MAS - Better World Advertising Inc. - GS07F021CA
PDF 831 KB
- Attached to
- Federal Supply Schedule GS07F021CA Federal contract IDV
- Contract number
- GS07F021CA
- Issued by
- GSA Federal Acquisition Service
About this file
Products and Services:
- Better World Advertising (BWA) provides a range of services including content development, education, training, communications/media planning, creative services, marketing, promotion, outreach, product and materials development, and research and evaluation.
- They specialize in areas such as technical, creative, and script writing, online learning and webinars, media training, toolkit development, subject matter expert interviews, communications, marketing, media and outreach plans, data visualization and strategy, social media strategy, concept visualization, message development, brand development, art design and graphics, video production and post-production, animation and motion graphics, 2D and 3D Graphics, gamification, interactive tools and experiences, website development, targeted promotions and message dissemination, social media implementation, online ad placement and tracking, technical assistance and webinars, partnership development, stakeholder engagement, community building and motivation, websites and microsites, infographics and interactive infographics, mobile applications, online ads, print materials, videos, audio materials, public service advertising (PSAs), formative research, literature reviews, landscape analysis, audience segmentation, process and outcome evaluations, web trends and metrics reports, and media placement tracking and reports.
Location:
- BWA is located at 655 Commercial Street, San Francisco, CA 94111.
- Their geographic coverage includes domestic (50 states, Washington, D.C. and Puerto Rico).
Dates:
- The contract period is from October 24, 2019 to October 23, 2024.
People:
- The contractor is Better World Advertising (BWA).
- The contract administrator is Les Pappas, who is the President/Creative Director of BWA.
Better World Advertising Inc. Pricelist and/or Vendor Terms and Conditions for GS07F021CA, a Federal Supply Schedule awarded to Better World Advertising Inc., under The Professional Services Schedule (PSS)
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Text version
| BETTER | WORLD | ADVERTISING |
| General | Services | Administration |
| Federal | Supply | Service | |
| Authorized | Federal | Supply | Schedule |
Catalog/Price List zhttp://www.socialmarketing.com
| Online | access | to | contract | ordering | information, | terms | and | |
| conditions, | up-to-date | pricing | and | the | option | to | create | an |
| electronic | delivery | order | are | available | through | the | GSA |
| Advantage! | menu-driven | database | system. | The | internet | ||
| address | for | GSA | Advantage! | is | www.gsaadvantage.gov. |
SCHEDULE TITLE: Multiple Award Schedule (MAS)
FEDERAL SUPPLY GROUP: Professional Services
CONTRACT NUMBER: GS07F021CA
CONTRACT PERIOD: October 24, 2019 – October 23, 2024
| For | more | information | on | ordering | from | Federal | Supply | Schedules | click | on | the | GSA |
| Schedules | link | at | http://www.gsa.gov. |
| CONTRACTOR: | Better | World | Advertising | (BWA) |
| 655 | Commercial | Street | ||
| San | Francisco, | CA | 94111 | |
| 415-979-9775 | ||||
| http://www.socialmarketing.com |
| CONTRACT | Les | Pappas | ||
| ADMINISTRATOR: | President/Creative | Director | ||
| (415) | 979-9775 | |||
| LesP@socialmarketing.com | ||||
| http://www.socialmarketing.com |
BUSINESS SIZE: Small
Price List current as of Modification #PS-0024 effective February 25, 2021
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
CUSTOMER INFORMATION
1a. TABLE OF AWARDED CATEGORIES
541430: Commercial Art/Graphic Design
541511: Web Based Marketing Services
541613: Integrated Marketing Services
541810: Advertising Services
541810 ODC: Other Direct Costs (ODCs)
OLM: Order-Level Materials
| 1b. | LOWEST-PRICED | MODEL | NUMBER | ||||||
| AND | PRICE | FOR | EACH | CATEGORY | N/A |
1c. HOURLY RATES (See Approved Price List)
2. MAXIMUM ORDER* $1,000,000
| *Ordering | activities | may | request | a | price | |
| reduction | at | any | time | before | placing | an |
| order, | establishing | a | BPA, | or | in | |
| conjunction | with | the | annual | BPA | ||
| review. | However, | the | ordering | activity | ||
| shall | seek | a | price | reduction | when | the |
| order | or | BPA | exceeds | the | simplified | |
| acquisition | threshold. | Schedule | ||||
| contractors | are | not | required | to | pass | on |
| to | all | schedule | users | a | price | reduction |
| extended | only | to | an | individual | ordering | |
| activity | for | a | specific | order | or | BPA. |
3. MINIMUM ORDER $100
| 4. | GEOGRAPHIC | COVERAGE | Domestic | (50 | states, | Washington, | D.C. | |
| and | Puerto | Rico). |
5. POINTS OF PRODUCTION N/A
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
| 6. | DISCOUNT | FROM | LIST | PRICES | GSA | Net | Prices | shown | on | the | attached | ||
| GSA | Price | List. | Negotiated | discount | has | ||||||||
| been | applied | and | the | IFF | has | been |
added.
