MAS - ADG Creative LLC - GS00F201DA

GENERAL SERVICES ADMINISTRATION

Federal Acquisition Service

Authorized Federal Supply Schedule FSS Price List

On-line access to contract ordering information, terms and conditions, up-to-date pricing, and the option to create an electronic delivery order are available through GSA

Advantage!®, a menu-driven database system. The INTERNET address GSA

Advantage!® is: GSAAdvantage.gov.

Multiple Award Schedule

FSC Group: Professional Services FSC Class: R701

Contract number: GS-00F-201DA

For more information on ordering, go to the following website: https://www.gsa.gov/schedules

Contract period: June 29, 2016 – June 28, 2026

ADG Creative LLC

7151 Columbia Gateway Dr STE B

Columbia, MD 21046

Phone: 443-285-0008

FAX: 443-285-0867

Email: contracts@adgcreative.net www.adgcreative.net

Contract administration source.

Evan Davis | contracts@adgcreative.net

Business size: Small

Price list current as of Modification #PS-0045 effective September 25, 2024

Prices Shown Herein are Net (discount deducted) mailto:contracts@adgcreative.net http://www.adgcreative.net/

ADG CREATIVE | GS-00F-201DA | MULTIPLE AWARD SCHEDULE | MAY 2024

CUSTOMER INFORMATION

1a. Table of awarded special item number(s) with appropriate cross-reference to item descriptions and awarded price(s).

SINs Recovery SIN Title

512110 512110RC Video/ Film Production

541430 541430RC Graphic Design Services

541511 541511RC Web Based Marketing

54151S 54151SRC Information Technology Professional Services

541611 541611RC Management and Financial Consulting, Acquisition and Grants Management Support, and Business Program and Project Management Services

541613 541613RC Marketing Consulting Services

541810 541810RC Advertising Services

541850 541850RC Exhibit Design and Advertising Services

541910 541910RC Marketing Research and Analysis

541922 541922RC Commercial Photography Services

561920 561920RC Conference, Meeting, Event and Trade Show Planning Services

611430 611430RC Professional and Management Development Training

OLM OLMSTLOC

OLMRC

Order-Level Materials (OLM’s)

1b. Identification of the lowest priced model number and lowest unit price for that model for each special item number awarded in the contract. This price is the Government price based on a unit of one, exclusive of any quantity/dollar volume, prompt payment, or any other concession affecting price. Those contracts that have unit prices based on the geographic location of the customer, should show the range of the lowest price, and cite the areas to which the prices apply. See page 9 for pricing

1c. If the Contractor is proposing hourly rates, a description of all corresponding commercial job titles, experience, functional responsibility and education for those types of employees or subcontractors who will perform services shall be provided. If hourly rates are not applicable, indicate “Not applicable” for this item. See pages 5-8 for labor category information.

2. Maximum order:

SINs Maximum Order

512110 $1,000,000

541430 $1,000,000

541511 $1,000,000

54151S $500,000

541611 $1,000,000

541613 $1,000,000

541810 $1,000,000

541850 $1,000,000

541910 $1,000,000

541922 $250,000

561920 $1,000,000

611430 $1,000,000

OLM $250,000

3. Minimum order: $100

4. Geographic coverage. Domestic - CONUS

5. Point(s) of production. Columbia, MD

6. Discount from list prices or statement of net price. Government Net Prices (discounts already deducted.)

7. Quantity discounts. None

8. Prompt payment terms. 2% Net 10 Days. Information for Ordering Offices: Prompt payment terms cannot be negotiated out of the contractual agreement in exchange for other concessions.

9. Foreign items. Not Applicable

10a. Time of delivery. Contact Contractor

10b. Expedited Delivery. Contact Contractor

10c. Overnight and 2-day delivery. Contact Contractor

10d. Urgent Requirements. Contact Contractor

11. F.O.B. point(s). Destination

12a. Ordering address(es). Same as Contractor

12b. Ordering procedures: See Federal Acquisition Regulation (FAR) 8.405-3.

