MAS - Ideation Inc. - GS02F091AA

General Services Administration Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

Online access to contract ordering information, terms and conditions, pricing, and the option to create an electronic delivery order are available through GSA Advantage!®.

The website for GSA Advantage!® is: https://www.GSAAdvantage.gov

Multiple Award Schedule (MAS)

FSC Group: Professional Services FSC Class: R799, R704, U006

Contract number: GS-02F-091AA

Contract period: January 21, 2023 through January 20, 2028

IDEATION, INC.

12120 Sunset Hills Road, Suite 510

Reston, VA 20190

(703) 597-7592 www.ideationinc.com

Contract Administrastor: Gopal Raja, gopalraja@ideationinc.com

Business size: Small

Price list current as of Modification: PS-0041 Effective December 16, 2024

Prices Shown Herein are Net (discount deducted)

For more information on ordering from Federal Supply Schedules go to the GSA Schedules page at GSA.gov.

CUSTOMER INFORMATION

SCOPE OF SCHEDULE MAS, MULTIPLE AWARD SCHEDULE

1a.

SINs SIN Title

541611 Management and Financial Consulting, Acquisition and

Grants Management Support, and Business Program and

Project Management Services.

611430 Professional and Management Development Training

611512 Flight Training

OLM Order-Level Materials (OLM’s)

1b.

Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of a ny quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply.

N/A

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item.

See page 6

2. Maximum order:

SINs Maximum Order

541611 $1,000,000

611430 $1,000,000

61152 $1,000,000

OLM $250,000

3. Minimum order: $5,000

4. Geographic coverage (delivery area). Domestic

5. Point(s) of production (city, county, and State or foreign country). IDEATION INC. , 12120 Sunset Hills Road, Suite 510, Reston, VA 20190

6. Discount from list prices or statement of net price. Government Net Prices (discounts a lready deducted.)

7. Quantity discounts

Dollar Volume:

1. An additional 2% off for all orders of $50,000.00 to $99,999.99;

2. An additional 3% off for all orders of $100,000.00 to $199,999.99;

3. An additional 4% off for all orders of $200,000.00 to $399,999.99;

4. An additional 5% off for all orders of $400,000.00 to $499,999.99;

5. An additional 6% off for all orders of $500,000.00 to $699,999.99; and

6. An additional 7% off for all orders of $700,000.00 and above

8. Prompt payment terms. Net 30 days Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items (list items by country of origin). N/A

10a. Time of delivery. (Contractor insert number of days.) ARO – As Negotiated at time of ordering Activity

10b. Expedited Delivery. Items available for expedited delivery are noted in this price list. Items available for expedited delivery are noted in this price list. Overnight and 2 day delivery are available for some items. Contact the

Contractor for rates.

10c. Overnight and 2-day delivery. Contact Contractor

10d. Urgent Requirements. Contact Contractor

11. F.O.B. point(s). Destination

12a. Ordering address(es). IDEATION INC. , 12120 Sunset Hills Road, Suite 510, Reston, VA 20190

12b. Ordering procedures: For supplies and services, the ordering procedures, information on Blanket Purchase

Agreements (BPA’s) are found in Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es). ). IDEATION INC. , 12120 Sunset Hills Road, Suite 510, Reston, VA 20190

14. Warranty provision. N/A

15. Export packing charges, if applicable. ). IDEATION INC. , 12120 Sunset Hills Road, Suite 510, Reston, VA

20190

16. Terms and conditions of rental, maintenance, and repair (if applicable). N/A

17. Terms and conditions of installation (if applicable). N/A

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices

(if applicable). N/A

18b. Terms and conditions for any other services (if applicable). N/A

19. List of service and distribution points (if applicable). N/A

20. List of participating dealers (if applicable). N/A

21. Preventive maintenance (if applicable). N/A

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). N/A

22b. If applicable, indicate that Section 508 compliance information is available on Electronic and Information

Technology (EIT) supplies and services and show where full details can be found (e.g. contractor’s website or other location.) The EIT standards can be found at: www.Section508.gov/.

