City, MI

Michigan Grand Rapids-Battle Creek, MI

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State Market

Michigan Kalamazoo, MI

Michigan Lansing, MI

Michigan Marquette, MI

Michigan Traverse City-Cadillac, MI

Minnesota Duluth, MN

Minnesota Mankato, MN

Minnesota Minneapolis-St. Paul, MN

Minnesota Rochester, MN-Mason City, IA-Austin, MN

Minnesota Saint (St.) Cloud, MN

Mississippi Biloxi-Gulfport, MS

Mississippi Columbus-Tupelo-West Point, MS

Mississippi Greenwood-Greenville, MS

Mississippi Hattiesburg-Laurel, MS

Mississippi Jackson, MS

Mississippi Meridian, MS

Missouri Columbia-Jefferson City, MO

Missouri Kansas City, MO

Missouri Ottumwa, IA-Kirksville, MO

Missouri Springfield, MO

Missouri St. Joseph, MO

Missouri St. Louis, MO

Montana Billings, MT

Montana Butte-Bozeman, MT

Montana Glendive, MT

Montana Great Falls, MT

Montana Helena, MT

Montana Missoula, MT

Nebraska Cheyenne, WY-Scottsbluff, NE

Nebraska Lincoln & Hastings-Kearney, NE

Nebraska North Platte, NE

Nebraska Omaha, NE

Nevada Las Vegas, NV

Nevada Reno, NV

Nevada Stateline (incl. Lake Tahoe), NV

New Hampshire Concord, NH

New Hampshire Portsmouth, Dover, Newington and Durham (incl. University of New Hampshire), NH

