PSS - Infinity Direct, Inc. - GS00F251GA

www.infinitydirect.com

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order is available through GSA Advantage!™, a menu-driven database system. The Internet address for GSA Advantage!™ is: http://www.GSAAdvantage.gov. For more information on ordering from Federal Supply

Schedules click on the FSS Schedules button at http://www.gsa.gov/schedules-ordering.

Professional Services Schedule

Contract Number: GS00F251GA

Contract Period: 7/5/17 – 7/4/22

Business Size/Status: SMALL

LET’S TALK

Infinity Direct is a team of direct response specialists who help clients acquire, retain, and grow valuable customer relationships. We create dynamic experiences, helping you engage in meaningful 1:1 conversations with your customers and prospects.

Infinity Direct 13220 County Road 6

Suite 200

Plymouth, MN

55441-3823

Contract Administrator:

Thomas Harding

CEO

763.559.1111 ext 2209 (main)

612.382.6432 (cell) tharding@infinitydirect.com

WHY WORK WITH US

We get direct marketing because it is in our DNA. We are data-driven and results-focused, putting measurability into everything we do. We are nimble, responsive, and have an insane dedication to our clients.

WHO WE ARE

Our team of passionate professionals brings data-driven customer insights and engaging creative together to deliver optimal response. We provide expertise in campaign strategy, data analytics, digital and e-marketing, design and production, and resource management.

WHO WE SERVE

We have an intense dedication to client service and deliver creative, data-driven, results- focused marketing to more than 800 clients within 100 different companies in the agriculture, financial, manufacturing, government, education, healthcare, and non-profit markets.

About Infinity Direct

WHAT WE DO

Infinity Direct is a direct marketing agency specializing in enrolling students/recruits and helping clients acquire, retain, and measurably grow valuable customer relationships.

DIRECT MARKETING STRATEGY

B2C / B2B Acquisition / Retention / Reactivation / Recruitment / Growth Campaigns Dealer / Franchise Marketing Customer Care Programs

DATA INTELLIGENCE

Customer Data Integration Customer Profiling / Segmentation Data Appends / Enhancements Data Sourcing Response Analysis

DIGITAL

Websites Campaign Microsites / Splash Pages Custom Development Email Development / Deployment SEM / SEO Social / Mobile

Storefronts / Digital Asset Management Marketing Automation

OUR CAPABILITIES:

DESIGN CAN BE SMART. STRATEGY CAN BE SEXY.

We combine them into brilliant hard-working creative that builds your brand and your sales.

About Infinity Direct

OUR WORK:

UNIVERSITY OF MINNESOTA

DIRECT MAIL

200 Oak Street SE, Suite 500

Minneapolis, MN 55455

FEBRUARY IS AMERICAN HEART MONTH PARTNER WITH US IN OUR LIFE-CHANGING WORK.

NONPROFIT

U.S. POSTAGE

PAID

TWIN CITIES, MN

PERMIT NO. 90155

SUPPORT A CAUSE THAT’S CLOSE TO

YOUR HEART – AND OURS.

To learn more about what we do, visit give.umn.edu/heart.

[Date XX, 2016]

[Sample A. Sample] [123 Any Street] [Any Town,] [US] [12345-6789]

[Dear Name], February is American Heart Month – an important month at the University of Minnesota, home to some of the world’s greatest advances in cardiovascular treatment and research.

You recently received a mailing highlighting the life-changing advances in cardiovascular health taking place at the U of M.

It’s people like you who help make these discoveries possible, and every donation propels us in our important work.

When you make a gift by returning the form below or online at give.umn.edu/giveto/hearthealth, you help the U of M continue to make groundbreaking discoveries and provide state-of-the-art education and treatment. Together we can change lives.

Thank you for your gift to our life-changing work at the University of Minnesota!