N/A

23. Unique Entity Identifier. Q9DKE5L9U3G5

24. Notification regarding registration in System for Award Management (SAM) database. Registered http://www.section508.gov/

Year 6 1/21/2023 to

1/21/2024

Year 7 1/21/2024 to

1/21/2025

Year 8 1/21/2025 to

1/21/2026

Year 9 1/21/2026 to

1/21/2027

Year 10 1/21/2027 to

1/21/2028

SIN Labor Category GSA PRICE +

IFF

GSA PRICE +

IFF

GSA PRICE +

IFF

GSA PRICE +

IFF

GSA PRICE +

IFF

541611, 611430 Business Analyst- Master

$197.51 $200.68 $203.89 $207.15 $210.47

541611, 611430 Business Analyst- Senior

$139.85 $142.09 $144.36 $146.67 $149.02

541611, 611430 Business Analyst $127.48 $129.51 $131.59 $133.69 $135.83

541611, 611430 eLearning Developer- Senior

$143.70 $145.99 $148.33 $150.71 $153.12

541611, 611430 eLearning

Developer-Mid $126.47 $128.49 $130.55 $132.63 $134.76

541611, 611430 eLearning Developer-Junior

$84.81 $86.17 $87.55 $88.95 $90.37

541611, 611430 Facilitator-Master $179.32 $182.20 $185.11 $188.07 $191.08

541611, 611430 Facilitator-Senior $156.55 $159.06 $161.61 $164.20 $166.83

541611, 611430 Instructional Designer-Senior

$128.34 $130.40 $132.48 $134.60 $136.76

541611, 611430 Instructional Designer-Mid

$89.29 $90.72 $92.17 $93.64 $95.14

541611, 611430

Instructional

Designer-Junior $80.36 $81.65 $82.96 $84.29 $85.64

541611, 611430 Project Manager $193.40 $196.49 $199.64 $202.83 $206.08

541611, 611430 QA/QC Officer $167.42 $170.10 $172.82 $175.58 $178.39

541611, 611430 Subject Matter Expert-Master

$158.17 $160.70 $163.26 $165.87 $168.52

541611, 611430 Subject Matter Expert-Senior

$139.79 $142.03 $144.30 $146.61 $148.96

541611, 611430 Subject Matter Expert-Mid

$107.11 $108.83 $110.57 $112.34 $114.14

541611, 611430 System Analyst- Master

$184.99 $187.95 $190.95 $194.01 $197.11

541611, 611430

System Analyst-

Senior $158.98 $161.52 $164.10 $166.73 $169.40

541611, 611430 System Analyst $135.08 $137.25 $139.45 $141.67 $143.94

541611, 611430

Technical Editor/Writer- Master

$139.45 $141.67 $143.94 $146.25 $148.58

541611, 611430

Technical Editor/Writer-

Senior

$112.11 $113.90 $115.73 $117.58 $119.47

541611, 611430 Training Specialist- Master

$162.81 $165.42 $168.07 $170.76 $173.49

541611, 611430 Training Specialist- Senior

$152.87 $155.31 $157.80 $160.33 $162.90

541611, 611430 Video Specialist $124.90 $126.89 $128.93 $130.99 $133.09

541611, 611430 Word Processor- $100.60 $102.22 $103.85 $105.51 $107.20

Master

541611, 611430 Word Processor- Senior

$83.14 $84.47 $85.82 $87.19 $88.58

541611, 611430 Data Analyst-Mid $94.53 $96.04 $97.58 $99.14 $100.73

541611, 611430

Application

Specialist-Master $128.44 $130.50 $132.58 $134.71 $136.87

541611, 611430

GIS Specialist-

Senior $103.36 $105.01 $106.69 $108.39 $110.13

541611, 611430 GIS Specialist-Mid $79.50 $80.77 $82.06 $83.37 $84.70

541611, 611430 Media Specialist- Senior

$82.19 $83.51 $84.85 $86.21 $87.59

541611, 611430 Data Analyst-Junior $82.81 $84.14 $85.49 $86.86 $88.25

541611, 611430 Application Specialist-Senior

$112.66 $114.47 $116.30 $118.17 $120.06

541611, 611430 Contract Specialist- Mid

$81.26 $82.56 $83.88 $85.22 $86.58

541611, 611430

Application

Specialist-Mid $88.90 $90.32 $91.76 $93.23 $94.72

541611, 611430 Economist-Senior $150.37 $152.78 $155.22 $157.70 $160.22

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the

Service Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule

(MAS) and all services provided. While no specific labor categories have been identified as being subject to

SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.30 0), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number.

Failure to do so may result in cancellation of the contract.

IDEATION, INC.