13. Payment address(es). Same as Contractor

14. Warranty provision. Not Applicable

15. Export packing charges, if applicable. Not Applicable

16. Terms and conditions of rental, maintenance, and repair (if applicable). Not Applicable

17. Terms and conditions of installation (if applicable). Not Applicable

18a. Terms and conditions of repair parts indicating date of parts price lists and any discounts from list prices (if applicable). Not Applicable

18b. Terms and conditions for any other services (if applicable). Not Applicable

19. List of service and distribution points (if applicable). Not Applicable

20. List of participating dealers (if applicable). Not Applicable

21. Preventive maintenance (if applicable). Not Applicable

22a. Special attributes such as environmental attributes (e.g., recycled content, energy efficiency, and/or reduced pollutants). Not Applicable

22b. If applicable, indicate that Section 508 compliance information is available for the information and communications technology (ICT) products and services and show where full details can be found (e.g.

contractor’s website or other location.) ICT accessibility standards can be found at: https://www.Section508.gov/.

Every applicable digital product produced will comply with the requirements of Section 508 of the

Rehabilitation Act (29 U.S.C. 795d.), ensuring the product is accessible to people with disabilities. ADG’s production workflow process includes design standards that adhere to Section 508 standards, including color contrast of no less than 4.5:1 contrast ratio between text and background. We use digital design tools to ensure design shading is compliant for two forms of color blindness and graphics will include descriptive alternate text or captions, including relevant icons, symbols, and buttons. Graphic designers use scalable vector graphics (SVG) that maintain perfect resolution when zoomed in and flickering animations or graphics will not be used. Relevant text in an image will be clear and included as part of an SVG or generated via

HTML code, and font size will be set at a minimum 16 pixels for desktop body copy viewed on a desktop display.

Our video team will evaluate the video projects and viewing platforms to choose the best possible solution for 502/508 compliance while considering the usability of the product and the experience it is intended to deliver. ADG utilizes cutting edge software to automatically and quickly produce accurate transcripts which will be then embedded in a manner appropriate to the platform for distribution. When requirements call for plasma screens to display digital ads, we will create accompanying audio tracks to assist visually impaired individuals.

23. Unique Entity Identifier (UEI) number. PGAJBMKJVFX3

24. Notification regarding registration in System for Award Management (SAM) database. Contractor registered and active in SAM

LABOR CATEGORY INFORMATION

Labor Category 54151S 541611 611430 541810 541511 541910 512110 541850 561920 541922 541430 541613

Executive /Principal / CCO X X X X X X X X X X X X

Director / VP X X X X X X X X X X X X Director of Communications X X X X X X X

Designer X X X X X

Associate Designer X X X X X Designer I X X X X X X X X Designer II X X X X X X X X

Designer III X X X X X X X X Designer IIII X X X X X X X X Designer V X X X X X X X X

Video Specialist I X X X X X X X X Video Specialist II X X X X X X X X Video Specialist III X X X X X X X X

Video Specialist IIII X X X X X X X X Video Specialist V X X X X X X X X Communications Specialist I X X X X X X X X

Communications Specialist II X X X X X X X X Communications Specialist III X X X X X X X X Communications Specialist IIII X X X X X X X X

Communications Specialist V X X X X X X X X Project Manager I X X X X X X X X Project Manager II X X X X X X X X

Project Manager III X X X X X X X X Project Manager V X X X X X X X X Web Developer I X X X X X

Web Developer II X X X X X Web Developer IIII X X X X X Developer V X X X X X

Labor Category Title

Labor Category Description Minimum Education

Minimum Years of

Experience

Executive /

Principal/ CCO

Collaborates with client leadership to assess current operations and business processes through the examination of organizational goals and customer needs, which begins at the strategic level. Influences the creative direction and strategy for all projects. Will work directly on most contracts.

