MAS - Luminary Labs LLC - GS07F015AA

Professional Services

PSC: R701

Contract number

GS-07F-015AA

Contract / Current Option Period 2 October 1, 2022 – September 30, 2027

Business size Small Business Luminary Labs LLC participates in GSA’s Disaster Recovery and American Recovery and Reinvestment Act program.

For more information on ordering from Federal Supply Schedules go to the GSA Schedules page at GSA.gov on cover page per I-FSS-600.

Price list current as of Modification #PS-0038 effective 12/07/2022.

Contractor Luminary Labs LLC 61 Broadway

STE 2800

New York, NY 10006

Contractor’s administration source Sara Holoubek 917-265-8371 sara@luminary-labs.com

General Service Administration Federal Supply Service Authorized Federal Supply Schedule Price List Multiple Award Schedule On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA Advantage!®, a menu-driven database system. The INTERNET address GSA Advantage!® is: GSAAdvantage.gov.

http://GSA.gov http://GSAAdvantage.gov

Table of contents

Strategy

Agile execution

Open innovation

With roots in business planning, technology, innovation, and design, we serve as thought partners to leaders tasked with going beyond business as usual. Our networked culture allows us to punch above our weight, convening the right thinkers and doers to support our client’s goals. Our work is thoughtful and considered, taking into account an organization’s near- and long-term conditions for success, as well as the forces affecting its industry.

Smart slide decks are nice. Successful programs are even better. We help our clients “make it real” by standing up groundbreaking programs. Our role in execution is defined by the need. When fresh thinking is required, we lead execution or curate a best-in-class team. In other situations, we collaborate with existing partners and talent while transferring requisite competencies.

Our open innovation practice designs and produces large-scale prize competitions for both the public and private sector. We are well-known for pioneering a multi-stage challenge approach that shepherds the strongest solutions through an iterative process of refinement, closing the gap between concept and commercialization. Luminary Lightbox™, our proprietary open innovation platform, provides a white-glove experience for solvers, administrators, and juries.

Our open innovation clientele includes a number of federal agencies, including the U.S. Department of Education (ED), NASA (Center of Excellence for Collaborative Innovation, NASA Tournament Lab), Food and Drug Administration (FDA), The Department of Homeland Security (DHS), and the Department of Health and Human Services (HHS). Our full list of contracts can be found on page 4.

Luminary Labs is a full-service strategy and innovation consultancy serving Fortune 500, government, and nonprofit organizations.

About Luminary Labs

As of 2017, Luminary Labs has been charged with designing and developing 17 prize competitions, awarding over $5 million in non-dilutive cash prizes and nearly $2 million in non-monetary awards to the innovator community.

Our full list of contracts can be found below. All challenges are down-select unless otherwise noted.

Data Design Diabetes:

Improving outcomes

Data Design Diabetes:

What matters most?

Data Design Diabetes: Prove It!

Collaborate | Activate Challenge

Collaborate | Innovate Challenge

Ignite Ideas Global Challenge 2013 (Single-stage challenge)

Reach Higher Career App Challenge

EdSim Challenge

CTE Makeover Challenge

Rethink Supply Chains

The Mood Challenge

Hidden Signals Challenge 2017 (Forthcoming)

Connected Care Challenge

The Alzheimer’s Challenge

Merck | Heritage Provider Network Challenge

Alexa Diabetes Challenge

2014 Food Safety Challenge

$220,000

$220,000

$100,000

$500,000

$100,000

$50,000

$240,000

$680,000

$200,000

$400,000

$500,000

$300,000

$250,000

$300,000

$240,000

$250,000

$500,000

Sanofi

U.S. Department of Education

Humanity United

Robert Wood Johnson Foundation

U.S. Department of Homeland Security

Janssen

Merck

Food and Drug Administration (FDA)

Luminary Labs challenges, 2011–2017

Open innovation practice

Luminary Lightbox™

To complement our approach, we developed Luminary Lightbox™, our proprietary open innovation platform, which offers an elegant front-end interface for solvers, sophisticated back-end submission management for administrators, and a white-glove experience for judges. The platform is 508-compliant to meet the unique needs of our government partners.