LABOR CATEGORY DESCRIPTIONS

SIN

Labor

Category Description Minimum

Education

Minimum Years of

Experience

541611, 611430

Business

Analyst- Master

Evaluates information gathered to reconcile conflicts, decomposes high-level information into details, and generalizes details. Develops storyboards and process flow charts. Collaborates with developers and subject matter experts to analyze tradeoffs between usability and performance needs. Bachelors 10

541611, 611430

Business Analyst- Senior

Evaluates information gathered to reconcile conflicts, decomposes high-level information into details, and generalizes details. Develops storyboards and process flow charts. Collaborates with developers and subject matter experts to analyze tradeoffs between usability and performance needs. Bachelors 7

541611, 611430

Business

Analyst

Evaluates information gathered to reconcile conflicts, decomposes high-level information into details, and generalizes details. Develops storyboards and process flow charts. Collaborates with developers and subject matter experts to analyze tradeoffs between usability and performance needs. Bachelors 5

541611, 611430 eLearning

Developer- Senior

Primary technical interface with the customers; Oversees teams of technical personnel; Interacts with clients and technical resources to ensure on-time, within-budget delivery of information system specifications; Develops course and course materials for web-based, distance learning and e-learning training. Masters 10

541611, 611430 eLearning Developer- Mid

Primary technical interface with the customers; Oversees teams of technical personnel; Interacts with clients and technical resources to ensure on-time, within-budget delivery of information system specifications; Develops course and course materials for web-based, distance learning and e-learning training. Bachelors 8

541611, 611430 eLearning

Developer- Junior

Interacts with clients and technical resources to ensure on-time, within-budget delivery of information system specifications; Develops course and course materials for web-based, distance learning and e-learning training. Bachelors 5

541611, 611430

Facilitator- Master

Creates collaborative client relationships and plans appropriate group processes; Creates and sustains a participatory environment; Guides group to appropriate and useful outcomes; Builds and maintains professional knowledge; Models positive professional attitude. Bachelors 10

Category Description Minimum Education

Minimum Years of

Experience

541611, 611430

Facilitator- Senior

Creates collaborative client relationships and plans appropriate group processes; Creates and sustains a participatory environment; Guides group to appropriate and useful outcomes; Builds and maintains professional knowledge; Models positive professional attitude.

Bachelors 5

541611, 611430

Instructional Designer- Senior

Designs and develops instructional material for training courses; Demonstrates and utilizes effective needs analysis, project management, course development, and evaluation skills; Develops entry and advanced level courses for both internal and external audiences; Utilizes multimedia technology and authoring tools; Acts as liaison between R&D and I.D. in determining needs of the course and appropriate method of delivery. manages instructional designers and acts as initial quality assurance on such materials. Bachelors 10

541611, 611430

Instructional Designer-Mid

Designs and develops instructional material for training courses; Demonstrates and utilizes effective needs analysis, project management, course development, and evaluation skills; Develops entry and advanced level courses for both internal and external audiences; Utilizes multimedia technology and authoring tools; Acts as liaison between

R&D and I.D. in determining needs of the course and appropriate method of delivery. Bachelors 8

541611, 611430

Instructional

Designer- Junior

Assists in the design and development of instructional material for training courses; Assists in the development of entry and advanced level courses for both internal and external audiences; Utilizes multimedia technology and authoring tools Bachelors 5

541611, 611430

Project Manager

Creates and executes project work plans and revises as appropriate to meet changing needs and requirements;

identifies resources needed and assigns individual responsibilities; manages day-to-day operational aspects of project and scope; enforces project standards and reviews deliverables prepared by team before passing to client;

prepares quality assurance procedures; minimizes our exposure and risk on project; ensures project documents are complete, current, and stored appropriately. Bachelors 5

541611, 611430

QA/QC

Officer

Sets quality assurance compliance objectives to achieve targets; Promotes performance improvement and quality assurance programs throughout the organization; Ensures product compliance with international and national legislation and standards; Defines quality measures in conjunction with working staff; Maintains and sets up documentation and control procedures; Leads the staff of various disciplines to plan, develop and agree on broad

Category Description Minimum Education

Minimum Years of

Experience quality procedures.