7. QUANTITY DISCOUNTS None offered.
| 8. | PROMPT | PAYMENT | TERMS | Net | 30. | Information | for | Ordering | |
| Offices: | Prompt | payment | terms | cannot | |||||
| be | negotiated | out | of | the | contractual | ||||
| agreement | in | exchange | for | other |
concessions.
9. FOREIGN ITEMS None.
10a. TIME OF DELIVERY To be determined at time of Task Order.
10b. EXPEDITED DELIVERY Contact BWA..
| 10c. | OVERNIGHT | AND | 2 | Contact | BWA.. | ||
| DAY | DELIVERY |
10d. URGENT REQUIREMENTS Contact BWA for accelerated delivery.
11. FOB POINT Destination.
| 12a. | ORDERING | ADDRESS | Same | as | contractor | address. | Customer | |
| should | contact | contractor | for | additional |
addresses.
| 12b. | ORDERING | PROCEDURES: | For | supplies | and | services, | the | ordering | ||
| procedures | and | information | on | Blanket | ||||||
| Purchase | Agreements | (BPAs) | can | be | ||||||
| found | in | FAR | 8.405-3. |
13. PAYMENT ADDRESS Same as contractor.
14. WARRANTY PROVISION Standard Commercial Warranty.
| Customer | should | contact | BWA | for | a |
| copy | of | the | warranty. |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