New Jersey Newark, NJ

New Jersey Entire State of NJ

New Mexico Albuquerque, NM

New Mexico Santa Fe, NM

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State Market

New York Albany-Schenectady-Troy, NY

New York Binghamton, NY

New York Buffalo-Niagara Falls, NY

New York Elmira, NY

New York Ithaca, NY

New York Long Island (Nassau County), NY

New York Long Island (Suffolk County), NY

New York New York City (Bronx, The), NY

New York New York City (Brooklyn), NY

New York New York City (Manhattan), NY

New York New York City (Queens), NY

New York New York (Staten Island), NY

New York Rochester, NY

New York Rome-Utica, NY

New York Syracuse, NY

New York Watertown, NY

New York Westchester County (incl. White Plains & Yonkers), NY

North Carolina Chapel Hill, NC

North Carolina Charlotte, NC

North Carolina Durham, NC

North Carolina Fayetteville, NC

North Carolina Greensboro-High Point, NC

North Carolina Greenville-New Bern-Washington, NC

North Carolina Raleigh, NC

North Carolina Wilmington, NC

North Carolina Winston-Salem, NC

North Dakota Fargo & Moorhead-Valley City, ND

North Dakota Minot-Bismarck & Mandan-Dickinson (Williston), ND

Ohio Akron, OH

Ohio Canton, OH

Ohio Cincinnati, OH

Ohio Cleveland, OH

Ohio Columbus, OH

Ohio Dayton, OH

Ohio Lima, OH

Ohio Toledo, OH

Ohio Wheeling, WV-Steubenville, OH

Ohio Youngstown, OH

Ohio Zanesville, OH

Oklahoma Oklahoma City, OK

Oklahoma Oklahoma State University, OK

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State Market

Oklahoma Sherman, TX-Ada, OK

Oklahoma Tulsa, OK

Oklahoma Wichita Falls, TX-Lawton, OK

Oregon Bend, OR

Oregon Eugene, OR

Oregon Medford-Klamath Falls, OR

Oregon Portland, OR

Oregon Salem, OR

Pennsylvania Allentown, PA

Pennsylvania Erie, PA

Pennsylvania Harrisburg, PA

Pennsylvania Johnstown-Altoona, PA

Pennsylvania Lancaster, PA

Pennsylvania Lebanon, PA

Pennsylvania Monroe County, PA

Pennsylvania Philadelphia, PA

Pennsylvania Pittsburgh, PA

Pennsylvania Reading, PA

Pennsylvania State College (incl. Pennsylvania State University), PA

Pennsylvania Westmoreland County (incl. Greensburg), PA

Pennsylvania Wilkes Barre-Scranton, PA

Pennsylvania Williamsport, PA

Pennsylvania York County, PA

Puerto Rico San Juan, PR

South Carolina Charleston, SC

South Carolina Columbia, SC

South Carolina Greenville-Spartanburg, SC-Asheville, NC-Anderson, SC

South Carolina Myrtle Beach-Florence, SC

South Dakota Rapid City, SD

South Dakota Sioux Falls (Mitchell), SD

Tennessee Chattanooga, TN

Tennessee Jackson, TN

Tennessee Knoxville, TN

Tennessee Memphis, TN

Tennessee Nashville, TN

Tennessee Tri-Cities, TN-VA

Texas Abilene-Sweetwater, TX

Texas Amarillo, TX

Texas Austin, TX

Texas Beaumont-Port Arthur, TX

Texas College Station-Bryan (incl. Texas A&M University), TX

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State Market

Texas Corpus Christi, TX

Texas Dallas, TX

Texas Denton County (incl. Lewisville & University of North Texas), TX

Texas El Paso, TX

Texas Fort (Ft.) Worth, TX

Texas Harlingen-Weslaco-Brownsville-McAllen, TX

Texas Houston, TX

Texas Laredo, TX

Texas Lubbock (incl. Texas Technical University), TX

Texas Odessa-Midland, TX

Texas San Angelo, TX

Texas San Antonio, TX

Texas Tyler-Longview (Lufkin & Nacogdoches), TX

Texas Victoria, TX

Texas Waco-Temple-Bryan, TX

Utah Logan, UT

Utah Park City, UT

Utah Salt Lake City, UT

Virginia Blacksburg, VA

Virginia Burlington, VT-Plattsburgh, NY

Virginia Charlottesville, VA

Virginia Hampton-Norfolk-Virginia Beach, VA

Virginia Harrisonburg, VA

Virginia Lynchburg, VA

Virginia Portsmouth-Newport News, VA

Virginia Richmond-Petersburg, VA

Virginia Roanoke-Lynchburg, VA

Virginia Williamsburg, VA

Washington Bellingham, WA

Washington Bremerton, WA

Washington Everett, WA

Washington Grays Harbor, WA

Washington Olympia, WA

Washington Richland, WA

Washington Seattle, WA

Washington Snohomish County (excl. Everett), WA

Washington Spokane, WA

Washington Tacoma, WA

Washington Vancouver, WA

Washington Wenatchee (Chelan & Douglas Counties), WA

Washington Yakima-Pasco-Kennewick, WA

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State Market

Washington, DC

Washington, DC

West Virginia Bluefield-Beckley-Oak Hill, WV

West Virginia Charleston, WV

West Virginia Clarksburg-Weston, WV

West Virginia Huntington, WV

West Virginia Parkersburg, WV

Wisconsin Eau Claire, WI

Wisconsin Green Bay-Appleton, WI

Wisconsin Janesville, WI

Wisconsin Kenosha, WI

Wisconsin La Crosse, WI

Wisconsin Madison, WI

Wisconsin Milwaukee, WI

Wisconsin Racine, WI

Wisconsin Sheboygan, WI

Wisconsin Superior, WI

Wisconsin Waukesha, WI

Wisconsin Wausau-Rhinelander, WI

Wyoming Casper-Riverton, WY

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IV. LABOR CATEGORIES

LABOR

CATEGORY

DESCRIPTION

Account Executive

Account Executives have major input in strategic marketing plans developed for clients, and direct responsibility for overall project management and day-to-day relationship with clients.

Requires account planning/management experience at an ad agency, design or creative services firm or similar level of responsibility with an advertiser. Superior writing and verbal communication skills. Understanding of integrated marketing, branding, and communications channels. Central point of contact for client and all agency departments working on client projects, including creative, production, media planning/buying, PR and interactive. Develops or collaborates with clients on creative briefs that are used by the account team to direct strategy.

Minimum Education: B.A.

Minimum Experience: 5 years in similar line of work

Account Supervisor

A solid background in mid- to senior-level marketing positions entailing strategic communications, integrated cross-channel marketing, relationship management, branding, and staff supervision. Advanced verbal and written communications skills, analytical thinking, and interpersonal dynamics required. Must be a capable personnel manager with team building skills and mentoring abilities. Duties also include strategy development and review; estimates, quotes and reconciliation statements to ensure budget compliance; review of advertising plans, PR plans, and creative briefs. A clear understanding of today's marketing and advertising business is essential. The account supervisor bears final responsibility for the accounts' growth and profitability.

Minimum Education: B.A.

Minimum Experience: 5 years in similar line of work

Art Director

Experience creating and executing advertising, design and presentation concepts for a wide array of media. Ability to think conceptually and work as part of a creative team, a track record for conceptualizing ad campaigns and other marketing materials, experience directing photo shoots and working knowledge of design hardware, software and new communications vehicles and techniques. Responsible for art concepts in the production of advertising and other marketing materials. Works with Copywriter as a team, or receives copy from the Copy Department and Account Service which is translated into advertising and promotional concepts. May also work as part of an art team with another Art Director.

Minimum Education: B.A.

Copywriter

Works with Art Director(s) in development of ad campaigns, broadcast scripts, direct mail and other creative materials. Creates concepts, themes and writes copy that helps to build awareness of client product benefits to stimulate sales. Has copy oversight of creative product from inception through completion to help ensure maintenance of message through approval of design. Researches clients’ products/services/image to ensure ability to write accurate, on-target copy/concepts for assigned projects. Assists in writing proposals, marketing plans, publicity, etc., as requested.

Minimum Education: B.A.