541611, 611430

Subject Matter Expert-

Master

Typical responsibilities may include: Provides functional expertise related to the design, development and implementation of course and course materials; Reviews materials, policies and quality to ensure products properly meet the functional needs of the target audience; Provides content and facilitates development and design of product. Masters 10

541611, 611430

Subject

Matter Expert-Senior

Typical responsibilities may include: Provides functional expertise related to the design, development and implementation of course and course materials; Reviews materials, policies and quality to ensure products properly meet the functional needs of the target audience; Provides content and facilitates development and design of product. Bachelors 8

541611, 611430

Subject Matter Expert-Mid

Typical responsibilities may include: Provides functional expertise related to the design, development and implementation of course and course materials; Reviews materials, policies and quality to ensure products properly meet the functional needs of the target audience; Provides content and facilitates development and design of product. Bachelors 5

541611, 611430

System

Analyst- Master

Performs business process analysis of business systems and/or engineering technology problems. Develops business process diagrams. Develops storyboards and process flow charts. Conducts systems analysis and design. Bachelors 10

541611, 611430

System Analyst-

Senior

Performs business process analysis of business systems and/or engineering technology problems. Develops business process diagrams. Develops storyboards and process flow charts. Conducts systems analysis and design. Bachelors 7

541611, 611430

System

Analyst

Performs business process analysis of business systems and/or engineering technology problems. Develops business process diagrams. Develops storyboards and process flow charts. Conducts systems analysis and design. Bachelors 5

541611, 611430

Technical

Editor/Writer- Master

Edits and/or writes technical materials, such as training manuals, appendices, or operating and maintenance instructions. May assist in layout work. Bachelors 10

541611, 611430

Technical Editor/Writer-

Senior

Edits and/or writes technical materials, such as training manuals, appendices, or operating and maintenance instructions. May assist in layout work. Bachelors 5

Category Description Minimum Education

Minimum Years of

Experience

541611, 611430

Training Specialist- Master

Identifies training needs through needs assessments, surveys, meetings, and interviews; Plans, develops and implements a comprehensive training program responsive to learner needs Coordinates in-house/off-site training programs and outreach/special events while ensuring compliance with the appropriate guidelines, policies, and internal controls; Develops educational goals and objectives for the organization and employees. Initiates student curriculum, instructor guides, reports and correspondence;

Prepares audio visual materials related to the training function. Bachelors 10

541611, 611430

Training

Specialist- Senior

Identifies training needs through needs assessments, surveys, meetings, and interviews; Plans, develops and implements a comprehensive training program responsive to learner needs Coordinates in-house/off-site training programs and outreach/special events while ensuring compliance with the appropriate guidelines, policies, and internal controls; Develops educational goals and objectives for the organization and employees. Initiates student curriculum, instructor guides, reports and correspondence;

Prepares audio visual materials related to the training function. Bachelors 5

541611, 611430

Video Specialist

Oversees members in a team effort; Operates video equipment, lights, screens and records courses for training enhancement purposes, presentations, meetings and news conferences. Integrates video into computer-based training courses and other e-learning formats; Ensures the capturing of events for analysis and reuse. Bachelors 10

541611, 611430

Word Processor- Master

Uses word processor/computer to type letters, reports, forms, or other material from rough draft, corrected copy, or voice recording; Uses word processing commands to format the material and instruct the machine to correct spelling or grammar errors, number pages automatically, adjust the margins or line length, or perform a host of other functions; Inspects completed documents, and arranges copies of the document for presentation or for filing. Bachelors 10

541611, 611430

Word Processor- Senior

Uses word processor/computer to type letters, reports, forms, or other material from rough draft, corrected copy, or voice recording; Uses word processing commands to format the material and instruct the machine to correct spelling or grammar errors, number pages automatically, adjust the margins or line length, or perform a host of other functions; Inspects completed documents, and arranges copies of the document for presentation or for filing. Bachelors 5

Category Description Minimum Education

Minimum Years of

Experience

541611, 611430

Data Analyst- Mid

Performs complex data analysis in support of ad-hoc and standing customer requests; Develops programs, methodologies and files for analyzing and presenting data;

Uses and supports database applications and analytical tools; Evaluates data quality; Researches new data sources and analytical tools. Bachelors 5

541611, 611430

Application

Specialist- Master

Executes all aspects of the software application development process by applying the Systems Development Life Cycle methodology; Troubleshoots software defects; Recommends system enhancements;

Designs system architecture. Programs software components to specifications. Integrates, tests, and debugs software components. Deploys and maintains software systems. Tunes system performance in both software and hardware. Provides technical database support including database design, development, and management.