YES! I/We would like to support cardiac care and research with a gift to:

$ Friends of Lillehei Heart Institute Fund (#20012)

$ Other

[Sample A. Sample]

[123 Any Street]

[Any Town,] [US] [12345-6789]

Email Address

Total Amount: $25 $50 $100 $150 Other $

OR $ per month* ($5 minimum per fund)

PAYMENT METHOD:

Online – Visit give.umn.edu/giveto/hearthealth

Personal check made payable to the U of MN Foundation is enclosed (for one-time gifts)

Voided personal check is enclosed (for monthly gifts to be deducted from checking account)

Credit card (for either one-time gifts or ongoing monthly gifts)

Visa MasterCard Discover American Express

CARD NUMBER EXP DATE

Signature CARD AUTHORIZATION[Appeal Code]

A C

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You can help ad vance card iac research, treatm ent and ed ucation w ith your d onation to the U niversity of M innesota tod ay.

NONPROFIT

U.S. POSTAGE

PAID

TWIN CITIES, MN

PERMIT NO. 90155

February is American Heart Month

Sample A. Sample

123 Any Street

Any Town, US 12345-6789

Sample, your support will help mend damaged hearts.

A CAUSE CLOSE TO

YOUR HEART.

You can help advance cardiac research, treatment and education with your donation to the University of Minnesota today.

N O

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YOUR SUPPORT

HELPS US MEND

DAMAGED HEARTS.

The University of Minnesota is home to some of the world’s greatest advances in cardiovascular health:

• C. Walton Lillehei, M.D., Ph.D., performed the world’s first open heart surgery right here, at the U of M.

• Lillehei Heart Institute researchers are exploring growing replacement hearts using patients’ own cells to get them the new organs they need.

• U of M physician-researchers are creating revolutionary therapies to heal damaged hearts, including a molecular “Band-Aid” to aid in recovery after a heart attack.

• The U of M developed AskAboutAspirin.umn.edu, a statewide program promoting aspirin’s role in cardiovascular disease prevention.

• The Lillehei Heart Institute offers competitive, prestigious scholarships, keeping U of M students on the leading edge of medicine.

To learn more about what we do, visit give.umn.edu/heart.

When you support the University of Minnesota, research and discoveries like these are possible. Every donation propels us in our important work in heart disease research and treatment, which benefits you, your family, fellow alumni and people all over the world.

You can help your University continue to have breakthrough discoveries and provide state-of-the art education and care.

Please join us in recognizing American Heart Month this February with a gift at give.umn.edu/giveto/hearthealth.

Your support can change lives.

At the University of Minnesota, we are at the forefront of life-changing cardiac discoveries.

You can be a partner with us in this important work.

Thank you for making a gift to a cause that’s close to

YOUR HEART

– and ours.

give.umn.edu/giveto/hearthealth

MEDICA

DIRECT MAIL

POSTAGE WILL BE PAID BY ADDRESSEE

MEDICA CENTER FOR HEALTHY AGING

ATTN:

PO BOX 9310

MINNEAPOLIS MN 55440-9744

FIRST-CLASS MAIL PERMIT NO. 25049 MINNEAPOLIS MN

FPO

Medicare eligibility is just around the corner.

Will you be ready?

PRSRT STD

U.S. POSTAGE

PAID

TWIN CITIES, MN

PERMIT NO.

94724

Request your FREE Get Ready for Medicare kit today!

See inside for details.

Get Ready for Medicare Your guide to getting the most out of your Medicare benefit

Get Ready for Medicare Your guide to getting the most out of your Medicare benefit

Request your FREE Get Ready for Medicare kit today!

Are you prepared for Medicare?

401 Carlson Parkway Minnetonka, MN 55305

This is an advertisement.

[Cheshire Fulfillment]

POSTAGE WILL BE PAID BY ADDRESSEE

MEDICA CENTER FOR HEALTHY AGING

ATTN:

PO BOX 9310

MINNEAPOLIS MN 55440-9744

FIRST-CLASS MAIL PERMIT NO. 25049 MINNEAPOLIS MN

FPO

Medicare eligibility is just around the corner.

Will you be ready?

PRSRT STD

U.S. POSTAGE

PAID

TWIN CITIES, MN

PERMIT NO.

94724

Request your FREE Get Ready for Medicare kit today!

See inside for details.

Get Ready for Medicare Your guide to getting the most out of your Medicare benefit

Get Ready for Medicare Your guide to getting the most out of your Medicare benefit

Request your FREE Get Ready for Medicare kit today!

Are you prepared for Medicare?

401 Carlson Parkway Minnetonka, MN 55305

This is an advertisement.