Bachelors 25

Director / VP

Provides consultation/subject matter expertise, both internally and to the customer on contract, to support strategic planning, communication, and technology initiatives, from development and implementation of strategies, initiatives, and communication engagements; collaborates directly with client leadership to assess current operations and business processes through the examination of organizational goals and customer needs, which begins at the strategic level; translates organizational and programmatic objectives into strategic solutions; aligns programmatic execution strategies to budget and schedule requirements. Oversees and drives the strategy for all projects within associated line of business.

Bachelors 18

Director of

Communications

Advises client to meet their strategic communication goals, with a focus on media, public relations, social media, content, and internal communications. Oversees a variety of media strategies related to digital, media and search engine marketing (SEM).

Bachelors 6

Designer Designs collateral materials, user interfaces, charts, graphs, briefings, websites, logos, etc. for print and/or digital; prepares assets/products for production or final use.

Bachelors 2

Associate

Designer

Designs collateral materials, user interfaces, charts, graphs, briefings, websites, logos, etc. for print and/or digital; prepares assets/products for production or final use.

Bachelors 0

Designer I

Design compelling and strategic solutions for digital and print, brand, UX/UI initiatives, web, social media, video, marketing, and campaigns. Build and organize files correctly for delivery platform and reusability. Produce creative visual communications that adhere to brand, end user and customer needs, and customer requirements. Ability to apply 508 compliance requirements. Proficient in Adobe Creative Suite and Microsoft Office.

Bachelors 0

Designer II

Design compelling and strategic solutions for digital and print, brand, UX/UI initiatives, web, social media, video, marketing, and campaigns. Build and organize files correctly for delivery platform and reusability. Produce creative visual communications that adhere to brand, end user and customer needs, and customer requirements. Ability to apply 508 compliance requirements. Proficient in Adobe Creative Suite and Microsoft Office.

Bachelors 3

Designer III

Design compelling and strategic solutions for digital and print, brand, UX/UI initiatives, web, social media, video, marketing, and campaigns. Build and organize files correctly for delivery platform and reusability. Produce creative visual communications that adhere to brand, end user and customer needs, and customer requirements. Ability to apply 508 compliance requirements. Proficient in Adobe Creative Suite and Microsoft Office.

Bachelors 5

Designer IIII

Design compelling and strategic solutions for digital and print, brand, UX/UI initiatives, web, social media, video, marketing, and campaigns. Build and organize files correctly for delivery platform and reusability. Produce creative visual communications that adhere to brand, end user and customer needs, and customer requirements. Ability to apply 508 compliance requirements. Proficient in Adobe Creative Suite and Microsoft Office.

Bachelors 10

Designer V

Design compelling and strategic solutions for digital and print, brand, UX/UI initiatives, web, social media, video, marketing, and campaigns. Build and organize files correctly for delivery platform and reusability. Produce creative visual communications that adhere to brand, end user and customer needs, and customer requirements. Ability to apply 508 compliance requirements. Proficient in Adobe Creative Suite and Microsoft Office.

Bachelors 15

Video

Specialist I

Produce high-quality photography and videos, original 2D and 3D animations, visual effects, motion graphics, script writing, and sound editing. Edit and assemble footage into final videos. Shoot video and photography onsite or on location. Generate captions and apply 508 compliance requirements. Proficient in video production software and

Microsoft Office.

Bachelors 0

Video

Specialist II

Produce high-quality photography and videos, original 2D and 3D animations, visual effects, motion graphics, script writing, and sound editing. Edit and assemble footage into final videos. Shoot video and photography onsite or on location. Generate captions and apply 508 compliance requirements. Proficient in video production software and

Microsoft Office.

Bachelors 3

Video

Specialist III

Produce high-quality photography and videos, original 2D and 3D animations, visual effects, motion graphics, script writing, and sound editing. Edit and assemble footage into final videos. Shoot video and photography onsite or on location. Generate captions and apply 508 compliance requirements. Proficient in video production software and

Microsoft Office.