Knowledgeable of data warehousing and conducts data analysis. Bachelors 15

541611, 611430

GIS Specialist- Senior

Creates maps and graphs, using GIS software and related equipment; Meets with users to define data needs, project requirements, required outputs, or to develop applications;

Conducts research to locate and obtain existing databases;

Analyzes data for geographic statistics to incorporate into documents and reports. Gather geographic requirements, analyze and compare data sets, produce reports on spatial and non-spatial data, create metadata information, develop tools and scripts to shepherd data from acquisition through final deployment, build validation routines to ensure data accuracy, quality develop tools and scripts to process and prepare vector and/or raster data, utilizing tools such as ArcGIS to map data. Bachelors 10

541611, 611430

GIS Specialist- Mid

Creates maps and graphs, using GIS software and related equipment; Meets with users to define data needs, project requirements, required outputs, or to develop applications;

Conducts research to locate and obtain existing databases;

Analyzes data for geographic statistics to incorporate into documents and reports. Gather geographic requirements, analyze and compare data sets, produce reports on spatial and non-spatial data, create metadata information, develop tools and scripts to shepherd data from acquisition through final deployment, build validation routines to ensure data accuracy, quality develop tools and scripts to process and prepare vector and/or raster data, utilizing tools such as ArcGIS to map data. Bachelors 5

Category Description Minimum Education

Minimum Years of

Experience

541611, 611430

Media

Specialist- Senior

Plans, analyzes, and creates visual solutions for communications; Develops the overall layout and production design of Internet Web pages, interactive media, and multimedia projects. Designs and develops complex graphics and illustrations for use in technical materials, manuals, and publications. Operates computer hardware and software to prepare, revise, print and store text, illustrations, graphs, charts, etc. May include operation of equipment, such as still and video cameras, for the design and production of photos and videotape.

Formulates concept and renders illustration and detail from models, sketches, memory, written or verbal instructions, and imagination. Selects type, draws lettering, lays out material, or performs related duties. Determines style, technique, and medium best suited to produce desired effects and conform to reproduction requirements, or follows specific instructions regarding these variables. Bachelors 10

541611, 611430

Data Analyst- Junior

Performs complex data analysis in support of ad-hoc and standing customer requests; Develops programs, methodologies and files for analyzing and presenting data;

Uses and supports database applications and analytical tools; Evaluates data quality; Researches new data sources and analytical tools. Bachelors 2

541611, 611430

Application Specialist- Senior

Executes all aspects of the software application development process by applying the Systems

Development Life Cycle methodology; Troubleshoots software defects; Recommends system enhancements;

Designs system architecture. Programs software components to specifications. Integrates, tests, and debugs software components. Deploys and maintains software systems. Tunes system performance in both software and hardware. Provides technical database support including database design, development, and management.

Knowledgeable of data warehousing and conducts data analysis. Bachelors 10

541611, 611430

Contract Specialist-Mid

Conducts proposal preparation, contract negotiation and administration of major contracts or subcontracts; Analyzes estimates of service, material, equipment and production costs; Monitors company performance for conformance to original proposal and maintains continual reviews to ensure that all terms and conditions are met and that the contract is in accordance with legal requirements, customer specifications and government regulations. Prepares and disseminates information throughout the company regarding contract status, compliance, modification, deviation, negotiation and termination; Initiates documentation to authorize and direct work in accordance

Category Description Minimum Education

Minimum Years of

Experience with contractual specifications; Prepares special reports and analyses as required.

541611, 611430

Application Specialist-Mid

Executes all aspects of the software application development process by applying the Systems Development Life Cycle methodology; Troubleshoots software defects; Recommends system enhancements;

Designs system architecture. Programs software components to specifications. Integrates, tests, and debugs software components. Deploys and maintains software systems. Tunes system performance in both software and hardware. Provides technical database support including database design, development, and management.

Knowledgeable of data warehousing and conducts data analysis. Bachelors 5

541611, 611430

Economist-

Senior

Use statistics, mathematical analysis, and economic theory to conduct economic studies; Provide consulting services and advice to government agencies and businesses on economic analyses and policies; Study and analyze forms of economic data; Obtain and use computerized data to gather information for economic issues; Assist clients in making decisions and making forecasts about economic problems and conditions. Bachelors 10