[Cheshire Fulfillment] Turning 65 is a big milestone.

Deductibles, prescription costs, and coinsurance are the costs you’re responsible for with Original Medicare alone.

And there’s no limit to the amount you could pay out of pocket for medical expenses.

The good news is that with preparation and planning, you can help make your 65th birthday a truly happy one. That’s why you’ll want to request your FREE Get Ready for Medicare kit today.

Requesting your no-obligation Get Ready for Medicare kit is fast and easy.

Choose the way that works best for you:

> Complete and return the enclosed, postage-paid reply card.

> Call from 8 a.m. to 8 p.m. Central time, seven days a week.

TTY users call the National Relay Center at 800-855-2880. Access to a Medica Medicare Specialist may be limited on weekends and holidays during certain times of the year.

> Visit medica.com/MedicareandSeniors.

It marks the start of your eligibility for Medicare health coverage. But for some it may also bring a surprise: the discovery that Medicare does not cover all health care costs.

Medica is a health plan with a Medicare contract.

©2012 Medica. Medica® is a registered service mark of Medica Health Plans. Center for Healthy AgingSM is a service mark of Medica Health Plans. “Medica” refers to the family of health plan businesses that includes Medica Health Plans, Medica Health Plans of Wisconsin, Medica Insurance Company, Medica Self-Insured, and Medica Health Management, LLC.

Y0088_3160 CMS Accepted CHA7177-701212

It’s not too soon to start preparing for Medicare by requesting your FREE Get Ready for Medicare kit today. Whether you read it right away or file it for future use, you’ll be glad to have it on hand.

In it, you’ll learn:

• How and when to sign up for Medicare. Plus, tips for maximizing coverage and avoiding late sign-up penalties.

• Exactly what Medicare covers and what it doesn’t – including information about claiming your FREE Welcome to Medicare Wellness Physical.

• Strategies for filling the gaps in Medicare coverage to avoid unexpected expenses and secure your peace of mind.

• Plus much more.

This valuable resource is available to you FREE from the Medica Center for Healthy AgingSM – a one-of-a-kind resource staffed by live, local Medica Medicare Specialists ready to help you navigate the transition to Medicare with confidence and ease.

For more than 35 years, Medica has been offering non-profit health coverage in the Midwest.

We work hard to provide outstanding service and innovations like Medica’s Center for Healthy Aging.

Get Ready for Medicare Your guide to getting the most out of your Medicare benefit

Please send me the Get Ready for Medicare kit

Name

Address

City State Zip

Phone (optional) By providing your phone number, a sales person may call you.

Allow 10-14 business days for your kit to arrive.

[XXX-XXX-XXXX]

About Infinity Direct

OUR WORK:

HONEYWELL CONSUMERS ENERGY

DIRECT MAIL

MAGNET

DOOR HANGER

BROCHURE

LANDING PAGE

PEAK POWER SAVERS

877-789-9883

PEAKPOWERSAVERS.COM

What is peak demand?

Peak demand refers to periods of exceptionally high energy demand. These periods typically occur during the summer months, when air conditioning use increases significantly. Using energy wisely during these times of peak demand reduces stress on the electric grid and makes the electric delivery system more reliable.

What is the Peak Power Savers device and how does it work?

A Peak Power Savers device has been installed on your home near your outside air conditioning unit.

During a limited number of peak demand periods, Consumers Energy will activate the small device, which will allow Consumers Energy to reduce your unit’s run time by 50 percent. This is referred to as a “cycling event.”

During cycling events, your air conditioning system’s fan will continue to circulate air throughout your home. After the period of peak demand has passed, the Peak Power Savers device will trigger your system to automatically resume normal operation.

When and how often do cycling events occur?

Cycling events will typically occur on non-holiday weekdays between noon and 8 p.m., but events could occur at any time in the case of an electric emergency. These events will take place from June through September and typically will last between four and eight hours.

What if I want to opt out of a cycling event?

Program participants may opt out of one Peak Power Saver event per year by calling 877-789-9883.

Opt-outs may be scheduled in advance and will only be counted if an event has taken place on that date.

Will I notice a temperature change in my home during cycling events?