The core functionality of Luminary Lightbox™ is described below.

Administrator functionality Designed for the non-technical administrator, our platform allows the layperson to set up a challenge, determine its timeline, articulate the number of stages and steps, establish the judging rubric, invite reviewers or judges, conduct eligibility or compliance reviews, review all scores, and make additional asks of participants.

Solver functionality Solvers can easily find, register for, and share our challenges. We emphasize a clean and elegant interface to attract solvers while clearly presenting critical information, such as criteria and terms and conditions. Upon submission, solvers identify team members, who are then also added to the database of solvers. The submission form itself allows for supporting files to be attached and requires that entrants confirm compliance with challenge rules, terms, and conditions. Solvers can save and edit their submission until the close of the open submissions period. Solvers also have a “My Challenges” view, which includes the status of all of their current and past submissions.

Reviewer or juror functionality A distinguishing attribute of Luminary Lightbox™ is that it allows for numerous types of review, such as eligibility review, compliance review, legal review, judging, and IP management, including transfer and document requirements. All types of review can be batched or in aggregate, contingent upon the number of submissions and the size of the review team. All scores, notes, and documentation are saved in Luminary Lightbox™ for posterity.

Multi-stage challenges

We specialize in large-scale, down-select challenges, which often include user feedback, testing, and piloting stages to shepherd the strongest solutions through an iterative process of refinement. A hallmark of our approach is an accelerator period, which provides a subset of participants with nominal financial incentives, non-monetary resources, educational webinars, expert mentorship, and access to an in-person boot camp.

The accelerator is designed to encourage continuous iteration through education and exercises in empathy-building, user testing, development of subject matter knowledge, rapid prototyping, and business modeling. For challenges that include a Demo Day, we also provide pitch support. For challenges that include a piloting stage, we provide technical assistance during the piloting stage.

Open innovation practice, cont.

Marketing & outreach

Over the past five years, we have proven that we can identify and reach new audiences—ranging from data scientists and food pathogen specialists to behavioral economists and startup CEOs—in limited time and with a high degree of success. We accomplish this through a tightly constructed, stage-specific communications plan, shifting messages and tactics as necessary throughout the challenge to generate high-quality submissions and widespread public awareness.

As a result, our federal challenges have exceeded expectations for qualified submissions and are frequently featured in national outlets such as the Washington Post, U.S. News and World Report, and Forbes.

Open innovation practice, cont.

We believe that a good consultant is made, not born. To that end, we cultivate team members and partners who earned their stripes as practitioners prior to advising others.

Hailing from organizations such as McKinsey, L’Oréal, and Goldman Sachs, we have deep roots in strategy, innovation, technology, communications, and design.

Specific to this schedule is the wealth of open innovation and challenge management experience our team brings to both the private and public sectors. We are fluent in the language of innovation, and are particularly energized by the thorny problems that matter.

Our marketing, design, and development teams honed their skills at top firms such as iCrossing, Organic, and Bond Street. Today, they are well-known for creating engaging, 508-complaint experiences that meet the needs of the broadest possible audience.

In addition to our full-time staff, our networked culture creates opportunities for our clients to tap into a broad and deep set of subject matter experts.

Our team

Background & experience

1a

Information for ordering activities

1b

1c

Lowest priced model number and price for each SIN Not applicable

Maximum order $1,000,000 *If the best value selection places your or-der over the Maximum Order identified in this catalog/ pricelist, you have an oppor-tunity to obtain a better schedule contract price. Before placing your order, contact the aforementioned contractor for a better price. The contractor may (1) offer a new price for this requirement (2) offer the lowest price available under this contract or (3) decline the order. A delivery order that exceeds the maximum order may be placed under the schedule contract in accordance with FAR 8.404.

Minimum order $100

Hourly rates See market rate sheet, pages 11–12.

Geographic coverage Domestic, 50 states, Washington, D.C., Puerto Rico, U.S. Territories

Point(s) of production Not applicable

Discount from list prices Prices listed are GSA net, discount deducted.

