MAS - Lyons Public Relations LLC - GS07F0068X

Lyons Public Relations, LLC GSA Contract Price Catalogue

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®. The website for

GSA Advantage!® is: https://www.GSAAdvantage.gov.

Multiple Award Schedule (MAS)

FSC Group: Professional Services

FSC/PSC Codes: R708

Contract Number: GS-07F-0068X

For more information on ordering go to the following website: https://www.gsa.gov/schedules.

CONTRACT PERIOD: October 22, 2020 – October 21, 2025

CONTRACTOR: Lyons Public Relations, LLC 10410 N. Kensington Pkwy, Suite 305 Kensington, MD 20895-2948 Phone number: (301) 942-1306 Fax number: (301) 942-1361 E-Mail: dan@lyonspr.com

CONTACT FOR CONTRACTOR ADMINISTRATION:

Dan Lyons, Contract Administrator/Agent E-Mail: dan@lyonspr.com

Business size: Small Business

Current as of Modification Number PS-0042 effective December 17, 2024

Prices Shown Herein are Net (discount deducted)

Lyons Public Relations, LLC participates in GSA’s Disaster Recovery and American Recovery and Reinvestment Act Programs.

https://www.gsaadvantage.gov/ https://www.gsa.gov/schedules mailto:dan@lyonspr.com mailto:dan@lyonspr.com

Table of Contents

Title

Page

I.

Contract Information

II.

Price List by SIN

III.

Special Item Number Descriptions

IV.

Discriminating Factors

Contract Number

GS-07F-0068X

Section I: Contract Information

1a. Table of Award Special Item Numbers (SINs)

SIN DESCRIPTION

SIN 512110 Video/Film Production SIN 541810 Advertising Services SIN 541820 Public Relations Services SIN OLM Order-Level Materials

1b. Lowest Price Model Number and Price for Each SIN:

SIN Model Price 541810 QA/QC $58.94 / Hr.

541820 QA/QC $58.94 / Hr.

512110 QA/QC $58.94 / Hr.

1c. Hourly Rates

Please refer to Lyons Public Relations, LLC GSA Price List on page 5.

2. Maximum Order:

$1,000,000.00

3. Minimum Order:

$100.00

4. Geographic Coverage:

Domestic, 50 states, Washington, DC, Puerto Rico, US Territories

5. Point of Production:

Kensington, MD (Montgomery County)

6. Discounts from List Prices:

Prices listed are GSA Net, discount deducted.

7. Quantity Discount:

0.25% greater than $250,000.00 per task order

8. Prompt Payment Terms:

Net 30 days

Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign Items:

None

10a. Time of Delivery:

Per task order and as mutually agreed upon.

10b. Expedited Delivery:

Per task order and as mutually agreed upon.

10c. Overnight and 2-day Delivery:

Overnight and 2-day are available. Contact the contractor for rates.

10d. Urgent requirements:

Not applicable

11. FOB POINT:

Destination

12a. Ordering Address:

Lyons Public Relations, LLC 10410 N. Kensington parkway, Suite 305 Kensington, MD 20895-2948

12b. Ordering Procedures:

See Federal Acquisition Regulation (FAR) 8.405-1 Ordering procedures for supplies and services not requiring a statement of work, FAR 8.405-2 Ordering procedures for services requiring a statement of work and Federal Acquisitions Regulations (FAR) 8.405-3.

13. Payment Address:

10410 N. Kensington parkway, Suite 305 Kensington, MD 20895-2948

14. Warranty Provision:

Standard Commercial Warranty. Customer should contact contractor for a copy of the warranty.

15. Export packing Charges:

Not applicable

16. Terms and Conditions of Rental, Maintenance, and Repair:

Not applicable

17. Terms and Conditions of Installation:

Not applicable

18a. Terms and Conditions of Repair Parts Indicating Date of Part Price List and Any

Discounts from Price List:

18b. Terms and Conditions for any Other Services:

19. List of Services and Distribution Point:

Not applicable

20. List of Participating Dealers:

Not applicable

21. Preventative Maintenance:

Not applicable

22a. Special Attributes such as Environmental Attributes:

Not applicable

22b. Section 508 Compliance for EIT:

Not applicable

23. Unique Entity Identifier (UEI) number:

YU6VEE2EYLR1

24. Notification Regarding Registration in System for Award Management (SAM) database:

Lyons Public Relations, LLC is actively registered in the SAM database.

Section II: Price List by SIN

Price List by SIN for GS-07F-0068X

Labor and Task Cost Awarded Labor Category Rates by SIN

Government Pricing provided under contract number

SIN(s) Labor Service Proposed (e.g.