Most customers report minimal changes in temperature. Potential temperature change during cycling events depends on a variety of factors, including the temperature outside and the home’s insulation.

Why will Consumers Energy call a cycling event?

Electricity costs increase during periods of peak demand, and local or regional capacity challenges can also occur when central air conditioning use is at its highest.

Peak Power Savers is a way that our customers can voluntarily assist with keeping electricity reliable and affordable for all. Reducing electricity use during peak periods offsets the need to purchase and generate additional electricity.

If my outdoor central air conditioner compressor is replaced, do I need to contact Consumers Energy?

Yes. Please call us at 877-789-9883 and we will send an authorized electrician to reconnect the device at no charge to you.

FREQUENTLY

ASKED QUESTIONS

Other questions?

Call us at 877-789-9883 or visit peakpowersavers.com.

PEAK POWER SAVERS

DEVICE LED GUIDE

The Peak Power Savers device contains 3 LEDs, which are described below:

Network (Yellow) LED

The yellow status LED is used to show the device’s connection status to your smart meter.

• On—Device is online and responding to event notifications.

• Off—Device is not currently online and will not respond to event notifications.

Please call for technical assistance reconnecting your device.

Relay (Red) LED

The red status LED is used to show the device’s current event state in relation to the central air conditioning unit.

• On—Device is being cycled in response to a Peak Power Savers event or the power has recently been reset to the outdoor AC unit. If power has been reset, there will be a 5 minute delay before the unit is operational.

• Off—AC unit is allowed to run.

Green LED

The green status LED shows the current status of the device’s participation settings.

• On—Device is in service and the account is actively enrolled in the Peak Power Savers program.

• Off—Device is not in service and the account is not actively enrolled in Peak Power Savers. Please call 877-789-9883 to learn more and enroll in this energy- and money-saving program.

GOT QUESTIONS?

WE’RE HERE TO HELP.

Give us a call at 87

-7

-9 or visit pe a k p o w e rs a v e rs

.c o m to learn more about the program.

Our customer service team is available to help you Monday through Friday, 8 a.m. to 7 p.m., and Saturday, 8 a.m. to noon EST.

THANK YOU FOR

PARTICIPATING IN THE

PEAK POWER SAVERS

PROGRAM.

In exchange for your participation in this important

Consumers Energy program, you and your family will enjoy these Peak Power Savers benefits:

• Help reduce stress on the electric grid when demand is at its highest.

• Receive reduced electricity rates every summer from

June through September.

• Have the unique opportunity to save money while promoting energy reliability for all Consumers

Energy customers.

SAVE ENERGY,

SAVE MONEY:

INTRODUCING THE

PEAK POWER SAVERS

PROGRAM

SORRY WE

MISSED YOU!

Date Time

Thank you for participating in the Peak Power Savers program.

Our licensed electrician came to install your Peak Power Savers energy device today but was unable to install it because:

q We weren’t able to access your outdoor air conditioner unit.

q Your air conditioner unit or home doesn’t meet the requirements of this program.

q Reason

PEAK POWER SAVERS

Please call our dedicated service line

1-877-789-9883 Monday through Friday, 8 a.m. – 7 p.m.

Saturday, 8.a.m. – noon

ECOLAB CHAIRMAN’S RECEPTION

DIE-CUT INVITATION

EMAILS

LANDING/EVENT REGISTRATION PAGE

Customer Information

1a. Table of Awarded Special Item Number

541-1 541-1RC Advertising Service 541-3 541-3RC Web Based Marketing Services 541-4F 541-4FRC Commercial Art and Graphic Design Services 541-5 541-5RC Integrated Marketing Services

1b. Lowest Priced Model Number and Price for Each SIN: Prices shown in Price List are net, all discounts deducted

1c. Hourly Rate See Commercial Price List

$1,000,000.00

$100.00

Domestic only

Plymouth, MN

Government net prices (discounts already deducted).

See Attachment.

2% for orders between $100,000 and $249,999.99, 3% for orders between $250,000 and $499,999.99, and 5% for orders over $500,000.