15. EXPORT PACKING CHARGES, IF APPLICABLE. Not Applicable.
| 16. | TERMS | AND | CONDITIONS | OF | RENTAL, | |||||||
| MAINTENANCE, | AND | REPAIR | (IF | APPLICABLE). | Not | Applicable. |
| 17. | TERMS | AND | CONDITIONS | OF | INSTALLATION | ||||
| (IF | APPLICABLE). | Not | Applicable. |
| 18a. | TERMS | AND | CONDITIONS | OF | REPAIR | |||||||||
| PARTS | INDICATING | DATE | OF | PARTS | PRICE | LISTS | ||||||||
| AND | ANY | DISCOUNTS | FROM | LIST | PRICES | |||||||||
| (IF | APPLICABLE). | Not | Applicable. |
| 18b. | TERMS | AND | CONDITIONS | FOR | ANY | OTHER | |||||
| SERVICES | (IF | APPLICABLE). | Not | Applicable. |
| 19. | LIST | OF | SERVICE | AND | DISTRIBUTION | |||||
| POINTS | (IF | APPLICABLE). | Not | Applicable. |
| 20. | LIST | OF | PARTICIPATING | DEALERS | ||||
| (IF | APPLICABLE). | Not | Applicable. |
21. PREVENTIVE MAINTENANCE (IF APPLICABLE). Not Applicable.
| 22a. | SPECIAL | ATTRIBUTES | SUCH | AS | ||||||
| ENVIRONMENTAL | ATTRIBUTES | (E.G., | RECYCLED | |||||||
| CONTENT, | ENERGY | EFFICIENCY, | AND/OR | |||||||
| REDUCED | POLLUTANTS). | Not | Applicable. |
22b. SECTION 508 COMPLIANCE FOR EIT: As applicable
23. DUNS NUMBER: 96-7795451
| 24. | NOTIFICATION | REGARDING | REGISTRATION | Active | ||||||
| IN | SYSTEM | FOR | AWARD | MANAGEMENT | ||||||
| (SAM) | DATABASE |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
About Better World Advertising
| Better | World | Advertising | (BWA) | was | established | in | 1996 | to | provide | high-quality, | cost | effective |
| advertising | services | to | government | agencies, | non-profit | organizations | and | educational | ||||
| institutions | that | are | committed | to | advancing | initiatives | in | the | areas | of | public | health, |
| environmental | conservation | and | social | justice. | BWA | has | grown | as | an | established | national | leader |
| in | behavior | change | communications. |
| We | do | not | have | any | commercial | clients. | We | are | people | who | value | integrity | over | money | and |
| relationships | over | profits. | We | care | about | ideas | and | the | power | to | help | people | through | ||
| communication. | BWA | employs | bold | messaging, | vibrant | imagery | and | innovative | applications | of | |||||
| new, | social | and | traditional | media | to | reach | diverse | populations. | Our | goal | is | to | change | ||
| perceptions | about | health | and | social | issues | to | promote | behavior | change. |
| BWA | is | a | full-service | advertising | agency | with | an | extensive | track | record | of | creating | results- | |
| oriented | social | marketing | and | public | relations | campaigns | on | a | variety | of | public | health | and | social |
| welfare | issues. | Some | areas | of | expertise | include | BIPOC | health, | drug | and | alcohol | misuse, | tobacco | |
| prevention/cessation, | vaccinations, | HIV/STIs, | obesity, | mental | health, | testing | for | infectious | ||||||
| diseases, | foster | care | and | adoption, | stigma | and | discrimination, | youth/child | welfare, | social | justice | |||
| and | environmental | sustainability. |
Why BWA?
| We | know | our | audiences. | Having | designed | and | implemented | successful | health | education | ||||
| campaigns | for | diverse | communities | across | the | country, | we | know | what | it | takes | to | communicate | |
| effectively | with | a | variety | of | target | audiences. | We | pay | attention | to | the | nuances | and | understand |
| what | works | at | the | local, | state | and | national | level. |
| We | have | a | reputation | for | bold, | hard-hitting | campaigns | that | cut | to | the | heart | of | the | issue, | using |
| strong | messages | and | powerful | visuals | to | get | attention | and | results. | Simply: | we | bring | a | unique | ||
| mix | of | creative | and | public | health | power | to | campaign | design, | materials | development, | public | ||||
| relations/marketing, | audio/video | production | and | interactive | design. | While | paid | media | is | an | ||||||
| important | element | of | our | campaigns, | every | component | of | our | media | plan | will | work | ||||
| synergistically | to | drive | earned | media. | The | additional | media | coming | from | journalists, | activists | |||||
| and | other | content | creators | give | added | value | and | ROI | beyond | the | paid | media | and | help | bring | the |
| message | home | to | our | audiences. |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
Engaging Hard-to-Reach Audiences
| We | maintain | relationships | with | varied | audiences | and | the | many | different | voices | and | experiences | ||
| that | make | up | the | communities | represented | in | any | campaign | we | design. | Our | work | has | connected |
| with | a | broad | range | of | audiences: | low | income/under-resourced | communities: | indigenous | and | ||||
| native | communities, | youth, | communities | of | color, | people | with | disabilities | and/or | mental | illness, | |||
| immigrants, | foster | youth | and | LGBTQ | individuals. |
| BWA’s | work | has | made | a | positive | health | impact | on | multi-cultural | communities | in | both | urban | and |
| rural | settings | with | an | established | track | record | in | reaching | at-risk | and | underserved | communities | ||
| across | the | country. | One | of | BWA’s | core | competencies | is | reaching | people | of | a | lower | |
| socioeconomic | level | and | non-Native | English | speakers | with | cultural | sensitivity. |
| At | BWA, | diversity | within | the | company | is | one | of | our | biggest | assets. | Our | staff | includes | men | and |
| women | who | are | Black, | White, | Asian | and | Latino, | across | a | wide | age | spectrum. | BWA’s | diversity | ||
| extends | beyond | race, | age, | gender, | sexual | orientation | and | class | background | to | include | |||||
| experiences, | perspectives | and | interests | that | help | us | understand, | empathize | and | relate | to | our | ||||
| clients | and | their | target | populations. |
| As | an | agency, | our | culture | has | much | in | common | with | the | government | agencies | and | mission- | |||||
| driven | nonprofits | we | serve. | Our | goal | is | to | improve | overall | societal | health | and | well | being | through | ||||
| the | design | and | implementation | of | strategic | interventions | that | change | attitudes, | norms | and | ||||||||
| behaviors. | Indeed, | it | is | not | just | our | name, | it | is | our | mission | — | we | come | to | work | every | day | to |
| make | a | better | world. |
Samples of our work can be viewed at www.socialmarketing.com.