Bachelors 5

Video

Specialist IIII

Produce high-quality photography and videos, original 2D and 3D animations, visual effects, motion graphics, script writing, and sound editing. Edit and assemble footage into final videos. Shoot video and photography onsite or on location. Generate captions and apply 508 compliance requirements. Proficient in video production software and

Microsoft Office.

Bachelors 10

Video

Specialist V

Produce high-quality photography and videos, original 2D and 3D animations, visual effects, motion graphics, script writing, and sound editing. Edit and assemble footage into final videos. Shoot video and photography onsite or on location. Generate captions and apply 508 compliance requirements. Proficient in video production software and

Microsoft Office.

Bachelors 15

Communications

Specialist I

Plan and develop communications and marketing solutions that align to strategic objectives. Provide strategy, content, UX, branding, social media, and campaign support.

Research, write, and edit tailored messaging. Coordinate and help facilitate team discovery sessions and information sharing activities. Monitor project milestones and deadline. Proficient in Microsoft Office.

Bachelors 0

Communications

Specialist II

Plan and develop communications and marketing solutions that align to strategic objectives. Provide strategy, content, UX, branding, social media, and campaign support.

Research, write, and edit tailored messaging. Coordinate and help facilitate team discovery sessions and information sharing activities. Proficient in Microsoft Office.

Bachelors 3

Communications

Specialist III

Plan and develop communications and marketing solutions that align to strategic objectives. Provide strategy, content, UX, branding, social media, and campaign support.

Research, write, and edit tailored messaging. Coordinate and help facilitate team discovery sessions and information sharing activities. Proficient in Microsoft Office.

Bachelors 5

Communications

Specialist IIII

Plan and develop communications and marketing solutions that align to strategic objectives. Provide strategy, content, UX, branding, social media, and campaign support.

Research, write, and edit tailored messaging. Coordinate and help facilitate team discovery sessions and information sharing activities. Proficient in Microsoft Office.

Bachelors 10

Communications

Specialist V

Plan and develop communications and marketing solutions that align to strategic objectives. Provide strategy, content, UX, branding, social media, and campaign support.

Research, write, and edit tailored messaging. Coordinate and help facilitate team discovery sessions and information sharing activities. Proficient in Microsoft Office.

Bachelors 15

Project

Manager I

Manage the initiation, planning, execution, monitoring and control, contractual requirements, and closing of projects. Gather requirements, coordinate meetings, create and monitor budgets, develop schedules, and manage customer communications.

Manage timely delivery of strategic communications products necessary to ensure the most efficient and effective execution of the contract. Plan, build, and manage a variety of concurrent initiatives. Proficient in Microsoft Office.

Bachelors 0

Project

Manager II

Manage the initiation, planning, execution, monitoring and control, contractual requirements, and closing of projects. Gather requirements, coordinate meetings, create and monitor budgets, develop schedules, and manage customer communications.

Manage timely delivery of strategic communications products necessary to ensure the most efficient and effective execution of the contract. Plan, build, and manage a variety of concurrent initiatives. Proficient in Microsoft Office.

Bachelors 3

Project

Manager III

Manage the initiation, planning, execution, monitoring and control, contractual requirements, and closing of projects. Gather requirements, coordinate meetings, create and monitor budgets, develop schedules, and manage customer communications.

Manage timely delivery of strategic communications products necessary to ensure the most efficient and effective execution of the contract. Plan, build, and manage a variety of concurrent initiatives. Proficient in Microsoft Office.

Bachelors 5

Project

Manager V

Manage the initiation, planning, execution, monitoring and control, contractual requirements, and closing of projects. Gather requirements, coordinate meetings, create and monitor budgets, develop schedules, and manage customer communications.