2. Maximum Order

3. Minimum Order

4. Geographic Coverage

5. Point(s) of Production

6. Discount from List Prices

7. Quantity Discount

8. Prompt Payment Terms 1%-10 days; Net 30.

9a. Government Purchase Card Yes

9b. Government Purchase Card Will not accept over $3,500

10. Foreign Items None

CONTRACT NUMBER: GS00F251GA

Customer Information (Continued)

11a. Time of Delivery Contact Contractor

11b. Expedited Delivery Contact Contractor

11c. Overnight and 2 Day Delivery Contact Contractor

11d. Urgent Requirements Contact Contractor

12. F.O.B. Point Destination

13a. Ordering Address Infinity Direct, Inc.

13220 County Road 6, Suite 200 Plymouth, MN 55441-3823

13b. Ordering Procedures Supplies and services, ordering procedures and information on Blanket Purchase Agreements (BPA’s) are found at the GSA/FSS Schedule homepage (fss.gsa.gov/schedules).

14. Payment Address Infinity Direct, Inc.

13220 County Road 6, Suite 200 Plymouth, MN 55441-3823

15. Warranty Provision Contractor’s standard commercial warranty.

16. Export Packing Charges N/A

17. Terms & Conditions of Government Purchase Card and Acceptance

Contact Contractor

18. Terms & Conditions of Rental N/A

19. Terms & Conditions of Installation N/A

20. Terms & Conditions of Repair Parts Indicating Date of Parts Price Lists and Any Discounts

N/A

20a. Terms and Conditions for Any Other Services N/A

21. List of Services and Distribution Points N/A

22. List of Participating Dealers N/A

23. Preventative Maintenance N/A

24a. Special Attributes such as Environmental Attributes (e.g. Recycled Content, Energy Efficiency, and/or Reduced Pollutants)

N/A

24b. Section 508 Compliance for EIT www.Section508.gov/

25. Data Universal Number System (DUNS) Number 933301277

26. Notification Regarding Registration in Central Contractor Registration (CCR) Database

Registered and Currently Active

27. Final Pricing The rates shown below include the Industrial Funding Fee (IFF) of 0.75%.

SIN LABOR CATEGORY

CONTRACTOR /

CUSTOMER FACILITY

GSA AWARDED

HOURLY PRICE

541-1, 541-3, 541-4F, 541-5 Group Account Director Both $197.48

541-1, 541-3, 541-4F, 541-5 Account Supervisor Both $148.11

541-1, 541-3, 541-4F, 541-5 Senior Account Exec. Both $123.43

541-1, 541-3, 541-4F, 541-5 Account Executive Both $98.74

SIN LABOR CATEGORY

CONTRACTOR /

CUSTOMER FACILITY

GSA AWARDED

HOURLY PRICE

541-1, 541-3, 541-4F, 541-5 Account Coordinator Both $83.93

541-1, 541-3, 541-4F, 541-5 Creative Director Both $197.48

541-1, 541-3, 541-4F, 541-5 Art Director Both $148.11

541-1, 541-3, 541-4F, 541-5 Production Specialist Both $108.61

541-1, 541-3, 541-4F, 541-5 Traffic Manager Both $83.93

541-1, 541-3, 541-4F, 541-5 Director of Analytics Both $148.11

541-1, 541-3, 541-4F, 541-5 Manager of Analytics Both $172.80

541-1, 541-3, 541-4F, 541-5 Database Developer Both $145.09

541-1, 541-3, 541-4F, 541-5 Data Analyst Both $98.74

541-1, 541-3, 541-4F, 541-5 Digital Director Both $222.17

541-1, 541-3, 541-4F, 541-5 Lead Developer Both $167.51

541-1, 541-3, 541-4F, 541-5 Front-end Developer Both $160.45

541-1, 541-3, 541-4F, 541-5 Digital Project Manager Both $98.74

541-1, 541-3, 541-4F, 541-5 Digital Designer Both $148.11

541-1, 541-3, 541-4F, 541-5 Email Production Specialist Both $148.11

541-1, 541-3, 541-4F, 541-5 Copywriter Both $128.36

541-1, 541-3, 541-4F, 541-5 Proofreader Both $72.75

Labor Category Descriptions

POSITION DESCRIPTION PREREQUISITES

Group Account Director

Responsible for managing staff resources and client expectations as well as driving campaign strategy, creative development, and print and project management. Responsible for managing a team of Account Executives and the overall management of multiple marketing programs that include print, email, direct mail and websites for many different clients. Develop strategy and manage execution on all aspects of marketing programs. Play key role in overall management team for the company. Develop estimates and manage budgets for internal and external work and responsible for overall quality and revenue generation for the account executives on the team.