Quantity discounts 0%

Table of awarded special item numbers (SINs)

OLM

541613

541810ODC

541613RC

541810ODCRC

Order level materials

Challenges & competition services, marketing planning & strategy

Other direct costs for marketing & public relations services

Challenges & competition services, marketing planning & strategy / disaster recovery

Other direct costs for marketing & public relations services / disaster recovery

MAS SIN Description

10a

10b

10c

10d

Foreign items None

Time to delivery To be determined at time of task order.

Expedited delivery Services are available for expedited de-livery; however, this must be discussed at time of order placement and depends on size and nature of order.

Overnight and 2-day delivery Overnight and 2-day delivery are avail-able. Contact the Contractor for rates.

Urgent requirements Agencies can contact the Contractor’s representative to effect a faster delivery.

Customers are encouraged to contact the contractor for the purpose of re-questing accelerated delivery.

FOB point Destination

Information for ordering activities, cont.

8 Prompt payment terms Net 30 Days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agree-ment in exchange for other concessions.

Terms and conditions of rental, maintenance, and repair

Not applicable

Terms and conditions of installation

Not applicable

12a

12b

Customer information

Ordering address

Luminary Labs LLC 61 Broadway

STE 2800

New York, NY 10006

18a Terms and conditions of repair of parts indicating date of parts price lists and any discounts from list prices

Not applicable

18b

22a

22b

Terms and conditions of any other services

Not applicable

List of service and distribution points

Not applicable

List of participating dealers

Not applicable

Preventive maintenance

Not applicable

Unique Entity Identifier (UEI) Number

U6X3T3QYWB23

Special attributes such as environmental attributes (e.g. recycled content, energy efficiency, and/or reduced pollutants)

Not applicable

Notification regarding registration in system for award management (SAM) database

Registered and currently active

Section 508 compliance

Information is available on electronic and information technology (eit) supplies and services and show where full details can be found. The eit standards can be found at www.Section508.Gov: Contact Con-tract Administrator for more information

Payment address

Luminary Labs LLC 61 Broadway

STE 2800

New York, NY 10006

Warranty provision

Standard Commercial Warranty.

Customer should contact contractor for a copy of the warranty.

Export packing charges

Not applicable

Ordering procedures

For supplies and services, the order-ing procedures, information on Blanket Purchase Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3.