Labor Category or Job

Title/Task)

Unit of Issue (e.g. Hour, Task, Sq Ft)

GSA Price w/IFF

512110; 541810; 541820 President Hour $249.37

512110; 541810; 541820 Director Hour $204.03

512110; 541810; 541820 Program Manager Hour $158.69

512110; 541810; 541820 Project Manager Hour $140.55

512110; 541810; 541820 Production Manager Hour $113.35

512110; 541810; 541820 Production Specialist Hour $68.01

512110; 541810; 541820 Producer Hour $140.55

512110; 541810; 541820 Account Executive Hour $90.68

512110; 541810; 541820 Senior Writer Hour $122.42

512110; 541810; 541820 Copy Writer Hour $77.08

512110; 541810; 541820 Senior Editor Hour $113.35

512110; 541810; 541820 Media Buyer / Planner Hour $86.15

512110; 541810; 541820 Strategist Hour $140.55

512110; 541810; 541820 Graphic Designer Hour $104.28

512110; 541810; 541820 QA/QC Hour $58.94

512110; 541810; 541820 1-Camera-HD Video Crew Half Day $2,267.00

512110; 541810; 541820 Editor Hour $136.02

512110; 541810; 541820 Videographer Hour $90.68

512110; 541810; 541820 Director of Photography Hour $199.50

512110; 541810; 541820 Lighting Director/Gaffer Hour $177.33

512110; 541810; 541820 Audio Technician Hour $177.33

512110; 541810; 541820 Production Assistant Hour $88.66

512110; 541810; 541820 Key Grip Hour $110.83

512110; 541810; 541820 Make-up/Hair Hour $88.66

512110; 541810; 541820 Drone & Operator Hour $199.50

512110; 541810; 541820 Teleprompter w/ Operator Hour $94.21

SIN(s) Services Service Description Unit of Issue (e.g.

Hour, Task, Sq Ft)

GSA Price w/IFF

512110; 541810; 541820 Public Service Announcements - 500 outlets, no production 500 outlets $6,075.57

512110; 541810; 541820 Public Service Announcements - 1,000 outlets, no production 1,000 outlets $9,884.13

512110; 541810; 541820 Public Service Announcements - 2,000 outlets, no production 2,000 outlets $16,231.74

512110; 541810; 541820 Public Service Announcements - 3,000 outlets, no production 3,000 outlets $22,397.98

512110; 541810; 541820 PSA - Audio Productions each

(30 or 60 second segments)

$2,267.00

512110; 541810; 541820 Radio Media Tour - 10 interviews, 2 hours 10 interviews $4,534.01

512110; 541810; 541820 Radio Media Tour - 15 interviews, 3 hours 15 interviews $6,120.91

512110; 541810; 541820 Radio Media Tour - 20 interviews, 4 hours 20 interviews $7,707.81

512110; 541810; 541820 Each Additional Interview each $317.38

512110; 541810; 541820 Radio News Release - 2,000 outlets 2,000 outlets $5,803.53

512110; 541810; 541820 Podcast - stand alone each $2,267.00

512110; 541810; 541820 Satellite Media Tour 2 hour $22,670.03

512110; 541810; 541820 Satellite Media Tour each additional hour $4,307.30

512110; 541810; 541820 HD Camera Package Daily $1,329.97

512110; 541810; 541820 Lighting Package Daily $1,063.98

SCA Price Matrix: The Service Contract Labor Standards, formerly the Service Contract Act (SCA), apply to this contract and it includes SCLS applicable labor categories. Labor categories and fixed price services marked with a (**) in this pricelist are based on the U.S.

Department of Labor Wage Determination Number(s) identified in the SCLS/SCA matrix. The prices awarded are in line with the geographic scope of the contract (i.e., nationwide).

Awarded Labor Descriptions

Position Description Minimum Education

Minimum Experience

President Provides overall direction and decision-making.

Primary resource for client engagements.

Master’s Degree 10 years

Director Directs field and studio elements. May act as a liaison between crew, client, and producer. Oversees taping in scope and direction. May also conduct interviews with subjects.

Bachelor’s degree 8 years

Program Manager Manages multiple projects as assigned. Primary point of contact with client. Responsible for project schedules and costs. Coordinates Project Managers.

Bachelor’s degree 8 years

Project Manager Manages projects as assigned. Primary point of contact with client. Responsible for project schedules and costs.

Bachelor’s degree 8 years

Production Manager Production Manager is in charge of all production equipment, which includes the production studio.

Is also responsible for most logistical requirements including travel, lodging, transportation, and permits.

Production Manager oversees hiring the crew, renting equipment, and overall support of the needs of the crew and Producer.