Minimum Experience: 5 years in similar line of work

Creative Director

Progressive experience in design, art direction or copywriting, managing creative staff, and developing a broad scope of creative concepts and deliverables, such as brand identity, advertising, direct mail, collateral, broadcast, outdoor, point of purchase, sales promotion, and integrated brand awareness campaigns. Understanding and knowledge of brand

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LABOR

CATEGORY

DESCRIPTION

strategy and integrating communications across multiple media channels. Strong abilities in distilling complex concepts and creating communications with impact that can extend to multiple media. Assigns all creative projects within the agency staff and chooses which freelancers will work on which creative assignments. Provides creative direction and approves all creative work before it is presented to the client.

Minimum Education: B.A.

Designer

Develops design concepts and executes them in collateral, brand identity, direct mail, advertising, posters and other materials to support marketing and communication goals. Designs materials according to creative briefs provided by Account Executive and direction from Creative Director/Senior Art Director. Develops design concepts that support project positioning and messaging. May art direct photography sessions and work with freelancers as needed. Works with other Art Directors, Copywriters and additional designated team personnel in production of materials. Works with Senior Art Designer/Creative Director in selection of papers, inks, vendors, models, freelancers, and any and all outside sources/purchases needed to fulfill production of each project. Has working knowledge of computer design software and hardware and strives to stay current in level of knowledge and abilities.

Minimum Education: B.A.

Media Director

Responsible for planning and buying media space on behalf of clients. Experience should include understanding and knowledge of research sources, ability to plan for and budget media buys, experience executing and managing media insertions, strong analytical, negotiation, and project management skills, strong writing and verbal presentation skills. Job duties include knowledge of changing media landscape and new media options; preparation of media schedules, cost estimates and contracts; negotiations with media companies to obtain best value for client; Issues insertion orders for each insertion placed and establishes deadlines for needed materials. Makes timely placement of all media according to schedules.

Maintains updated media insertion orders in client books (cancellations, date, size changes, etc.) and distributes the updated orders.

Minimum Education: B.A.

Minimum Experience: 5 years in similar line of work

Production

Manages the scheduling, pricing, and production of all the work delivered by creative department. Thorough understanding of print production, printing techniques, paper stock, mailing criteria, postal regulations, and other production variables, May supervise a production artist, traffic manager, or production coordinator, so management experience or training important. Prepares production estimates based on briefings from Account Executives and Account Coordinators with input from Creative Director, as needed. Obtains competitive quotes on every outside buy from a range of quality vendors. Issues purchase orders for all outside buys for client projects. Supervises work done by suppliers (printers, output bureaus, tradeshow equipment suppliers, specialty promotional companies etc.) Coordinates with Media Director and/or Account Services to be sure publication material deadlines are met.

Minimum Education: B.A.

Minimum Experience: 5 years in similar line of work

Production Specialist

Provides production and computer support of agency work and operations. Provides IT support for all electronic media. Prepares graphic files for print, manages the agency’s Web FTP site, and preflights all creative materials before they leave the agency. Provides basic user assistance for general application software functions. Accesses online tech support as needed for agency

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LABOR

CATEGORY

DESCRIPTION

owned and licensed software and hardware, and downloads any necessary patches, upgrades or new software as required.

Minimum Education: B.A.

Minimum Experience: 5 years in similar line of work

Public Relations

Creates and implements all PR programs and publicity activities for agency and its clients.

Responsible for PR strategy, media relations programs, communications plans and materials, interacting with the media, and identifying PR opportunities. Strong writing and verbal communications skills. Meets regularly with Media Director and Account Services to coordinate publicity placement and contribute to an integrated marketing approach for maximum benefit.

Suggests graphics, photos, charts and other imagery to accompany PR materials. Supervises any Public Relations Account Executive(s), Publicity Writer(s) or PR Coordinators.

Minimum Education: B.A.

Senior Art

Manages art department and provides direction and guidance to art directors and design staff.

Oversees concept development and visual execution of creative work. Examines and approves finished art and conceptual material. Experience in a broad array of creative services and media, including print and online advertising, print and online direct mail, brand identity and brand image campaigns, collateral and other creative services. Consults with Creative Director, Copywriters, Production, and Account Service personnel as necessary to create impactful communications that achieve marketing objectives.

Minimum Education: B.A.

Web Designer

Concepts, designs and assists in development of on-line advertising, websites and other interactive communications that are functional and effective in achieving client’s goals and objectives. Web designer should have a strong design sensibility and cutting edge online creative skills, with ability to develop banner ads, buttons, interstitials, Flash, and multimedia presentations. Reports to Creative Director. Should have extensive knowledge of and experience in typographic, identity, Web, information and interactive design, with familiarity in QuickTime, Dreamweaver and Flash as well as HTML. Knowledge of Macromedia, XMLm, JavaScript a plus. Works with web programmers and web copywriters/content developers on concepts and execution. Works as part of client team with account executives, media director, production and traffic staff.

Minimum Education: B.A.