Bachelor’s degree and 10+ years related experience.

Account Supervisor

Lead the agency and client team through the strategic planning process; initiate in-depth reviews/analyses of client’s business, while meeting and exceeding their daily, short and long-term objectives. Responsibilities include building and managing ongoing client relationships, working with other account team members, as well as execution teams to deliver upon client requests.

Bachelor’s degree and 8+ years related experience.

Senior Account Executive

Responsible for working with clients in meeting and exceeding their daily, short and long-term objectives.

Lead campaigns by serving as liaison to internal departments and vendor partners to coordinate/execute all creative and digital production activities and projects. Present and communicate campaign status and results to client. Support the creation and delivery of proposals and pricing estimates. Manage estimates and budgets, completing programs within estimated hours and costs. Manage electronic job jackets/billing information.

Assist in the monitoring of scope, budgets and schedules and proactively manage client expectations.

Participate in the review of creative development, routing changes internally and ensuring accuracy of content.

Provide leadership to account executives.

Bachelor’s degree and 5+ years related experience.

Account Executive

Responsible for working with clients in meeting and exceeding their daily, short and long-term objectives.

Manage campaigns by serving as liaison to internal departments and vendor partners to coordinate/execute all creative and digital production activities and projects. Present and communicate campaign status and results to client. Support the creation and delivery of proposals and pricing estimates. Manage estimates and budgets, completing programs within estimated hours and costs. Manage electronic job jackets/billing information.

Participate in the review of creative development, routing changes internally and ensuring accuracy of content.

Bachelor’s degree and 3+ years related experience.

Account Coordinator

Assist the account executive in client contact, production coordination and account administration. Monitor and maintain traffic and production. Maintain efficient client records. Assist Account Executive in obtaining client approvals. Responsible as a support person to maintain strong client relationship. Good working knowledge of creative and production functions, including print, letter shop and email and web marketing.

Associate’s degree and 2 years of experience in direct marketing and/or print production.

Creative Director

Responsible for the management of the total creative function. Supervise all creative, production, traffic and proofing staff. Represent creative department on management committee. Familiar with a variety of the concepts, practices, and procedures of direct marketing. Rely on extensive experience and judgment to plan and accomplish goals. Lead the building the creative concepts and designs for our clients’ advertising, marketing collateral materials and direct marketing campaigns. Provide creative leadership on key projects and develop creative strategies in a team environment. Responsible for the quality and effectiveness of all marketing.

Bachelor’s degree plus 8-10 years related experience in advertising, digital/ interactive and direct marketing

Art Director

Responsible for development of product branding and visually communicating the product or service in a manner that will appeal to the target audience under time and space constraints. Familiar with a variety of the concepts, practices, and procedures of direct marketing, email and web development. Rely on extensive experience and judgment to plan and accomplish goals. Perform a variety of tasks. May lead and direct the work of others. A wide degree of creativity and latitude is expected.

Bachelor’s degree plus 5+ years related experience.

Labor Category Descriptions (Continued)

Production Specialist

Use computer graphic systems to produce graphic designs and copy layouts. Familiar with a variety of the concepts, practices, and procedures of print, direct mail, email and web development. Rely on limited experience and judgment to plan and accomplish goals. Perform a variety of tasks. A wide degree of creativity and latitude is expected.

Associate’s degree or its equivalent and at least 2 years of experience in the field or in a related area.

Traffic Manager

Responsible for creating an efficient workflow to ensure projects are high quality and delivered on time by coordinating work assignments and completing ongoing status checks. Need a thorough understanding of agency process and terminology and the ability to Identify the need for freelance help and coordinate with outside resources. Strive to have an understanding of the functions of all departments and how to appropriately interact with them. Display appropriate sense of urgency, prioritization and tenacity relating to documents being distributed to various teams on a timely basis.

Bachelor’s degree and 3+ years of marketing traffic coordinator or related position.