CEO

Creative director

Head of client services

Client partner

Senior strategist

Strategist

Senior analyst

Analyst

Design director

Senior designer

Designer

Technical architect

Information architect

Senior developer

Developer

Subject matter expert, senior

Subject matter expert

Operations director

Admin

Senior editor

Copywriter/editor

$709.53

$502.59

$461.21

$427.40

$320.92

$272.74

$198.35

$148.78

$461.21

$372.57

$257.07

$443.46

$187.15

$344.92

$247.57

$509.96

$358.71

$294.09

$117.64

$240.62

$153.73

$730.82

$517.66

$475.04

$440.22

$330.55

$280.92

$204.30

$153.24

$475.04

$383.75

$264.78

$456.76

$192.77

$355.26

$254.99

$525.26

$369.47

$302.91

$121.17

$247.84

$158.35

$752.75

$533.19

$489.29

$453.43

$340.46

$289.34

$210.43

$157.83

$489.29

$395.26

$272.72

$470.46

$198.55

$365.92

$262.64

$541.02

$380.55

$312.00

$124.81

$255.27

$163.09

$775.32

$549.19

$503.97

$467.03

$350.68

$298.03

$216.75

$162.57

$503.97

$407.12

$280.90

$484.57

$204.50

$376.91

$270.52

$557.25

$391.97

$321.36

$128.55

$262.93

$167.99

$798.59

$565.66

$519.09

$481.05

$361.20

$306.96

$223.24

$167.45

$519.09

$419.34

$289.32

$499.11

$210.64

$388.21

$278.63

$573.96

$403.73

$331.00

$132.41

$270.82

$173.03

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Hourly

Labor category

Unit of issue

10/1/22– 9/30/23

10/1/23– 9/30/24

10/1/24– 9/30/25

10/1/25– 9/30/26

10/1/26– 9/30/27

Market rate sheet

Effective as of 10/1/2022

MAS SIN 541613, 541613RC

Public relations

Audio/visual production & editing

Audio/video equipment rentals

Video livestream

Auxiliary photographer

Photo studio

Event venue rental before 3 pm

Focus group incentives and recruiting

Event chairs, tables, and setup

Catering, beverage, and rental fees for 3 hour cocktail reception, includes venue rental after 3 pm

Signage and printing fees

Prize monies

$450.92

$399.55

$6,278.59

$17,794.66

$1,712.34

$18,835.77

$28,539.04

$2,299.11

$13,898.51

$227.44

$715.90

N/A

Hourly

Hourly

Per 3 hour increment

Annual subscription unlimited streaming (hours & viewers)

Per 8-hour day

Per 3000 sq. ft.

per 12-hour day

Flat fee for space before 3 pm

Per 4 recruits

Per 1000 people

Per person

Per 60 sq. ft.

Per challenge

Support product / labor (ODCs) Ceiling price rate (incl. IFF)

Unit of issue

Market rate sheet, cont.

Effective as of 10/1/2017

Other Direct Costs (ODCs)

MAS SIN 541810ODC, 541810ODC RC

The Service Contract Labor Standards (SCLS) is applicable to this contract and as it applies to the entire and all services provided. While no specific labor categories have been identified as being subject to SCLS due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29CRF 5413.300), this contract still maintains the provisions and protections for SCLS eligible labor categories. If and/or when the Contractor adds SCLS labor categories / employees to the contract through the modification process, the Contractor must inform the Con-tracting Officer and establish a SCLS matrix identifying the GSA labor category titles, the occupational code, SCLS labor category titles and applicable wage determination (WD) number. Failure to do so may result in cancellation of the contract.

Management

Labor category definitions

CEO

Functional experience Responsible for providing strategic leadership for the company and across clients. Oversees all functions, including consulting services, design and insights, and operations. Provides executive support and guidance to the design and execu-tion of open innovation competitions and client accounts.

Education / experience requirements Master’s degree with a minimum of 15 years of experience.

Head of client services Functional experience Oversees the entire client services staff and opera-tions, and is responsible for the successful delivery of all client services. Provides strategic direction for all client work and deliverables, manages key senior management relationships, and resolves critical escalated issues.

Education / experience requirements Master’s degree with a minimum of 12 years of experience.

Client services

Client partner Functional experience Serves as the senior client advisor, leading the vision for the project and ensuring that the vision is translated into tangible programs that meet client goals. Ensures successful delivery of work, providing guidance to teams to ensure successful design, administration and execution of innovation competitions and client work.

Education / experience requirements Master’s degree with a minimum of 10 years of experience, or Bachelor’s degree with a minimum of 12 years of experience.

Strategist Functional experience Serves as the day-to-day client partner, ensuring the delivery of the programs to meet client goals.

Responsible for all project management needs and deliverables, leading a multi-disciplinary team to ensure flawless execution and high quality deliverables.

Education / experience requirements Master’s degree with a minimum of 5 years of experience, or Bachelor’s degree with a minimum of 7 years of experience.

Senior strategist Functional experience Serves as a client advisor. May lead the vision for the project, and is responsible for translating the vision into tangible programs that meet client goals. Oversees execution across multiple client engagements, including the design, administration and execution of innovation competitions and client work. Provides guidance and input to client deliverables.

Education / experience requirements Master’s degree with a minimum of 8 years of experience, or Bachelor’s degree with a minimum of 10 years of experience.

Senior analyst Functional experience Responsible for executing against key work-streams, owning project work plans and coor-dinating with a multi-disciplinary team to ensure flawless execution of deliverables and programs.

May manage junior team members on select workstreams and often serves as project manager for open innovation competitions, working closely with the day-to-day client contact.