Bachelor’s degree 5 years

Production Specialist

Assist in the coordination and management of media buying, tracking, and processing.

Bachelor’s Degree 5 years

Producer Oversees all phases of the project, from the initial planning stage through final delivery, working closely with directors and crew on location and in studio(s).

Bachelor’s Degree 6 years

Account Executive Primary interface with one or more client accounts;

including meetings with Creative and Art Director concerning creative issues and input, and the Production Manager regarding schedules and timelines.

Bachelor’s Degree 10 years

SCLS Eligible Contract Labor Category SCLS Equivalent Code and Title WD Number

Videographer 13074 - Photographer IV 2015-4269

Director of Photography 13075-Photographer V 2015-4269

Lighting Director/Gaffer 13073-Photographer III 2015-4269

Audio Technician 13110-Video Teleconference Technician

2015-4269

Production Assistant 01020-Administrative Assistant 2015-4269

Key Grip 13074-Photographer IV 2015-4269

Make-up/Hair 24540-Beautician (Cosmetologist) 2015-4269

Drone & Operator 99130-Flight Follower 2015-4269

Teleprompter w/Operator 13074-Photographer IV 2015-4269

Senior Writer Provides copy content development and review. Bachelor’s degree 10 years

Copy Writer Supports the Senior Writer, develops draft copy, and provides copy content development and review.

Bachelor’s degree 5 years

Senior Editor The Editor edits the text and audio components of the project into an assembly, a rough cut, a fine cut and a final cut at the direction of either the Producer or the Director.

The editor will also perform final QA/QC on all products before production.

Master’s degree 6 years

Media Buyer / Planner

Assist in the coordination and management of media buying, tracking, and processing.

Bachelor’s degree 5 years

Strategist Provides specific technical or operational support, guidance, and direction. Supports internal and external clients.

Bachelor’s degree 15 years

Graphic Designer Designs and creates the look and feel of project deliverables based on client requirements.

Bachelor’s degree 5 years

QA / QC Specialist Provides project and product assurance review. Bachelor’s degree 6 years

Videographer Operates high-definition camera system during production.

Responsible for camera movements, media storage, and proper appearance of the scene on camera.

Bachelor’s Degree 4 Years

1-Camera HD Video Crew

High-Definition video crew to capture video and audio. Bachelor’s degree 4 Years

Producer Oversees all phases of the project, from the initial planning stage through final delivery, working closely with directors and crew on location and in studio(s).

Bachelor’s Degree 6 Years

Editor Creates a cohesive video based on the script and direction from the producer. Incorporates graphic art and animations, makes client revisions, color corrects the footage, and implements other post-production effects as necessary.

Bachelor’s Degree 5 Years

Director of Photography

Oversees the visual style, handling camera work, lighting, and composition. They collaborate with the producer, manage the camera crew, and make key technical decisions to ensure a polished, professional look that aligns with the client's goals.

Bachelor’s Degree 10 Years

Lighting Director/Gaffer

Designs and manages lighting setups to enhance the visual quality and tone. They collaborate with the Director of Photography, control light placement and intensity, and ensure the lighting complements the message and setting, creating a professional and engaging visual experience.

High School Diploma

4 Years

Audio Technician Ensures high-quality sound recording and clarity. They manage microphones, sound levels, and audio equipment, capturing clear dialogue and ambient sounds. Collaborating with the director and video team, they troubleshoot audio issues and ensure the final product delivers professional and impactful audio.

High School Diploma

2 Years

Production Assistant Supports the crew with various tasks, including equipment setup, logistics, and scheduling. They assist with managing props, coordinating talent, and ensuring smooth operations on set. Their role is crucial for maintaining efficiency and facilitating communication, helping the production run seamlessly and on time.

High School Diploma

1 Years

Key Grip Manages the setup and adjustment of camera rigs, lighting stands, and other equipment. They ensure safe and efficient operation, assisting with smooth camera movements and stable lighting conditions. Collaborating closely with the camera and lighting departments, they play a crucial role in creating a professional and polished video.

Bachelor’s Degree 4 Years

Make-up/Hair Enhances the appearance of on-camera talent, ensuring they look polished and professional. They style hair and apply makeup to suit the video’s tone and brand image.

Collaborating with the director and talent, they maintain continuity and address touch-ups to achieve a consistent, camera-ready look throughout the shoot.

Bachelor’s Degree 5 Years

Drone & Operator Captures aerial footage to enhance visual storytelling.

They skillfully pilot drones, plan flight paths, and ensure compliance with safety and legal regulations.

Collaborating with the director and production team, they provide dynamic shots that add a unique perspective, elevating the quality and impact of the corporate video.