Director of Analytics

Lead the data team delivering marketing insights and strategic guidance at an executive level. Provide strategic guidance for staff on the development of robust database hosting solutions as well as data collection, integration, enhancement, hygiene, visualization, management, and security services. Responsible for translating client data into customer insights for clients.

Bachelor’s degree and 15+ years related experience.

Master’s degree preferred.

Manager of Analytics

Helps our clients develop new methodologies and frameworks to refine existing data and analytic capabilities as well as manage, oversee, and execute its day-to-day data and analytics projects. Play a vital role by working with the team to help develop and support direct marketing targeting strategies for clients. Responsibilities also include developing and implementing analytical tools to identify marketing opportunities, solving complex data analysis problems, and integrating new channels and systems into a marketing framework.

Bachelor’s degree and 10+ years related experience.

Master’s degree preferred

Database Developer

Provide advanced processing, analytical, and database leadership to account team in planning and executing direct marketing and digital campaigns that drive increased ROI for our clients and leverage marketing information to help develop and support targeting strategies. Provide actionable customer analysis, customer targeting and test plans, data processing and formatting, program performance measurements, campaign analysis, segmentation, data mining, trending, and forecasting.

Bachelor’s degree and 7+ years related experience in direct/database marketing analytics.

Data analyst Provide basic data processing, analytical and database support to account team in planning and executing direct marketing and digital campaigns. Provide customer analysis, targeting, data processing and formatting, program performance measurements, campaign analysis, segmentation and data mining.

Bachelor’s degree and 3+ years related experience in direct/database marketing analytics.

Digital Director

Managing the company’s internal team of e-producers and outside vendor support for web, email, and server-based issues on a per-project basis. Oversee the agency’s digital capabilities, which include website/microsite design and development, search engine optimization and search engine marketing, email marketing, mobile marketing, social media marketing, web-to-print and digital asset management, PURL personalized marketing, and direct-to-social marketing. Digital Director is detail-oriented, organized and able to multi-task several projects at once. Must possess good communication skills, teamwork, attention to detail and proven ability to manage various clients and vendors.

Bachelor’s degree and 10+ years experience. Previous experience in similar position is vital. Expertise required in HTML, web-creation apps, email deployment software, Windows Small Business server, SQL and Storefront.

Knowledge of related supporting languages and programming is important.

Labor Category Descriptions (Continued)

Lead Developer

Oversee the backend development of digital marketing projects, including websites, microsites, online portals, landing pages, and web applications. Also responsible for development of client websites and email marketing, helping clients effectively reach their customers with innovative web applications, user-friendly portals and robust reporting. Lead execution of the agency’s digital capabilities, which includes website/microsite design and development, search engine optimization and search engine marketing, email marketing, mobile marketing, social media marketing, web-to-print and digital asset management, PURL personalized marketing, and direct-to-social marketing.

Bachelor’s degree and 8+ years related experience.

Front-End Developer

Oversee the front-end development of digital marketing projects, including websites, microsites, online portals, landing pages, and web applications. Also responsible for development of client websites and email marketing, helping clients effectively reach their customers with innovative web applications, user-friendly portals and robust reporting. Lead execution of the agency’s digital capabilities, which includes website/microsite design and development, search engine optimization and search engine marketing, email marketing, mobile marketing, social media marketing, web-to-print and digital asset management, PURL personalized marketing, and direct-to-social marketing.

Bachelor’s degree and 6+ years related experience.

Digital Project Manager

Guide digital projects from initial client meeting through launch. Requires excellent communication and collaboration skills for working with internal and external teams. Responsible for all aspects of digital projects, including proposals, statements of work, requirements documents. Also responsible for preparing budgets and timelines and managing quality control and testing processes. Coordinate reporting and analytics.

Bachelor’s degree and 6+ years related experience.

Digital Designer

Responsible for the development of product and client branding and visually communicating the product or service in a manner that will appeal to the target audience in the digital space (websites, email, mobile, social) under time and space constraints. Familiar with a variety of the concepts, practices, and procedures of direct marketing, email and web development. Rely on extensive experience and judgment to plan and accomplish goals. May lead and direct the work of others. A wide degree of creativity and latitude.