Capabilities
| Better | World | Advertising | is | a | full-service | advertising | agency | which | provides | expertise | in | the |
| following | areas: |
Content Development, Education, and Training
| • Technical, | creative, | and | script | writing |
| • Online | learning | and | webinars | |
| • Media | training | |||
| • Toolkit | development | |||
| • Subject | matter | expert | interviews |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
Communications/Media Planning
| • Communications, | marketing, | media | and | outreach | plans |
| • Data | visualization | and | strategy | ||
| • Social | media | strategy |
Creative Services
| • Concept | visualization | ||
| • Message | development | ||
| • Brand | development | ||
| • Art | design | and | graphics |
| • Video | production | and | post-production |
| • Animation | and | motion | graphics |
| • 2D | and | 3D | Graphics |
• Gamification
| • Interactive | tools | and | experiences |
| • Website | development |
Marketing, Promotion, and Outreach
| • Targeted | promotions | and | message | dissemination |
| • Social | media | implementation | ||
| • Online | ad | placement | and | tracking |
| • Technical | assistance | and | webinars | |
| • Partnership | development | |||
| • Stakeholder | engagement | |||
| • Community | building | and | motivation |
Product and Materials Development
| • Websites | and | microsites | |
| • Infographics | and | interactive | infographics |
| • Mobile | applications | ||
| • Online | ads | ||
| materials |
• Videos
• Audio materials
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
• Public Service Advertising (PSAs)
Research and Evaluation
| • Formative | research | |||
| • Literature | Reviews | |||
| • Landscape | Analysis | |||
| • Audience | segmentation | |||
| • Process | and | outcome | evaluations | |
| • Web | trends | and | metrics | reports |
| • Media | placement | tracking | and | reports |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
PRICE LIST
October 24, 2019 – October 23, 2024
Labor Categories Hourly Rate
President $ 217.23
Senior Vice President $ 172.80
Vice President $ 148.11
Creative Director $ 172.80
Art Director $ 128.36
Senior Graphic Designer $ 113.55
Graphic Designer $ 93.80
Production Designer $ 74.06
Copywriter $ 98.74
Senior Interactive Designer $ 123.43
Interactive Designer $ 108.61
Media Director $ 128.36
Media Buyer/Planner $ 88.87
Senior Project Manager $ 148.11
Project Manager $ 108.61
Project Coordinator $ 69.12
Senior Public Relations Planner $ 143.17
Public Relations Campaign Manager $ 88.87
Public Relations Coordinator $ 69.12
Research Director $ 143.17
Focus Group Planner/Facilitator $ 123.43
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
Other Direct Costs
Service Cost
Newswire Distribution $ 1,994.96
Video Concept/Production (one day shooting) $ 60,453.40
Video Editing (hourly) $ 201.51
| Focus | Group | (recruiting, | screening, | facilitating, | facility | rental, | incentives, | ||
| refreshments | and | focus | group | report) | $ | 15,415.62 |
Photo shoot (one day with casting call, logistics, makeup, wardrobe, equipment, model stipends and photographer) $ 21,586.90
Materials - Vinyl Banner 5.5'' x 8' with grommets $ 282.12
Materials - Mounted poster 3' x 4' with grommets $ 141.06
Materials - Vinyl Banner 72' x 30" with grommets $ 151.13
Materials - Printing 8-panel brochure, finished size 4" x 5" (per piece) $ 0.22
Materials - Posters 11" x 17" (per piece) $ 0.86
Materials - Printing Cash Jackets 3.75" x 8.25" (per piece) $ 0.46
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
Labor Categories
MANAGEMENT
President Education/Experience: Master’s degree with 25+ years experience
Responsibilities
| Develops | and | manages | client | relationships, | evaluates | performance | and | provides | organizational | |
| oversight. | Meets | with | clients, | generates | new | business, | makes | presentations | at | conferences, |
| consults | with | nonprofits/health | departments | and | coordinates | projects | with | creative | team. | |
| Oversees | financial | management, | develops | and | implements | business | plan | and | works | with |
| internal | teams | to | achieve | client’s | goals. |
| Senior | Vice | President | ||||
| Education/Experience: | Master’s | degree | with | 20+ | years | experience. |
Responsibilities
| Leads | strategic | partnership | and | business | development | for | the | company. | Works | with | the | |||
| President | on | maintaining | the | overall | vision | for | the | company. | Leads | staff | meetings. | Supports | the | |