Bachelor’s Degree 5 Years

Teleprompter w/ Operator

Provides on-screen text prompts to ensure smooth delivery of scripts. The operator manages the teleprompter’s speed and synchronization, allowing talent to maintain eye contact with the camera. This setup helps deliver messages confidently and professionally, ensuring clarity and consistency in the video’s communication.

High School Diploma

2 Years

Awarded Service Descriptions

Service Description Public Service Announcements

- Radio

Advocating important, evergreen messages, usually in lengths of 60 or 30 seconds.

Radio Media Tours A time-efficient and cost-effective tool for your spokesperson to reach listeners around the country via a series of back-to-back interviews.

Radio News Release A 60-second news story that includes a sound bite from your spokesperson and is pitched to radio stations and networks nationwide.

Podcasts A unique tool that allows your agency to connect directly with key audiences. Podcasts generate awareness and create a direct one-on-one communication channel with organization members and consumers.

Satellite Media Tours A Satellite Media Tour is a time and cost-effective service that connects a spokesperson to TV audiences around the country.

HD Camera Package The HD camera package includes a high-definition camera, lenses, and essential accessories like tripods and monitors. It ensures superior image quality, sharpness, and detail, supporting a professional visual presentation.

The package is integral for capturing crisp, clear footage that meets corporate standards and enhances the video's overall impact.

Lighting Package The lighting package includes a variety of fixtures, stands, and accessories tailored to create controlled and flattering lighting setups. Designed to enhance visual clarity and ambiance, it ensures that subjects appear professional and engaging on camera. The package is essential for achieving a polished and impactful visual presentation aligned with corporate branding and messaging.

Section III: Special Item Numbers Descriptions

Special Item Number (SIN)

Description for

SIN 541810 Advertising Services

Advertising Services provided under this SIN will promote public awareness of an agency's mission and initiatives, enable public understanding of complex technical and social issues, disseminate information to industry and consumer advocacy groups and engage in recruitment campaigns. Services include, but are not limited to the following components:

Advertising objective determination

Message decision/creation

Media selection

Outdoor marketing and media services

Broadcast media (Radio, TV and

Public Service Announcements)

Direct mail services

Media planning

Media placement services

Advertising evaluation

Related activities to advertising services

Through strategic partnerships, Lyons PR has provided a broad range of services required by Federal Government agencies for short and long term integrated communication campaigns; creating solutions using strategically targeted tactics that include media plans and creative multimedia execution of campaigns using radio, television, outdoor advertising, Web site, commercial art / graphic design, photography, trade shows/exhibits and conference and events planning, direct mail, market research, press and public relations, and videotape and film production.

SIN 541820 Public Relations Services

Public Relations Services include, but are not limited to providing customized media and public relation services such as the development of media messages and strategies; providing recommendations of media sources for placement of campaigns; preparing media materials such as: background materials, press releases, speeches and presentations and press kits. Other related services may fall under the following categories:

Executing media programs

Conducting press conferences

Scheduling broadcast and/or print interviews

Press, public relations and crisis communications

Media training - training of agency personnel to deal with media and media responses

Media alerts

Press clipping services

Related activities to public relations services

SIN 512110 Video/Film Production

Services provided under this SIN include, but are not limited to the following components: writing, directing, shooting, arranging for talent / animation, narration, music and sound effects, duplication, distribution, video scoring; and editing. Videotape and film production services will be provided to inform the public and Government agencies about the latest products, services, and/or issues in various outputs such as: industry standard formats, CD-ROM, DVD and video streaming development.

Filming in studios, on location, live shows or events may also be required.

Section IV: Discriminating Factors

Discriminating Factors for

Why Use the Lyons Public Relations, LLC GSA Schedule?

Lyons Public Relations (Lyons PR) is more than just a broadcast PR firm - we're your partner in your overall broadcast public relations campaign. Our firm creates an individual PR strategy for each of our clients by choosing from among our various radio, TV and online media relations services - and our agency will choose only those that can provide a high rate of success for your particular project.

Lyons Public Relations, LLC is incorporated under the laws of the State of Maryland State Corporation Commission in 2005 under EIN 20-2189868 as a broadcast PR firm, offering broadcast public relations services including on TV, radio, digital and video production.

Our Broadcast PR solutions include:

• Satellite Media Tours

• Radio Media Tours

• PSA Campaigns

• Podcasts

• Webcasts

• Video Production

Lyons Public Relations, LLC is uniquely qualified to perform the work called for in this solicitation because:

We know broadcast public relations

We know the Government

We deliver results

10410 N. Kensington Pkwy Suite 305

Kensington, MD 20895-2948

301 942-1306 http://www.lyonspr.com

Contract Number http://www.lyonspr.com/