Manage timely delivery of strategic communications products necessary to ensure the most efficient and effective execution of the contract. Plan, build, and manage a variety of concurrent initiatives. Proficient in Microsoft Office.

Bachelors 15

Web

Developer I

Develop custom websites in accordance with defined functional and user experience requirements. Develop automated or perform validation testing that address all operating systems, browsers, and devices, ensuring web content is accessible. Implement features, execute design direction, and perform bug fixes. Proficient in HTML, CSS, and

WordPress.

Bachelors 0

Web

Developer II

Develop custom websites in accordance with defined functional and user experience requirements. Develop automated or perform validation testing that address all operating systems, browsers, and devices, ensuring web content is accessible. Implement features, execute design direction, and perform bug fixes. Proficient in HTML, CSS, and

WordPress.

Bachelors 3

Web

Developer IIII

Develop custom websites in accordance with defined functional and user experience requirements. Develop automated or perform validation testing that address all operating systems, browsers, and devices, ensuring web content is accessible. Implement features, execute design direction, and perform bug fixes. Proficient in HTML, CSS, and

WordPress.

Bachelors 10

Developer V Design, develop, test, and deploy applications, with experience in frontend, backend, or both. Create reusable code with automate testing to support development efforts.

Bachelors 15

Troubleshoot, debug, maintain, improve, and deploy updates to existing software.

Document solutions by developing functional documentation, flowcharts, layouts, diagrams, and comments. Experience working with RESTful APIs.

Education/Experience Substitution Methodology

• Four (4) years of relevant experience (in addition to minimum experience requirements) may be substituted for a Bachelor’s degree.

• A Master’s degree can substitute for four (4) years of relevant experience.

• Successful completion of higher education which has not yet resulted in a degree may be counted as 1 for 1 years of relevant experience for each year of college completed.

• Professional licenses, certifications (PE Certification) and unique experience in specialized or emerging technologies may be substituted for one year of relevant experience.

Service Contract Labor Standards: The Service Contract Labor Standards (SCLS), formerly known as the Service

Contract Act (SCA), is applicable to this contract as it applies to the entire Multiple Award Schedule (MAS) and all services provided. While no specific labor categories have been identified as being subject to SCLS/SCA due to exemptions for professional employees (FAR 22.1101, 22.1102 and 29 CRF 541.300), this contract still maintains the provisions and protections for SCLS/SCA eligible labor categories. If and / or when the contractor adds

SCLS/SCA labor categories to the contract through the modification process, the contractor must inform the

Contracting Officer and establish a SCLS/SCA matrix identifying the GSA labor category titles, the occupational code, SCLS/SCA labor category titles and the applicable WD number. Failure to do so may result in cancellation of the contract.

PRICING INFORMATION

Labor Category Title Unit of Issue Price Offered to GSA

(including IFF)

Executive / Principal/ CCO Hourly $270.01

Director / VP Hourly $219.37

Director of Communications Hourly $131.00

Designer Hourly $83.56

Associate Designer Hourly $71.00

Designer I Hourly $69.92

Designer II Hourly $101.66

Designer III Hourly $119.40

Designer IIII Hourly $146.60

Designer V Hourly $189.56

Video Specialist I Hourly $83.07

Video Specialist II Hourly $107.51

Video Specialist III Hourly $146.14

Video Specialist IIII Hourly $175.84

Video Specialist V Hourly $219.90

Communications Specialist I Hourly $87.96

Communications Specialist II Hourly $112.39

Communications Specialist III Hourly $146.60

Communications Specialist IIII Hourly $175.84

Communications Specialist V Hourly $225.88

Project Manager I Hourly $87.96

Project Manager II Hourly $105.55

Project Manager III Hourly $146.60

Project Manager V Hourly $244.33

Web Developer I Hourly $113.64

Web Developer II Hourly $118.26

Web Developer IIII Hourly $193.51

Developer V Hourly $239.45