| synergy | of | the | creative | and | account | teams | in | order | to | maintain | a | unified | creative | vision. |
| Maintains | awareness | of | external | and | internal | competitive | landscape. | Possesses | a | high | level | of | ||
| expertise | in | marketing, | public | relations, | advertising, | and | specific | issue | areas | covered | by | the | ||
| company’s | campaigns. |
| Vice | President | |||||
| Education/Experience: | Bachelor’s | degree | with | 10+ | years | experience. |
Responsibilities
| Provides | senior | project | management | for | the | development | and | implementation | of | social |
| marketing | campaigns, | including: | formative | research/message | testing, | campaign | strategy, | |||
| creative | development, | copywriting, | media | strategy, | media | buying, | public | relations | and | media |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
| monitoring | and | outcome | and | process | evaluation. | Supports | proposal | and | grant | writing | ||||
| processes. | Serves | as | a | senior | point | of | contact | for | clients. | Contributes | to | new | business | efforts, |
| including | developing | strategic | partnerships. |
CREATIVE SERVICES
| Creative | Director | |||||
| Education/Experience: | Master’s | degree | with | 25+ | years | experience. |
Responsibilities
| Leads | the | creative | development | process | in | all | campaigns, | brand | creation, | and | related | marketing | |
| and | advertising | ventures. | Interprets | the | client’s | communications | strategy | and | develops | ||||
| proposed | creative | approaches | that | align | with | that | strategy. | Supervises | photo | and | video | shoots. | |
| Initiates | and | provides | creative | guidance | for | all | staff | involved | in | the | creative | process. | Approves |
| all | creative | work | before | it | is | presented | to | client. |
| Art | Director | |||||
| Education/Experience: | Bachelor’s | degree | with | 10+ | years | experience. |
Responsibilities
| Manages | creative | team, | and | works | directly | with | the | Creative | Director | to | develop | the | overall | |
| look | for | campaigns | and | branding. | Works | with | design | team | to | develop | visual | and | copy | creative. |
| Supervises | and | art | directs | senior | designers, | graphic | designers, | writers, | illustrators, | |||||
| photographers | and | any | external | contractors. | Oversees | the | artistic | design | and | creative | ||||
| production | of | all | online | and | materials. |
| Senior | Graphic | Designer | ||||
| Education/Experience: | Bachelor’s | degree | with | 7+ | years | experience. |
Responsibilities
| Develops | design | projects | from | conception | to | completion. | Possesses | specialized | skills | in | web, |
| multimedia, | and | video. | Experienced | in | publication | layout, | image | manipulation, | and | pre-press | |
| preparation. | Provides | support | to | Art | Director | and | creative | team. | Works | with | account |
| management | team | on | creative | needs | for | specific | projects. |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
| Graphic | Designer | |||||
| Education/Experience: | Bachelor’s | degree | with | 3+ | years | experience. |
Responsibilities
| Performs | all | aspects | of | design | and | production. | Creates | designs | for | printed | materials, | websites, | |
| electronic | documents, | and | all | media | channels. | Has | the | ability | to | produce | layouts, | create | |
| illustrations, | manipulate | photographs, | and | perform | all | other | necessary | tasks | in | executing | final | ||
| designs. | Prepares | design | files | for | and | web | production. | Provides | support | to | Senior | Graphic | |
| Designer | on | specific | projects. |
| Production | Designer | |||||
| Education/Experience: | Bachelor’s | degree | with | 2+ | years | experience. |
Responsibilities
| Performs | all | aspects | of | computer-based | production. | Produces | final | artwork | for | all | printed | or | |
| outdoor | materials. | Has | the | ability | to | produce | layouts, | create | illustrations, | manipulate | |||
| photographs, | and | perform | all | other | necessary | tasks | in | executing | final | designs. | Prepares | design | |
| files | for | and | web | production. | Provides | support | to | Graphic | Designers | on | specific | projects. |
Copywriter Education/Experience: Bachelor’s degree with 3+ years experience.