Education / experience requirements Master’s degree with a minimum of 3 years of experience, or Bachelor’s degree with a minimum of 5 years of experience.

Analyst Functional experience Responsible for executing key work streams, owning project work plans and coordinating across a multi-disciplinary team to ensure flaw-less execution of deliverables and programs. May serve as project manager for open innovation competitions, working closely with the day-to-day client contact.

Education / experience requirements Bachelor’s degree with a minimum of 2 years of

Labor category definitions, cont.

Design & insight

Creative director Functional experience Provides creative direction to all client work, in line with client goals. Leads a team of creatives to craft stories, ideas and solutions, ensuring that execution aligns with the creative strategy. En-sures all work quality is in line with, and exceeds, company and client expectations.

Education / experience requirements Master’s degree with a minimum of 7 years of experience, or Bachelor’s degree with a minimum of 15 years of experience.

Design director Functional experience Leads and directs design work execution across multiple formats, including digital and print. Adept at translating complex subjects into compelling experiences. Responsible for conceptualizing cre-ative solutions that support the strategic intent for open innovation competitions and client work.

Education / experience requirements Master’s degree with a minimum of 6 years of experience, or Bachelor’s degree with a minimum of 10 years of experience.

Senior designer Functional experience Creates high quality deliverables across multiple formats, including digital and print, staying current with new techniques and trends. May manage designers.

Education / experience requirements Master’s degree with a minimum of 4 years of experience, or Bachelor’s degree with a minimum of 7 years of experience.

Designer Functional experience Executes design work across multiple formats, including digital and print.

Education / experience requirements Bachelor’s degree with a minimum of 3 years of experience.

Subject matter expert, senior Functional experience Contributes meaningful expertise as an authority in a specific subject area. Translates knowledge and expertise to guide and inform client projects.

Education / experience requirements Master’s degree with a minimum of 13 years of experience, or Bachelor’s degree with a minimum of 15 years of experience.

Subject matter expert Functional experience Contributes meaningful expertise as an authority in a specific subject area. Translates knowledge and expertise to guide and inform client projects.

Education / experience requirements Bachelor’s degree with a minimum of 10 years of experience.

Senior editor Functional experience Translates client goals into an editorial strategy and oversees the editorial process. Guides copy development and may directly edit deliverables.

Education / experience requirements Master’s degree with a minimum of 8 years of experience, or Bachelor’s degree with a minimum of 10 years of experience.

Copywriter / editor Functional experience Develops and edits copy for client deliverables, including reports, web copy, articles. Can man-age and upload content to content management systems.

Education / experience requirements Bachelor’s degree with a minimum of 5 years of

Development

Technical architect Functional experience Leads and directs the development and mainte-nance of large-scale technical solutions. Oversees teams of developers and information architects to deliver leading-edge solutions. Products business experience and technical requirements.

Education / experience requirements Bachelor’s degree with a minimum of 10 years of experience.

Senior developer Functional experience Oversees the development of web-based solutions, from initial design through testing to completion. Capable of writing, programming, updating and maintaining code across a variety of web-based programming languages.

Education / experience requirements Bachelor’s degree with a minimum of 7 years of experience.

Information architect Functional experience Leads the design of the display of information, such as sitemaps and wireframes, and responsi-ble for nomenclature decisions.

Education / experience requirements Bachelor’s degree with a minimum of 5 years of experience.

Developer Functional experience Supports the development of web-based solu-tions. Responsible for writing, programming, updating and maintaining code across a variety of web-based programming languages.

Education / experience requirements Bachelor’s degree with a minimum of 3 years of experience.

Operations

Operations director Functional experience Ensures full compliance with all contract require-ments. Oversees administrative logistical support associated with client work.

Education / experience requirements Bachelor’s degree with a minimum of 10 years of experience.

Operations / admin support Functional experience Supports logistics associated with open inno-vation competitions and client work. Supports requirements associated with all contracts.

Education / experience requirements Bachelor’s degree with a minimum of 2 years of experience

17www.luminary-labs.com http://www.luminary-labs.com