Bachelor’s degree and 5+ years related experience.

Email Production Specialist

Responsible for managing email campaigns for clients and for creating engagement-driven client communications, coding HTML emails, creating and reviewing deliverability tests, monitoring deliverability and tracking email campaign metrics. Responsible for staying current with all rules and regulations and monitoring trends such as mobile optimization and adhering to proven best practices.

Bachelor’s degree and 4+ years related experience.

Copywriter

Responsible for brainstorming, creating, and transforming ideas into words for direct mail, email, websites, articles, advertisements. Work with art directors and other internal teams to develop compelling copy that resonates with our clients’ customers. Responsible for telling and selling client stories by becoming subject-matter expert and developing bright and clear messages that best-represent our clients’ brands. Expected to have good working knowledge of sound grammar, punctuation, and editing.

Bachelor’s degree and 2+ years related experience.

Proofreader

Proofread, review and edit materials for accurate use of grammar and content. Correct any grammatical, typographical or compositional errors in original copy. Have knowledge of standard concepts, practices and procedures within a print and direct marketing environment. Rely on experience and judge to plan and accomplish goals. Prioritize workload to ensure deadlines are met. Responsible for proofreading client-supplied materials and client-submitted changes. Provide suggestions for copy changes to improve clarity. Write promotional copy for specific projects.

Associates degree and 2-4 years related experience.

Service Contract Act: The Service Contract Act (SCA) is applicable to this contract as it applies to the entire

Professional Services Schedule (PSS) Schedule and all services provided. While no specific labor categories have been identified as being subject to SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and

29 CRF 541.300), this contract still maintains the provisions and protections for SCA eligible labor categories.

If and / or when the contractor adds SCA labor categories / employees to the contract through the modification process, the contractor must inform the Contracting Officer and establish a SCA matrix identifying the GSA labor category titles, the occupational code, SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

USA commitment to promote small business participation procurement programs preamble

Infinity Direct provides commercial products and services to the Federal Government. We are committed to promoting participation of small, small disadvantaged and women-owned small businesses in our contracts. We pledge to provide opportunities to the small business community through reselling opportunities, mentor-protégé programs, joint ventures, teaming arrangements, and subcontracting.

COMMITMENT

• To actively seek and partner with small businesses.

• To identify, qualify, mentor and develop small, small disadvantaged and women-owned small businesses by purchasing from these businesses whenever practical.

• To develop and promote company policy initiatives that demonstrate our support for awarding contracts and subcontracts to small business concerns.

• To undertake significant efforts to determine the potential of small, small disadvantaged and women-owned small business to supply products and services to our company.

• To insure procurement opportunities are designed to permit the maximum possible participation of small, small disadvantaged, and women-owned small businesses.

• To attend business opportunity workshops, minority business enterprise seminars, trade fairs, procurement conferences, etc., to identify and increase small businesses with whom to partner.

• To publicize in our marketing publications our interest in meeting small businesses that may be interested in subcontracting opportunities.

We signify our commitment to work in partnership with small, small disadvantaged and women-owned small businesses to promote and increase their participation in ordering activity contracts. To accelerate potential opportunities please contact Thomas Harding at the Infinity Direct. GSA Contracts department at Phone: 763.559.1111 ext 2209; Fax: 763. 553.1852; Email: tharding@infinitydirect.com

Basic guidelines for using “Contractor team arrangement”

Federal Supply Schedule Contractors may use “Contractor Team Arrangements” (see FAR 9.6) to provide solutions when responding to a customer agency requirements.

These Team Arrangements can be included under a Blanket Purchase Agreement (BPA). BPAs are permitted under all Federal Supply Schedule contracts.

Orders under a Team Arrangement are subject to terms and conditions of the Federal Supply Schedule Contract.

Participation in a Team Arrangement is limited to Federal Supply Schedule Contractors.

Customers should refer to FAR 9.6 for specific details on Team Arrangements.

Here is a general outline on how it works:

• The customer identifies their requirements.

• Federal Supply Schedule Contractors may individually meet the customers needs, or -

• Federal Supply Schedule Contractors may individually submit a Schedules “Team Solution” to meet the customer’s requirement.

• Customers make a best value selection.