Responsibilities
| Develops | advertising | copy | and | other | creative | text | for | digital, | traditional, | and | integrated | |
| programs. | Collaborates | with | internal | teams | and | clients | to | understand | client | objectives, | ||
| message, | audience, | and | resources. | Works | directly | with | Art | Director | and | Creative | Director | to |
| develop | campaign | messaging. |
DIGITAL SERVICES
| Senior | Interactive | Designer | ||||
| Education/Experience: | Bachelor’s | degree | with | 7+ | years | experience. |
Responsibilities
| Expert | in | html, | .php, | .net | programming, | CMS | conversion, | as | well | as | up-to-date | on | current | trends |
| and | technology | in | the | programming | world. | Leads | digital | team, | completes | tasks | in | isolation | as | |
| well | as | in | group | settings. | Is | able | to | communicate | technical | issues | to | audiences | unfamiliar | with |
| technical | vocabulary. | Works | directly | with | Art | Director | and | Creative | Director | on | digital | needs | for | |
| each | campaign. |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
| Interactive | Designer | |||||
| Education/Experience: | Bachelor’s | degree | with | 3+ | years | experience. |
Responsibilities
| Proficient | in | html, | flash | and | .php | programming, | as | well | as | in | troubleshooting | issues | concerning |
| cross-browser | compatibility | and | coding. | Junior | member | of | the | digital | team, | capable | of | ||
| implementing | solutions | to | various | issues | and | maintaining | most | tech | platforms. | Works | with | ||
| Senior | Interactive | Designer | on | specific | campaign | tasks. |
MEDIA SERVICES
| Media | Director | |||||
| Education/Experience: | Bachelor’s | degree | with | 10+ | years | experience. |
Responsibilities
| Oversees | management | of | all | media | strategy/planning. | Accountable | for | the | relationship | with | the | |||
| client | and | account | management | team, | including | overall | satisfaction | and | management | of | ||||
| expectations | while | ensuring | that | the | work | is | on | strategy, | on | time, | and | within | budget. | Oversees |
| multi-faceted | media/communications | program | area. | Meets | regularly | with | Creative | Director | to | |||||
| discuss | performance, | propose | initiatives, | and | establish | priorities. |
| Media | Planner/Buyer | |||||
| Education/Experience: | Bachelor’s | degree | with | 5+ | years | experience. |
Responsibilities
| Manages | the | day-to-day | process | of | all | media | planning | efforts | for | assigned | clients. | Evaluates | and |
| analyzes | public | responses | and | adjusts | communication | tactics | accordingly. | Meets | with | client | |||
| regularly | to | discuss | performance, | propose | initiatives, | and | establish | priorities. | Meets | with | Media | ||
| Director | to | ensure | company | media | strategies | are | implemented | successfully |
ACCOUNT SERVICES
| Senior | Project | Manager | ||||||
| Education/Experience: | Bachelor’s | and/or | Master’s | degree | with | 8+ | years | experience. |
Responsibilities Oversees multiple client accounts, serving as overall relationship manager. Supervises all aspects
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
| of | client | engagements, | including: | media, | creative, | strategy, | and | technology, | across | all | agency |
| disciplines | and | services. | Oversees | multiple | Project | Managers | and | related | campaigns. |
| Project | Manager | |||||
| Education/Experience: | Bachelor’s | degree | with | 3+ | years | experience. |
Responsibilities
| Manages | projects | from | inception | to | completion. | Serves | as | a | point | of | contact | to | clients | about |
| project | progress. | Manages | specific | client | engagements, | campaigns, | and | projects. | Coordinates | |||||
| internal | departments | to | execute | multi-faceted | communications | programs, | including | creative, | ||||||
| technology, | strategy, | and | social | media | departments. | Works | directly | with | Creative | Director | on | |||
| campaign | design | and | strategy. |
| Project | Coordinator | |||||
| Education/Experience: | Bachelor’s | degree | with | 1+ | years | experience. |
Responsibilities
| Supports | the | account | management | team | on | specific | projects | and | tasks. | Supports | team | in |
| producing | high | quality | deliverables. | Administrative | help | with | multiple | campaigns. | Supports | |||
| business | development | team. |
PUBLIC RELATIONS SERVICES
| Senior | PR | Planner | ||||||
| Education/Experience: | Bachelor’s | and/or | Master’s | degree | with | 8+ | years | experience. |
Responsibilities
| Develops | PR | strategy, | including: | research | and | analysis, | message | development, | media | |
| development, | government, | media | and | corporate | relations. | Supervises | PR | staff | and | works |
| cooperatively | with | creative | staff | for | campaign | implementation. | Conducts | focus | groups, | message |
| workshops | and | other | high-level | meetings. | Oversees | client | relations, | contract | management, | |
| management | and | administration. |
| PR | Campaign | Manager | ||||
| Education/Experience: | Bachelor’s | degree | with | 3+ | years | experience. |
Responsibilities Supervises all aspects of public relations: strategy and campaign implementation, research and
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
| analysis, | message | development, | focus | groups, | strategic | plans, | media | development | and | training, | |
| government, | media | and | corporate | relations, | event | coordination, | planning | and | management. | ||
| Works | directly | with | account | management | staff | to | implement | PR | strategies | on | specific |
campaigns.
| PR | Coordinator | |||||
| Education/Experience: | Bachelor’s | degree | with | 1+ | years | experience. |
Responsibilities
| Works | with | PR | and | creative | staff | to | implement | PR | campaign | components: | strategy, | research | and |
| analysis, | message | development, | focus | groups, | strategic | plans, | media | development | and | training, | |||
| government, | media | and | corporate | relations, | event | coordination, | planning | and | management, | ||||
| writing | (drafts | and | edits | media/PR | plans, | press | releases | and | other | pertinent | documents). |
RESEARCH
| Research | Director | |||||
| Education/Experience: | Master’s | degree | with | 5+ | years | experience |
Responsibilities
| Guides | the | design, | methodology, | data | analysis, | and | reporting | for | all | research | and | evaluation |
| activities. | Works | with | Project | Managers | on | all | campaigns, | ensuring | accountability | and | quality | |
| control | so | that | services/deliverables | are | performed | according | to | approved | scope | of | work | and |
| timelines | and | sound | budget | and | fiscal | management | of | all | program | resources | is | maintained. |
| Focus | Group | Planner/Facilitator | ||||
| Education/Experience: | Bachelor’s | degree | with | 3+ | years | experience. |
Responsibilities
| Develops | focus | group | recruitment | plan, | and | moderator | guide. | Organizes | and | conducts | focus | |
| groups, | including: | venue | research, | developing | and | managing | lists | of | potential | focus | group | |
| participants, | and | drafting | questions | and | ancillary | materials | for | on-site | focus | group | use. | Drafts |
| focus | group | findings | and | report. | Works | with | account | management | team | to | understand | and |
| implement | research | needed | for | specific | campaigns. |
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
LABOR CATEGORY EQUIVALENCE TABLE
Labor Category Minimum Requirements Equivalency
Art Director BA/BS and 10 years of experience 20 years of experience
Copywriter BA/BS and 3 years of experience 7 years of experience
Graphic Designer I BA/BS and 3 years of experience 7 years of experience
Graphic Designer II BA/BS and 7 years of experience 12 years of experience
| Partial | Client | List |
| Advocates | for | Youth |
AIDS Foundation of Chicago
AIDS Institute/Health Research, Inc.
| Alaska | Department | of | Health | and |
| Human | Services |
Alameda County Public Health Department
Boston Public Health Commission
California Department of Public Health
California Department of Health Care Services
| California | Department | of | Alcohol |
| and | Drug | Programs |
Centers for Disease Control and Prevention
(CDC)
Chicago Department of Public Health
| City | of | Long | Beach | Department | of |
| Health | & | Human | Services |
Cleveland Department of Public Health
Columbia University
FDA Center for Tobacco Products
Fenway Health
First Five Alameda County
Gay Men’s Health Crisis
| Maryland | Department | of | Health |
| & | Mental | Hygiene |
Michigan Department of Human Services
| New | York | City | Department | of |
| Health | and | Mental | Hygiene |
New York State Department of Health
New York State Health Foundation
New York State Tobacco Control Program
| North | Carolina | Department | of |
| Health | and | Human | Services |
City of Oakland
Ohio Department of Public Health
Oregon Department of Human Services
Planned Parenthood of New York City, Inc.
Salt Lake City Department of Public Health
San Francisco AIDS Foundation
Santa Clara County Public Health Department
Sargent Shriver National Center of Poverty Law
Sonoma County Department of Health Services
| Better | World | Advertising | (BWA) |
| Contract | No.: | GS07F021CA |
Harvard University School of Public Health
Human Rights Campaign
Illinois Child Support Services
| Los | Angeles | County | Department |
| of | Health | Services |
Los Angeles LGBT Center
| U.S. | Department | of | Health | and | Human |
| Services, | Office | for | Civil | Rights |
U.S. Food and Drug Administration (FDA)
University of California
University of Washington
Virginia Department of Public Health
World Health Organization (WHO)
File details come from the government source that posted it. Updated .